Enter the next profitable market by building influencer marketing software

How to make influencer marketing software? 

Since the user base is growing on different social media platforms, many companies prefer to promote their products on social platforms with the help of influencer marketing and other digital marketing methods.

{The Globe Newswire report said that influencer marketing will reach 2.85 million by 25, with an estimated CAGR growth of 8.2% from 2021 to 2025. }

The growing trend of influencer marketing creates a better opportunity for you to help businesses interested in influencer marketing through your software. 

But what is influencer marketing, and what is the way to develop your influencer marketing software? Let’s check all the development steps and tools you’ll need to create your influencer marketing app.  

So, what is influencer marketing?

Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. 

95% of brands using influencer marketing get the best results for achieving their marketing goals. 

As influencers can significantly affect their customers’ purchasing decisions, many brands encourage influencers to promote their products to an audience. In return, the brand gives commissions for each sale to influencers. As 86% of B2B marketers are successfully working with influencers

Other than being budget-friendly, there are many other advantages of influencer marketing. Let’s check some more benefits of influencer marketing.

The advantages of influencer marketing

There are many reasons businesses prefer promoting their product through influencer marketing, such as:

• Influencer marketing boosts the audience engagement around the product creating a better brand reputation.

• Influencer marketing results in better sales conversions

• Businesses can improve their brand SEO with the help of influencer marketing.

• Influencer marketing increases users’ trust for brands and products.

• Influencer marketing allows businesses to avoid spending too much on advertisements and other expensive marketing methods.

• The product and services promoted through influencer marketing are evergreens, meaning the content will always be available on social media platforms which helps to promote products in the long run.

• The influencer can create product review videos to explain every benefit of your product and services to their audience, which helps them to understand the product better and make their purchase decision to buy the product.
• Influencer marketing helps brands improve their reputation by 70% and brand awareness by 72%.

Moreover, influencer marketing has many benefits that help businesses to promote their product through content creators and influencers. 

You have seen many examples of brands choosing influencer marketing to promote their product. Check some brands that have used influencer marketing to promote their products.  

Steps for creating Influencer Marketing Software

Let’s check the app development steps:

1. Project strategy and making MVP

Start with creating a team having a project manager, software architect, and a few business analysts. The team’s goal should be to determine and project the scope of the app.

Also, the team must choose the proper methodology to develop your MVP to get more customer feedback in the initial stage of your project development.

2. Choosing the correct development approach

You can adopt the following development approaches:

• Use Platform-as-a-Service (PaaS) development approach to your project. 
• While developing mobile apps, you can use Mobile-Backend-as-a-Service(MBaas).
• You can use native Android and iOS mobile apps to distribute your apps on mobile. 
• Use AWS or Azure for implementing cloud-based services to your app.
• Use APIs of third-party services to extend the features of your app.

3. Find the right cloud service providers

We will recommend using AWS, which offers suitable PaaS and MBaaS platforms. AWS Elastic Beanstalk  (a PaaS platform) will provide the following advantages to your business:

• The platform will manage cloud infrastructure, network storage, operating system, and run-time environment.
• AWS will offer services like databases and DevOps tools to help you focus on web development instead of managing IT infrastructure.
• AWS DevOps tools can help you integrate third-party APIs or hosts to your project.

Another excellent tool from AWS is “AWS Amplify” (the MBaaS platform), which helps deploy your projects to mobile-based operating systems such as Android & iOS.

• Using AWS Amplify, you can quickly implement features like user management, security, push notification, etc.

• AWS Amplify will help you quickly and easily implement the APIs of third-party services to your app.

• The tool can easily handle cloud infrastructure, storage, etc. So you can focus on the front-end side of your project to provide a better app experience to your users.

 4. Sign-up for an influencer marketing API solution.

You can use third-party API to implement influencer marketing features to your app. The most recommended API to add an influencer marketing feature for your app is an Upfluence API. 

Here are some benefits of using this API:

• The API will provide the following features to both businesses and your customer.
• The API lets you access influencer metrics and analytics on the Upfluence platform. 
• The app user can easily search for different influenza and new ones trending in the market.
• The API will let you access audience demographic data related to their interest and different influencers. The audience demographic data will help you create a better marketing campaign for your business.
• You can access all the data available on Upfluence API. 

5. Find a payment gateway API solution.

You will need a payment gateway API to take payment from your customer. Integrating payment will help you to avoid doing an extra program to create a payment gateway for your app.

