Whether you want to pitch your app idea, seek funding for your startup, or are looking to secure strategic partnerships, creating a pitch deck is a critical step in describing your business or startup idea to potential investors, partners, or stakeholders.
A well-crafted pitch deck can capture their interest and encourage them to invest in your app idea.
Many entrepreneurs are interested in developing their apps due to the surge in user spending on mobile apps across different platforms.
Source: Sensortower
However, there is a requirement for fundraising from potential investors to successfully start the app development journey and cover basic expenses such as app development outsourcing, marketing, etc.
With the right strategy, you can create a pitch deck to open doors and attract investment.
From defining problems and solutions to financial projections, market research, and more, explore each component of a pitch deck in detail to deliver a persuasive pitch.
In this blog, we will guide you through creating a compelling pitch deck that effectively communicates your vision and leaves a lasting impression.
Getting funding from app investors who can invest money in your app idea is a way to begin your app development journey successfully.
However, to encourage investors to invest in your app idea, you can follow the given steps.
Finding and selecting investors in your industry who might be interested in investing money in your idea at the early stage is the first step towards your journey to app pitching.
The few ways to find investors for your app idea are as follows:
Invest time defining the benefits of your app and define the ways your app will solve the problems of the target audience. Also, you must be ready with your app’s USP before approaching investors.
Also, it is crucial to invest your time in the following given below activities:
The only way to find app USP is by knowing your audience and finding solutions to their problems.
Here are the demographics that you can use to identify the target audience,
Highlight the solution to the pain points of the targeted audience through your product or service by directly running ads.
You can observe the search query reports and the audience type attracted to your ads by noticing certain people and their patterns. Create a list of that category and then focus on that target audience.
Also, find complete information on identifying the target audience, such as whether they use Android or iOS phones, how young your audience is, their age group, etc.
Identifying all these parameters will help you customize your advertisement and ensure success in the right audience targeting.
Ask questions from your target audience to learn more about their challenges. Consider conducting a poll, asking your friends and families, or even using social media platforms.
Whether it is the right app idea to invest in? Ask the following questions to yourself to analyze the current problem and find the right solution.
Consider focusing on only solving one or two big problems, as adding many features to solve many challenges in the initial stage could not help you attract your targeted audience.
Identify which problem you want to solve by brainstorming solutions and developing relevant features for your app.
There is a need to have a deep understanding of the market size, latest market trends, and customer requirements for successfully pitching an app idea. Gathering market data will also help you figure out whether the product has a market scope or not.
Moreover, investors may ask you for proof of how your app will attract users. Therefore, be prepared with relevant market data, such as what challenges your target audience is facing and how you will solve them with your app.
Here is the information you will need to look for.
When you plan to pitch the app idea, knowing the competition for your business is essential. You can find the weaknesses and strengths of your existing and potential competitors by conducting a competitive analysis.
Here are a few actions you can take to see how your competitors are doing in the same niche as yours.
You can acquire the opportunity to build a unique mobile application by successfully analyzing competition in your targeted market.
App investors would need some assurance of gaining profits through the app, which makes it challenging for you to impress investors and venture capitalists.
When you are ready with your monetization strategy, you can explain to investors how your app will make money and offer a good return on their investment.
Here are the ways you can make money through your app. First, decide whether you will offer free or paid apps:
The paid monetization model is a simple and quick process to make money, where you will charge your users to download the app.
However, the paid monetization model may not be as easy as it seems, as the report from Statista states that 97% of Android apps and 93.9% of iOS apps opt for the free monetization model.
Users will be skeptical about putting money into your paid app until and unless you don’t show or convince them about the worth of using your app.
Otherwise, users are more likely to download free apps. Therefore, the free app monetization model seems profitable in the long run.
So, If you are thinking of implementing a free app monetization model, you can consider following the below methods for your free app.
There are various ways to make money from your free app. By understanding each monetization model, you can select the appropriate model for making money from your free app.
Many entrepreneurs who have chosen to keep their apps free go for integrating advertisements into their apps. In this model, a third party pays the app owner whenever a user clicks on their ads via your application.
