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Develop a Sports Betting App like Spreadex – Cost and Features

Develop a Sports Betting App like Spreadex

Sports fans today are always looking for ways to make their game-watching experience more exciting. Traditional sports betting can be complicated and not always easy to access. That’s where sports betting apps like Spreadex come in, offering a fun and convenient option for everyday sports enthusiasts. These apps provide a variety of features, such as live match streaming, real-time odds updates, and in-play betting options. They also allow users to easily manage their bets, track their wins and losses, and access helpful sports analysis and statistics.

The sports betting market is booming, with an estimated value of US$ 91,940.9 million in 2023, and expected to grow to US$ 245,792.4 million by 2033. More and more people are turning to apps to place bets on their favorite games, making it an exciting time for businesses to enter this fast-growing market. That’s why so many new and innovative sports betting apps are emerging in the US. In this post, we’ll show you how to create your own amazing sports betting app like Spreadex. We’ll guide you through designing a user-friendly interface and adding standout features. Let’s dive in!

Overview of the Spreadex App

Spreadex is a UK-based betting company that specializes in both sports spread betting and fixed odds betting, alongside financial trading and casino gaming. Founded in 1999 by Jonathan Hufford, Spreadex has established itself as a significant player in the betting industry, offering a nice array of betting options across numerous sports and markets.

Key Features

  • Types of Betting: Spreadex allows users to engage in both spread betting and fixed odds betting. This dual approach enables bettors to choose between traditional betting methods and more dynamic spread betting.
  • Market Variety: The app offers thousands of markets across hundreds of sports, including popular options like football, cricket, and tennis, as well as horse racing, as well as niche markets like political events and financial trading.
  • Bet Builder: This feature enables app users to create custom bets across various markets, further personalizing their betting experience

In addition to sports betting, Spreadex provides access to financial trading options such as CFDs, forex trading, and cryptocurrency investments. This integration allows users to diversify their investment strategies within a single platform.

Key Market Takeaways for Sports Betting Apps

According to GrandViewResearch, the U.S. sports betting market was valued at USD 13.76 billion in 2023 and is projected to grow rapidly from 2024 to 2030. This rapid expansion is driven by the growing adoption of connected devices and advancements in digital infrastructure, which significantly enhance the user experience. 

Key Market Takeaways for Sports Betting Apps

Source: GrandViewResearch

Online platforms have made sports betting more accessible than ever, allowing users to place real-time bets and effortlessly track their activities. Additionally, the loosening of regulatory frameworks in various regions has unlocked new markets, creating opportunities for operators and consumers alike and fueling the demand for sports betting apps.

Strategic partnerships and technological innovations are key contributors to the growth of sports betting apps. Major players like DraftKings, FanDuel, and BetMGM have forged partnerships with sports leagues and teams to broaden their offerings and engage larger audiences. For example, collaborations with the NFL and several European football clubs have not only boosted brand visibility but also integrated live betting into the fan experience, enabling real-time engagement during games. These alliances are crucial for attracting sports fans who are increasingly seeking interactive ways to enjoy their favorite events.

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Business Model of the Spreadex App

Spreadex operates a distinctive business model that integrates sports betting and financial trading, appealing to a diverse clientele interested in both sectors. Founded in 1999 and regulated by the UK Gambling Commission and the Financial Conduct Authority, Spreadex has established itself as a versatile platform for users engaging in spread betting, fixed odds betting, and trading CFDs.

Sports Betting Component

Spreadex covers over 25 sports, including football, cricket, basketball, and eSports. The average payout for sports betting is around 94.10%, competitive within the industry.

Types of Betting

  • Fixed Odds Betting: Users place bets at predetermined odds on various sports events.
  • Spread Betting: Users bet on outcomes within a specified range, with profits or losses based on the accuracy of their predictions.

Users can place bets during live events across more than 20 sports, enhancing engagement by allowing real-time reactions.

For example, in football spread betting, users can engage in markets such as Player Goal Minutes or Total Goals, with profits or losses calculated based on actual performance versus predicted spreads.