You can choose from the following APIs:

• Stripe.
• Square.
• PayPal.
• QuickBooks Accounting.
• Authorize.Net.
• WePay.
• Amazon Pay.
• Alipay.

6. UI design

Your platform will need a user-friendly user interface on both web and mobile platforms to provide a great platform experience to your users.

UI design includes creating the UI part of your platforms, such as widgets and buttons, and choosing the right text size with a great color combination to provide your audience with a clean and attractive user interface.

 7. Coding, testing, and deploying the web app

The process will include development, working on both the front-end & back-end side of your project through programming, building, and deploying your web app using suitable app development frameworks.

• For the front end, use Javascript, HTML, and CSS. Moreover, you can choose different front-end frameworks such as Angular or ReactJS.  
• For the back-end, use Node.js and IDE tools like Eclipse or IntelliJ IDEA. 
• Add a database to your application and integrate APIs/SDKs for Upfluence, Twilio, and Stripe.   
• Test your web app using AWS Elastic Beanstalk and Node.js deployment instructions.    

8. Developing the Android app

After creating a web application, you will use different tools for deploying your application to the android platform. 

• Use Android Studio to code your application for the android platform.
• Use JAVA programming language to code your application to make it compatible with the android platform.
• Integrate the required third-party APK and SDK to your application.
• Use Espresso and Digital.ai mobile device lab for app testing.
• Study the app publishing guidelines to launch your app on the Google Play store.  

 9. Coding, testing, and publishing the iOS app.

You will use Xcode and Swift development tools to scale your mobile app on iOS devices. Also, you can check the other requirements below:

• Integrate all the SDK and API of Upfluence, Stripe, and Twilio. 
• For iOS app testing, use XCTest and Digital.ai mobile testing lab. 
• Read and follow the app publishing guidelines from the Apple app store. 

What Are the Key Features of an Influencer Marketing Software?

1. Search & Discover Influencer

When it comes to influencer marketing, choosing the right influencers for a campaign is crucial. An influencer marketing platform typically offers a search and discovery engine with a large database of influencers, making it easier for marketers to find the most relevant ones for their product. Some platforms even have human-vetted influencers for added quality assurance.

2. Contact & Relations Management

An influencer marketing platform should also simplify the process of contacting and managing relationships with influencers. It should automate tasks such as messaging influencers, signing contracts, negotiating prices, and processing payments. Customizable email templates and drip campaigns can help improve response rates.

3. Integration of various Social Media Platforms

Another important feature is integration with various social media platforms. This allows brands to reach a broader audience and reinforce the impact generated with influencer content. Campaign content management features, such as ad text and graphic creatives, hashtags, mentions, and campaign duration, allow for easy management of multiple campaigns for different brands and influencers.

4. Influencer Compensation

Influencer compensation is also a critical feature, with pricing models typically including cost-per-mille (CPM), cost-per-acquisition (CPA), cost-per-click (CPC), or a set cost for the campaign. Payment management features, such as escrow payments, tax compliance, and integration with payment systems like PayPal, Google Pay, or credit card payment gateways, should also be available.

5. Campaign Analytics

Lastly, analytics and reporting capabilities are important for measuring the actual impact of influencer campaigns and calculating return on investment (ROI). This feature allows brands to assess the success of their campaigns and make informed decisions for future campaigns.

Let’s check the examples using influencer marketing for their business.

Examples of successful influencer marketing Companies

Here are some examples in which brands use influencer marketing to promote –

• Sony collabs with Instagram influencers to boost the sales of their Xperia z5 smartphone, helping them to generate 17 million potential contacts.

• Dunkin’ Donuts benefits from the 45% increase in brew sales after collaborating with famous Tiktoker “Charli D’Amelio.”

• Motorola promotes its Moto G smartphones with the help of YouTube influencers.

• Bedrock uses influencers to promote their “Anthem of the US” campaign to show the attractive places of Detroit. 

• Sony promotes its Playstation VR headsets in Canada by collaborating with mid-tier, micro, and nano influencers on platforms such as Youtube and Instagram.
• influencers.club is a platform that connects businesses and brands with influential individuals in the digital space. It offers a streamlined approach for companies to discover, collaborate, and form partnerships with influential personalities, enabling them to reach a wider audience and leverage the power of online influence for their marketing campaigns.

Now, you can explore the top influencer marketing software so you can check for taking ideas and implementing them into your product. 

Top influencer marketing software

1. Grin

The platform uses artificial intelligence to link influencers with their user. The platform offers an extensive database of influencers. The platform helps businesses search for influencers and offers real-time email communication.

