(+971) 8007 4267
(+91) 946 340 7140
(+1) 628 432 4305
Event planning has come a long way, thanks to digital tools that simplify organizing and managing events. Platforms like Partiful have led the charge in making event creation smooth, while also offering unique features like customizable invites and seamless ticketing. The global event management software market was valued at $6.1 billion in 2020 and is expected to grow rapidly in the coming years, driven by demand for convenience and automation.
Take Luma, for example. This platform, projected to make around $2 million in revenue in 2024, has also made a name for itself with its AI-powered event planning tools, customizable designs, and integrated ticketing options. With a free version available and paid plans starting at just $19/month, it’s clear that there’s a growing demand for user-friendly, affordable event management solutions.
If you’re considering building your own event planning platform, you’re in the right place! Developing something like Partiful involves a mix of smart design, tech know-how, and a clear focus on user experience. In this blog, we’ll break down the steps involved and share some helpful insights so you can turn your idea into a fully functional platform that meets today’s event planning needs.
Overview of the Partiful Platform
Partiful is an event planning platform designed to simplify the creation and management of events, primarily through text message invitations. Founded in 2020 by Shreya Murthy and Joy Tao, it has gained significant popularity among Gen Z and millennials due to its straightforward interface and functional features.
Key Features of Partiful:
- Efficient Event Creation: Users can easily set up events by inputting basic details such as event name, date, location, and guest count. The platform also allows customization with various themes and visual elements to enhance the event invitations.
- Simplified RSVP Management: Partiful allows guests to RSVP directly via text, eliminating the need for email communication and simplifying the response process for both hosts and attendees.
- Social Interaction: The platform supports engagement among guests by enabling them to view profiles, react with emojis, and share photos, encouraging a more interactive experience within the event.
Key Market Takeaways for Event Planning Platforms
According to GrandViewResearch, the global event management software market is on a significant growth trajectory, valued at USD 6.97 billion in 2022 and projected to reach USD 17.33 billion by 2030, with a CAGR of 12.5%. This growth is primarily driven by the increasing demand for efficient event planning solutions, the rise of hybrid and virtual events, and advancements in technology, particularly in data analytics.
Source: GrandViewResearch
Key players like Cvent and Eventbrite are shaping the market. Cvent stands out as an enterprise solution catering to large-scale events, offering tools for registration, attendee engagement, and venue sourcing. Their annual virtual event “Connect” helps build industry connections. Meanwhile, Eventbrite excels in ticketing and event promotion, offering custom event pages and efficient registration management.
Strategic partnerships also play a pivotal role in enhancing platform capabilities. For example, Social Tables, which was integrated into Cvent, focuses on interactive floor plans and spatial planning, which enriches the event planning process by adding venue management features.
As technology continues to evolve, platforms are becoming essential tools for organizers, helping streamline processes like registration and ticketing while also offering valuable insights into attendee demographics and feedback.
developers, with combined 50000+ coding hours experience
The Perfect time to Invest in Event Planning Platform Development
Launching an event planning platform like Partiful is a great opportunity right now, especially as more people move toward digital solutions for organizing events. With the rise of virtual and hybrid events, platforms that simplify the process of managing invitations, RSVPs, and ticketing are in high demand.
Just look at Eventbrite, which brings in around $400 million in revenue annually by offering a simple, easy-to-use platform for event promotion and management. Despite its popularity, it has some limitations, like less customization for event pages, which leaves room for other platforms to step in with more personalized solutions.
Speaking of customization, smaller players like Hobnob are showing that there’s money in catering to specific niches. Hobnob focuses on offering a highly customizable platform with advanced RSVP tracking and real-time updates, helping users create truly engaging experiences for their guests.
It’s projected to hit around $5 million in revenue in 2024, proving that even smaller platforms can thrive by offering features that make event planning more personal and interactive.
What’s exciting is that there’s still plenty of room for new platforms to enter the market and carve out their own space. Whether you focus on creating better user experiences or integrating more seamless tools for hybrid events, there are plenty of ways to make a mark.
Did you know that….
Allseated, a platform that helps event organizers create virtual venue tours and plan events, just raised $20 million in a recent debt funding round. Since launching in 2011, Allseated has totally changed the way venues and planners collaborate, offering virtual walkthroughs and floor plan design tools. With this new round of funding, they’ve now raised over $43 million! What’s even more interesting is that the company is shifting its focus back to in-person events, spinning off its metaverse division as it looks to grow its platform for space visualization.
