In recent years Singapore has emerged as a formidable player in the global gaming landscape, experiencing unprecedented growth and solidifying its position as a hub for technological innovation and creative talent.
Bloomberg’s rankings positioned it as the most innovative country, Startup Genome ranked it as the top country for technology start-ups in the Asia Pacific, and the World Economic Forum acknowledged it as the leading country worldwide for technology readiness.
With a large gamer population in Asia and a flourishing ecosystem of developers, publishers, and hardware manufacturers, Singapore’s gaming industry is set to soar to new heights in 2023. Join us as we explore the dynamic state of Singapore’s gaming scene, delve into its diverse demographics, and celebrate the major players and emerging trends shaping its success.
Singapore’s video games market is gearing up for impressive growth in the years to come! With a projected revenue of US$253.00 million by 2023, it’s clear that gamers in Singapore are in for some exciting times ahead. And the good news doesn’t stop there – the market is expected to continue growing at an annual rate of 14.29%, reaching a whopping US$431.60 million by 2027, according to Statista.
But what really stands out is the number of users expected to join the gaming frenzy. By 2027, Singapore is estimated to have around 2.87 million gamers, making up nearly half of the population at a user penetration rate of 46.5%. It’s a sign that gaming is becoming an increasingly popular pastime in the Lion City.
When it comes to different types of games, the largest market segment in Singapore is Download Games, projected to generate a market volume of US$72.77 million in 2023. People love the convenience and accessibility of downloading games directly onto their devices, and it’s no surprise that this segment takes the lead.
While Singapore’s video games market is thriving, it’s worth noting that China still holds the crown for generating the most revenue globally, with an impressive US$109,200.00 million projected for 2023. But don’t let that overshadow Singapore’s potential – the city-state is making its mark and carving out its own space in the gaming world.
In terms of average revenue per user (ARPU), gamers in Singapore are expected to contribute approximately US$98.45 each in 2023. That’s a significant figure, highlighting the monetization potential within the market. It’s a win-win situation for both gamers and developers, as the industry continues to flourish and provide immersive gaming experiences.
With such promising growth and a vibrant gaming community, Singapore is set to become a key player in the global gaming landscape.
Notable game developers, marketers, publishers, and manufacturers, including Ubisoft, Riot Games, and Razer, have chosen Singapore as their base of operations, attesting to the vast opportunities within the local gaming market. Mobile gaming holds particular promise, fueled by Singapore’s highest smartphone use and penetration rates, projected to reach 93% by 2025. As Singapore boasts the highest global rating in multiplayer mobile Games Experience, the stage is set for extraordinary gaming experiences to flourish.
Did you know that 30% of Singaporeans aged 55 and above proudly identify themselves as gamers, underscoring the inclusive nature of the gaming culture? Newzoo’s statistics reveal that women aged 36 to 50 form the largest subset of Singapore’s gaming community, accounting for 23 percent of the 3.8 million gamers in the country. This diverse tapestry of gamers, affectionately known as “time fillers,” demonstrates the broad appeal and inclusivity of gaming in Singapore.
Singapore has strategically positioned itself as a regional gaming hub, attracting global studios such as Ubisoft, Riot Games, and Bandai Namco. As these industry giants recognize the significance of Singapore in the gaming landscape, their focus on the local market has intensified.
A shining example? the release of Street Fighter 6 by Capcom, where a dedicated social media presence and creative direction on TikTok were developed to engage with the Singaporean audience.
Singapore’s gaming industry extends far beyond its local market, making substantial contributions to the global gaming scene. The presence of 83 game developers, marketers, publishers, and manufacturers in Singapore highlights its growing prominence as a hub for gaming. Global players like Ubisoft and Riot Games have established strong footholds in Singapore, while local companies like Razer continue to make significant strides. This synergy between local and international players strengthens Singapore’s gaming ecosystem, fostering innovation, collaboration, and further growth.
In this section, we will delve into the factors that have contributed to the remarkable success of Singapore’s game development industry. From its favorable business environment to the availability of skilled talent and government support, these factors have played a crucial role in establishing Singapore as a thriving hub for game development.
