how to create an app like pinterest

How to create an app like Pinterest? – Everything you need to know!

Pinterest is one the hottest startups out there and no wonder – it’s a social media platform that is making waves in mobile app development. About 100 million users install the Pinterest mobile app on their Android or iOS phone and use it to ‘pin’ items of interest they come across while browsing the internet. 

Pinterest is similar to Instagram and other image-based social media platforms like SnapChat or Kenotify where 90% of the content is visual. 

It does this by simplifying the process of sharing your ideas, images and visuals by taking them from your desktop/laptop/smartphone camera or one of your social media networks, like Instagram, Facebook or Google+ among others.

In this post, we will see how to create an app like Pinterest, which has become one of the most popular applications online for social media.

Why Clone Pinterest? 

App foundation date January 2010
Founder Ben Silbermann
Revenue 1.6 billion USD
Supported platforms Android and iOS
Active monthly users 478 million

Before getting into the technical aspects of the Pinterest app, let us first explore all the possible reasons for- why should you clone the Pinterest application?

The straightforward answer will be simply because it can bring you huge PROFITS!

But why will you believe us? Because we are talking facts here! 

Pinterest is a hugely popular website, particularly among women. It’s dominance over the social media sector is growing quickly by the day. “Pinterest receives more unique visitors every month than Facebook and Twitter combined, it’s averaging a whopping 90 million plus monthly unique visitors according to Next Web.’’

Pinterest app features are leading to a high increase in traffic. Over 2 billion “pins” are uploaded on a daily basis by an estimated 70 million users. It is being used for socializing, setting up of online business and developing the same. It is one of the favorite apps for blogging and business promotion too.

Furthermore, the renowned photo-sharing platform has taken a new direction towards expanding its information network to include every topic under the sun. The secret to its success lies in their website’s ability to be multipurpose. Users can share photos and topics ranging from DIY crafts to fashion to recipes.

Pinterest has taken the world by a storm. It is more popular in the US than Twitter. Pinterest has grown a lot in the past few years and everybody wanted to get their share of this opportunity. This is when all these Pinterest clone apps came into picture.

Key Factors That Make Pinterest Different From Its Peers?

There are many factors that have contributed to the immense popularity of the Pinterest app. Let us quickly skim through these factors to understand the top reasons for Pinterest’s success.

1. Out of the Box Idea

pinterest app idea

The Pinterest App, to a lot of people, is still a mystery. Most people only use Pinterest to apply recipes or gather new ideas on all the products they wish to purchase. However, there are ways and approaches to use this app as a profit-making business.

One of the major social networking sites, Pinterest is hugely popular today because of its social media marketing. It provides a rich media sharing platform that gives website owners an additional and often better way to promote their product or services.

Furthermore, brands can communicate with their customers in a more fun and intuitive way using the Pinterest app. 

2.Excellent Business Model

Pinterest is also a platform based online social bookmarking and social networking service like Facebook, Twitter etc. Pinterest app business model is to generate lead generation from the application and give affiliate commission for the related marketers. 

Users will capture the pictures, videos, links and help to share these pinboards on their boards through web, desktop applications or mobile applications.

This particular approach is taken by many businesses because it is more profitable and easier to handle when compared to other business models.

3.Captivating and Fun UI/ UX

pinterest app UI/UX

The Pinterest app is the first application developed by the same company that created the Pinterest website. The application has a better UI than the website since it’s developed by the same team. You can have access to features that are not visible on the website such as, recipe and tools apps.

Furthermore, the interface of Pinterest in general is very fluid. Also, it allows users to easily navigate through it in order to add, edit, and create photo collections. Henceforth, once registered, users can quickly and easily get started to follow their collections and add more to them. 

Pinterest, the immensely popular social media site, has reached one of the highest regarded positions in terms of web traffic. It’s an app that is used by millions of users everyday who wish to share images and content. 

Pinterest accepts individual users as well as businesses to spread their information and sell their products. Though the interface looks simple once you login, there are many features that perform unique tasks and help achieve the desired results.

With Pinterest’s success as an image-based social network, it simply begs the question, how do I create an app like Pinterest?

How to Create an App Like Pinterest? Step by Step Explanation

pinterest app development

Read this segment if you want to develop an app like Pinterest or hire a company that can do this job for you. This is a step by step guide so it will be very helpful if you are looking to make an app similar to Pinterest using similar features!

STEP 1- Conduct Deep Market Analysis

Conduct deep market analysis and know your competitors, target customers and their demographics. It starts with a market segmentation and customer-based target definition, and then continues with competitor analysis, which reveals the strengths, weaknesses, opportunities and threats related to the development of an app like Pinterest.

STEP 2- Create a Business Model Canvas 

The business model canvas should primarily include two basic yet fundamental things-

  • The correct monetization strategy for your app business: that is how you will monetize your game app. There are many options to monetize the app. For example by running their party ads, in-app purchases, etc.
  • Marketing and PR Strategies: it basically includes the strategies to efficiently advertise and promote your app. One can do so by running promotion campaigns on multimedia, social media campaigns, via paid ads, etc.

