internshala case study

Internshala is India’s most considerable homegrown content, career, and skill development platform for students. Started in 2010 as a WordPress blog, Internshala connects with over 3 million Indian students every year. So how does it reach this milestone. Let us find out through this Internshala case study blog.

Internshala is a marketplace for the students to connect with the companies and vice versa. They help students find internships and help companies find suitable candidates for internship programs.

Furthermore, It offers opportunities to experience real-life work situations, learn from expert mentors, enhance their professional value and keep track of their work portfolio.

We decided to look at their business model and found out that they have a pretty different business philosophy. Henceforth, today’s blog is Internshala case study covering its business model and vision to solve students’ internship problems.

So let us begin!

What is Internshala?

Internshala case study. Let’s talk!

internshala case study

Image credits: Internshala

Before jumping straight into the market statistics and its business model, let us first know a bit about Internshala.

Company Name Internshala
Founder and CEO Sarvesh Agarwal & Ankur Khator, (Co-Founder)
Founded Year 2010
Location Gurugram, India
Company Stage Series A
Total Funding $2.54M
Last Funding Round $2.52M, Series A, Jul 23, 2015
Employee Count 125 as on Dec 31, 2020
Valuation $7.67M as on Jul 23, 2015
Annual Revenue $1.39M as on Dec 31, 2019

Source:  owler.com

Internshala is a web platform that helps students connect with relevant internship opportunities in India. It is perhaps India’s first dedicated online platform connecting students with suitable internships across the country. 

Founded by an IIT Madras alumni, Sarvesh Agarwal, the venture has already tied up with around 80,000 companies across India. Since its launch in 2010, it has been featured by the world’s leading media houses. For example, BBC, USA Today, The Times of India, CNN IBN, and more as a job portal for students.

Internshala also has more than 80,000 corporate companies on its platform offering internship opportunities for students. In addition to providing primary socio‐economic data about young professionals in India.

Internshala is emerging as an online database for researchers worldwide who wish to explore the attitudes and aspirations of an entire generation.

What is Internshala’s Business Model?

There would be no point of this Internshala case study blog if we’d not discuss about its business model.

Thus, in this segment of our blog, we will talk about the business model of Internshala, its primary vision, and the primary source of income of Internshala. So let us begin!

Internshala is a leading online marketplace for students and companies across India. Internshala enables students to discover and pursue career opportunities and companies to hire interns. 

According to the founder and CEO of Internshala-

Internshala is a dot com business with the heart of dot org. We are a technology company on a mission to equip students with relevant skills & practical exposure through internships and online training.

Internshala’s mission is to help students build their careers and enable companies to find the best talent in India. 

Internshala has been successful in spurring the growth of the internship market in India by providing a single platform for students and companies to interact and solve the trust, knowledge, and information asymmetry problems that have traditionally plagued this market.

Internshala’s business model is based on a ‘freemium’ model and has three revenue streams: marketplace transactions, placement assistance services, and higher education services such as certificate training courses.

How does Internshala earn money?

A lot of people are extremely curious to know how Internshala makes money without any funding. Replying to a similar question on Quora, founder and CEO of Internshala, Sarvesh Agarwal, stated that so far, they have figured out 3 ways to monetize Internshala:

  1. Charge the student – either for core service  or for value added services. Since, Internshala core platform is free of cost and we offer 2 value added services (resume writing and online skill based training) for which we charge students.
  2. Charge the employer – for posting internships (again models may vary in details such as you may charge per posting, per successful hire, per application received, etc.) or value-added service (such as publicizing the internship on social media platforms or in a newsletter, etc.). At Internshala, so far we have kept it entirely free for employers.
  3. Charge the 3rd party – such as advertisers who may want to advertise their offerings to the student base of the website through banners on the website, through email burst to the users etc.

To sum up, Internshala does not charge anything from the students or the employers to use their core platforms. However, it does charge them a fee to access the additional features. Furthermore, Internshala makes its revenue by running ads on the platform.

How to Create a Website/Platform like Internshala?

A website like Internshala is in trend nowadays and getting a work opportunity through an online portal has become very simple. Also, online internship search is the easiest way to find an internship and connect with aspiring companies and organizations. 

Furthermore, It adds more advantage for the individuals who belong to any geographical area and don’t have a chance to go to any office to find their dream jobs.

If you are looking for the best web development company, then you have come to the right place. We have listed three steps to build a website like Internshala. So let us begin! 

STEP 1: Crafting a Vision

The first step is all about implementation, development, and design, which will shape the way your website looks. Basically, there are two panels on the Internshala app and website- The student Panel and the Employer Panel.

