Web3 Streaming Platform Development

The future of streaming has arrived, and it’s decentralized. If you’re someone who wants to take advantage of the next generation of entertainment, you should consider Web3 streaming platforms. 

These platforms, powered by blockchain technology, offer a unique opportunity to build a thriving ecosystem that empowers creators, engages viewers, and provides a transparent and secure experience. This blog explores the exciting world of Web3 streaming platform development, outlining the key features, benefits, and factors to consider to help your business lead the entertainment revolution. Discover how Web3 can transform content creation, distribution, and consumption.

What is a Web3 Streaming Platform?

Web3 streaming platforms are built on the foundation of blockchain technology. They leverage decentralization to create a more equitable and transparent content ecosystem. Rather than relying on centralized servers controlled by a single entity, Web3 platforms use distributed networks or peer-to-peer protocols for content delivery. This fosters censorship resistance and greater resilience. 

With Web3 platforms, decision-making power is no longer solely in the hands of a central authority. These platforms often incorporate Decentralized Autonomous Organizations, where token holders collectively vote on crucial aspects like content moderation, revenue sharing, and platform features. By empowering creators with greater control and fairer compensation models, Web3 can attract a wider pool of talented individuals, fostering a vibrant content library.

Web3 streaming economy is fuelled by cryptocurrency and platform-specific tokens. Creators can monetize their content directly through tokenized subscriptions, tipping mechanisms, and even selling exclusive content as NFTs. Viewers can use these tokens to access content, participate in governance, and potentially even earn rewards for their engagement.

The unique features of Web3, like tokenized ownership and community governance, can foster a more loyal and engaged user base compared to traditional platforms.

Key Market Takeaways for Web3 Streaming Platforms

The Web3 market is growing rapidly and is estimated to reach $5.5 billion by 2030, according to MarketsandMarkets. This presents a great opportunity for Web3 streaming to thrive. Furthermore, the Subscription Video on Demand market is already well-established and is predicted by Statista to hit $95.35 billion by 2023, with an annual growth rate exceeding 9%. Considering Web3 aims to disrupt this established market, these figures illustrate the potential size of the Web3 streaming audience.

Key Market Takeaways for Web3 Streaming Platforms

Source: MarketsandMarkets

Blockchain technology can be the foundation of Web3 streaming, providing secure transactions, content ownership, and decentralized operations. Platforms like Replay demonstrate how blockchain can transform user experience and content management by incorporating gamified elements and NFT ownership. Additionally, platforms like Sona prioritize enabling creators and fostering deeper connections with fans through NFTs and direct monetization options. This creator-centric approach can be the hallmark of Web3 streaming, creating a more equitable and engaging ecosystem for all stakeholders.

Types of Web3 Streaming Platforms:

Web3 technology is disrupting the current content ecosystem by eliminating intermediaries, where creators can engage with their fans directly and retain greater control over their work. As a result, different types of Web3 streaming platforms can benefit significantly from this approach.

1. Web3 Live Streaming Platform

 These platforms allow for live streaming of concerts, esports matches, and interactive events directly between users without relying on centralized servers. Businesses can use this P2P model to foster real-time engagement and enable viewers to participate in various ways. 

For example, Livepeer is a Web3 live streaming platform that allows creators to host live streams directly from their web browser. During the broadcast, viewers can donate cryptocurrency directly to the streamer, fostering a more direct form of support. Additionally, viewers can purchase exclusive NFTs associated with the live event, such as a limited-edition poster or a replay of the stream.

2 Web3 OTT Streaming Platform

This platform empowers creators to upload content directly, bypassing traditional distribution channels and receiving cryptocurrency payments. Users gain access to a wider library of content, often with more transparent pricing models. 

For example, Theta.tv focuses on decentralized video streaming. Content creators can upload movies, shows, and documentaries directly to the platform. Viewers who share bandwidth to help stream content are rewarded with Theta Fuel (TFUEL) tokens, the platform’s cryptocurrency. This incentivizes viewers to participate in the network and reduces reliance on centralized content delivery systems.

3. Web3 Podcast Streaming Platform

Web3 removes the need for centralized servers for podcast delivery, fostering an open-source environment where anyone can contribute to platform development. This collaborative approach can lead to innovative features and a diverse range of podcasts for listeners. 