This just goes to show how much innovation is happening in the event industry! The demand for unique, tech-savvy solutions is only growing, and with the right idea, a new platform could quickly tap into this space and thrive.
Business Model of the Partiful Platform
Partiful is a trendy event planning platform that makes organizing parties and gatherings super easy, especially for a younger audience. Launched in 2020 by Shreya Murthy and Joy Tao, both Princeton alumni and former Palantir employees, Partiful quickly gained popularity with Gen Z. It offers a fresh alternative to older tools like Facebook Events and Eventbrite.
How Partiful Makes Money?
Partiful’s main way of earning is by selling fun party-related extras. The first one was a disposable camera that automatically uploads photos to the event page, making it easy for guests to relive the memories.
Future Plans: The team is exploring more ways to earn, such as:
- Charging businesses to create branded events.
- Taking a cut of ticket sales for paid events.
- Offering premium features via subscription.
Partiful is all about making event planning quick and easy. Users can set up event pages in seconds, personalize them, and keep track of guest lists effortlessly. Plus, the platform uses SMS for communication, which is a hit with Gen Z who prefer texting over emails.
Financial Snapshot
- Series A Funding: In late 2022, Partiful raised $20 million in a Series A funding round led by Andreessen Horowitz, bringing their total funding to around $27.34 million. This round valued the company at approximately $120 million.
- Growth: Partiful has experienced explosive growth, with over one million users (mostly under 30) and a 1000% jump in events hosted compared to 2022.
Recognition and Market Impact
Partiful’s popularity skyrocketed, and in 2024, it was named Google’s “App of the Year“—a huge milestone for the platform. Its fun and modern branding, like calling itself “Facebook events for hot people,” resonates strongly with younger crowds who find older event tools outdated and boring.
Development Steps for a Event Planning Platform like Partiful
Building an event planning platform demands a personalized approach that addresses the unique needs of organizers and attendees. Here’s a detailed guide to create a platform tailored for seamless event management:
1. Understand User Needs and Pain Points
Engage with potential users, such as event hosts and attendees, to identify their challenges. Focus on areas like ease of setup, streamlined communication, and real-time engagement. Insights from this research should drive the platform’s core functionalities.
2. Define Core Features
Prioritize features that enhance convenience, such as customizable event pages, RSVP tracking, attendee profiles, and real-time updates. Include SMS-based communication and interactive tools like emojis to align with user preferences for instant and fun interactions.
3. Create a User-Friendly Interface
Design an interface that simplifies the event creation process. Incorporate drag-and-drop tools, pre-designed templates, and intuitive navigation. Ensure the design adapts to mobile devices to meet the expectations of users who prefer on-the-go solutions.
4. Develop a Scalable Backend System
Use a robust backend system to handle event data, guest lists, and communication efficiently. Integrate cloud services like AWS or Firebase to ensure scalability and uptime during peak usage periods.
5. Integrate Seamless Communication Tools
SMS notifications can be incorporated through platforms like Twilio for instant event updates. Add options for email reminders and in-app messaging for flexibility in communication.
6. Add Social Engagement Features
Make the platform interactive by enabling attendees to view guest profiles, react to events with emojis, and share links on social media. These features foster community building and encourage event participation.
7. Focus on Secure Payment Integration
If the platform includes ticketing or paid events, integrate secure payment gateways like Stripe or PayPal. Offer multiple payment options and ensure compliance with industry standards for transaction safety.
8. Test for Real-Life Scenarios
Simulate real-world event scenarios to test the platform. Check for smooth performance during high user loads, mobile responsiveness, and seamless integration of communication and payment features.
9. Launch with Community Engagement
Roll out the platform with a focus on building an early user base. Partner with influencers, local event organizers, or student communities to promote the platform. Collect feedback post-launch to refine features and expand functionality.
