Successful Mobile App Startup

Aspiring entrepreneurs keen on making a mark in the digital landscape often find themselves grappling with the complexities of app development. In a world where apps have become the lifeblood of seamless user experiences, crafting a winning application is the key to unlocking success.

Getting on the journey of app development is both exhilarating and challenging. From ideation to execution, every step requires careful consideration and strategic planning. In this comprehensive guide, we will get into the intricacies of developing a winning app tailored for startups. Whether you’re a tech enthusiast with a groundbreaking idea or a seasoned entrepreneur looking to expand your digital footprint, this guide aims to be your compass in navigating the exciting and competitive world of app development.

Join us as we explain the process, offering insights, tips, and best practices that can pave the way for your startup’s app to stand out in a crowded market. From conceptualization and market research to design, development, and launch, each stage plays a crucial role in determining the success of your app.

Key Market Takeaways on Startups

According to Impressit, the United States is taking the lead with an ever-expanding community of startups, numbering over 72,560. This growth signifies an immense pool of opportunities for budding entrepreneurs. Notably, San Francisco Bay emerges as a prime location, offering an ecosystem conducive to startup success. However, the value for startups transcends borders, with China securing the second-largest position globally, while the United Kingdom fosters a robust startup culture.

Turning our attention to unicorn startups, the Information Technology sector reigns supreme, claiming 48% of these high-valued ventures between 2016 and 2023. This statistic underscores the immense potential for tech-driven innovations, presenting a compelling opportunity for startups to tap into this thriving market.

Key Market Takeaways on Startups

Souce: Impressit

On the flip side, the Software-as-a-Service (SaaS) sector poses unique challenges, with only about 20% of startups surviving their inaugural year. However, an intriguing insight reveals that nearly 56% of independent SaaS companies are single-founder endeavors, highlighting the potential for individual entrepreneurs to make a significant impact in this competitive space.

For startups considering Artificial Intelligence (AI), the future looks promising. The sector has experienced a remarkable 66% increase in funding between 2021 and 2023, showcasing a growing appetite for AI-driven solutions. This presents an exciting opportunity for startups to leverage the burgeoning interest and carve out a niche in this cutting-edge field.

Top Startup App Ideas in USA

In a nation as diverse and dynamic as the United States, startups have the unique opportunity to tackle pressing challenges through innovative app solutions. Here are some major challenges in the USA where a great app could make a significant impact:

Challenges a Startup Can Address in the USA by Making an App

1. Healthcare

Challenge: High healthcare costs and limited access to specialists.

App Solution: Telemedicine platforms, AI-powered symptom checkers, and price comparison tools can enhance access, reduce costs, and empower patients with informed decision-making.

2. Education

Challenge: Traditional education struggles with individual needs and achievement gaps.

App Solution: Adaptive learning platforms, gamified education experiences, and AI-powered tutors can personalize learning, offer targeted support, and bridge educational disparities.

Also read, “Top 16 Advantages Of AI In Education

3. Climate Change

Challenge: Rising temperatures and environmental degradation threaten communities.

App Solution: Tools for tracking carbon footprints, promoting sustainable practices, and connecting individuals with climate initiatives empower citizens to contribute to positive change.

4. Social Isolation and Mental Health

Challenge: Loneliness and mental health issues are on the rise.

App Solution: Platforms for social connection, mental health resources, and mindfulness exercises provide support, build communities, and empower individuals to manage their well-being.

5. Economic Inequality and Opportunity

Challenge: Widening wealth gap and unequal access to financial services.

App Solution: FinTech solutions offering microloans, peer-to-peer lending, and financial literacy resources empower individuals, promote small businesses, and create a more inclusive financial system.

6. Food Security and Sustainability

Challenge: Food insecurity, food waste, and unsustainable agriculture.

App Solution: Platforms connecting food banks with donors, apps promoting healthy meal planning, and tools supporting sustainable farming practices can address these challenges.

7. Civic Engagement and Democracy

Challenge: Low voter turnout and misinformation.

App Solution: Voter registration tools, fact-checking platforms, and resources for understanding local issues increase engagement, combat misinformation, and strengthen democracy.

8. Disaster Preparedness and Response

Challenge: The USA is prone to natural disasters, causing widespread devastation.