Businesses can aim to create an open and community-driven ecosystem for podcasters and listeners. The platform could potentially allow listeners to donate cryptocurrency directly to podcast creators or even participate in the governance of the platform through token ownership.

4. Web3 Music Streaming Platform

Musicians can bypass traditional record labels and connect directly with fans on Web3 platforms. This enables them to sell exclusive content, receive micropayments per stream, and build stronger communities with their audience. This can also be a lucrative option for music streaming businesses. 

For example, Audius is a Web3 music streaming platform where creators can upload their music directly and receive AUDIUS tokens when their music is streamed or liked. Fans can also support artists by tipping them with AUDIUS tokens or purchasing exclusive content, such as unreleased tracks or personalized messages.

5. Web3 Video Streaming Platform

Web3 video platforms aggregate content from various sources, offering viewers a broader selection while maintaining data security on the blockchain. This empowers creators with new distribution channels and provides viewers with a more personalized experience. 

For example, BitTorrent Live leverages the BitTorrent protocol to create a decentralized video streaming platform. Viewers can access a library of content uploaded by creators, independent studios, and even major media companies. The platform utilizes a token system to incentivize viewers to share bandwidth and contribute to the network’s efficiency. This decentralized approach reduces reliance on centralized servers, potentially lowering costs for content providers and viewers alike.

How to Develop a Web3 Streaming Platforms From Scratch?

Now, let us walk you through the process of developing your own Web3 streaming platform, from the initial concept to the launch, while also delving into some of the essential technical considerations.

Phase 1: Understanding Your Vision and Audience

The journey begins with a clear understanding of your vision. What type of content will your platform focus on? Music, live events, video-on-demand, or a combination? Who is your target audience?`

Here are some additional considerations:

  • Monetization Model: How will creators and your platform generate revenue? Will you utilize cryptocurrencies, subscriptions, NFTs, or a combination?
  • Content Governance: How will you ensure content security and ownership rights? Will you implement a community-driven moderation system or leverage smart contracts for automated content management?
  • Competitive Landscape: Who are your key competitors in the traditional and Web3 streaming space? What unique value proposition will your platform offer?

Before moving on to the next step, it is important to have clarity on all these questions. So, ask yourselves these questions, and make a clear roadmap before going to the next phase.

Phase 2: Crafting a Seamless User Experience

First impressions matter. Your platform’s user interface and user experience design are crucial for attracting and retaining users. Here’s where the magic of UI/UX design comes in.

A good interface should be easy to navigate, regardless of a user’s familiarity with Web3. Integrate features that cater to your target audience. For example, a music streaming platform could allow music discovery through social elements or gamified experiences.

Ensure a smooth user experience when connecting cryptocurrency wallets to your platform for transactions and NFT interactions.

Phase 3: Building the Foundation – Web3 Development

This is where the technical muscle comes into play. Your development team will bring your vision to life using blockchain technology. Here are some core technical aspects to consider:

  • Blockchain Selection: Choosing the right blockchain is crucial. Ethereum, Solana, and Polygon are popular options, each with different advantages and disadvantages in terms of scalability, security, and fees. For instance, Ethereum boasts a robust developer ecosystem but might face higher transaction fees, while Solana prioritizes scalability but has a younger developer ecosystem.
  • Smart Contract Development: Smart contracts are self-executing code snippets residing on the blockchain. They automate key functionalities like content distribution, token management, access control, and even royalty distribution to creators. Robust smart contract development is essential to guarantee a secure and transparent user experience.
  • P2P Streaming Infrastructure: For live streaming or specific content delivery models, a P2P infrastructure can enhance efficiency. This approach leverages users’ devices to distribute content, reducing reliance on centralized servers and potentially reducing latency. However, implementing a robust P2P infrastructure adds complexity to the development process.

Phase 4: Testing and Refinement

Rigorous testing is paramount before launching your platform. This involves identifying and fixing bugs, ensuring scalability, and optimizing performance.

Make sure to conduct regular security checks to find out any potential vulnerabilities in your smart contracts and overall platform security. Test your platform under high load conditions to ensure smooth operation and scalability for future growth. Also, try gathering feedback from potential users to figure out areas for improvement and refine the user experience.

