Integration of VR and AI

VR and AI (virtual reality and artificial reality) are not new inventions. VR uses technology to create simulated environments into which we can immerse ourselves, whereas AI seeks to empower technical gadgets with the understanding and awareness of a responsive creature. 

Recently, significant improvements have been made to enhance VR and AI and integrate them to develop a unified type of technology with virtually limitless possibilities.

Both VR and AI have a growing market; a Grand View Research study claims that by 2025, “the worldwide artificial intelligence market size is estimated to reach USD 390.9 billion.” Between 2019 and 2025, the market is expected to grow at a CAGR of 46.2 percent.

And the market of VR will grow from $5.12 billion in 2017 to $34.08 billion by 2023.

These numbers speak volumes about how fruitful it can be to enter into the AI-VR world for enterprises. It will provide significant value across a wide number of industries, and many have already begun to employ it to boost consumer outreach and operational efficiency.

In this blog, we will learn how enterprises are using technologies like VR and AI to achieve their business goals.

Use Cases of VR and AI Technology 

VR and AI: This setup is a gateway to technological opportunities. But the question arises what type of opportunities this setup will bring? 

Let’s have a look at some of the possibilities that VR and AI tend to offer:

Travel and Tourism

Tourism includes various modes of transportation, hotel reservations, hospitality, tours and sightseeing, local experiences such as cuisine or festivals, souvenirs, and so on. 

With the help of VR, travel and tourism companies like Ithaka, Bindlestiff Tours, G Adventures, and many more are already excelling in the tourism field. 

Let’s see some examples:

  • VR gives a virtual experience to things like what it will look like to stay in the hotel and what services they are offering to a customer. 
  • When AI is integrated, customers will experience potential trips as it will help them to make decisions about their tour. 
  • AI software can help customers in booking tickets for flights, hotels, etc. 

Ecommerce Industry

VR helped companies like Amazon, eBay, Kroger, etc to enhance their shopping experience. 

See how these big giants improved their shopping experience using AI and VR:

  • The combination of VR and AI not only assists customers but also helps in business by giving opportunities to understand the customer’s behavior. For example, what they like, what they’re looking for, and because of it, they can improve their sales. 
  • Artificial intelligence (AI) has the potential to create a virtual sales associate who can offer advice, respond to inquiries, and even close deals.
  • Marketers will receive unique knowledge of how audiences are responding to their creatives and may even offer customized creatives thanks to advancements like geo-targeting and real-time interaction.


VR has already built its name in the entertainment companies like Netflix, CBS, Disney, etc. 

See how these industries are making the best use of AI and VR:

  • With the help of virtual reality headsets, gamers can be involved in virtual worlds and experience the great heights and speeds of roller coasters.
  • As VR is already playing a significant role in the entertainment world, AI makes it more interesting. 
  • AI offers video characters playing in the background to make them react like real-life players.  This will help them to make games more realistic and exciting, so players tend to be engaged. 

Interior Design

VR and AI will bridge the gap between the customer’s ideas and reality. All of this has been made possible through visualization tools and structural simulations. Some of the great companies are Moodfit, Planner 5D, Lexset, etc. 

Because of VR and AI introduction, customers are becoming more confident in their purchases. 

Let’s see how AI and VR can help the interior design industry:

  • Customers can examine the material’s properties and watch it “in action.” 
  • Integration can make purchases more quickly and easily for customers.
  • VR glasses will assist individuals in finding a perfect color match, closet sizes, different flower pots, etc.

Smart Workplace

In companies like Adobe, Fast Enterprises, Google, etc., workplace infrastructure has emerged as one of the most crucial factors in retaining smart staff.

Here’s a quick sneak peek, at how AI and VR are making workplaces smart:

  • Using VR telecommuting will be very useful to professionals since it will allow them to work from anywhere and hold virtual meetings, saving time and money.
  • VR is used in all sections of a firm, from human resources to perform training to engineers and designers who may create and test using VR simulators.
  • AI will automate mundane and repetitive tasks, freeing humans time to do more complicated procedures.  In the coming time, there won’t be a need to make PowerPoint presentations to demonstrate to the client thanks to technological improvements. 
  • Users will be able to benefit from an interactive real-time visual created by AI and AR.

How can your Enterprise Achieve Success Using VR and AI Solutions?

Enterprise using VR and AI solutions

Let’s explore the steps that can help you achieve your business goals. 

Exploring Areas for Implementation 

To select the right areas to implement technologies like VR and AI, there’s a need to form a team of Project managers, IT architects,s and Business analysts. 

After you have the right team in place, consider the following:

  • See, what are your top opportunities?
  • Which opportunities are simple to address?

One will start with a “Minimum Viable Product” (MVP) and might fine-tune their enterprise VR/AI solution. 

Now the question is how an individual will launch an MVP in their organization, as you have an established firm to manage and not a start-up.

In order to make your business work, must ensure the following: 

  • Sufficient staff to manage the primary operations;
  • The current IT activities can be managed by workers;
  • You must have the computing resources necessary to continue your current IT operations while creating an MVP;
  • When you create an MVP, your current IT apps are protected.

Plan the Development Project

It’s essential to acknowledge the planning process if you want your development project to succeed.