App Solution: Early warning systems, real-time evacuation route planning, resource and volunteer coordination platforms, and post-disaster communication tools can save lives, minimize damage, and expedite recovery efforts.

Where Startups Can Innovate in the USA Tech Sector By Making an App?

1. Hyper-personalized AI for Health and Wellness

Challenge: Existing health apps offer generic recommendations.

Innovation: Leverage cutting-edge AI and advanced biometrics to deliver hyper-personalized health and wellness plans. Imagine an app adjusting your workout routine based on real-time fatigue levels or tailoring your diet based on gut microbiome analysis.

Also read, “Top 10 HealthCare App Development Ideas in 2024

2. AR/VR for Immersive Learning and Experience

Challenge: Traditional education can feel rigid and disconnected.

Innovation: Utilize AR/VR to create interactive 3D learning experiences. Imagine students exploring historical events through VR simulations or conducting virtual experiments in science labs, revolutionizing STEM education.

3. Blockchain for Secure and Transparent Data Management

Challenge: Data privacy concerns and centralized data storage pose security risks.

Innovation: Develop decentralized apps (dApps) built on blockchain technology to securely store and manage user data. This innovation gives users more control over their information and creates trust-based models for sharing sensitive data.

Also read, “How to Develop a Blockchain Platform like EOS?

4. Edge Computing for Real-time Smart City Solutions

Challenge: Traditional infrastructure struggles with massive data from smart cities.

Innovation: Implement edge computing at the network edge to process data locally for real-time decision-making. Imagine dynamic traffic lights based on live traffic flows or pollution sensors triggering targeted environmental interventions.

5. Quantum Computing for Groundbreaking Scientific Discoveries

Challenge: Complex research problems require immense computational power.

Innovation: Develop apps harnessing cloud-based quantum computing platforms to tackle previously intractable problems. This can lead to breakthroughs in medical research, materials development, and artificial intelligence.

6. Predictive Maintenance for Smarter Infrastructure

Challenge: Infrastructure failures can be disruptive and costly.

Innovation: Develop AI-powered apps that analyze sensor data to predict potential failures and schedule preventative maintenance. Imagine an app alerting authorities about a bridge at risk of collapse based on real-time sensor readings, preventing accidents and saving lives.

Steps to Develop an Unique App for Startups

Here’s a detailed stepwise guide to build an unique app for startups,

1. Identifying a Market Gap

Data-driven Analysis

In-depth exploration beyond app stores and reports is essential. Leverage tools like Apptopia or MightyInsights to conduct data-driven analysis, exploring user sentiment, app reviews, and social media conversations.

Emerging Tech + Niche Expertise

Combine cutting-edge technologies like AI or AR/VR with specific industry knowledge. Research frameworks such as TensorFlow Lite for mobile AI or ARCore/ARKit for immersive experiences.

Hyper-Personalization

Leverage AI-powered user profiling tools like Segment or Mixpanel to offer a personalized experience. Tailor app features, content, and push notifications based on individual preferences and behavior.

2. Technical Uniqueness

Backend Innovation

Explore serverless architectures like AWS Lambda or Google Cloud Functions for scalable and cost-effective solutions. Consider GraphQL for flexible data APIs and real-time updates.

Automate Everything

Utilize continuous integration/continuous delivery (CI/CD) pipelines with tools like CircleCI or Travis CI for automated testing, deployment, and infrastructure updates.

Zero-Trust Security

Implement robust security measures like multi-factor authentication, data encryption, and penetration testing to build a secure app.

3. Delivering Value

UX Beyond Screens

Integrate voice assistants like Alexa or Google Assistant and consider multi-modal interfaces for immersive experiences.

Performance Optimization

Use code profiling tools to identify and optimize performance bottlenecks for a smooth user experience.

Offline-First Approach

Implement Progressive Web App (PWA) techniques to enable offline functionality and data persistence, even in poor network conditions.

4. Building a Community

Interactive Live Streams

Engage potential users through live Q&A sessions or product demos on platforms like Twitch or YouTube for real-time feedback.

In-App Gamification

Implement loyalty programs, challenges, and social features to encourage user engagement and community building.

Virtual Reality Communities

Host virtual events, workshops, and meetups within the app using VR platforms like VRChat or Decentraland to foster brand loyalty.

5. Marketing and Growth

ASO Beyond Keywords

Employ app store intelligence tools like Sensor Tower or App Annie to analyze competitor strategies and identify trending keywords.