Phase 5: Launch and Beyond

Congratulations! You’ve launched your Web3 streaming platform. But the work doesn’t stop here. Foster a vibrant community around your platform. Engage with creators and viewers, and incentivize participation through token rewards or exclusive content. 

Utilize social media, influencer marketing, and content marketing to generate awareness and attract users. The landscape of Web3 is constantly changing and evolving. To keep up with the pace, make sure to incorporate new features and functionalities into your platform.

Must-Have Features in a Web3 Streaming Platform 

Now, let us discuss some of the must-have features for building a successful Web3 streaming platform:

1. Empowering Creators, Revolutionizing Revenue:

Web3 streaming businesses can use blockchain technology to go beyond the limitations of subscription models. With this technology, creators can verify ownership of their content and directly transact with their viewers. Creators can upload their content, set their prices, and keep a larger share of the revenue compared to traditional platforms.

Smart contracts, which are self-executing codes on the blockchain, can be utilized to automate revenue distribution based on pre-defined rules. Additionally, integrating with popular NFT marketplaces can allow creators to tokenize their content for exclusive ownership and potential value appreciation. This offers new possibilities for the monetization of content.

2. Multi-Faceted Monetization: Go Beyond Subscriptions

Live events are becoming increasingly popular, and businesses can hop on this trend by hosting live streams of concerts, conferences, or exclusive behind-the-scenes experiences. By utilizing secure crypto-based ticketing systems, businesses can monetize viewership and ensure transparency, effectively eliminating fraud risks.

Businesses can also offer Pay-Per-View for on-demand content, which allows viewers to choose what they want to pay for. This system can be integrated with secure crypto wallets to enable seamless PPV transactions. This empowers both creators, who can earn money for individual content pieces, and viewers, who only pay for the content they consume.

Additionally, it is also a good idea to fragment content into smaller, ownable pieces using NFTs. Viewers can purchase these NFT fractions to unlock access to the content. This allows for community ownership and potential future value for these content NFTs.

3. Building a Thriving Community:

To create an engaging community, it’s important to have features such as comments, discussions, and live chat functionalities during streams. You can encourage user engagement by incentivizing active participation or tipping creators through the use of native platform tokens. 

Consider using a Decentralized Autonomous Organization structure. This allows token holders to vote on platform upgrades, content moderation policies, and revenue distribution mechanisms, which fosters a sense of shared decision-making and ownership within the community.

4. Prioritizing Security and Transparency: Building Trust

Web3 streaming businesses can build trust among their users by prioritizing the use of blockchain technology and decentralized storage solutions. Blockchain acts as an unchangeable ledger that records every transaction made on the platform. 

This creates a permanent record that tracks content ownership, revenue distribution, and user activity. Creators can be confident that their work is protected from unauthorized edits or censorship, while viewers have complete transparency into how their money is being used. 

Decentralized storage solutions like IPFS ensure that content remains easily accessible at all times, avoiding the risk of a single server outage taking down the platform or compromising content integrity. This combination of features promotes a secure and transparent environment for both creators and viewers.

5. Empowering Discovery: Content Promotion with a Twist

Web3 streaming platforms can provide a more equitable approach to promoting content. Rather than relying solely on algorithms, creators can utilize social features and community engagement to organically promote their content. 

Imagine a system where creators can use platform tokens to incentivize viewers to share and promote their content. This encourages a collaborative environment and harnesses the power of the community for content discovery.

Additionally, these platforms should offer features that allow creators to target specific audience segments based on their interests and viewing habits. This ensures that promotions reach the most relevant viewers, maximizing their impact.

Benefits of Developing a Web3 Streaming Platform 

Here are some of the benefits of developing a unique web3 streaming platform,

1. Reaching a Global Audience:

Geographical limitations are no longer a hurdle with the advent of Web3 streaming. It utilizes peer-to-peer networks, bypassing centralized servers, which means that content can be distributed more widely and reach a global audience of potential viewers and customers.

 For example, Theta, a popular live-streaming platform, recently partnered with Katy Perry to host an exclusive concert in their metaverse, attracting viewers globally who could purchase limited edition NFTs commemorating the event.

Businesses can easily showcase their brand’s educational content, live events, or exclusive behind-the-scenes footage to a worldwide fanbase, using a web3 live-streaming platform. 

