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We’ve all dreamed of connecting with our favorite celebrities, athletes, or influencers, but reaching them through traditional channels can be a real challenge. That’s where celebrity shoutout apps like Memmo come in, offering a game-changing solution. These apps give fans the chance to request and receive personalized video messages from their idols, making the celebrity experience accessible to everyone. Whether you’re looking for a birthday wish, some motivational words, or a shoutout for a special occasion, these apps help turn those dreams into reality. With so many stars to choose from, you’re sure to find the perfect match to make your moment unforgettable.
The global market for short video-sharing platforms, including celebrity shoutout apps, is booming! It’s expected to grow at a rate of 10.60% annually from 2024 to 2031, reaching around $1.695 billion by 2024. This rapid growth shows just how much people love connecting with celebrities and the increasing demand for personal shoutouts. With new and exciting celebrity shoutout apps launching, especially in the US, now is the perfect time for businesses to get involved. In this blog, we’ll walk you through everything you need to know about creating your celebrity shoutout app—from costs and must-have features to the development process and what affects pricing. Let’s dive in!
Overview of the Memmo App
Memmo is a celebrity shoutout app that connects fans with celebrities and influencers through personalized video messages. Launched in 2019 in Stockholm, Sweden, Memmo allows users to purchase custom video greetings from a wide range of public figures in sports, music, entertainment, and more. Whether it’s for a birthday, anniversary, or just to send a message of support or congratulations, Memmo makes it easy to get a personal touch from your favorite stars.
Key Features of Memmo
- Personalized Video Messages: Users can add special details to make each message unique, ensuring it’s exactly what they want from the celebrity.
- Celebrity Marketplace: With a huge selection of celebrities, users can choose who they want to interact with, and each celebrity sets their own pricing for personalized videos.
- Easy to Use: The platform is designed to be super user-friendly, allowing fans to easily browse celebrities, manage their orders, and keep track of their requests.
- Emotional Connection: Memmo focuses on creating memorable, meaningful experiences that help fans feel a genuine connection with celebrities, something that resonates with people more than ever today.
Key Market Takeaways for Celebrity Shoutout Apps
According to GrandViewResearch, the global market for short video platforms was valued at $1.52 billion in 2022 and is expected to grow at a solid rate of 10.2% annually in the coming years. A big reason behind this growth is the rise of celebrity shoutout apps, which have totally changed how fans connect with their favorite stars.
Source: GrandViewResearch
Take Cameo, for example. Since launching in 2017, it’s raised $165 million. It allows fans to book personalized video messages from a wide range of celebrities for all kinds of occasions—whether it’s a birthday, wedding, or even a corporate event. What makes these platforms so popular is the personal touch they offer, giving fans the chance to connect with public figures in a more meaningful way.
Several factors are driving the rapid growth of celebrity shoutout apps. One major factor is that more and more celebrities are embracing social media to build their brands and engage with their fans.
As the CEO of Minly points out, creators are now seeing their online presence as not just about visibility but also a key source of income.
The pandemic also played a role by pushing celebrities to find new ways to interact with their fans, especially with live events being canceled. This shift has led to a surge in platforms popping up around the world, like Starzly in the UAE and Memmo.me in Sweden, each tapping into regional markets while still offering fans that universal celebrity experience.
developers, with combined 50000+ coding hours experience
Can a Celebrity Shoutout App like Memmo Be a Strong Business Investment?
A celebrity shoutout platform like Memmo can be a smart business move, thanks to the growing demand for personal connections with celebrities. With social media stars becoming more accessible, fans love the idea of receiving personalized video messages from their favorite celebrities.
For example, Cameo, which launched in 2017, has allowed over 20,000 celebrities to create shoutouts, raising $165 million in funding and reaching a valuation of over $1 billion by 2021. Celebrities can set their prices, and the platform takes a cut, making it a win-win for everyone involved.
What’s great about this model is its scalability. It’s not just about video messages; there’s room to expand into live interactions, virtual meet-and-greets, and exclusive content. Platforms like Fanmio, which connects fans with celebrities for personalized messages and calls, also show the potential of this market. It has raised $10 million in funding and partnered with big-name stars, proving there’s strong demand. With low overhead costs (since celebrities record remotely) and the right strategy, a celebrity shoutout platform can easily grow and generate solid profits.
Did you know?
Minly, an Egypt-based celebrity platform, recently acquired Dubai’s Oulo, a video gifting service, to expand its reach in the GCC. This follows Minly’s impressive growth, raising $3.6 million in seed funding and gaining 130,000 users in just over a year. Oulo, which has over 300 celebrities from Lebanon, Jordan, Iraq, and Saudi Arabia, will now join forces with Minly to offer even more personalized fan experiences. And Oulo’s founder, Kamal Nazha, is now Minly’s Chief Commercial Officer!