Go Beyond Organic Growth

Consider paid advertising strategies like app store search ads, social media ad campaigns, or influencer marketing for a targeted audience.

Embrace App Store Optimization for Features

Utilize feature flags and dynamic app delivery platforms to personalize app features based on user demographics and preferences.

6. Monetization

Embrace Subscription Models

Explore tiered subscription plans with varying feature sets and price points to cater to different user segments.

Leverage Microtransactions

Implement microtransactions for virtual goods, consumable items, or early access to content to encourage ongoing user engagement.

Data-Driven Monetization

Employ real-time user behavior analytics platforms to identify optimal points for in-app purchases or ad placements.

7. Maintenance and Updates

Continuous Integration/Continuous Delivery (CI/CD)

Implement CI/CD pipelines to automate code testing, deployment, and release management for faster updates and smoother bug fixes.

Embrace Feature Rollouts

Utilize feature flags and phased rollouts to test new features with a subset of users before broad deployment, minimizing risks.

Proactive Performance Monitoring

Leverage cloud-based performance monitoring tools to track app performance metrics and proactively address issues.

8. Legal and Regulatory Compliance

Privacy-First Data Management

Implement robust data encryption and anonymization techniques to comply with data privacy regulations.

Embrace Blockchain for Data Tracking

Utilize blockchain technology for secure and transparent user data tracking, especially for sensitive data.

Stay Ahead of the Curve

Actively seek updates on evolving legal landscapes and partner with legal professionals specializing in technology law for compliance.

9. Bonus Tips

Embrace Open Source

Contribute to open-source projects related to your app’s core functionalities to build a developer community around your product.

Data & Privacy Transparency

Implement clear data privacy policies and user consent mechanisms to build trust and comply with regulations like GDPR and CCPA.

Embrace the Cloud

Utilize cloud platforms for scalable backend infrastructure, data storage, and analytics, allowing a focus on core app development.

Tech Stacks to Consider to Make Your App More Scalable and Unique

In this competitive market, choosing the right technology stack is paramount for startups aiming to create scalable and standout apps. Let’s get into various tech stacks you should consider as a startup to make a great app.

1. Scalable Backend

Serverless Architectures: Ditching legacy servers can be a great move. Embrace serverless architectures like AWS Lambda, Google Cloud Functions, or Cloudflare Workers. This approach offers cost-effective scalability and event-driven workflows, reducing expenses during low traffic periods.

GraphQL APIs: Move beyond bloated REST APIs. Utilize GraphQL for flexible data fetching, minimizing server load, and optimizing mobile app performance. This enables building custom data experiences tailored to each user’s needs.

Microservices: Breaking down the app into independent, loosely coupled services is crucial. Employ platforms like Kubernetes or Docker Swarm for containerization and orchestration, ensuring resilience and independent scaling of each service.

2. Standout Frontend

Flutter & React Native: For a cross-platform approach without compromise, consider Flutter for its native-looking UI and hot reload capabilities, or React Native for its vast component library and mature tooling.

Jetpack Compose: Android-focused startups can embrace Jetpack Compose for declarative UI development. This allows building beautiful, performant UIs with less code and enjoying instant previews for faster development cycles.

WebAssembly (WASM): Push the boundaries of web-based apps by integrating WebAssembly (WASM) modules. This is particularly useful for computationally intensive tasks like AR/VR experiences or real-time simulations, unlocking capabilities beyond JavaScript.

3. AI & Machine Learning

Personalization at Scale: Utilize AI-powered user profiling tools like Segment or Firebase Predictions to offer personalized app experiences based on individual preferences and behavior.

Conversational AI: Integrate chatbots powered by platforms like Dialogflow or Rasa for 24/7 customer support, answering user queries, and automating repetitive tasks to reduce operational costs.

Computer Vision & AR/VR: Leverage Google Cloud Vision AI or Amazon Rekognition for image recognition and analysis. Explore ARCore/ARKit and frameworks like React Native AR for immersive augmented reality experiences.

Also read, “A Complete Guide to Implement AI and Machine Learning in An App

4. Cutting-Edge Tools & Services

Low-code/No-code Platforms: Empower non-technical founders with platforms like Appian or OutSystems to build basic functionalities without coding, accelerating development and saving resources.