2. Building Stronger Communities:

Web3 fosters a sense of ownership and community. It incorporates features like tokenized content and NFTs to promote greater user engagement. These tokens allow fans to provide direct support to their favorite creators, which in turn encourages stronger loyalty and a thriving community around your platform. 

For instance, you can check out Audius, a decentralized music streaming platform where artists own their music, and fans can support them directly through AUDIO tokens. This connection creates a much stronger bond between creators and their audience.

3. Empowering Creators, Rewarding Fairly:

Many content creators feel that traditional streaming platforms do not offer them a fair deal. However, with the advent of Web3 technology, things are changing for the better. Smart contracts, which are an integral part of blockchain technology, ensure that creators receive transparent and equitable compensation for their work.

This eliminates opaque algorithms and middlemen who take a cut, thus creating a more sustainable economy for creators. This, in turn, attracts and retains the best talent for your platform. For example, Flickto, a film streaming platform built on the blockchain, allows filmmakers to distribute their content directly and earn a larger share of the revenue compared to traditional platforms.

4. Unlocking New Revenue Streams:

Web3 opens doors to innovative monetization models. For instance, streaming businesses can offer exclusive tokenized content through the platform, such as educational courses or live concerts, to create a premium tier for dedicated viewers, generating significant revenue streams. 

They can also explore subscription models based on utility tokens, which grant users access to exclusive features or discounts within your ecosystem. Livepeer, a decentralized video streaming network, uses this concept with its LPT token. Viewers stake LPT to improve network quality and gain access to premium features, while content creators can earn LPT tokens based on viewership.

5. Transparency and Security:

Web3 platforms are based on blockchain technology, known for its transparency and security. Every transaction is permanently recorded, ensuring fair treatment for creators and viewers. This creates trust and confidence in your platform, attracting content creators and rights holders who seek a secure environment for their valuable content. 

Tech Stacks Required to Develop a Web3 Streaming Platform

The winds of change are blowing through the streaming landscape, and Web3 is at the helm. This new approach utilizes blockchain technology to give creators more power, strengthen the bond between audiences and creators, and open up new revenue streams. But what exactly makes this all possible? 

Let’s explore the tech stack that forms the foundation of powerful Web3 streaming platforms.

1. Blockchain: The Secure and Decentralized Ledger

Public or permissioned blockchains like Ethereum, Solana, or Polygon form the foundation. These distributed ledger systems maintain a tamper-proof record of transactions and content ownership.

  • Decentralization: Eliminates the need for a central authority, fostering a peer-to-peer network between creators and viewers.
  • Immutability: Content records and ownership history cannot be altered, ensuring trust and transparency.
  • Security: Cryptographic hashing and consensus mechanisms guarantee data integrity and prevent unauthorized access.

2. Smart Contracts: Self-Executing Agreements on the Blockchain

Smart contracts are generally written in programming languages like Solidity (Ethereum) and deployed on the blockchain. These are essentially programs stored on the blockchain that execute automatically when pre-defined conditions are met.

  • Monetization: Smart contracts can automate micropayments directly to creators based on viewership or engagement metrics. This eliminates intermediaries and ensures fair compensation based on pre-determined rules.
  • Subscription Management: Automated subscription systems can be built using smart contracts, allowing viewers to subscribe to content channels with various tiers and benefits seamlessly.
  • Access Control: Granting access to exclusive content or tiered subscriptions can be efficiently managed by smart contracts. For instance, owning a specific NFT can unlock access to a premium content library.

3. NFTs: Unique Digital Assets Powering New Revenue Streams

NFTs are unique digital tokens minted on the blockchain, representing ownership of digital assets like artwork, music, or video clips.

  • Exclusive Content: Limited-edition clips, behind-the-scenes footage, or personalized experiences can be offered as NFTs. Creators can release exclusive content drops or tiered NFT collections, generating new revenue streams.
  • Fan Engagement: NFTs can function as membership passes, granting access to exclusive communities, live chats with creators, or early access to content. This fosters deeper fan engagement and loyalty.
  • Fractional Ownership: NFTs can be fractionalized, allowing fans to co-own popular content. This enables broader community participation and potential profit sharing based on content performance.

4. AR and VR: Enhancing the Streaming Experience 

Augmented Reality overlays digital elements onto the real world, while Virtual Reality creates fully immersive experiences.