STEP 3- Develop the App

pinterest app development

Understand whether you want to build your app in house or outsource it. Well according to our experts, it is better to outsource it. Since, it is a cost effective and faster approach.

Before getting into the technical aspects of app development, let us have a look at required team structure for Pinterest clone app development. 

An app development team must consist of following members:

  • Business Analyst
  • Project Manager
  • UI/UX designer
  • Android developers
  • iOS developers
  • Back-end developers
  • QA engineers/Testers
  • PR team

Other Requirements:

app-development tech stack

For Android app development, developers can use Java or Kotlin. As far as iOS is concerned the two most used programming languages are Swift and Objective-C.

STEP 4- Test the App

create an app like pinterest

It is extremely important to rigorously test the app to ensure that it is free of any bugs and other glitches. Furthermore, one can even hire a QA engineer to keep a check on the app performance. 

STEP 5- Publish the App

The last step is to publish your app on App store and Playstore. 

So this was all about the development process of an app like Pinterest. We hope with this segment of our blog, you have gotten the answer for – how to create an app like Pinterest?

Also Read: How to build a photo editing app?

How Much Does it Cost to Create an App like Pinterest?

app development costs

The development cost of software or application is often the most talked topic. Similarly, it is also one of the most important things that you have to consider very thoughtfully when working on developing an app like Pinterest for Android and iOS.

However, the answer to this question is not that straightforward. We have to consider a lot of factors to find out the actual cost of development. These factors include:

  • Geographical location
  • Target Platform(Android or iOS)
  • Integrated Technologies
  • App Complexity
  • App Design.

Henceforth, developing an app in the USA or Europe is relatively higher than developing an app in any other part of the world.

This even stands true for technology stack and your app design. To conclude, the more advanced features in the app, the more will be the cost of development. Apart from UI/UX designing and front and back end development, testing tools also costs a fortune.

Considering all the factors, the cost of a Pinterest clone app development with all the advanced features and similar user interface can go anywhere between $3000 to $35000. The price can even go up depending on other advanced features.

Choose Idea Usher to Build a Pinterest Clone App

develop pinterest app

How to create an app like Pinterest? Well it’s simple! Choose Idea Usher to build your dream app like Pinterest. Idea Usher is a leading software and app development company that designs web and mobile based solutions for you.

From design to development, we have got you covered! 

Our team of the best developers and experts will guide you through each and every step of app development be it designing or the marketing of your app. We will cater to all your needs and requirements to produce the best customized solutions.

Furthermore, we use cutting-edge technologies such as Artificial Intelligence, Blockchain Development, Machine Learning, and complement them with human-centric UI/UX design to offer solutions that are futuristic and result-driven.

Our services are not just limited to just designing and developing your app. We offer our services post your app’s launch too- like support and maintenance. 

We will help you to form effective PR strategies to boost up your app’s performance and its ROI in the market. 

What are you waiting for then? Contact us today to get your dream project started!

Pinterest app development-Idea Usher

Wrapping Up

We hope you like our blog- How to create an app like Pinterest?

Pinterest is one of the most visited social media networks out there, with around 70 million unique visitors a month and some additional 57 million that visit through mobile devices according to recent stats.

It was launched in March 2010 and since then has managed to attract some 40 million users, including over 10 million from the United Kingdom and 12 million from the US.

Thus, Pinterest is growing like crazy!

Now let me ask you a question, have you ever thought of developing something like Pinterest? This is one app that got it right, and chances are you have at least heard of it.

Thus, to conclude it is the best time to invest in developing an app like Pinterest. It can boost up your business like never before. 


1. How to monetize my Pinterest Clone App?

One should ensure that you have excellent monetization strategies for your photo editing app. It is extremely crucial to have a stable source of income to keep your business running. There are various ways you can monetize your app like- 

  • Running Third-party Ads on your app, 
  • In-app Purchases for add-on Features 
  • Flat Fee( at the time of app download)
  • Subscription based model
  • Freemium model

2. Should I outsource the app development or build it in-house?

Well according to our experts it is best that you should outsource your app. There are so many advantages of outsourcing your app like it reduces the risk factors for your customers. Additionally outsourcing your app saves a lot of time and is extremely cost-effective. 

Furthermore, outsourcing your app in the marketplace increases your professionalism by providing access to marketplace data.

Also Read: 10 Reasons why you should outsource.

3. How much time will it take to develop an app like Pinterest?

An app like Pinterest can take anywhere from 2 to 6 months to get developed.

top developers





Share this article
Contact Us
HR contact details
Follow us on
Idea Usher: Ushering the Innovation post

Idea Usher is a pioneering IT company with a definite set of services and solutions. We aim at providing impeccable services to our clients and establishing a reliable relationship.

Our Partners
Contact Us
Follow us on
Idea Usher: Ushering the Innovation post

Idea Usher is a pioneering IT company with a definite set of services and solutions. We aim at providing impeccable services to our clients and establishing a reliable relationship.

Our Partners
© Idea Usher. 2024 All rights reserved.