Blockchain for Security & Transparency: For apps dealing with sensitive data, consider blockchain platforms like Ethereum or Hyperledger Fabric for secure and transparent data management and traceability.

Cloud-based Analytics & Monitoring: Utilize platforms like AWS CloudWatch or Datadog for real-time performance monitoring, anomaly detection, and actionable insights to optimize app performance and user experience.

5. Edge Computing & Serverless at the Edge

Reduce Latency & Improve Performance: Bring computation closer to users with platforms like AWS Wavelength or Google Cloud Functions at the Edge. This delivers faster loading times, real-time responses, and a smoother user experience, especially for geographically dispersed audiences.

Offline-First Capabilities: Enable efficient data processing even when offline. Leverage frameworks like PouchDB or Realm for offline data management, catering to areas with unreliable internet access.

6. Progressive Web Apps (PWAs)

Native-Like Experience without App Store Dependence: Offer a seamless experience with features like push notifications, offline functionality, and home screen installation. Reach a wider audience without app store restrictions, ideal for startups targeting non-Android or non-iOS users.

SEO Optimization & Discoverability: Benefit from PWAs’ strong search engine optimization capabilities. Drive organic traffic and increase app visibility without relying solely on app store rankings.

7. Voice & Conversational Interfaces

Voice-First Future: Integrate voice assistants like Alexa or Google Assistant to enable hands-free interaction and accessibility. Cater to growing user preferences for voice-driven experiences and open up new avenues for user engagement.

Multimodal Interfaces: Explore combining voice with other modalities like haptic feedback or augmented reality for an even more immersive and intuitive user experience.

8. Cybersecurity & Privacy Enhancements

Zero-Trust Security: Implement a “never trust, always verify” approach. Utilize multi-factor authentication, data encryption, and penetration testing to build a robust security posture and protect user data.

Privacy-focused Frameworks: Look into frameworks like “ChaCha20Poly1305” or Edwards-curve cryptography for improved data security and privacy compliance with regulations like GDPR and CCPA.

9. Tools for Developer Agility

DevOps & Infrastructure as Code: Embrace platforms like Terraform or Pulumi to automate infrastructure provisioning and configuration management. Ensure consistency, avoid manual errors, and accelerate development cycles.

Testing Frameworks & CI/CD Pipelines: Utilize automated testing frameworks like Cypress or Appium and CI/CD pipelines for efficient code testing, deployment, and feedback loops. Enhance code quality, release updates faster, and minimize risks.

Essential Tips for Raising Investments for Your Startup Idea

Securing investments for your startup idea is a challenging yet an important step in bringing your vision to life. Here’s a comprehensive guide on what startups can do to raise investments for their innovative ideas.

1. Craft a Compelling Narrative

Go Beyond Trends: Avoid merely riding the latest tech trends. Articulate a timeless problem your solution addresses, emphasizing how it impacts people’s lives. Position your startup as a pioneer in a new space rather than a mere follower.

Data Storytelling: Utilize data visualization tools like Tableau or Power BI to present market research and user insights. Craft a compelling narrative by making data tell a story that reinforces your startup’s mission.

Emotional Connection: Move beyond facts and figures. Share anecdotes, customer testimonials, and stories that evoke an emotional response from investors. Establish a connection that makes them invested in your startup’s mission and success.

2. Target the Right Investors

Leverage AI-powered Platforms: Utilize advanced platforms like CB Insights or PitchBook to identify investors based on specific criteria such as industry focus, investment stage preference, and recent activity. Tailor your pitch to align with the preferences of potential investors.

Connect with Limited Partners: Reach out to Limited Partners (LPs) of potential venture capital firms. These individuals often wield significant influence on investment decisions and can serve as powerful advocates for your startup.

Build Strategic Partnerships: Partner with established companies in your industry to gain credibility and attract investors interested in the broader ecosystem. Collaborations with industry leaders can enhance your startup’s reputation and appeal to potential investors.

3. Prepare for Due Diligence

Conduct Internal Audits: Proactively address potential legal or financial risks by conducting internal audits. Hire cybersecurity firms to assess data security vulnerabilities and legal teams to review contracts and ensure compliance.

Prepare a Data Room: Organize critical documents, financials, legal agreements, and intellectual property information in a secure, online platform. This ensures easy accessibility for investors during due diligence.