Potential for Streaming:

  • AR Overlays: Businesses can use it for live concerts with interactive AR overlays that display artist information, merchandise options, or real-time statistics.
  • VR Concert Experiences: VR technology has the potential to teleport fans to virtual venues for immersive, interactive concerts, creating a whole new dimension of audience engagement.

Top Web3 Streaming Platforms in 2024

Here are the top 7 Web3 streaming platforms to keep an eye on:

1. Theta Network

Theta Network Web3 Streaming Platform

Theta Network is a decentralized platform that employs blockchain technology to enhance the quality and efficiency of video streaming. Theta Network aims to provide a more efficient and cost-effective video streaming experience for both viewers and content creators. Viewers have the opportunity to earn rewards for sharing their bandwidth on the network, while content creators can earn Theta tokens for their content. Furthermore, other streaming businesses can explore the possibility of integrating blockchain technology to improve content delivery efficiency.

2. DLive

DLive Web3 Streaming Platform

DLive is a live-streaming platform that operates on the Lino blockchain. It is a popular platform for gamers and streamers who want to earn cryptocurrency for their content. Viewers can tip streamers with Lino tokens, which can later be converted into fiat currency. Streaming platforms should consider implementing tokenized reward systems to incentivize creators and foster greater audience engagement. Traditional streaming platforms can explore incorporating blockchain technology to enhance content delivery efficiency.

3. Audius

Audius Web3 Streaming Platform

Audius is a music streaming platform that operates in a decentralized manner using the Ethereum blockchain. The platform is designed to offer musicians greater control over their music and how they are paid. They can upload their music to Audius and set prices for streaming and downloads. Fans can purchase and collect their favorite artists’ music on Audius. This artist-centric approach can inspire traditional music streaming services to explore new revenue-sharing models that benefit musicians more directly.

4. Livepeer

Livepeer Web3 Streaming Platform

Livepeer is a video streaming network that operates on the Ethereum blockchain and is decentralized. The main objective of Livepeer is to establish a video streaming infrastructure that is more scalable and cost-effective. It operates on a marketplace model, connecting video broadcasters with content creators. Content creators can pay Livepeer broadcasters to stream their content, while broadcasters can earn cryptocurrency for their services. By adopting a marketplace model, other streaming platforms have the potential to connect content creators with broadcasters and reduce streaming costs.

5. The Playback 

The Playback Web3 Streaming Platform

Playback is a video streaming platform that is decentralized and built on the Coda Protocol. The main goal of Playback is to create a more transparent and democratic ecosystem for video streaming. Viewers can use a governance token called PBT to vote on important platform decisions. This innovative approach to user governance can serve as an example for other streaming businesses that aim to give their viewers a voice in shaping the future of their platform.

6. Streamr 

Streamr Web3 Streaming Platform

Streamr is a network that enables real-time data sharing, including video streaming. It utilizes blockchain technology, which provides a secure and tamper-proof way to share data. With Streamr, it’s possible to develop decentralized video streaming platforms that are resilient to censorship and downtime.

Traditional platforms can explore blockchain-based solutions to enhance their data security and potentially resist censorship attempts.

7. dTube 

Dtube Web3 Streaming Platform

dTube is a video-sharing platform that operates on the Steem blockchain network. Unlike YouTube, dTube is decentralized and censorship-resistant. It allows users to upload videos and earn rewards for their content. Viewers can also reward creators with Steem tokens. Other streaming businesses should explore decentralized solutions to promote content ownership and censorship resistance for creators.

Some Of Our Recent Projects at Idea Usher

At Idea Usher, we are a team of passionate innovators dedicated to transforming ideas into reality. We do not just develop but also leverage cutting-edge technologies to craft solutions that push boundaries and redefine industries. 

Our diverse expertise and unwavering commitment to excellence are showcased in some of our recent projects. Here is a glimpse into them.

1. Music Coast

Music Coast

Our client is a music enthusiast who is passionate about creating a strong connection between artists and their audiences. The challenge they faced was that existing music platforms were not doing enough to bridge this gap. Our client envisioned a dynamic platform where music discovery would be effortless, and artists could directly engage with their fanbase.