Financial Trading Component

On the financial trading side, Spreadex offers access to a wide range of markets, including global shares, indices, forex, commodities, bonds, and cryptocurrencies. 

Users can trade thousands of instruments from a single account without any minimum deposit requirement, appealing to traders who may be hesitant to commit large amounts upfront.

Trading Tools:

  • Customizable Screens: Users can organize their trading environment.
  • Advanced Charting Capabilities: Features include automated chart patterns, technical indicators, and historical price data spanning over 10 years.
  • Average Spreads: For major currency pairs, spreads start from just 0.6 points, with indices like Eurostocks 50 starting at 1.8 points, and SPX 500 from 0.4 points.

Financial Performance of Spreadex

Spreadex has demonstrated impressive financial performance and growth in recent years, reflecting its robust business model and strategic investments. In 2023, the company reported total revenues of £88.8 million (approximately $109 million), marking a 25% increase from £71.2 million in 2022. This growth in revenue was accompanied by a significant rise in net profit, which reached £28.2 million, up 26% from the previous year’s £22.5 million. 

The company’s success can be attributed to strategic investments made in the previous fiscal year, particularly in marketing and branding initiatives, which have yielded positive returns. Spreadex has focused on enhancing its market presence through sponsorships, including partnerships with football clubs like Watford FC and Blackburn Rovers, which have helped to elevate brand visibility.

Are Sports Betting Apps Like Spreadex Profitable?

Sports betting apps like Spreadex present a lucrative opportunity for entrepreneurs, especially with the rising popularity of sports betting following recent legalizations in various regions. By offering unique features, user-friendly interfaces, and a wide range of betting options, these platforms can attract a diverse clientele. Effective marketing strategies and partnerships with sports organizations can further enhance visibility and customer engagement, leading to higher user retention and increased betting activity.

The revenue potential in this sector is significant, as demonstrated by recent financial performance. Spreadex reported a 28% increase in pre-tax profits, reaching over £35.3 million, with a turnover of £88.8 million in fiscal year 2023. Similarly, major players like FanDuel generated approximately $1.1 billion in revenue during the same period, highlighting the impressive growth of the market.

Customer Lifetime for Sports Betting Apps

The formula for calculating CLV generally involves three components:

  1. Customer Revenue per Year: This is actually the average amount a customer spends annually on the platform.
  2. Average Customer Lifespan: This is the average duration a customer remains active with the betting app.
  3. Cost of Acquiring and Serving the Customer: These are the overall marketing expenses, operational costs, and any other costs associated with maintaining the customer relationship.

The formula can be expressed as:

CLV=(Customer Revenue per Year × Average Customer Lifespan)− Cost of Acquiring and Serving the Customer

Estimating Spreadex’s CLV

For Spreadex, let’s consider some hypothetical figures based on industry standards:

  • Average Bet Amount: £10 per bet
  • Average Bets per Month: 10
  • Annual Revenue per Customer: £10 x 10 bets x 12 months = £1,200
  • Average Customer Lifespan: 3 years
  • Customer Acquisition Cost: £200

Using these numbers, we can calculate:

CLV=(£1,200×3)−£200=£3,600−£200=£3,400

This suggests that each customer could potentially generate £3,400 over their lifetime with Spreadex.

Revenue Potential

The revenue potential for sports betting apps is substantial. The primary revenue source is the commission on bets placed, usually referred to as the “vig” or “juice,” which typically ranges from 5% to 10%. For example, if a user places bets totaling £1,000 in a year, the app could earn between £50 to £100 from that user alone. Additionally, in-play betting has become increasingly popular, accounting for over 50% of total bets placed on many platforms, which further enhances revenue opportunities.

In 2022, the U.S. sports betting market generated approximately $7.4 billion in revenue, reflecting a 71% increase from the previous year. In comparison, the UK market reported revenues of £2.36 billion during the same period

Comparative Analysis with Other Sports Betting Apps

To contextualize Spreadex’s performance, it is essential to examine other successful sports betting platforms. For instance:

  • Bet365: This leading platform generated approximately £2.36 billion in revenue in 2022 by offering extensive betting options and a user-friendly interface.
  • DraftKings: With aggressive marketing strategies and a strong user base, DraftKings reported revenues exceeding $1.3 billion in 2022.