Also, for removing ads from users’ screens, you can charge money from users.
Example: YouTube
A user purchases from points to coins and extra features within your app. To use premium features, purchase coins, exclusive content, or others, a user has to make a payment to the app.
Example: Tinder
A very popular model where app owners ask for money in exchange for offering their app’s content. Based on your requirements, It could be a monthly or yearly subscription model.
Example: Netflix
Preparing a perfect pitch deck is essential to get funding for your app. However, ensure your pitch deck fulfills the stages of funding you are seeking, such as seed funding, series A, and so on.
Here are the steps to create a compelling pitch deck include the following points for making a perfect pitch deck:
Use a clear and consistent design theme throughout the deck, in addition to starting with a title slide that includes your company or project name, your name, and contact information.
Also, begin with a brief description of yourself and the idea that you are considering to pitch among investors. Remember to keep your pitch short for the effectual output of your pitch deck.
Share a glance at your team and their backgrounds in your pitch deck and emphasize why your team is well-suited to execute the project.
Also, introduce your team members and their roles and highlight their relevant expertise and experience.
Start by defining the problem your product or service addresses and concisely present your solution, explaining how your offering effectively solves the problem.
Emphasize how your app fills a gap in the market or offers something that others don’t by explaining what makes your app unique and better than existing solutions.
The innovative solutions may include new and exclusive features, cost-effectiveness, a better user experience, or any other advantage.
Conduct a competitive analysis to define how your solution differs from existing alternatives, such as apps launched by your competitors.
Also, describe your existing competitor and mention how your app idea is unique and different from competitors’ apps.
Moreover, you can enhance the chance of succeeding with your pitch deck by including market validation evidence, such as case studies, customer testimonials, or pilot program results.
Illustrate your offering using visuals like screenshots, mockups, or product demos. Moreover, emphasize your app’s unique features and benefits by describing them in detail.
You can explain how your app works and what sorts of challenges it will solve.
Describe how you plan to reach and retain customers in your pitch deck by outlining your marketing and user acquisition strategies. You can also discuss your growth tactics and customer acquisition channels for effective pitch marketing.
Moreover, to ensure the angel investors show interest in your idea and project, you can share the market size and projected growth for your app.
Detail your pricing strategy, sales channels, and monetization methods to explain how your business will generate revenue.
Also, you can describe your monetization strategies to explain how you plan to generate money through the app.
Explain the expected return on investment (ROI) for potential investors and clearly state the funding you seek and how you intend to use the funds.
Remember to mention how much funding you expect. at the end.
Specify what you want from your investors (investment, partnership, etc.) and conclude with a clear call to action in addition to leaving your contact information.
Also, you can express your readiness for follow-up discussions to take an app pitching journey to the next stage.
From preparing the pitch deck to finding the rights investors, we have covered almost everything required to ensure the fundraising process goes smoothly for your mobile application development.
To help your potential investors understand your vision for the product, be ready with a solid pitch deck. The pitch deck strategies we have discussed can help you raise money for your mobile app idea.
Also, consider reaching out to investors in the mobile application industry who keep investing in unique mobile app business plans.
In case after getting the investment, if you are seeking an experienced and reliable mobile app development company, get in touch with us.
Our app development team and technical consultants experts will help you validate your app idea and proceed with app development.
Contact us today to learn more about how we can help you.
A. A good pitch can include the following information: pitch introduction, team role, problem and solution, competitive analysis, product description, marketing strategy, business model, expected funding, and contact details.
A. Communicating your idea, proposal, or business concept to an audience to achieve a specific outcome, such as securing investment, gaining partnerships or collaborations, selling a product or service, networking, and relationship building and fundraising are a few of the purposes of the pitch.
A. The PITCH comprises 5 essential elements, i.e., Problem solver, Inspire an action, Tailor it to the audience, Concise, and Heart.
A. A pitch strategy is a well-written plan or approach for delivering a compelling and persuasive pitch to achieve a specific goal. Entrepreneurs can maximize their chances of achieving pitch goals by carefully combining planning, communication, and adaptability.
Gaurav Patil