Influencer marketing and influencer marketing management platform – a buzzword for a long time now in online marketing, but there are still people who do not clearly understand the concept of influencer marketing. Worry no more; I’m going to explain to you the whole idea of influencer marketing in the simplest form.
Know how a celebrity endorses a product in television or print ads? Similarly, on social media, a person who has the power to affect the purchasing decision of others or the ability to ‘influence’ others to buy and use a particular good or service is called an influencer. This influencer collaborates with different brands and promotes the brands using an influencer marketing management platform.
People on social media creating content on different things like travel, beauty, lifestyle, fashion, education, technology, and more with many followers are called influencers. Influencer marketing management platforms connect influencers with brands to promote the brand’s product or service. This is known as influencer marketing.
Influencer marketing is so popular simply because of its benefits, and some of its benefits are:
Suppose you want to run a campaign with 10,000 influencers, but how will you choose the best-suited influencers from around thousands of influencers present? In such a case, get connected with an Influencer Relationship Management (IRF) platform. These platforms help you find the best-suited influencer for your niche. It is like a (Customer Relationship Management) CRM for influencer marketing.
Here is a list of Top 8 Influence Marketing Apps you can use or take inspiration from;
Grin believes that the first step of influencer marketing is marketing to the influencer. They think that if the brands build a trustworthy relationship with the influencers, everything else falls into place.
CreatorIQ is highly based on social media algorithms. It integrates directly with social media platforms API and uses its AI algorithm to analyze public accounts.
Built on massive databases-the platform connects brands to influencers using keywords!
AspireIQ involves a robust set of management tools like digital term sheets and the content collaboration tool.
Traackr is one of the oldest platforms that specializes in influencer relationship management.
Mavrck likes to work on a trust basis and find the existing customers who have the most influence.
A full-fledged automated influencer marketing platform-Sideqik mainly targets brands in the gaming industry, sports, lifestyle, and entertainment industry.
Post for Rent is one of the most pocket-friendly platforms offering the best services at the lowest price.
“Influencer marketing platform was valued at USD 7.68 billion in 2020 globally. It is expected to expand at a compound annual growth rate (CAGR) of 30.3% from 2021 to 2028.”
Source: Grand view research
If you have always been thinking about getting into this business, there is no better time than now.
Advertising over the years has grown enormously and has taken the digital path. What’s the use of making an expensive giant billboard that will reach a limited number of audience passing through it?
Instead, make a small digital poster and share it across the globe through social media! Use influencers to spread word of mouth and gain real customers in a short period.
Suggested reads : 5 Fool proof digital marketing tips for Startups
Idea Usher can be your one-stop destination for building an influencer marketing app; experienced developers have worked in all the major domains and aim to develop a bug-free app.
Some of the major reasons that make Idea Usher unique are:
What more do you want? We help you right from the pre-development process to marketing the app at the most pocket-friendly prices.
Idea Usher is a pioneering IT company with a definite set of services and solutions. We aim at providing impeccable services to our clients and establishing a reliable relationship.
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