The Singaporean government has exhibited an exceptional commitment to the gaming industry by actively promoting its growth through various initiatives and extensive support. Recognizing the immense potential of gaming, Singapore has strategically positioned itself as a regional gaming hub, successfully enticing renowned global studios such as Ubisoft, Riot Games, and Bandai Namco to establish their presence in the country.
One notable example is Ubisoft Singapore, which was established in 2008 through a partnership with the government. This collaboration has transformed the studio into a pivotal player within the company, contributing significantly to the development of major game titles like Assassin’s Creed Valhalla and the highly anticipated Skull and Bones. To ensure the success of such endeavors, the government has diligently allocated substantial funding and resources, clearly demonstrating its recognition of the importance of attracting both multinational companies and local game developers.
However, the government’s support extends beyond mere financial assistance. It has taken deliberate steps to cultivate a skilled workforce specifically tailored for the gaming industry. The Ministry of Manpower has identified occupations such as game designers, programmers, and producers as crucial in-demand roles, underscoring the government’s commitment to nurturing a world-class talent pool within Singapore.
Singapore has consistently received top rankings and accolades for its business-friendly policies, providing independent verification of its pro-business stance.
Singapore levies no taxes on capital gains or dividends received from a business, making it highly attractive for entrepreneurs looking to incorporate and build new ventures.
New firms enjoy significant tax breaks during their first three years, reducing their tax rate to 0% for the first S$100,000 of income. The corporate tax rate is capped at 17%, remaining competitive in comparison to other developed countries.
Singapore boasts a robust and advanced infrastructure, including transportation networks, telecommunications systems, and state-of-the-art facilities, providing a conducive environment for business operations.
The country’s efficient logistics and streamlined processes enable businesses to operate smoothly and effectively, saving time and resources.
Singapore’s world-class telecommunications infrastructure ensures seamless connectivity, facilitating efficient communication and enabling businesses to connect with partners and customers globally.
The Singaporean government actively promotes entrepreneurship and offers a range of support services, grants, funding programs, and mentorship schemes to facilitate business growth.
The government’s commitment to fostering innovation and nurturing local talent enhances Singapore’s appeal as a business destination, providing a conducive ecosystem for businesses to thrive.
By choosing Singapore as a base for their ventures, entrepreneurs can benefit from a business-friendly environment that encourages innovation, rewards hard work, and fosters long-term prosperity.
Research and development (R&D) initiatives are instrumental in driving innovation and propelling the game development industry forward in Singapore. The government’s unwavering support for R&D endeavors encourages the exploration of new technologies, design concepts, and gameplay mechanics, fostering an environment of continuous innovation.
One prime example of R&D’s impact is exemplified by the Singapore-MIT GAMBIT Game Lab, where cutting-edge research and experimentation take place. This dynamic lab serves as a catalyst for advancements in virtual reality, augmented reality, artificial intelligence, and interactive storytelling. By pushing the boundaries of technology and game design, researchers and developers within the lab contribute to the continual evolution of the gaming industry.
In addition to supporting individual R&D efforts, the Singaporean government promotes collaborations among industry players, research institutions, and educational establishments. These partnerships facilitate the exchange of knowledge, promote interdisciplinary research, and drive innovation. By bringing together experts from diverse fields such as computer science, animation, psychology, and art, Singapore cultivates a collaborative environment that nurtures groundbreaking ideas.
Singapore is home to a vibrant game development industry, with numerous companies making significant contributions to the global gaming landscape. Here are some of the top game development companies in Singapore, known for their expertise, innovation, and successful projects.
Idea Usher shines as a leading software development company, known for its exceptional expertise in both gaming and app development solutions. With an illustrious track record, Idea Usher has an impressive portfolio, having collaborated with 1000+ clients across the globe. Their creative mastery has manifested in the successful completion of 800+ projects. The team has harnessed technical prowess and gaming insights to craft captivating and immersive experiences.
Founding date: Jan 1, 2013
A leading software development company specializing in game development, app development, and AR/VR solutions. They have expertise in Unity3D, Unreal, and Cocos2d-x engine, providing game outsourcing services worldwide.
