Building a Successful Femtech App: Key Steps and Strategies

Femtech, which translates to “female technology,” is a growing category of technology products and services designed to meet women’s specific health and wellness needs. This can include a range of applications, such as period tracking apps, fertility and pregnancy apps, mental health and wellness apps, and more.

These apps aim to empower women to take control of their health and wellness and provide them with information and tools to support their overall well-being.

Here are the 15 best femtech app ideas you can start with today:

Check out some of the top 15 categories of fintech apps. Click the play button below.

Overview of the FemTech Sector

The Global Femtech Market was estimated to be valued at approximately 51 billion US dollars in 2021. This market is predicted to grow rapidly, reaching a global value of 103 billion US dollars by 2030. This represents a CAGR of 8.1% from 2022 to 2030. The growing interest of venture capitalists and angel investors, coupled with the increasing demand for digital health solutions, has fueled the growth of this industry.

FemTech companies are distributed globally, with North America accounting for 55% of the total number of companies, followed by Europe at 25%, Asia at 8%, and the Middle East and North Africa at 7%. 

The largest subsector in the FemTech industry is Pregnancy and Nursing, accounting for 21% of the market. Reproductive Health and Contraception come next at 17%, followed by Menstrual Health and General Health Care, both at 14%.

The increasing demand for inclusive solutions for women’s health and well-being, along with the normalization of conversations around previously taboo topics, is driving the growth of the FemTech market. In addition, product innovations and partnerships are also contributing to the expansion of offerings in the sector.

Types of FemTech Apps

1. Ovulation Tracker App

Ovulation tracker apps help women track their menstrual cycle and predict their fertile window, allowing them to plan for pregnancy or avoid it. With features like period tracking, ovulation prediction, and fertile window calculation, these apps provide personalized information to users.

2. Pregnancy Tracker Apps

These apps provide expectant mothers with information about their pregnancy and the development of their babies. From tracking the growth of the fetus to offering guidance on nutrition and exercise, these apps are designed to support women during this exciting and transformative time.

3. Birth Control App

These apps help women manage their contraception options and track their menstrual cycle, enabling them to make informed decisions about their sexual health. With features like reminder alerts, medication tracking, and contraception advice, these apps provide users with a convenient and accessible solution. 

4. Sexual Wellness App 

Sexual health and well-being are one of the most under-mentioned concepts in societies. From providing information about sexual health and pleasure to offering resources for addressing sexual difficulties, these apps help women track and learn everything about sexual wellness and lead a healthy and fulfilling sex life.

5. Trainer Apps

Trainer apps are designed to help women stay active and achieve their fitness goals. With features like personalized workout plans, progress tracking, and nutrition advice, these apps provide women with the support they need to lead a healthy and active lifestyle. 

6. Breastfeeding Apps

Nursing mothers can turn to breastfeeding apps for support and information during this important time. With features such as tracking feedings, offering lactation tips, and providing a supportive community, these apps help women confidently navigate the challenges of breastfeeding. 

7. Mother’s Community Apps

A platform for mothers to connect and share experiences, mother’s community apps offer support, advice, and virtual meetups. These apps provide a sense of community during the early years of motherhood.

8. Cancer Diagnosis Apps

Providing fast, accurate, and non-invasive diagnoses, these apps help women receive the care they need quickly and effectively. These apps use AI and machine learning algorithms to assist healthcare professionals in the diagnosis of various types of cancer, including breast cancer

9. Quit Smoking Apps

These apps are designed to help women quit smoking and lead healthier lifestyles. With features like nicotine tracking, personalized support, and tips on overcoming cravings, these apps provide women with the tools they need to break the habit and improve their health. 

9. Mental Health Apps

To support women’s mental well-being, mental health apps provide information about mental health conditions and offer stress management and relaxation resources. Advanced mental health apps also help connect with mental health specialists and get instant expert consultation services

10. Female Hygiene Apps

These apps are designed to provide women with information about their menstrual cycle and help them manage their menstrual hygiene. With features like period tracking, period prediction, and information about menstrual products (tampons, pads, and period supplies), these apps help women maintain good menstrual hygiene and stay informed about their reproductive health.

11. Online Consulting Apps

Such apps can provide women with information about their menstrual cycle and help them manage their menstrual hygiene. With features like period tracking, period prediction, and information about menstrual products, these apps help women maintain good menstrual hygiene and stay informed about their reproductive health.

Essential Features of a FemTech App

Several essential features are considered must-haves for femtech apps to be effective and appealing to users. Some of these include:

User-friendly interface

An intuitive and easy-to-use interface is crucial for any femtech app to be successful. This makes it simple for users to track their menstrual cycle, pregnancy, and other health-related information.