Develop a Risk Mitigation Plan: Anticipate potential investor concerns and prepare a robust plan outlining your approach to address risks. Address concerns about market size, competition, or execution challenges to instill confidence in potential investors.

4. Be Ready to Negotiate

Negotiate Beyond Valuation: Discuss key governance terms such as board composition, voting rights, and veto power. Ensure alignment with your long-term vision and maintain control over your company’s future.

Stage Gate Milestones: Negotiate clear performance milestones and checkpoints for future funding rounds. This incentivizes both parties and reduces potential friction down the line.

Walk Away When Needed: Don’t hesitate to walk away from deals that compromise your vision or values. A good investor partnership goes beyond money; it’s built on mutual trust and shared goals.

5. Bonus Tips

Pitch Decks 2.0: Consider innovative pitch decks with embedded videos, live data feeds, or virtual reality experiences. These additions can help your presentation stand out and leave a lasting impression on potential investors.

Utilize Influencer Marketing: Partner with industry influencers to broaden your startup’s reach and attract investor attention. Leverage their credibility and network to amplify your message and enhance your startup’s visibility.

Prepare for Rejection: Rejections are part of the fundraising journey. Learn from each encounter, refine your pitch, and persist. Building resilience is crucial for securing investments in the long run.

Top Startups in USA That Has Brought New Concepts to the Market

Here’re the list of top 10 recent startup apps that have brought something new in the market, 

1. Replica AI

Replica AI startup app

Estimated Annual Revenue: $11 M

Replica AI offers personalized AI companions designed for engaging conversations. Users can chat with these virtual friends on a variety of topics, pushing the boundaries of human-machine interaction. The app delves into emotional AI, exploring potential applications for mental health support.

Revenue Streams

Subscription model: Premium features like advanced personalities, extended conversation lengths, and personalized memory retention.

In-app purchases: Additional virtual companion characters, voice styles, and accessories.

Partnerships: Collaborations with mental health organizations or brands for sponsored content or integrations.

2. Nectar

Nectar startup app

Estimated Annual Revenue: $180 M

Nectar focuses on self-care and mental fitness. Utilizing AI-powered coaching and personalized mindfulness exercises, the app gamifies self-improvement through engaging challenges and rewards. It introduces a fresh approach to mental well-being.

Revenue Streams

Subscription model: Access to personalized AI coaching, premium mindfulness exercises, and advanced data tracking.

In-app purchases: Guided meditations, access to expert coaches, and additional wellness challenges.

Content licensing: Partnering with fitness studios or mindfulness programs to offer their content within the app.

3. Locket Widget

Locket Widget startup app

Estimated Annual Revenue: $5.5 M

This widget app took the iPhone world by storm, allowing users to share a daily photo with their chosen besties, prominently displayed on their home screens. It fosters a sense of intimacy and personal connection in the digital age.

Revenue Streams

Premium features: Customization options for the widget (colors, themes), additional photo slots, and extended history.

Partnerships: Collaborations with brands or influencers for sponsored photo challenges or limited-edition widget designs.

Data insights: Analyzing user behavior and photo trends for potential partnerships or targeted advertising.

4. Finch

Finch startup app

Estimated Annual Revenue: $12 M

A unique mental health companion app, Finch gamifies self-care. Users nurture a virtual Finch through activities like meditation and mindfulness exercises, creating a fun and engaging way to prioritize mental well-being.

Revenue Streams

Subscription model: Access to additional Finch characters, advanced customization options, and personalized goal setting tools.

In-app purchases: New “skins” for Finch, themed activity packs, and virtual rewards.

Partnerships: Collaborations with mental health organizations or wellness brands for branded content or integrations.

5. Pacemaker

Pacemaker startup app

Estimated Annual Revenue: $14 M

Pacemaker is an AI-powered music creation app that empowers anyone to become a musician. Users input keywords or choose moods and genres, and Pacemaker generates original, royalty-free music on the fly.

Revenue Streams

Subscription model: Access to more music styles and instruments, higher quality audio, and collaboration features.

In-app purchases: Royalty-free music packs for specific genres or moods, custom soundscapes, and advanced editing tools.

Partnerships: Collaborations with musicians or music producers for exclusive content or royalty-free licensing deals.