Founding date: Jun 12, 2015
A Singapore-based EdTech company utilizing game technology for teaching and learning. They pioneered the concept of “Gamelets” in learning environments, creating short-form games with immersive virtual world content.
Founding date: 2005
A Singapore-based studio focused on creating online multi-platform games. They combine the depth of desktop gaming with pick-up-and-play accessibility, emphasizing innovation, execution, trust, empathy, and openness in their approach.
Founding date: 2016
Known for their highly popular game, League of Legends, Riot Games is a global developer and publisher. They continue to evolve their flagship game while delivering new experiences with titles like Teamfight Tactics, Legends of Runeterra, and VALORANT.
Founding date: Dec, 2015
Lionstork Studios specializes in creating premium games and online solutions. Their team, comprising industry veterans, aims to captivate global audiences with innovative content and products.
Founding date: 10 Sept, 2009
A leading mobile app development company in Singapore, Swag Soft offers comprehensive services including app development, game development, VR/AR development, and iBeacon technology.
Founding date: 2010
Weike Gaming Technology is committed to becoming Asia’s leading gaming machine manufacturer. They offer value-added services aimed at enhancing operational performance for their clients in the gaming industry.
Founding date: Jan 1, 1998
Lionfish Studios employs applied game design to deliver improved content and experiences. They specialize in applied game design, gamification, production and development, and storytelling.
Founding date: 2014
Gaming How is an entertainment company that injects fun into events through the creative use of video games. They provide turnkey solutions, F1 racing simulators, and organize various gaming festivals.
Founding date: 18th Aug, 2007
Each of these companies brings its unique expertise and contributions to the game development industry in Singapore, catering to both local and international markets.
Given below are the following tips you need to keep in mind while selecting the right game developer:
Carefully examine the game development company’s or individual’s portfolio to assess the quality, diversity, and scope of their past game development projects. Look for projects that align with your desired game genre, platform, and complexity.
Assess the size and composition of the game development team. Determine if they have the necessary roles and expertise, such as game designers, programmers, artists, and QA testers, to effectively handle your project requirements.
Prioritize game developers who prioritize confidentiality and are willing to sign a robust Non-Disclosure Agreement (NDA) to protect your unique game concept and intellectual property from being shared or replicated.
Clearly define your project requirements, including the target platform (mobile, PC, console), game genre, gameplay mechanics, and any specific features or technologies you want to incorporate. Find a game developer who has experience and expertise in those specific areas.
Seek game developers with a proven track record in developing games similar to your desired project. Consider factors such as the number of years in the industry, the complexity of games they have worked on, and any notable accolades or awards they have received.
Request specific examples of games they have developed that align with your project vision. Examine the graphics, gameplay mechanics, user interface, and overall quality to determine if their style and level of expertise meet your expectations.
Ask for references from the game development company and reach out to their previous clients. Inquire about their experience working with the developer, their professionalism, communication skills, adherence to timelines, and overall satisfaction with the end results.
Have a transparent discussion about your budget and expectations with the game developer. Ensure they can provide a detailed breakdown of the costs involved, including development, testing, post-launch support, and any additional services or features you require.
By considering these specific points during the hiring process, you can make an informed decision and select the right game developer who is best suited to meet your project’s unique requirements.
Understanding the factors that influence game development costs is essential for game creators and studios. In this section, we explore key elements that impact the financial aspects of game development, ranging from the type of game and platform considerations to budgeting practices and hidden costs.
The type of game being developed, such as a simple mobile game or a complex AAA title, can impact development costs. Complex visuals, intricate plotlines, and advanced gameplay mechanics may require more resources and increase costs.
Developing games for different platforms, such as consoles, mobile devices, and PCs, involves varying tools and technologies. Each platform may have unique requirements and optimization needs, which can affect development expenses.
The selection of development tools and software can impact costs. Premium tools and licenses may come with higher price tags, while certain tools may require specific hardware or infrastructure, adding to the development cost.
Choosing between hiring in-house developers or outsourcing development services can have cost implications. In-house development may offer greater control but requires additional expenses like salaries, benefits, and infrastructure. Outsourcing can be cost-effective, but it requires careful supervision to ensure quality and adherence to standards.
