Do you wish to own a loyalty program app? Are you looking for the best loyalty apps to get an idea of your own?
If so, then you have landed at the right platform!
A study of the 1970s performed by European researchers researching B2B marketing stated that businesses that successfully form close working relationships with their customers tend to perform better than others. Said that, a loyalty program app was developed with the objective of building strong relations with customers. Fast forward to 2022, according to Statista, one consumer in the USA belongs to at least 14 rewards programs.
Thus through the rewards apps, the businesses run their loyalty programs digitally that enable the customer to receive reward points in one or the other way. As a result, the customers tend to become more loyal to a brand and bring a more significant share of profit to the business holder.
Thus, having a mobile loyalty solution app is a win-win arrangement for both; supplier and customer. We at Idea Usher master the skill of creating such apps that unleash the maximum profitability for businesses. Before getting into the developing phase, let’s analyze what the top loyalty programs embed that makes them successful and unique.
Let’s get started!
A study by Bond revealed that over 70% of consumers recommend a brand if it has a good loyalty program. Also, several market researchers attested that loyalty card members tend to spend more. The underlying reason for this are the incentives through which users earn free stuff and discounts.
So, being a business owner who wants to upsell his sales, knowing the benefits of the rewards program apps is a must.
According to eMarketer research, 58.7% of internet users believed that rewards programs are one of the most critical aspects of the shopping experience. So, we can say customers expect rewards from the businesses for their loyalty. Having a loyalty program app is one way to retain and gain customers.
A report by Markinblog reveals that the probability of making a sale to the existing customer is 3x to 35x higher than driving to a new one. According to top marketers the existing customers tend to spend 67% more than new customers.
As per Vilfredo Pareto’s 80/20 principle, 80% of a business’s profit is earned from 20% of its customers. This 20% are the loyal customers who time and again come back whenever an incentive is offered.
A good loyalty program gives customers a great brand experience. Customers will suggest their family and friends about the business if they are pleased with it. Thus, brands must thank their existing customers for bringing in new clients by offering them incentives. The consumers become unpaid marketers as a result of this inducement.
To attest this, a study by Business Wire says that an average American consumer is likely to tell 11 more people his positive shopping experience.
Increasing customer retention by 5% can boost business sales by 25% to 95%. A loyalty app’s primary goal is to boost customer retention and persuade customers to choose a brand over its competitors.
Having holdover customer insights is critical for a business to stay ahead of its competitors in the long run. A loyalty app can be used to keep track of the customers. By looking at the sales figures, one can figure out what the highest sales period is. Brands can take advantage of all of this without devoting business resources to customer research. Customer insights, when utilized correctly, can form the foundation of a good growth strategy.
Customers’ email addresses and phone numbers are obtained when they sign up for loyalty apps. This can be used by businesses to build a customer database for marketing emails and communications.
Also Read: How to create a Loyalty Program App?
Speaking of the top-performing loyalty program apps, let’s have a quick review on such top 10 customer loyalty apps known for being perfect solutions that have successfully turned their visitors into loyal customers.
Let’s check out:
Joined the world of mobile apps when the first iPhone came out, Nike owns nine mobile solutions in the app store. Nike’s loyalty program app ranks ninth among the big online brands with the most loyal customers. Available on both iOS and Android devices, Nike’s rewards program app is reported to have added 70 million more users till 2020 who spent three times more than the guest customers on the websites.
The app goes beyond being just a loyalty program; it brings exclusive shopping privileges to members once they sign up and much more. From getting access to sporting events’ tickets to exclusive products to expert advice on exercise and training, the app offers an array of benefits.
After Starbuck, Domino’s loyalty app is the second most popular in the restaurant industry. With more than 40 million app users, the app grabbed a huge slice of mobile sales in 2020. Other than offering exclusive discounts, the app is popular for its breakthrough technology and innovation.
Embedded with the identification AI technology, the app identifies every kind of pizza that the member eats and then rewards them for doing so. Not just for Domino’s pizza, the app rewards for every pizza the member eats.
The app has 17 million members in North America alone. Sephora’s “Beauty Insider” emerged as one of the genius marketing strategies that helped Sephora to boost its customer engagement and retention rate incredibly.
Listed in the most downloaded apps, Sephora’s loyalty program app empowered Sephora to carve a niche for itself in the gigantic market. The program resulted in driving 80% of sales for the brand, and year-over-year, it continues to expand its string of loyal customers and powerful brand advocates.
Needing no introduction, the Amazon app has loyalty members spread over different parts of the globe. The industry analysts found that the Amazon prime members spent four times more than other Amazon customers producing the lion’s share of Amazon’s revenue. Available on both Android and iOS, the Amazon loyalty program app offers thousands of benefits to its members.
Even with the annual membership fee of $119, the first-year retention rate was as high as 93% giving a great boost to Amazon’s Prime member loyalty. Also, analysts observed that 85% of users visited the platform every week, out of which 45% made a weekly purchase.
The next app that made to this list is the Famous book retailer Barnes & Noble loyalty app. The app is a paid program that offers value to its customers with attractive discounts, free shipping, and other benefits. Known as the “VIP program,” users have to pay $25 to join the loyalty program of Barnes & Noble. Other than offering a bestseller’s collection, the app brings several offers and discounts for users. Users can easily locate stores through the app.