How Does Spread Betting Work?

Spread betting in Spreadex allows traders to speculate on the price movements of various financial instruments without owning the underlying assets. It operates on a points system, where profits or losses are calculated based on the difference between the entry and exit prices multiplied by the stake per point.

How It Works

  • Market Prediction: Traders predict whether an asset’s price will rise (going long) or fall (going short). For instance, if a trader believes the FTSE 100 index will rise from 2,700 points, they might place a long bet.
  • Stake per Point: The trader sets a stake amount for each point movement. For example, if they stake £1 per point and the index rises to 2,800 points, they gain £100 (100 points x £1) if correct.
  • Bid and Ask Prices: Spreadex quotes two prices for each market: the bid (sell price) and ask (buy price). The difference, known as the spread, is how the broker earns money without charging commissions.

Algorithms Used for Setting Up a Spread Betting Mechanism

Statistical models such as regression analysis and cointegration help forecast price movements by analyzing historical data and correlations between events. Machine learning algorithms can be utilized for real-time data analysis, enabling the system to adapt to changing market conditions and improve predictive accuracy. 

Bollinger Bands and the Ornstein-Uhlenbeck process are effective for modeling spreads, providing insights into price volatility and mean reversion.

Development Steps for a Sports Betting App like Spreadex

Building a sports betting app like Spreadex involves a detailed process that requires attention to both betting mechanics and user engagement features. Here are the unique developmental steps specific to a sports betting app, 

The first step in making a betting app is to acquire the necessary betting licenses and ensure legal compliance. Betting laws vary across regions, so it’s essential to follow the specific requirements of each country or state where the app will operate. 

2. Integrate Spread Betting and Fixed Odds Mechanisms

A sports betting app like Spreadex requires integration of both spread betting and fixed odds betting. For spread betting, the app must calculate profits or losses based on how far the outcome deviates from the spread. This requires sophisticated algorithms that adjust odds dynamically in real time. Fixed odds betting, on the other hand, is more straightforward but still needs real-time odds calculation for each market.

3. Build a Real-Time Odds Management System

For a sports betting app, managing and displaying real-time odds is critical. You will need to build a system that constantly updates odds based on live event data. This includes integration with sports data providers that deliver up-to-the-minute statistics, odds, and event results. 

4. Design a Comprehensive Market Range

Offer a wide variety of markets, similar to Spreadex, which provides betting options across multiple sports such as football, cricket, tennis, and horse racing, along with some niche markets like politics and financial events. Your app needs a flexible architecture to support this market variety and allow for adding new markets as trends evolve. 

5. Create a Secure and Scalable Betting Engine

The betting engine is the heart of the app and is responsible for processing all bets, calculating outcomes, and managing payouts. For spread betting, the engine needs to handle multiple outcomes where winnings or losses scale based on the bettor’s prediction accuracy. Fixed odds betting should calculate winnings based on predetermined odds. 

6. Implement Live Streaming and In-Play Betting

Live streaming is a critical feature in a sports betting app like Spreadex, as it allows users to watch events in real time and place in-play bets. Integrate live streaming capabilities to allow app users to view ongoing sports events directly within the app. 

7. Develop Multiple Cash-Out Options

Offer multiple cash-out options such as Auto Cash Out, Partial Cash Out, and 1-Click Cash Out. These features give bettors the flexibility to settle their bets before an event finishes, locking in profits or limiting losses. 

