Social media: The most powerful advertising tool to leverage your salon business

Staying connected

Developing strong relationships with their clients constitutes one of the cornerstones of the salon industry and is a big contributor to the industry’s overall success. 

This is particularly backed by statistics, which say that 71% of men stay loyal to their barbers, with the average period of the association being 7 years. 

As such, social media can play a huge role in building life-long lasting relationships between you and your clients as well as help promote your business.

Not only can you use social media to engage with your customers outside appointments and strengthen existing relationships, but you can also promote your business and build your brand reputation.

Consider the tips mentioned below to improve your customer engagement as well as attract new clientele and build a strong and loyal customer base.

6 ways you can use social media to grow your salon business  

Social media profile and custom hashtags –

Create a page for your salon business on popular social media platforms like Facebook and Instagram.

Encourage your clients to use the geotagging feature of these apps when they visit your store. Share the pictures and selfies of your satisfied customers with appropriate hashtags.  

Showcase exclusive content – 

Make your customers aware of the improvements going on behind the scenes and the latest updates about your salon.

From the purchase of new equipment and mastery of the latest hair-cutting techniques (like the fire haircut), to the addition of a new hair color option and experts to the team – show your customers how you’re committed to giving them a better experience every time they visit you.

Articles that offer health and lifestyle tips and tricks – 

Have your clients follow your page for simple tutorials like quick styling tips for busy mornings or hair nourishment tricks and hacks.

Your clients can also share these articles on their accounts and allow others unaware of your salon to experience your brand, and even entice them to pay your salon a visit.  

Selfie station for clients – 

Dedicate a section of your shop for a selfie spot having a branded background and the perfect lighting for selfies and photos. Let your customers show off to the world their new haircut, hair color, style, or hair treatment and in the process, promote your salon and the expertise of your stylists. 

Exclusive social media promotions – 

Inform your customers about limited-time deals and discounts that they can avail the next time they visit your salon.

Come up with creative deals like 10% off products or free add-on services your customers have never tried before. Make sure they keep checking your page for regular updates on offers and visit your salon regularly.

Online contests and giveaways – 

Who doesn’t like freebies? Create online campaigns and contests which your customers can easily participate in (like answering simple questions to performing certain activities).

A simple promise of rewards like free haircuts, gift coupons, or care packages is guaranteed to get your customers engaged and talking about your salon.

Conclusion

Ignoring the potential of social media in this day and age is foolish, to say the least. Having social media integration in your salon app can not only simplify the login process for the users, it further makes it easier to increase customer engagement, as has been outlined above. If you don’t know where to start, help is just a click away.

Idea Usher has years of experience developing iOS and Android apps for the salon industry. Our experts are proficient in integrating social media platforms into all our developed apps. We can dispel all your doubts regarding the app-building process.

Get in touch with us for a free quote.