Cost of Developing a Event Planning Platform like Partiful
| Development Stage | Description | Adjusted Cost Range |
| 1. Research and Planning | ||
| – Market Research | Understanding the competitive landscape, target audience, and user needs. | $1,000 – $3,000 |
| – Feature Definition | Defining the core features and functionalities of the platform. | $1,000 – $2,000 |
| – Technical Architecture | Designing the system architecture, including the choice of technology stack. | $1,000 – $2,000 |
| 2. Front-End Development | ||
| – UI Design | Creating a visually appealing and user-friendly interface. | $3,000 – $10,000 |
| – UX Design | Ensuring a seamless and intuitive user experience. | $3,000 – $10,000 |
| – Front-End Development | Building the interactive elements of the platform. | $5,000 – $20,000 |
| 3. Back-End Development | ||
| – Server-Side Logic | Developing the core functionalities of the platform, such as user authentication, event creation, and guest management. | $10,000 – $30,000 |
| – Database Design | Designing and implementing the database to store and retrieve data efficiently. | $3,000 – $10,000 |
| – API Development | Creating APIs for third-party integrations, such as payment gateways and mapping services. | $3,000 – $10,000 |
| 4. App Features | ||
| – Event Creation and Management | Allowing users to create and manage events. | $3,000 – $10,000 |
| – Guest Management | Enabling guest tracking and RSVP functionalities. | $3,000 – $10,000 |
| – Communication Tools | Incorporating chat, notifications, and email invitations. | $3,000 – $10,000 |
| – Payment Integration | Implementing secure payment processing. | $3,000 – $10,000 |
| – Social Features | Adding features like social sharing and friend invitations. | $3,000 – $10,000 |
| 5. Testing and QA | ||
| – Unit Testing | Testing individual components of the platform. | $2,000 – $5,000 |
| – Integration Testing | Ensuring smooth interaction between different components. | $2,000 – $5,000 |
| – User Acceptance Testing | Testing the platform with real users for usability feedback. | $2,000 – $5,000 |
Total Estimated Cost: $10,000 – $100,000
Factors Affecting the Development Cost of an Event Planning Platform like Partiful
Several factors can significantly impact the development cost of an event planning platform.
- Guest Management Complexity: Features like bulk invitations, RSVP tracking, dietary restriction management, and personalized communication add to development complexity.
- Payment Integration: Integrating multiple payment gateways, handling refunds, and ensuring secure transactions require specialized development.
- Location-Based Services: Integrating maps, location search, and proximity-based features can increase development time and costs.
- Scalability and Performance: The platform must be able to handle a large number of users, events, and transactions, which requires careful planning and optimization.
Conclusion
Creating an event planning platform like Partiful makes organizing events a breeze for everyone. It helps individuals manage everything from guest lists and invitations to RSVPs and logistics, making the whole process less stressful. For businesses, there’s great potential in this space. You can earn through subscriptions, premium features, ads, or partnerships with event vendors. By offering a valuable service to users, businesses can tap into the growing event planning market and build a profitable venture.
Looking to Develop a Event Planning Platform like Partiful?
Simplify your event planning with a next-gen platform like Partiful! At Idea Usher, we bring over 500,000 hours of coding experience to the table, helping you create a seamless and intuitive platform. From event creation and guest management to communication and payment processing, we’ve got you covered. Our team will craft a scalable, secure solution tailored to your needs, enabling you to tap into the booming event planning market with ease. Let us help you build the perfect tool to enhance your event planning experience!
developers, with combined 50000+ coding hours experience
FAQs
Q1: How to develop an event planning platform?
A1: To develop an event planning platform, start by identifying its main features—such as event creation, guest management, and scheduling. Focus on creating an intuitive and easy-to-navigate user interface that simplifies the event planning process for both organizers and guests. The platform should support ticketing, vendor management, and communication tools. You’ll also want to integrate payment gateways, calendar synchronization, and collaboration features.
Q2: What is the cost of developing an event planning platform?
A2: The cost of developing an event planning platform depends on its complexity and the range of features you want to offer. A basic platform with event management tools might be more affordable, while one that includes features like live streaming, ticketing, or real-time collaboration could be more expensive. The cost also varies based on the development team’s location and expertise, as well as ongoing maintenance and updates.
Q3: How do event planning platforms make money?
A3: Event planning platforms make money through several revenue models, such as charging a service fee for ticket sales, offering premium subscriptions for advanced features, or taking a commission from vendors or sponsors. Some platforms may also generate income through advertising, by allowing businesses to promote their services to event organizers..
Q4: What are the features of an event planning platform?
A4: Key features of an event planning platform include event creation tools, guest list management, ticketing and registration, scheduling, and vendor management. Communication tools like chat or email integration, collaboration features for teams, and payment processing for tickets or services are also essential. Advanced platforms might offer features like live streaming, event analytics, custom branding, and mobile apps for on-the-go planning.
