Marketplaces like OfferUp and Letgo app are witnessing exponential growth due to their exceptional and wide range of services. Today, everyone who wishes to shop economically opts for a local consumer-to-consumer e-commerce application.
However, this isn’t the only reason why both these marketplaces are trending. Recently, OfferUp acquired the Letgo app and merged its services with its new application. This has left the users in a state of confusion as they do not know what will happen to their accounts, subscriptions, on-going deals, etc.
However, you can end your search for answers as you’re at the right place.
This article will discuss everything you need to know about OfferUp and Letgo, their merger, the resulting changes, and much more! Moreover, if you’re a small business looking to make a similar application like OfferUp, we have some valuable information for you too.
Let’s get started.
Founded in 2015, the Letgo App is a mobile marketplace that facilitates consumer-to-consumer sales and interaction through its website and application. In simple terms, it is a platform where verified users (sellers) put up classifieds about their goods that they wish to sell, enabling the other users (buyers) to purchase the second-hand goods. If a buyer likes a product, they can contact the seller and set-up a meeting to exchange the goods for cash.
Above all, it is recommended that you only make transactions with cash and opt for a public place to meet-up for the exchange. It can be very risky to make payments in-advance as you wouldn’t get a chance to inspect the product and know more about the seller’s background. Therefore, it is advisable to check the general safety tips for both buyers and sellers.
To sum up, Letgo makes the exchange process more fun and convenient by offering a local marketplace where users can exchange used-goods without hassle.
Letgo allows you to buy and sell almost anything and everything. However, there are a few exceptions. Let’s discuss the things that are allowed, not allowed, and prohibited.
|Goods that infringe trademark laws or copyright||Arms and ammunition|
|Garden and Outdoor Items||Advertisements||
Pets and Animals
Books and Stationery Items
|Weapon-related items||Counterfeit Currency|
Vehicles and Vehicle Accessories
|Poor Quality Goods||
Fireworks and Explosives
Sports and Leisure
Blood and Body Parts
|Items that violate the law or legal restrictions||
Clothing and Accessories
|Items with unrealistic prices||
|Items falsely-listed as free||
|Unclear pictures of products||
|Other Miscellaneous Items||Photos or text that contain references to other websites or merchandise||
Alcoholic Beverages and Mind-altering Substances
Additionally, you can check the complete list to understand better the kind of products they permit.
On 31 August 2020, Letgo became a part of OfferUp. The marketplaces got combined into a single application to offer an improved experience to the users. This merger brought together millions of buyers and sellers across the country.
As a result, users will need to download the new Android or iOS OfferUp and Letgo app and sign-in with their Letgo credentials. The other way is to sign-up with a new account to access the combined marketplace. Moreover, the best part is that the users’ reputation, i.e., their ratings, joining date, sales and purchase history, etc., are intact and will transfer into the new Offerup app as they are.
Many users had this question and couldn’t understand the reasons for the consolidation of both the marketplaces, especially given that they were similar.
Letgo had approximately 74 million active users as of June 2020. Likewise, OfferUp’s application has been one of the top five popular shopping apps lists for the past three years and has over 90 million app downloads. Both the applications decided to merge to skyrocket the marketplaces’ efficacy and strength. As a result, they could offer a better and more significant experience to buyers and sellers. Therefore, the sellers witnessed more users showing interest in their products, and the buyers got access to more deals.
The basic functionalities of the application remain the same. You can buy and sell on the application as you could previously on the Letgo app. However, there are some changes in the new consolidated application, which are as follows:
Making a consumer-to-consumer marketplace can be beneficial and lucrative to businesses. Let’s discuss the compelling reasons why you should create an application similar to OfferUp and Letgo.
Marketplaces like OfferUp and Letgo app offer various advantages to both sellers and buyers. For instance, buyers get an abundance of choices and lower prices, and sellers get increased profitability. Therefore, your user base can grow exponentially due to these favorable opportunities. Who knows, it may make you the next market leader that offers a C2C marketplace application.
Information about such applications spread rapidly via word-of-mouth and the marketplace community. You can utilize the existing user base and use social media platforms to promote your application. Therefore, you wouldn’t need to spend extensive amounts of resources to market and advertise your product.
The best part about such a marketplace is that you can scale the application. You can add new features as per the latest market requirements and trends. For instance, you can initially aim at providing a platform that solely facilitates the exchange of goods. After your user base starts growing, you can aim at providing services too.
Most local marketplaces like eBay, OfferUp, and Letgo app earn revenue through the same monetization strategies. These include charging seller fees, transaction fees, subscription fees, etc., from your application users. We’ll be discussing these strategies in the next section.
Planning to build a local marketplace like OfferUp and Letgo App? We are here to offer you top-tier mobile solutions. Contact us now.