At Idea Usher, we took up this challenge and leveraged agile methodologies to ensure a flexible and collaborative development process. We incorporated our client’s feedback throughout and utilized cutting-edge app technology to create Music Coast. This platform seamlessly connects artists and listeners. Through intuitive UI/UX design and a robust backend system, Music Coast empowers artists to share their music and build a loyal following while listeners enjoy a dynamic and personalized music discovery experience.



Independent artists often face difficulties in gaining recognition and generating a stable income within the traditional music industry. They have limited control over distribution rights, and the revenue streams are often unclear, which can hinder their growth potential. Our client, MOGO, recognized this challenge and aimed to revolutionize the music landscape for independent artists.

To achieve this goal, Idea Usher partnered with MOGO to develop a blockchain-powered music platform. We used NFT technology to create a unique music streaming service where artists can maintain ownership of their music and directly monetize their work. MOGO’s innovative features enable artists to connect with their fans on a deeper level and achieve financial success through their passion.

3. Metavesre Retail Store

Metaverse Retail Store

Our client, a retailer with a futuristic approach, realized that the conventional online shopping experience had its limitations. Customers often desired a more interactive and engaging way of exploring products, especially for complex or high-value items. This disconnect between the in-store shopping experience and the online experience hindered customer satisfaction and potentially limited sales.

At Idea Usher, we utilized our expertise in immersive technologies to bridge this gap. We designed a revolutionary metaverse retail store, a virtual space where customers can explore products in a groundbreaking way. By integrating features such as 360-degree product views, virtual try-on capabilities, and AI-powered personalized recommendations, we transformed the shopping experience. This innovative solution not only improved customer engagement but also set a new benchmark for metaverse retail experiences in the industry.


Web3 streaming platforms are a game-changer in the industry, powered by blockchain technology. These platforms use blockchain, smart contracts, and NFTs to help companies to connect with their audiences, empower creators, and generate innovative revenue streams. This transformation goes beyond technology. It’s about creating a thriving creative ecosystem where value is distributed fairly and innovation can thrive. Are you ready to join the revolution and redefine the future of streaming?

How can Ideausher help develop a web3 streaming platform?

Our team has over 1,000 hours of expertise in building Web3 solutions, and we are passionate about empowering creators to transform the streaming industry. We will guide you through the entire process, from integrating the blockchain to developing an NFT strategy that disrupts the market. Let’s work together to bring your idea to life. Contact Idea Usher today!

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Q1: What is a Web3 streaming platform?

A1: Web3 streaming platforms represent a revolutionary shift in the way we consume and interact with content. Imagine a platform where creators retain ownership of their work, viewers have more control over their experience, and revenue is distributed fairly. That’s the power of Web3 streaming. It leverages blockchain technology, the same system behind cryptocurrencies, to create a decentralized ecosystem. This means no single entity controls the platform, fostering transparency and trust. Additionally, features like NFTs allow creators to offer exclusive content or experiences, generating new revenue streams. 

Q2: What is the theory of Web3?

A2: In contrast to the recent Web 2.0, where data and online experiences are controlled by big corporations, Web3 aims to create a more democratic and user-driven Internet. Instead of storing data and content on centralized servers, they are distributed across a network of computers, which promotes transparency and gives users more control over their data. Although Web3 is still in its early stages, it has the potential to significantly change how we interact with the internet and online platforms.

Q3: Is Web3 the same as the metaverse?

A3: Web3 and the metaverse are often used interchangeably, but they are not exactly the same. Web3 refers to the underlying technology that is built on blockchain principles such as decentralization and user ownership. It can be thought of as the infrastructure that powers a new way of interacting online. On the other hand, the metaverse is a virtual world that people can interact, potentially using Web3 technologies. While Web3 provides the decentralized framework, the metaverse is the immersive virtual space where users can experience this new online world.

Q4: Is VR considered Web3?

A4: VR is a powerful tool that can enhance the Web3 experience, but it is not the same thing as Web3. VR technology creates immersive experiences within the metaverse, allowing users to explore virtual worlds using headsets. Web3, on the other hand, focuses on the decentralized structure of the internet rather than the way we interact with it. While VR can be useful for Web3 applications, such as attending virtual concerts or exploring decentralized marketplaces within the metaverse, it is just one part of the puzzle. Web3 can exist without VR, but VR has the potential to be greatly improved by Web3 principles.

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