Personalized information

Femtech apps should provide personalized information based on the user’s individual data, such as menstrual cycle history, age, and lifestyle factors.

Health tracking and monitoring

This feature allows users to track their health and monitor their progress. This includes tracking menstrual cycles, ovulation, pregnancy, fertility, and other health-related data.

Reminders and notifications

Reminder and notification features are essential prerequisites for femtech apps to ensure that users receive up-to-date alerts on their health, such as taking birth control pills or tracking their menstrual cycle.

Wearable device integration

Many femtech apps allow connectivity with wearable devices, such as smartwatches or fitness trackers, to provide a more comprehensive and seamless user experience. By integrating these devices, femtech apps can access a wealth of health data to provide personalized recommendations and insights.

Community and social support

Many femtech apps include a community or social support feature, allowing users to connect with others and share their experiences. This helps to build a sense of community and can provide a source of support during challenging times.

Consultancy scheduling

These femtech apps provide users with the ability to schedule virtual consultations with healthcare professionals. This can be especially useful for women who are unable to visit a doctor in person or who need access to specialist care. By integrating with online scheduling systems, these apps can make it easier for women to access the medical support they need.

Healthcare provider access

Some femtech apps also offer access to healthcare providers for users to consult with in real-time, either through video consultations or in-person appointments.

AI integration

AI and machine learning algorithms are becoming increasingly common in the femtech industry. AI can help to provide accurate and personalized recommendations and predictions based on an individual’s unique health data. This can help women to make more informed decisions about their health and wellness.

Robust privacy and security

Regardless of any kind of app, privacy, and security of user data is always an essential necessity. This adds to the app’s robustness and helps in greater user validation.

Top 5 Femtech apps of 2023

1. TIA

• Cost: $15/£11 monthly or $150/£110 annually
• Platforms: iOS, Android, and online
• Area of Healthcare: Women’s health, including mental health and intimate health
• In-person appointments are charged separately, but Tia accepts health insurance.
• Features:
  • Digital health record
  • Access to specialists who take a holistic approach
  • Booking platform for appointments
  • Unlimited messaging
  • Tailored treatments
  • Cycle and symptom tracking
  • Community events
  • Online advice and stories

2. CLUE

• Cost: $10.98/£8.08 monthly and $32.98/£24.46 annually
• Platforms: iOS, Android, and online
• Area of Healthcare: Periods and menstrual health
• Created by Ida Tin, the founder of Clue, who coined the term “femtech.”
• Over 12 million monthly users in over 190 countries
• Clue Plus subscription unlocks all special features
• Educational resources via Encyclopaedia to improve cycle and self-care knowledge
• Clue community access to healthcare interventions using leading research
• Clue also has its own contraceptive app, approved by the FDA and available in the US.
• Features:
  • Period, PMS, and fertile window predictions
  • Calendar and Analysis sections to see tracked data and overview
  • Link to Health app on iPhone
  • Reminders

3. ADIO

• Cost: $13.75/£10.11 per month for Adio One Health, family subscription to launch
• Platforms: Online portal
• Area of Healthcare: General health and wellness
• Option to purchase one-off courses and products, but monthly subscription works out cheaper
• Features:
  • Bank of health information and advice, including webinars, courses, audio, activity classes, articles, and group support
  • Comprehensive health diagnosis with resources dedicated to mental, physical, and emotional health, nutrition, and diet
  • Sub-sections covering areas such as hormones and sexual health and immunity, and infection

4. Perci Health

• Cost: Free (with some extra charges)
• Platforms: Online only
• Area of Healthcare: Cancer
• Might be a more preferable and cost-effective option compared to primary providers for some patients.
• Backed with $2 million of investment from top cancer doctors
• Individual appointments range from free sessions to one-off costs of up to $170/£125.05
• Wait times are reduced to a maximum of one or two days
• Features:
  • Access to multidisciplinary cancer teams for recovery support
  • Online appointments and personalized care programs
  • Free consultation available
  • Provides support for recovery from a physical, mental, social, and emotional point-of-view

5. FORTH

• Cost: $47.81/£35.17 upwards
• Platforms: Online only
• Area of Healthcare: General health
• Useful for those denied labs and hormone testing by their health provider
• Features:
  • At-home blood testing
  • Detailed health reports
  • Quick delivery and lab results
  • Dedicated women’s health tests
  • Baseline indicators
  • Accredited laboratory analysis
  • Health dashboard to track and understand results
  • Unique hormone mapping for women
  • Combines AI with blood analysis for more accurate hormone tracking

Honorable mentions:

• ALWAYS YOU (health and well-being)
• LIONESS (Sexual Health)
• EKHO WELLBEING (intimate health education)
• BONZUN (IVF, fertility, and pregnancy tracker)
• PEANUT (parenthood and pregnancy tracking)

How to Create a Femtech App?