Introduced in January 2014, the Dunkin Donuts rewards loyalty program app surpassed the milestone of 10 million downloads. Dunkin’ Donuts rewards app offers rewards, gift cards, menus, nutritional facts, store locators, and on-the-go Ordering. The app has a highly powerful interface whose look and feel remain consistent with the brand characteristics.
With more than 30 million users, FiveStars’s app has helped local businesses to drive more customers. The app allows users to get rewarded at more than 12,000 local brands through this one app. Embedded with powerful, intelligent automation technology, the app makes the rewarding process easier for users. The app keeps track of all customers to automatically send them rewards once they reach a threshold in their reward journey.
Available in more than 2600 locations across the world, “The Body Shop” app adds great value to the shopping experience. The app users receive tailored offers, invitations to special events, and several vouchers. Not only does the app have deeper value systems for its customers, but it also values the protection of the environment.
The loyalty program allows the shoppers to donate their rewards to “Born Free USA”, an esteemed charity for animal welfare. Also, environmentally-conscious customers can make donations to the USA’s “National Parks Conservation Association” (NPCA) as well.
Entered the market in 2009, Shopkick’s app now entertains more than 6 million users. The customers discover new products scan receipts to earn rewards making Shopkick the most utilized shopping app. The app is partnered with major retailers such as Amazon, Starbucks, Huggies, Walmart, and many more.
With Shopkick, customers get rewards also called kicks just on entering a store. Further, they get kicks for checking and purchasing items.
As discussed above, loyalty apps come in different shapes and features.
To determine how successful a loyalty app does in the market, here’s a quick rundown through the factors:
Loyalty programs began in the 1700s when shops offered consumers copper tokens that they could redeem for future purchases. Like this, many other sectors and categories followed in the footsteps of the initial “frequent buyer program.” Over 200 hundred years later, fast forward to 2022, 80% of businesses have a loyalty program, with members accounting for 43% of yearly sales.
But with technology transforming at such a rapid pace, owning the conventional loyalty apps can make the business stagnate. As the concept of loyalty is evolving, thus evolution is necessary. The kind of unwavering brand loyalty that drives customers to go out of their way to spend more of their hard-earned money is shifting dramatically.
It’s a simple fact that more brands are vying for your client’s loyalty. Experiences that formerly distinguished a brand as “best in class” are now outmoded and serve as early warning signs of a brand’s demise. Brands are being judged across industries, devices, and continents.
A study by Bond revealed that 95% of loyalty program members wish to engage with a brand’s program through emerging technologies. Thus, the future of loyalty program apps depends on how well a business can induce personalization, the right technology, utility creation, and brand transparency in the app. Leaving no stone unturned in customer experience is the way businesses can keep the ball in their courts. And for developing such a future-oriented loyalty program app, there is no better place than Idea Usher.
Brands employ loyalty applications to run their loyalty programs online, resulting in increased sales, simplicity of use and reach. It also encourages customer interaction by allowing businesses to send push alerts or text messages to customers about special offers and other information.
This list’s top ten loyalty apps for 2022 have shown to have innovative concepts and inject some new life into loyalty programs. However, developing such apps can be highly complex and expensive.
Getting help from a development partner like Idea Usher can take off the load from your shoulders easily. Having years of expertise and the right skill set, we tend to deliver what is expected from us at the right time following the right process. We deliver the best because we have the greatest backend developers and end-to-end solution makers. Our passion and experience speak words about the viral and cost-effective applications we’ve created.
Connect with Idea Usher today to become an owner of a highly functional and profit-generating loyalty app!
Businesses are redefining their connections with customers as they adapt to meet ever-changing consumer expectations, which have been affected by the epidemic and the market’s ongoing digital change. While some pandemic tendencies from the previous two years will definitely persist, and new technologies will undoubtedly provide new obstacles, brands can prevail by being agile and cultivating deep, one-to-one consumer relationships.
As we look forward, despite the pandemic’s lingering disruption, brands and agencies will continue to respond in imaginative and sensitive ways. We believe that loyalty apps will be a viable technique for obtaining excellent business outcomes in the coming years. Therefore to experience outcomes, contact Idea Usher and get the best loyalty app developed.
For more information and a detailed understanding of the application development process, you can contact them at.
Email: [email protected]
Phone Numbers : (+91)9463407140, (+91)8591407140, and (+1)7329624560
Build Better Solutions With Top Developers
To design a loyalty solution app with a lot of helpful functionality that allows you to reward your loyal clients.
To do so, follow these steps:
You must first get your word out, whether you have established a loyalty app for your eCommerce firm or any other form of business. To attract people to the app, use email marketing campaigns, social media, SMS, and traditional advertising. Make sure your pricing is competitive, and use user feedback to improve your software.
Mobile apps not only aid in the development of strong client relationships but also create data and provide insights into customer preferences and behavior. Track in-app activity helps in determining the kind of content an app’s consumers are most engaging in and liking. As a result, this generated data is used to improve sales and marketing efforts.
Customer loyalty boosts earnings, enhances sales performance, and allows for long-term expansion. Therefore, a well-designed and well-implemented loyalty program may help you keep current customers, recruit new ones, reduce turnover, and increase revenues.
Idea Usher is a pioneering IT company with a definite set of services and solutions. We aim at providing impeccable services to our clients and establishing a reliable relationship.