Stats reported from Flurry suggest that 48% of all apps that are downloaded are then deleted within the same month. Holiday season is a great time for app developers to re-engage with these deleted users, and that’s why we bring you some delightful Christmas marketing tips for your app.
Mobile app marketers who understand how to exploit this opportunity will reap huge gains during this season. The tips provided below do not take a lot of time or money to implement, but can make a monumental contribution towards driving app downloads in the holiday period.
So without further ado, let’s get started.
Christmas is the time you should plan what to post on your social media channels and schedule it beforehand, so it can be posted automatically.
A smart mobile user wants something fresh and new on their feed. Make sure to only post the best content as people will not hesitate to unfollow your page as you are too spammy.
Create a special look for your app in Xmas theme, change icons, banners, decorate the whole thing with snowflakes, christmas trees and presents. Show your app is designed for the Christmas season.
If you successfully did that then there will be less chance for a user to run in other apps which were lazy to get thematic. So, don’t miss it.
This falls into the category of the best Christmas marketing tips of all time. Do your market research to pick up the stats of previous year Christmas sales and see how the best companies in your sector did so well at this time of the year.
Don’t merely copy them, get inspiration and make a firm plan that is backed by numbers. For example, If you run a fleet management app then notice the areas where fleet vehicle’s requirement is more than anywhere else.
Thinkwithgoogle.com says that the online advertisement in the form of video was huge in the past years. You could go on Youtube now and you will be welcomed with an ad before you decide what to watch.
Companies pay and they pay for a reason and that is higher reach.
Use holiday-themed push messages urging users to try out your mobile app. As long as there is some push message activity, you have a chance of driving some mobile app traffic during the Christmas season.
Apple, Samsung, Google, etc, everyone’s the same for santa. And the same should go for you. Make your app available for Android and IOS both so what company’s phone the target user uses is of no value.
Doing this will not only increase your app downloads but it will give a loyal customer base, more people spreading a positive word of mouth.
If you are a business owner and want to boost your business during Christmas time, you need to make sure that your business is at the top of the list. For this, it is essential to create a sense of urgency for users to download your app.
‘Hear the ticks and act at tocks’ means spot an error if there is and act immediately. We hate to break it to you, but the app store won’t process many requests between 22 to 29 December.
On top of that, you will not like to make major last-minute changes either. It’s like Santa bringing in the disappointment as a Christmas gift. So, make a schedule, mark it and give your best in leaving no room for errors.
Most people go to Nike to buy shoes which are their best seller, for Apple it’s the I-phone. What’s yours? What is that one thing or service that has made a remarkable impact on your sales or your company’s revenue.
Now, after identifying that product or service, bring that into the festive light.
We all know that the Christmas shopping spree is one of the busiest periods of the year for online stores. And we’ve all seen the horror stories – how a holiday season surge can lead to transactions being dropped, leading to minutes or even hours wasted trying to recover them.
If you have an e-commerce app, then these are likely familiar occurrences to you too.
So, to avoid these hassles, you must work on the checkout part and make sure that the e-wallets.
This follows for any transaction of any app that you own, by giving users the flexibility to make the transaction from multiple apps, you are giving them power to choose.
Now, you know the best 10 mobile app marketing tips for Christmas. We are sure that it will not only help you thrive in just Christmas eve but in any holiday season. The tip is to change the theme.
But all of this is relevant to your app to get a download and give him a joyful experience. This may drive sales for a while, but for a long-term game, constantly evolving and adding new features, regular updates, considering customer feedback seals the deal.
For example, we advised you to change your app icons into something relevant to the Christmas spirit, but at Halloween, you can use the same trick by turning your app icons into… a horrific pumpkin.
Here are some frequently asked questions
Our range of services is quite flexible, we treat app development like every project is Christmas. You can check our list of services here.
No, you can use it for any festive occasion or for any big event. The trick here is to get thematic. All the 10 mobile app marketing tips would work and will boost your app downloads.
Feel free to discuss your idea with us and book a free consultation call. We are sure that it will be worth it. An extra clarity on your dreams will only bring you closure to achieve it.
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