Creating a successful FemTech app involves several steps and stages in the software development life cycle (SDLC). Here is a step-by-step guide to creating a FemTech app:

Step 1: Monitoring The Market

Thorough market research and analysis are always necessary to understand the market and the specific niche you are targeting. There are different types of niches you can base your app upon. For example, you may create a health and wellness app, an ovulation or pregnancy tracking app, or simply a mother’s community gathering app. 

Proper market research will help you identify the needs and pain points of your target audience and the trends and opportunities in the market.

Step 2: Defining Essential Feature 

Based on the market research, you should define the essential features that the app must have to meet the target audience’s needs. This will help you focus on the most important aspects of the app and ensure that it provides value to the users. Check out the essential features discussed in the previous section for more insights.

Step 3: Finalizing Your App’s Monetization Strategy

This step involves deciding how you will generate revenue from the app. 

Several monetization models exist, such as freemium, subscription-based, or ad-supported. You may also introduce in-app purchases from where you can link to your online store-listed products to accelerate your femtech e-commerce business.

Whatever model of monetization you choose, it should best fit your way of business and audience interests.

Step 4: Finding The Right Team

To develop a successful femtech app, you need a team with the right skills and experience. This includes app developers, designers, and other professionals who can bring your vision to life. You should carefully vet the team members and ensure they are a good fit for your project.

Step 5: Developing the Minimum Viable Product (MVP)

An MVP is a basic version of the app that includes the essential features and serves as a proof of concept. 

This step involves working with the development team to build the MVP, which will be used to validate the concept and gather feedback from early adopters.

Work on the different preliminary iterations of your app to come to the best-suited app model. Once it gets finalized, you can start your development process full-fledged.

Step 6: Documentation

Before starting with development, you need to create critical documentation of the app, which should include its 

• Architecture, 
• Design, and 
• Functionality. 

This will help you keep track of the development process, ensure consistency, and make it easier for the team to maintain the code.

Step 7: Software Development: 

This step involves the actual development of the app, which can be divided into front-end and back-end development. 

The front-end development involves creating the user interface and experience, while the back-end development involves building the server-side logic and data storage. 

This step also includes testing and debugging the app to ensure that it is working correctly, as well as deploying the app to the app stores.

Step 8: Maintenance

Once the app has finally launched, it is important to maintain and update it regularly to ensure that it continues to meet the needs of the users. 

This involves 

• fixing bugs from time to time, 
• adding new features, and 
• making improvements based on user feedback. 

It is always essential to keep the app up-to-date and responsive to the changing needs of the market and your audience base.

Wrapping Up

With the pace with which technology is evolving, developing robust and high-performing apps has become much easier. However, building a successful femtech app is not a simple task. It requires a team of experts who understand the healthcare industry and women’s health.

That’s where Idea Usher comes in. We understand the nuances of the healthcare industry and can help you navigate the complexities of building a successful femtech app. With our expertise and experience, we can help you build an app that empowers women and enhances the quality of care provided.

Get in touch with us now!

Contact Idea Usher at [email protected]

Or reach out at: (+1)732 962 4560, (+91)859 140 7140

FAQs

Q:What is a femtech app?

A: A femtech app is designed to address women’s health concerns and improve their health and wellness. These apps cater to various areas such as reproductive health, menstruation tracking, fertility, breastfeeding, menopause, and more.

Q: How much is femtech worth?

A: According to a report, the global femtech market size was valued at USD 51 billion in 2021 and is expected to reach USD 103 billion by 2030, growing at a CAGR of 8.1% (2022-2030).

Q: What is the future of femtech?

A: The future of femtech looks promising, with a growing focus on women’s health and increasing demand for personalized health solutions. Advancements in technologies such as artificial intelligence and wearables are expected to enhance the femtech market further, with more innovative and comprehensive femtech apps in the coming years.

Q: Why is femtech important?

A: Femtech is essential as it addresses the long-standing gender gap in healthcare and provides women with tailored health solutions. These apps empower women to take charge of their health and improve their quality of life by providing personalized care and early intervention for various health concerns.

Q: Can Idea Usher build a femtech app for me?

A: Yes, Idea Usher can build a femtech app for you. We understand the nuances of the healthcare industry and can help you navigate the complexities of building a successful femtech app. With our experienced team of developers and healthcare experts, we can help you create a comprehensive application tailored to your specific requirements.