thumb - How to Get Your App Ready for Christmas

Apps have been a massive part of the way we all view Christmas. In fact, most of us have likely been shopping via an App. So whether you are looking to develop an app for Christmas this year or you already have apps on the market, we want to help.

Mobile apps can do a lot, but at the end of the day, apps live and breathe based on the number of users. So, we bring you some practical tips to get your app ready for Christmas.

Level Up Your Game This Christmas!

We bring you some practical tips for how you can get your app ready for Christmas that will increase your app downloads. Implementing them will bring a Christmas miracle for your company. We hope you’ll have a plan by the end of this blog to absolutely rock your Christmas!

tips to get your app ready for christmas

November: The Perfect Time

With November right around the corner, Thanksgiving has passed, and Christmas is fast approaching. This means that there are only a few months left to get your applications ready for the holiday season.

Like the Salvation Army bell ringing outside K-Mart on Black Friday, consumer interest in apps reaches its highest level during the last two weeks of December, according to AppAnnie data.

Check your analytics

focus on your stats

If you find that your sales are down, one of the first things to check will be your search positions on the Google Play Store and the Apple App Store. Green means good; orange is bad, and red is terrible. 

A sudden shift from green to orange could mean a lot of people have been entering the Google Play Store, and the Apple App Store, your app’s listing may not be coming up in searches, and you need to do something about it if you don’t want a potential customer to miss out on a great app.

And if you are someone whose app is not ranking, then don’t worry. You can work a little extra and generate leads from social media, email marketing, YouTube videos, etc.

Identify What’s Working Well

Take your app stats and see for what services or products your major leads are coming from whether it is a fleet service or a face wash, promote it to the extent where your customer feels like needing it on Christmas.

According to the 80/20 rule in marketing: 80% of your sales come from 20% of your services or products. Identify your 20% to secure the 80%.

Go Thematic

With the holiday season here, it is a good time for you to take a look at your app and see what it needs to be festive—or perhaps even go the extra mile and make it “thematic.” Yes, there is a distinct difference between festive and thematic.

In some areas more than others, the critical difference is the extent to which your app engages users with some Christmas validation.

Make your app look thematic by changing the icons and banners and decorating it with snowflakes, Christmas decorations, and presents. Demonstrate that your app is themed for the holiday season.

Appreciate Positive Feedback 

How to Get Your App Ready for Christmas? Click To Tweet Show them you really care about the great feedback and that you plan on doing it more frequently.

Marketing Campaigns

social media marketing

A solid social media presence generates leads. Make a list of all the big names in or close to the sector in which you own a business. 

  • For example, If you own a business of food delivery.
  • Visit all the social media handles of Zomato or Uber Eats. See what they are doing right.
  • Scroll to their posts on previous year’s Christmas and take notes of how they encouraged people to comment, subscribe and share. 
  • Take inspiration from there and plan a similar strategy.

Special Offers

special offers for users

Filled with engaging events, attractive offers, and heart-warming discounts, Christmas is the time for giving. During the holiday season, it’s really expected for businesses to wow their clients and users with great offers.

There is no better way to say “thank you” to your clients than with great offers all year round. The best way to do it is by the use of seasonal events. If you haven’t planned one for this season, now is the time! Special offers, discount deals, and seasonal gags are all part of Christmas.

Email Your Customers

One of the primary and most essential communication hacks is to mention the name of a person you are sending a message to. It’s a Dale Carnegie thing. 

Amazon uses it, Walmart uses it, and almost every company like them is successful in email marketing.

The click rate (CTR) increases when you mention your customer’s name in the subject line, leading them to believe that yes, maybe someone really wants to make sure their holiday goes right.

Unique Factors

Some unique factors differentiate thriving companies from their competitors. For Apple, it’s the design and OS. For Tesla, it is ‘you don’t have to drive.’ For Airbnb, it is ‘we’ll give you a home anywhere. What’s yours?

Figure out that code of uniqueness and promote it. This could be you taking payments in crypto, your fleet vehicle running even on the day of Christmas.

Takeaway

November is a month of preparation for one of the most popular festivals in the world. Most successful companies in the world must have already made strategies about how they are going to market their new services and new products.

Knowing ‘how you can get your app ready for Christmas’ will give you an advantage every December of coming years.

Follow the above tips mentioned by us to not only boost app downloads but also to increase the loyal customer base. 

These tips will help you irrespective of what business your app represents. 

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FAQs

Here are some frequently asked questions.

1. What is the right time to implement these tips?

November is the ideal time to get these things going, because with October and December, the issues of too early and too late strikes up.

2. Can Idea Usher help me with marketing?

We are glad to inform you that we have a team of pro marketers that will help you in building a solid brand. Please contact us here.

3. Why is getting my app ready for Christmas a must thing?

A lot of people gather together in a room and if you have something really good to offer them then the word of mouth spreads like a wildfire. 

However, the only thing that can give you such an advantage is the preparation for your app which includes marketing, changing UI/UX, etc.

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