With the celebrity shoutout market booming, now’s the perfect time to dive in and explore this exciting space.
Other Popular Celebrity Shoutout Apps
| App Name | Estimated Revenue | Total Funding | Description |
| Cameo | $62.8 million | $165.2 million | A platform where users can request personalized video shoutouts from a range of celebrities. It recorded 300,000 transactions in June 2024, averaging about 2,000 per day. |
| Tring | $5 million (growing rapidly) | $5 million (Series A) | An Indian platform that connects fans with celebrities for personalized messages and endorsements. It has shown impressive growth rates, with an estimated revenue growth of 81% in 2023. |
| CANDI | $26.5 million | Not specified | A platform providing personalized video messages and shoutouts from various celebrities. It has experienced a significant employee growth rate of 35%. |
Business Model of the Memmo App
Memmo has quickly become a key player in the world of personalized video messaging, especially in Europe and North America. Here’s a closer look at its business model,
Core Offerings
- Personalized Video Messages: Memmo allows users to request custom video messages from celebrities for any occasion—whether it’s a birthday, anniversary, or corporate event. Each video is typically around 90 seconds long, offering a personal touch that makes the moment even more special.
- Memmo for Business: This service lets companies use personalized videos for marketing, employee engagement, or internal communications. Businesses can send celebratory messages, promote products, or even boost team morale with a fun, custom video from a celebrity.
Pricing Structure
Pricing for messages varies depending on the celebrity. For a smaller budget, videos might start at around £10, while top-tier celebrities—like Flavor Flav or Michael Madsen—can charge upwards of £350 for a message. Each celebrity sets the prices based on their profile and popularity.
Funding and Valuation
Since launching in 2019, Memmo has raised over €25 million (around $27 million) in funding. Some key rounds include:
- €8.2 million in February 2021 (Series A), led by Left Lane Capital.
- An additional €18 million in 2021, showing a rapid growth trajectory.
By August 2021, Memmo’s valuation was estimated at around $100 million, reflecting its fast-growing success in the personalized video space.
User Engagement
Memmo has facilitated over 100,000 personalized video messages globally, and the platform continues to grow quickly. Following a boost in funding, it has seen a 40% monthly growth rate, which has led to a major expansion of its team—from 20 to 70 employees in just one year.
Geographic Reach
While Memmo started out in the Nordic region, it has expanded to markets like the UK, Canada, France, Germany, and Spain. The company is also looking into opportunities in Latin America, where smartphone usage is high and celebrity culture is popular. To better connect with users, Memmo tailors its content and celebrity offerings to each region.
Competitive Landscape
Although Memmo competes with platforms like Cameo, it stands out with its European focus and localized approach. This strategy has helped it capture a significant share of the market in areas where celebrity culture is particularly strong.
Recent Developments
Memmo is constantly evolving to offer even more to its users. Some of the exciting new developments include:
- Live One-on-One Calls: Following trends from competitors, Memmo is exploring live video calls with celebrities, allowing for more interactive experiences.
- Experts and Mentors: The platform also brings in experts and mentors, offering users access to personalized advice on topics like career guidance and personal development.
Development Steps for a Celebrity Shoutout App like Memmo
Creating a celebrity shoutout app like Memmo requires a strategic approach to ensure user engagement and seamless functionality. Below are nine key developmental steps for businesses and companies looking to develop such an app.
1. Market Research and Planning
Businesses must conduct in-depth market research to understand the target audience, competitors, and trends in the entertainment and influencer industry. Defining the unique selling proposition and identifying potential user demographics are crucial to crafting a competitive edge.
2. Define Features and Functionality
The app should include essential features like celebrity profiles, search and filter options, a video request form, and a payment gateway. Advanced functionalities, such as user ratings, delivery tracking, and video previews, enhance the user experience.
3. Build a User-Centric Interface
Developing an intuitive and visually appealing user interface is vital. The design should prioritize ease of navigation for both fans and celebrities, ensuring a seamless experience across all devices.
4. Develop a Robust Backend System
A robust backend system ensures the app functions efficiently. This includes integrating databases to manage user and celebrity data, processing payments securely, and automating order workflows for smoother operations.
5. Partner with Celebrities and Influencers
Building partnerships with celebrities and influencers is essential. The app should allow them to create profiles, set pricing, and manage their bookings autonomously. Providing tools like scheduling and video editing features enhances their engagement.
6. Implement Secure Payment Gateways
Ensuring secure and reliable payment processing is crucial. Integrating multiple payment options, including credit cards, digital wallets, and local currencies, adds convenience for users.
7. Develop Video Recording and Delivery Features
The app should facilitate high-quality video recording and seamless delivery. Features like customizable video templates, editing tools, and real-time notifications keep users updated on their orders.