6. Spoon

Spoon startup app

Estimated Annual Revenue: $14 M

Spoon is a live audio platform offering a space for educational talks, lectures, and workshops. From fitness classes to language learning sessions, Spoon caters to a diverse range of interests and fosters a community of lifelong learners.

Revenue Streams

Subscription model: Access to premium live streams, ad-free listening, and exclusive recordings.

In-app purchases: “Tips” for hosts, virtual gifts for speakers, and participation in paid workshops.

Partnerships: Collaborations with educational institutions, businesses, or experts for sponsored talks and workshops.

7. BeReal

BeReal startup app

Estimated Annual Revenue: $60 M

BeReal challenges the curated perfection often seen on social media. Users receive daily notifications to capture and share a photo within two minutes, offering a glimpse into their unfiltered, authentic lives.

Revenue Streams

Premium features: Advanced photo editing tools, access to past BeReal moments, and extended reaction times.

In-app purchases: “Challenge coins” for participating in special BeReal activities, badges for streaks, and custom emojis.

Partnerships: Brand sponsorships for specific BeReal challenges or collaborations with influencers for promoting the app.

Conclusion

The blog provides a thorough guide for startups venturing into app development, covering key aspects from ideation to execution. It emphasizes the significance of a well-defined strategy, market research, and target audience analysis during the initial stages. The importance of a user-centric approach is highlighted, encouraging startups to prioritize seamless user experiences and robust functionalities. The guide delves into the significance of choosing the right development platform, technology stack, and design principles, offering insights to ensure scalability and sustainability. Additionally, it discusses the importance of a well-thought-out monetization strategy and effective marketing tactics to enhance app visibility and user acquisition. The blog aims to equip startups with the essential knowledge and best practices needed to create a successful and competitive app in today’s dynamic market.

Looking To Make Your Startup A Successful App ?

Starting a journey on developing a winning app for your startup? Look no further! Our comprehensive guide covers everything from ideation to execution, providing valuable insights and best practices to ensure your app’s success. At IdeaUsher, we understand the challenges startups face in the competitive app development landscape. Whether you’re envisioning a mobile app or a web app, our team is dedicated to helping you navigate the complexities of the development process. With expertise in both technology and strategy, we can turn your app idea into a reality. Let IdeaUsher be your partner in building a successful app that stands out in the market.

FAQs

Q1: How do you make a winning app?

A1: Creating a winning app involves a strategic and well-thought-out process. Start by identifying a unique and valuable problem that your app can solve. Conduct thorough market research to understand your target audience and competitors. Design a user-friendly interface and prioritize a seamless user experience. Choose a robust technology stack for development, ensuring scalability and performance. Regularly update and improve your app based on user feedback, and implement effective marketing strategies to enhance visibility and user acquisition.

Q2: What are the 5 steps of developing an app?

A2: The app development process follows a systematic sequence of steps to ensure a successful outcome. It begins with ideation and planning, where the app’s purpose, features, and target audience are defined. Subsequently, the design phase involves creating wireframes and user interfaces to craft a visually appealing and user-friendly experience. The development stage entails coding the app using the chosen technology stack, emphasizing functionality and scalability. Rigorous testing follows to identify and rectify bugs, ensuring the delivery of a stable and reliable app. Finally, the app is launched to the market, accompanied by strategic marketing implementation to attract users. This structured approach ensures a comprehensive and effective development lifecycle.

Q3: Do apps earn money?

A3: Apps have diverse avenues for revenue generation through established monetization models. In-app purchases allow users to acquire additional features, content, or virtual goods within the app, creating a source of income. Advertising constitutes another strategy, where revenue is earned by displaying ads within the app and partnering with advertisers. Subscription models involve charging users a recurring fee, granting access to premium features or exclusive content. Additionally, the freemium approach offers a free basic version of the app while charging for advanced features, enticing users with a taste of the app’s capabilities before encouraging them to invest in enhanced functionalities. These varied monetization strategies provide app developers with flexibility and options to align their revenue approach with their target audience and app offerings.

Q4: How much does the playstore pay per download?

A4: The Google Play Store does not pay developers per download. Instead, developers earn revenue through in-app purchases, ads, or other monetization strategies. The amount earned depends on factors such as user engagement, ad revenue, and the success of the chosen monetization model. Businesses set the pricing for their apps or in-app items, and Google Play takes a percentage of the sales.

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