We all are living witnesses in this era of exciting and innovative times with futuristic technologies emerging and expanding like a virus providing everything at our fingertips. Recently there was news that some scientists created a remote-controlled robot that swims quietly underwater. This robot is very similar to real-life fishes with fins that have movements and flexibility. Can you imagine how far has technology reached?
Well, talking about AI and Machine Learning, earlier the small and medium-size businesses were way too far from this vertical of technology. But for the past few years, the marketing arena has seen some major development in the use of artificial intelligence and machine learning in their businesses.
AI and machine learning have reinvented the existing products and powered them with new experiences. With the advancement and increased use of A.I, higher expectations have developed because of personalized marketing experiences with the help of human-like bots
The further integration of technology into the physical world will create more platforms for consumer interactions that are going to be even more simple and instantaneous. This will pose some great challenges for brands and businesses but will bring great opportunities.
There is certainly going to be a tremendous amount of data we will be able to collect digitally. This will make it incredibly simple to understand how well a project has to be performed. AI technology will go deeper and deeper into the DNA of our marketing efforts, collecting even more and more data and applying intelligent filters and categories.
In this era, if as a marketer we aren’t using artificial intelligence in our marketing strategies, we are lagging. Artificial intelligence has not only helped the marketers in executing their marketing strategies but also in helping them to form new ones.
Here are some of the best examples of how A.I have been inducted into marketing. It has certainly changed the face of marketing over the past few years. It is also going to turn heads for marketing in the future.
One of the most widely accepted examples of AI in marketing is data analysis. These days we don’t have to guess or waste our time researching what will work for what kind of target audience. There are hundreds and thousands of data points attached to the target audiences. We get to analyze them accurately with the help of bots to understand which message is going to appeal to whom.
You might have noticed that when you are looking for a product to buy on the internet, you seldom get discounts or lesser prices for that product? Wonder why? It’s because the bots on those websites know when you need a product. Your cookies, searches, and other activities on those websites are monitored to provide you with personalized pricing in response to your customer profile which that e-commerce website is generating in real-time.
Quite Similar to Dynamic Pricing, with AI, ads have become personalized to a far greater degree. They are instantly delivering solutions to users based on a qualified profile shot of their entire browsing history. AI has now ‘learned’ to avoid users who have never interacted with a specific type of advertisement. Each time any advertising campaign is on run it will already know who is likely to engage and who isn’t. Furthermore, this helps in focusing only on target audiences, resulting in saving time and resources.
These were just a few examples, there has been a lot more growth in the field of A.I. For instance- Chatbots, Computer vision, Recommendations, Content curation, speech and language recognition and much more…
With such advancements coming up, the future of Marketing and Artificial Intelligence is going to be transmuting. There will be a classic blend of marketing tactics and rational intelligence. Sophia, a humanoid launched by Hanson Robotics is by far a living example for all of us.
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