Following are a few key considerations that are crucial for the development project:

  • AI comprises a wide range of requirements, such as machine learning (ML), natural language processing (NLP), and so on. Identify your requirements as per your project.
  • Determine your training dataset – AI systems learn by consuming massive amounts of data. The greater the size of the dataset, the better the AI system “learns”.
  • Now, time to focus on app development criteria, where you have to decide what type of app delivers the best value.
  • Don’t skip on planning on Design: With VR projects, storyboarding, specifications, and conceptual drawings are crucial because they ensure that the atmosphere and gameplay adapt well to a VR experience. Art assets, the environment platform, terrain, and boundary geometry should be built depending on device capabilities.
  • You must protect your private enterprise data. Make a security plan for your apps.
  • How are you going to prioritize development above managing the IT infrastructure? Cloud computing tools could be a better option. 
  • Choose appropriate technologies – a technology stack that makes sense. 
  • Select development tools, this might require AI development platforms, AR and VR development tools, and SDKs/APIs. Find the tools that match your needs.
  • APIs development — Since REST (Representational State Transfer) is the accepted best practice for API development. One should go for creating RESTful APIs.
  • Emphasize strict code standards, extensive testing, and evaluation.

Find Cloud Platforms

To focus on the development, there’s a need to understand which cloud platform you can employ. One is required to focus on both web and mobile apps

Following are the two impeccable cloud platforms that can be useful:

  1. For web apps, AWS Elastic Beanstalk could be useful.
  •  It’s a PaaS (platform-as-a-service) platform.
  • Elastic Beanstalk serves benefits such as it handles the networking, operating system, middleware, runtime environment, and cloud infrastructure. 
  • Additionally, Elastic Beanstalk provides key DevOps tools and makes it simple to integrate APIs.
  1. For mobile apps, AWS Amplify could be a better option. 
  • It’s a MBaaS (mobile-backend-as-a-service) platform. 
  • It handles Cloud infrastructure and persistent storage. 
  • You won’t have to spend time creating and maintaining a mobile backend as a result. 
  • You can work on the business logic and the front-end.

Choose the Appropriate Technologies and Tools

VR and AI can offer significant value in business. As we know, an enterprise requires high-tech functionality. For automotive solutions, a business requires 3D immersive experiences, where one could build characters, and scenarios and submit and edit VR content. 

There’s also a need to choose an AI development platform and the creation of AI programs. For building a proposed native iOS app, it’s important to use a tool that has robust capabilities and ends up making a scalable and effective iOS app. 

One requires market-leading 3rd-party APIs to add a few non-core functionalities. One good example of this is the push notification function. 

A few examples are mentioned below: 

  • Amazon Sumerian for VR development
  • Microsoft Azure AI systems and Google Cloud AI platforms.
  • Python has strong libraries, making it an excellent choice for AI/ML coding. 
  • When creating your proposed native iOS app, use Swift.
  • “Firebase Cloud Messaging” (FCM) for the Android app and “Apple Push Notifications Service” (APNs) for the iOS app.

Security of VR and AI App 

To protect your AI and VR enterprise app, look at the actions you need to take:

  • Minimize critical application security flaws, including injection, data exposure, failed authentication, etc.
  • Integrate security and compliance testing into your CI/CD pipeline instead of considering them to be low-priority operations.
  • Employ security measures and tools including encryption, MFA (multi-factor authentication), real-time threat information, next-generation firewalls, and antivirus software.
  • Use methods like authentication tokens, digital signatures, encryption, quotas, throttling, and secure gateways to protect your APIs.
  • A hybrid cloud deployment should be used. In this approach, you can use a private cloud to execute applications that handle sensitive data.

Select the Team for VR and AI Development

Here, one needs a development team who will help them to execute the operations they require. 

Hire capable individuals for the following positions:

  1. UI designers;
  2. AR/VR developers;
  3. AI developers;
  4. Web developers;
  5. Native Android and iOS developers;
  6. Testers;
  7. DevOps engineers.

Final Words

Together, AI and VR will enhance a range of experiences, making them even more dynamic and engaging. AI and VR are great technologies that provide enormous potential on their own.

There are countless potential and significant changes in store for us as a result of the fusion of AI and VR.

It might be challenging to put a business solution integrating AI, VR, and AR into practice. 

Any AR/VR tech company has a tough job ahead of it. Your success depends on an effective end-to-end project management process. 

If you wish to have the same technical capabilities, Contact us, Idea Usher, and our industry-expert software developers can assist you in creating a mobile app. 

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Which industries are using VR and AR the most in business?

VR and AR have developed into powerful commercial tools that have the potential to change the entire industry.

Examples of such sectors include:

  • Entertainment and gamification
  • Healthcare
  • Virtual training 
  • Travel
  • Customer Service

What is Artificial Intelligence (AI)?

A computer program’s ability to think and learn is known as artificial intelligence. The phrase “artificial intelligence” was first used in the 1950s by John McCarthy. ‘Every aspect of learning or any other feature of intelligence can, in theory, be so thoroughly characterized that a machine can be programmed to replicate it,’ he said.

What is Virtual Reality (VR)?

Virtual reality (VR) is a virtual experience that can be similar to or opposite to reality. Virtual reality has applications in entertainment (especially video games), education (such as medical or military training), and business (such as virtual meetings). 

Augmented reality and mixed reality, often known as extended reality or XR, are two distinct types of VR-style technologies.

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