Moreover, Grin includes all the relevant campaign management features that benefit companies looking to collaborate with their preferred influencers. Grin offers multiple analytics features to check campaign performance, such as budget, spending, media value, revenue, etc. 

Started in	1998
Available on	Web
Founder	Brandon Brown
Headquarters	US
Net worth	$59.9M

2. Traackr

The platform is a data-driven influencer marketing platform offering multiple benefits, such as real-time insights into the business campaign. 

The platform provides discovery, influencer collaboration, campaign management, and reporting services. Traackr helps businesses to recommend the best influencers for their products by checking the relevant content creators for the specific products.

Started in	2008
Available on	Web
Founder	Pierre-Loic Assayag
Headquarters	US
Net worth	$10.9M

3. AspireIQ 

AspireIQ is another well-known influencer marketing platform helping businesses to search for influencers and content creators through different keywords. The AspireIQ search engine allows companies to find relevant influencers for their product.

AspireIQ helps businesses discover influencers from social networks such as Facebook, Instagram, Twitch, YouTube, Tik Tok, etc. Moreover, AspireIQ allows businesses to access many famous bloggers relevant to their brands.

Started in	2013.
Available on	Web
Founder	Anand Kishore, Eric Lam, Shuhan Bao, Suhaas Prasad
Headquarters	US
Net worth	$37.8M.

4. Upfluence

Uplfluece helps users to plan, create and deliver their content by applying different content marketing strategies. The platform offers an extensive database of over 3 million influencers on their platform. Businesses can search for influencers using over 20 different search criteria. 

Started in	2013.
Available on	Web
Founder	Kevin Creusy, Vivien Garnes,Alexis Montagne, Yann Metz-Pasquier
Headquarters	US
Net worth	$4 M.

5. Mavrck

The platform contains an extensive database of influencers active on social media and blogging websites. The algorithm of this brand can easily determine the reach and engagement level of different brands’ customers. Mavrck has over 10.6 million micro-influencers on its database.

Started in	2013.
Available on	Web
Founder	Kevin Creusy, Vivien Garnes,Alexis Montagne, Yann Metz-Pasquier
Headquarters	US
Net worth	$21.4 M.

Know the tools for building your influencer marketing app.

Tech stack for building influencer marketing software

Front end	React JS, VueJS, HTML, CSS
Push Notifications	Push, Twilio, Firebase, Cloud Messaging
Back-end	Node.js, Python, Golang, Laravel
Server	NGINX, Apache
Cloud Services	AWS, Google Cloud, Microsoft Azure
Database	MySQL, PostgreSQL, MongoDB, Redis
Analytics	BigData, Hadoop, Spark, Apache Flink
Mobile Platform	Swift, Kotlin, Java for Native, Flutter, React Native for cross-platform
Find Location	Google Places API, Google Maps, Core Location Framework

Are you ready to launch your influencer marketing software?

As there are many influencer marketing software available, there is a requirement to have a unique approach for your marketing software that can help you to get more attention than other influencer marketing products. 

Even after having a perfect and unique idea for your product, you can face trouble implementing those ideas into your software. You can contact Idea Usher to outsource your project and build influencer marketing software from scratch.

Idea Usher is a team of experienced developers and marketers who have created many great products for their clients. You don’t need programming and software-building skills if you want to start your project with Idea Usher, so you can focus on other areas of your business to make it more profitable.  

Contact us:

Email:

[email protected]

Phone:

(+1)732 962 4560

(+91)859 140 7140

FAQ

Q. Which platform is best for influencer marketing?

A. These are the top best platforms for influencer marketing:

• Grin
• CreatorIQ
• Upfluence
• Aspire IQ
• Traackr
• Mavrck
• Sideqik
• Post for rent

Q. How do influencer marketing platforms work?

The platform contains a database of content creators and influencers on other social media platforms, which helps businesses search for relevant and suitable content creators to promote their products to their audience.

Many features come with influencer marketing platforms,- such as search filters, machine learning for recommending the best influencers to the business, business analytics to help brands track their influencer marketing campaigns, etc.

Q. How do you execute influencer marketing?

You can follow the given strategy for executing influencer marketing:

• Decide your marketing goals
• Know your audience(their pain points)
• Always mention sponsored posts related to your products
• Create a short list of your preferred influencers
• Reach out to influencers personally
• Collaborate with influencers to create content for your products
• Track your results with analytics software.