After years of flashy advertisements, cold calls, and spammy emails, Messaging has heralded as a way to build relationships based on understanding. People are looking for direct engagement because conversations and rapport building are more persuasive than a simple advertisement or image.
These interactions leave a remarkable impression on the users, a better understanding of the product, and a feeling of satisfaction. Brands are seeking different ways to entice users through active and emotional engagement. With chatbots, brands bestow personalized conversations with an individual.
Chatbots have the propensity to redefine the user’s experience with the brand.
According to Business Insider, by 2020, around 85% of our Interactions will be handled by Bots instead of humans.
What is a “chatbot,” you may ask?
Chatbots are computer programs that simulate conversations with people using a lightweight messaging app user interface(UI), language-based rules, or artificial intelligence. Chatbots interact with users using natural language rather than traditional websites or app user interfaces over the internet.
How Chatbots revolutionize conventional marketing schemes:
Refine Customer Experience: Customer experience is the primary differentiator of today’s marketplace, and studies show that around 83% of online buyers require assistance during their buyer journey. Your clients may require guidance in understanding which step they need to take next while buying a product. Chatbots can provide real-time assistance and facilitate the path to purchase.
Cost-efficient: Generally, implementing a smart chatbot is much cheaper and faster than hiring a new team of employees, or developing cross-platforms. Chatbots enable companies to handle multiple consumer interactions at once and also reduce the need for recruiting new employees for this very purpose. In Addition, the intelligence of chatbots can decrease human errors.
Acquire customer insights: The elementary way for any business to upgrade their customer service is to observe consumer data and collect insights. Chatbots can collect information from consumer feedback and use that data to deliver insights into how a company can modify its products and services according to changing trends and demands.
Automatic repetitive tasks: Chatbots help to eliminate the repetitive tasks linked with the call centre and business environment. This doesn’t necessarily mean that chatbots will replace the employees, but they will ensure that staff can spend most of their time on critical tasks.
SOME OF THE MOST INNOVATIVE CHATBOT PLATFORMS
Sephora’s chatbot on Kik shares beauty tips with teenagers. The bot first inquires about the user’s preferences. — and only suggests relevant products, beauty tips, and tutorials.
Disney developed the Officer Judy Hopps bot on Facebook Messenger to excite the audience and level up the enthusiasm before the movie’s release. Instead of watching a movie trailer, people joined Judy on a detective hunt and experienced her interactive story firsthand.
Hello Hipmunk bot on Skype works with group chats: Travelers can plan trips with friends and family without leaving the chat room.
Hire Best Chatbot Developers
Chatbots can be a marvellous addition to your business strategy, but you’ll need to decide whether you need something simple, or you want high a tech artificial intelligence (AI) based chatbot. Some chatbots which have the ability to understand and reply in the user’s language are integrated with both machine learning (ML) and artificial intelligence(AI), these integrated chatbots have the ability to perform even tedious and complex tasks quickly. There are several traits of AI-based bots that can help you in upgrading the marketing game.
For detail description about the traits of AI-based bot, Refer to the link below
The good news is that chatbot technology is becoming more advanced every day and many developing companies are working tirelessly to build the most innovative and interactive chatbots.
Chatbots are the game changers of the future. So, to ensure that your chatbot is revolutionary, you need to get it developed by the industry experts.
To enhance the user experience of your customers, Idea Usher can help you build responsive, intuitive, and engaging chatbots.
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