Providing ongoing support, bug fixes, and updates after the game’s release incurs additional costs. Maintaining player engagement and addressing issues may require dedicated resources, especially for larger games with regular updates, contributing to long-term development expenses.
Apart from direct expenses like salaries and licenses, game development also involves hidden costs. These include legal fees, marketing and promotion, post-release support, and upgrades. Budgeting for these additional expenses is crucial for a financially sustainable game development project.
Setting a budget and closely monitoring spending throughout the development process is important. Creating a comprehensive budget, tracking expenses, and regularly reviewing the budget to ensure financial feasibility are essential practices to control costs effectively.
By considering these factors and implementing sound budgeting strategies, game developers can better manage and control the costs associated with game development.
The gaming industry in Singapore is poised for a promising future, with several trends and developments shaping its outlook. Here are some future trends and insights for the gaming industry in Singapore:
Mobile gaming will continue to thrive in Singapore, driven by the increasing number of smartphone users and the development of high-quality mobile games. The convenience and accessibility of mobile gaming make it a popular choice among gamers of all ages.
The potential of VR and AR technologies is gaining traction in Singapore. These immersive technologies have the power to revolutionize gaming experiences by offering players a more interactive and realistic environment. Expect to see more VR and AR games and applications in the coming years.
The rise of cloud gaming is expected to make waves in Singapore as internet speeds improve and more gamers gain access to high-speed connections. Cloud gaming allows players to stream games directly from the cloud, eliminating the need for costly hardware and enabling gaming across various devices.
Esports is gaining significant momentum in Singapore, with a growing number of tournaments, leagues, and dedicated esports arenas. The popularity of competitive gaming is expected to continue rising, attracting a wider audience and increasing investment in infrastructure and sponsorships.
The concept of gamification, incorporating gaming elements into non-gaming contexts, is gaining traction in Singapore. Industries such as education, healthcare, and corporate training are adopting gamification to enhance engagement, learning, and productivity.
The indie game development scene in Singapore is flourishing, with local developers creating innovative and unique games. The supportive ecosystem and government initiatives are empowering independent developers to bring their creative visions to life.
The gaming industry in Singapore is increasingly focused on promoting diversity and inclusivity. There is a growing recognition of the importance of diverse representation in games and creating inclusive environments for all players.
AI technology is set to play a vital role in game development, enhancing gameplay mechanics, creating more intelligent NPCs, and improving player experiences. AI-driven procedural generation and adaptive gameplay will contribute to more personalized and dynamic gaming experiences.
As Singapore continues to foster a vibrant gaming ecosystem, these trends indicate a bright future for the industry. Gamers can look forward to immersive experiences, innovative gameplay, and a diverse range of games, while developers will have exciting opportunities to push the boundaries of technology and creativity.
As we conclude our exploration of game development companies in Singapore, it’s evident that this city-state has established itself as a prominent player in the global gaming industry. With a favorable business environment, government support, and a talented pool of developers, Singapore continues to attract top game studios and foster the growth of local talent.
The future of game development in Singapore looks promising, with emerging trends like mobile gaming, virtual and augmented reality, and esports opening up exciting opportunities.We take pride in our client-centric approach. We prioritize understanding your unique requirements, goals, and target audience, ensuring that every aspect of the game aligns with your vision. Our team of skilled developers, designers, and strategists work closely with you, collaborating to craft a game that not only meets your expectations but also exceeds them.
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A: When selecting a game development company, it’s important to consider their expertise, track record, portfolio, and client reviews. Look for a company that specializes in your desired game genre, has experience in delivering high-quality projects, and aligns with your vision and goals.
A: The duration of game development depends on various factors, including the complexity of the game, its features, and the team’s size and expertise. It’s best to discuss the timeline with the game development company during the initial consultation to get a better understanding of the expected development duration.
A: Game development companies in Singapore offer a range of services, including game design, programming, artwork and animation, sound design, quality assurance, and post-launch support. They can handle the entire game development process from concept to deployment or provide specific services based on your needs.
Idea Usher is a pioneering IT company with a definite set of services and solutions. We aim at providing impeccable services to our clients and establishing a reliable relationship.