8. Test and Optimize
Extensive testing ensures the app is free from bugs and performs well under various conditions. Continuous optimization based on user feedback and analytics improves the app’s functionality and user satisfaction.
9. Launch and Market the App
A strategic launch plan and targeted marketing campaigns are essential. Businesses should leverage social media, celebrity endorsements, and influencer collaborations to maximize visibility and attract users.
Cost of Developing a Celebrity Shoutout App like Memmo
| Development Phase | Details | Cost Range (USD) |
| 1. Research and Planning | – Market research: Analyze the target audience and competitors.- Feature identification: Define core features like user registration and payment integration. | $2,000 – $6,000 |
| 2. UI/UX Design | – Wireframing: Create basic layouts for user interfaces.- Prototyping: Develop interactive prototypes.- Visual design: Design app visuals and branding. | $3,000 – $8,000 |
| 3. Backend Development | – Server setup: Configure servers for data, video storage, and payments.- API development: Enable communication between frontend and backend.- Database design: Store user and celebrity data. | $5,000 – $20,000 |
| 4. Frontend Development | – iOS/Android app development: Build apps for either or both platforms.- User interface: Implement designs.- User experience: Ensure seamless navigation. | $7,000 – $20,000 |
| 5. Core Feature Development | – Celebrity profile management: Enable celebrities to manage profiles and pricing.- Video request/delivery: Allow personalized video requests and delivery.- Payment integration: Secure payment gateways.- Notifications: Push notifications for updates. | $4,000 – $12,000 (per feature) |
| 6. Testing and Quality Assurance | – Functional testing: Ensure all features work.- Performance testing: Evaluate app behavior.- Security testing: Fix vulnerabilities.- User acceptance testing: Collect user feedback. | $2,000 – $8,000 |
| 7. Deployment and Maintenance | – App store submission: Prepare and publish the app.- Post-launch support: Bug fixes and updates. | $2,000 – $6,000 |
Total Estimated Cost: $10,000 – $100,000
Variable Factors Affecting the Development Cost of a Celebrity Shoutout App
The development cost of a celebrity shoutout app like Memmo can fluctuate significantly due to several variable factors. These factors can be broadly categorized into two types: general development factors and industry-specific factors unique to celebrity shoutout apps.
- Celebrity Partnerships: Securing partnerships with celebrities and negotiating fees can be a complex and costly process.
- Payment Processing: Integrating secure payment gateways and handling financial transactions requires careful consideration and compliance with industry regulations.
- Video Storage and Delivery: Storing and delivering high-quality videos efficiently requires robust infrastructure and bandwidth.
- Content Moderation: Implementing effective content moderation tools to ensure user safety and brand reputation is essential.
Conclusion
What I think is that a celebrity shoutout app, like Memmo, presents an exciting chance for ordinary people to connect with their favorite celebrities on a more personal level. Fans can request personalized video messages, which adds a unique touch to their experiences. For businesses, this app taps into the growing trend of celebrity endorsements and fan engagement, which can have a huge impact on brand awareness, customer loyalty, and overall revenue.
By carefully selecting the right celebrities, offering competitive pricing, and providing top-notch customer service, I believe businesses can build a thriving platform that benefits everyone involved—fans get that personal connection. Celebrities get a way to monetize their influence. It’s a win-win that creates lasting value for both sides while also opening up new opportunities for growth and success.
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developers, with combined 50000+ coding hours experience
FAQs
Q1: How to develop a celebrity shoutout app?
A1: To build a celebrity shoutout app, start by designing a platform where users can easily find and book shoutouts from celebrities. Essential features include celebrity profiles, secure payment options, video recording, and a booking system. It’s important to ensure smooth communication between fans and celebrities and to handle legal agreements for content sharing and payment processing.
Q2: How do celebrity shoutout apps make money?
A2: Celebrity shoutout apps make money by taking a commission on each transaction made for personalized shoutouts. They may also offer subscription services for exclusive content, charge for premium features like quicker delivery or live interactions, and include ads within the app to generate additional revenue.
Q3: What are the features of celebrity shoutout apps?
Common features of celebrity shoutout apps include celebrity profiles, search filters, booking options, video shoutout recordings, and secure payments. Other useful features are ratings and reviews, messaging systems for fan-celebrity communication, notifications, and social media sharing. Some apps also offer premium content and live interaction opportunities.
Q4: What is the cost of developing celebrity shoutout apps?
A4: The cost of developing a celebrity shoutout app depends on factors like design, features, and the platforms used. Additional costs include integrating payment systems, backend infrastructure, and ensuring legal compliance. Ongoing maintenance, marketing, and celebrity agreements can also impact the overall budget.
