event management app benefits

Times they are a-changing

Event management apps have drastically shaken up the event management industry.

Gone are the days of dealing with countless spreadsheets, sending batches of event related mails and panicking over last minute changes to the event schedule.

But why exactly should you migrate to an event management platform? 

Why go through the hassle of adopting to a new technology, while the tried and tested formula works just fine?

To answer these questions, we have listed 10 benefits of event management apps that are guaranteed to convince you to use one right now.

Benefits of an event management app

1. Easier organization and coordination between team members

Event organization usually involves a team of professionals like onsite coordinators, email marketers and administrators. 

As effective communication between them is essential to organizing an event, an event management app can work wonders.

Not only can such an app ensure that tasks are assigned properly and avoid miscommunication, they can also allow you to keep track of the project progress and see all updates in a dashboard.

2. Online registration

Before event management apps, organizers had to rely on multiple Google forms to create registration forms, questionnaires and surveys.

The data from these forms would then be populated in Excel spreadsheets, often manually.

Not only is the process time consuming, but also leads to errors due to data duplication and problems with processing ticket details.

In contrast, event management apps simplify the registration process by utilizing interlinked and customizable forms to manage client data.

3. Boost ticket sales

Event management apps utilize event marketing tools like Landing page, Email marketing, SEO pages and Social Media Sharing to boost ticket sales.

According to a 2016 report by Enterprise Event Marketing, event management apps can help increase event attendance by 20%.

Moreover, event management apps offer the option of customization, which is especially helpful for drawing customers and setting your event apart.

4. Improve Customer relationship management

The attendee data management task becomes easier with an event management app. 

All the necessary information of the customer is consolidated on a single platform, which makes it easy to access records like transaction details, memberships, personal preferences and feedback etc. in an instant.

Furthermore, CRM makes it easier to design marketing campaigns for current and future events thanks to demographics, real-time trends and reports.

5. Increase attendee engagement

Even after purchasing a ticket for the event, a person may not choose to attend the event, which is especially problematic for free events.

With an event management app, event organizers can keep the registrants engaged through scheduled messages, teasers, reminders etc.

Additionally, event management apps can help establish a strong brand identity and allow exchange of ideas and spark conversations.

6. Quick check-in

Event management apps can provide attendees with a unique QR code, which they can use on the event venue to facilitate check-in as well as purchase merchandise.

Moreover, the app can provide real-time updates on checked-in guests, number of available tickets and merchandise sales report.

7. Control budget

Event management apps usually incorporate financial tools that simplifies budgeting and tracking expenses and revenue.

Every transaction gets recorded in the app, which helps prevent discrepancies in the accounts.

And unsurprisingly, the 2016 report from Enterprise Event Marketing further says that event management apps help reduce budget costs by 20-30%.

8. Analyze event success

One of the most important features of event management apps is that they help you evaluate the event success.

Using the data from merchandise sales, ticket sales and logistic costs, you can learn areas to cut back expenditure on and avoid errors. 

Moreover, the reports generated will come in handy while getting sponsorships for future events.

9. Manage multiple events

Managing multiple events becomes easier with the help of event management apps. 

Once the event planning and task delegation is sorted out, you can automate task execution by setting up workflows.

All that remains is inputting data and updates and monitoring the event status and analyzing reports.

10. Duplicate the success model

Starting from scratch is difficult. 

Which is why event management apps allow you to replicate the success of previous events with saved workflow settings and established frameworks. 

This standardizes the event planning and management process and allows you to deliver consistently good results.

Conclusion

Event management apps have become an integral part of the event planning and management industry. 

To stay competitive in the market, your event management business needs an app that simplifies every aspect of your business operations.

And developing the perfect app for you requires finding a company that listens to your ideas and brings them to life. 

Fortunately for you, help is just a click away.

Idea Usher is a pioneering web-app development company with years of experience in building robust, scalable, and innovative technology solutions. Our designers, programmers and testers have previously worked on developing event management apps and bring their combined experience in developing a successful application.

Get in touch to get free quotes.

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