Now that we know what OfferUp and Letgo are, let’s understand how they work and earn revenue.
OfferUp and Letgo app offer their users some additional services and perks on a subscription-basis. For instance, subscribed users can get direct calls from the buyers and get their classifieds featured on the application. The users can opt for the subscription and pay via Google Play Store or App Store. Consequently, these premium features will be activated instantly upon payment.
This is the most common way to earn revenue for consumer-to-consumer marketplaces. OfferUp and Letgo charge a fee from the buyers, known as ‘transaction fee’ to facilitate a smooth exchange of goods and services through the platform. Additionally, the commission may be fixed-cost or a percentage of the amount.
Just like OfferUp and Letgo charge a transaction fee, the apps also charge a Seller Fee. It is a commission for providing sellers a platform to offer deals on the application. Moreover, This fee varies from app-to-app and can be based on a fixed-cost or a percentage of the item’s price. For instance, Etsy charges $0.20 for each item that you sell via the platform.
Users looking to sell-off their products immediately or at a good price can opt for the featured listings option to find relevant buyers. In turn, the application charges an advertising fee to display the classifieds at the top of the listings. In short, it is a win-win situation for all parties involved as the application earns revenue, and the buyers and sellers achieve what they wish for.
These are the ways OfferUp and Letgo app make money. However, their monetization model is not solely responsible for their success. The features and functionality of consumer-to-consumer applications also matter a great deal.
Let’s discuss the features that one must include to succeed as a marketplace.
If you wish to grow your user base exponentially, you need to offer features that make the application attractive and easy-to-use. Moreover, your users shouldn’t have a hard time trying to figure out how the application works. For such reasons, you need to include features that offer a smooth onboarding experience and boost your users’ retention rate.
Let’s look at some of the must-have features in your consumer-to-consumer marketplace application.
This is the first feature that one should include in the application. Ensure that the registration process doesn’t involve too many steps. The customer’s name, email address, age, sex, etc., is good enough to start. Additionally, you can also provide the option of one-click registration via linking email or social media accounts.
While the product listings offer customers a wide range of products, it is essential to include a search option to help customers find exactly what they are looking for. Additionally, It is important to have a sort and filter option to enhance their search results. Therefore, work on dividing and categorizing the products under multiple groups to increase the search results’ efficiency.
This feature allows the sellers to click a picture of their products directly from the application. This eliminates the process of separately clicking and uploading the pictures on the marketplace and makes the overall process more convenient.
Moreover, a photo editor can be a great addition to your app. Consequently, users can crop, rotate, flip, increase/decrease the brightness, etc., just as they need.
To ensure seamless communication, your application should have an in-app chat feature. As a result, users can discuss the products and offer special deals. Moreover, you can also add the option of blocking chats and reporting profiles to protect the users.
OfferUp and Letgo App offer feedback and rating option to build a ‘customer reputation.’ This means that the users will be able to rate and see the other ratings given to the buyers/sellers and know their credibility. Likewise, you can add this feature to build trust between customers and help them make informed decisions.
The users should be able to access their buying and selling history and other important information such as product, transaction date, buyer/seller details, and so on.
These were the basic and MVP features that you can include in your marketplace. Now, let’s have a look at some exceptional features that you can add to your application.
Following the industry giants and market leaders’ footsteps is a great way to set-up a base in the consumer-to-consumer market space. However, it may not guarantee success. Therefore, it is of utmost importance to never miss out on a chance to showcase your uniqueness and creativity.
Idea Usher recommends you to include the following unique and exceptional features that will help you offer a game-changing application.
You can offer an auto-detect feature instead of making users manually fill out their location. This feature will identify the user’s current location and provide recommendations of nearby and relevant sellers. However, do not substitute the manual feature with the auto-detect location as users may want to check out products available in other locations.
You can offer the users the feature to compare various deals available on the platform. As a result, they can choose the one that suits their budget requirements. Additionally, you can also display the on-going discounts and limited period offers. This will further entice the buyers to purchase the goods immediately. Moreover, this can be an additional revenue channel for your business.
A virtual try-on can be a great addition to your application. The users can virtually try on the products through camera filters and get the items’ look and feel. This groundbreaking solution can make your application the #1 choice of the users.
These were some of the exceptional and unique features that you can add to your marketplace. Add these features and offer a better solution than the OfferUp and Letgo app.
After having gone through the extensive discussion on OfferUp and Letgo app, its revenue models, and features, I am sure you are more confident than before about building your project. Remember to include the must-have and exceptional features in your application to set out your consumer-to-consumer marketplace.
Moreover, if you plan to build a local marketplace like OfferUp and Letgo App, we are here to offer you top-tier mobile solutions. Contact us now.
I hope you liked our article on “OfferUp and Letgo App – Everything Explained.”
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