Top Features of the Student Panel

internshala student panel

The Internshala student panel features some fascinating and valuable information that you can tap into. For example, here are the top 5 features of the Indeed customer panel.

  • Customer panel is one of the best features, particularly for personalized resumes. It allows both the employer and candidate to view each other’s contact information and details.
  • Customer Panel has a wide range of options to create resumes. One can customize their resume the way they want. Furthermore, one can also add details like prior work experience, certifications, etc., along with basic personal and educational information.
  • Also, it has a vast database of jobs and internships and is easily searchable, thus increasing the chances of good internship/employment opportunities.

internshala student panel

  • Internshala is one of the rapidly growing job portal apps that have found popularity among job seekers and recruiters alike. Not only does it have a sophisticated yet user-friendly mobile interface, but it also allows users to manage all their job applications from a single dashboard. 
  • Students can apply a wide variety of filters to sort their internships according to their preferences. Filters like internship type(remote or in-office), stipend expectation, location, etc., are readily available on the app and the website.

internshala website student panel

Top Features of the Employer’s Panel

  • Internshala has a lot of features inbuilt that make it stand out from other competitors. And also make it popular among people who are willing to hire workers. There is a high-level list of the core features in the employer panel. 
  • The employer panel on Internshala has a number of features. The most noticeable feature is the vacancy announcement posted by the recruiting company. Furthermore, it can be accessed simply by clicking on its link.

In conclusion, Internshala connects students and entry-level professionals with top-quality employers to provide opportunities for learning, development, and networking.

STEP 2: Developing the Website using the Right Tools

internshala web development

The second step is to develop the website. However, the development of the website requires many tools and resources. Furthermore, it is incredibly crucial to have a strong team of web developers to build a solid and robust website.

Here is a list of all the tools required for website development.

  1. Angular.JS
  2. Chrome DevTools
  3. Sass
  4. Grunt
  5. CodePen
  6. TypeScript
  7. GitHub
  8. NPM
  9. JQuery
  10. Bootstrap
  11. Visual Studio Code
  12. Sublime Text
  13. Sketch

STEP 3: Testing the Website

The third and last step is testing the website. It is imperative to rigorously test your website in order to make sure that it is working efficiently and is free of all the technical glitches.

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Awards and Recognition

Internshala is a web platform that enables students to discover and participate in the internship programs. They are certainly at the top when it comes to getting the attention of the press. 

  • It has been featured in top newspapers, magazines, and websites for its unique approach to education, providing a platform for bright underprivileged students to apply their learning to earn money while studying.
  • Furthermore, it has been featured in Forbes, Business Standard, Yourstory, and many other outlets.
  • Internshala has won accolades from NASSCOM’s 10K Startup awards 2011, Times of India Awards – Education 2015, Khaleej Times Tech 30 2015, ET Awards Education 2015.
  • Internshala has recently been raised from Blume Ventures after being selected out of 1000s of applicants as the winner of Alchemist Accelerator.
  • In 2015, Internshala was a finalist in People Matters TechHR 2015 Spotlight Awards under the ‘Futurism in Recruitment’ category.

So these were some of the major awards and accolades won by Internshala all through these years. These awards speak for themselves and are enough to demonstrate the fantastic work done by Internshala to bridge the gap between employers and prospective interns.

Conclusion

We hope you like our Internshala case study. Internships are the best way to gain experience and build a career. Internshala has an extensive database of internships. Also, you can browse through hundreds of internships and apply to your desired ones. 

Internshala is a leading online marketplace for students and companies across India. Also, it has enabled the students to discover and pursue career opportunities and companies to hire interns.

Internshala’s mission is to help students build their careers and enable companies to find the best talent in India. 

Furthermore, It has been successful in spurring the growth of the internship market in India. Since it provides a single platform for students and companies to interact. Also, it has solved trust, knowledge, and information asymmetry problems that have traditionally plagued this market.

We hope that with this Internshala case study blog you have had gathered important insights about the platform and its business model.

Also Read: Netflix’s Business Model

FAQs

1. Can we earn money through Internshala?

Yes you can earn money through Internshala. However, you don’t make money from Internshala directly. Instead it is the company or business that hires you through Internshala that pays you a stipend.

2. What is the use of Internshala?

As mentioned above also in this Internshala case study blog, Internshala is a web platform that helps students connect with relevant Internships opportunities in India. Also, It is India’s first dedicated online platform connecting students with suitable internships across the country. 

3. Who is the CEO of Internshala?

IIT Madras alumni, Sarvesh Agarwal is the CEO of Internshala.

4. Who are the top competitors of Internshala?

There are many competitors of Internshala in the market for example, Altris, Platinum Edge, KRACKiN, InterestShip, Letsintern, Oyster Connect, etc.

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