Cost of Developing a Sports Betting App like Spreadex

ComponentDescriptionCost Range (USD)
1. Research and Planning– Conducting market analysis to understand competitors and user needs.- Prioritizing key features for the app’s initial version.- Defining the business model and revenue streams.$3,000 – $8,000
2. Front-End Development– Designing an intuitive and visually appealing user interface (UI).- Ensuring a seamless user experience (UX) with responsive design for multiple devices.$8,000 – $15,000
3. Back-End Development– Developing a robust database for user data, betting history, and odds.- Integrating with external APIs for real-time sports data and payment gateways.- Implementing security measures.$10,000 – $25,000
4. App FeaturesCore Features: User registration, betting placement, account management, live scores.- Optional Features: In-play betting, live streaming, social features, push notifications.$10,000 – $30,000
5. Testing and Quality Assurance– Testing for functionality, performance, and security to ensure the app works on various platforms and devices without issues.$5,000 – $10,000
6. UI/UX Design– Visual design elements like layout, colors, and typography.- User interaction design to ensure smooth navigation.$5,000 – $10,000
7. Deployment and Maintenance– Submitting the app to app stores (Apple and Google Play).- Ongoing maintenance, bug fixes, and security updates.$2,000 – $7,000 per year

Total Cost Estimate: $10,000 – $100,000.

Factors Affecting the Development Cost of a Sports Betting App Like Spreadex

The development cost of a sports betting app, such as Spreadex, can vary significantly depending on several factors. Businesses and companies considering such a venture should carefully evaluate these factors to estimate the total cost and allocate resources accordingly accurately.

  • Data Integration: Sports betting apps rely on real-time data feeds from various sports leagues and odds providers. The cost of integrating with these data sources can vary depending on the specific leagues and data types required.
  • Risk Management: Implementing robust risk management features, such as odds calculation algorithms and fraud prevention measures, is crucial for sports betting apps. These features require specialized expertise and can add to the development cost.
  • Regulatory Compliance: Sports betting is highly regulated in many jurisdictions. Businesses must comply with specific licensing requirements, responsible gambling guidelines, and other regulations, which can increase development costs and ongoing compliance expenses.
  • Security: Protecting user data, preventing fraud, and ensuring the integrity of betting transactions are paramount in the sports betting industry. Implementing strong security measures can add to the development cost.

Conclusion

I think developing a sports betting app like Spreadex can bring significant benefits to both everyday users and businesses. For individuals, these apps offer a convenient platform to engage in sports betting, which can enhance their entertainment experience and even present financial opportunities. It’s exciting to see how accessible and engaging this can be for people who enjoy sports.

From a business standpoint, I see a real chance to tap into the increasing popularity of sports betting. By creating an app with unique features, competitive odds, and a reliable platform, companies can attract a large user base and make substantial revenue through various monetization strategies. This approach can help establish a pretty good presence in the competitive sports betting market, making it a promising venture overall.

Looking to Develop a Sports Betting App like Spreadex?

At Idea Usher, we’re passionate about creating innovative sports betting apps that can compete with industry leaders like Spreadex. With over 500,000 hours of coding experience, our team has the expertise to build strong and scalable platforms. We focus on everything from user-friendly interfaces to real-time data integration and advanced betting features, ensuring your app is tailored to your vision and audience. Let us help you explore the exciting world of sports betting and take your business to the next level. We’re here to support you every step of the way!

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FAQs

Q1: How to make a sports betting app?

A1: To create a sports betting app, start by conducting thorough market research to understand user preferences and competition. Define your app’s features, such as betting options, user interface, and payment gateways. Next, choose a tech stack and hire a skilled development team. Develop the app using agile methodologies, ensuring regular testing and feedback. Additionally, focus on compliance with local regulations and obtaining necessary licenses. Finally, launch your app and implement a marketing strategy to attract users.

Q2: How do sports betting apps make money?

A2: Sports betting apps primarily generate revenue through various channels, including transaction fees on bets placed by users, margins built into the odds offered, and advertising partnerships. Many apps also offer premium features or subscription models for advanced analytics and betting insights.

Q3: What is the cost of developing a sports betting app?

A3: The cost of developing a sports betting app can vary based on factors like complexity, desired features, and the location of your development team. A basic app might be less expensive, while more advanced platforms with extensive functionalities and high-level security can require a larger investment. It’s important to also budget for ongoing maintenance, updates, and marketing.

Q4: How long does it take to develop a sports betting app?

A4: The timeline for developing a sports betting app typically ranges from several months to around a year, depending on the complexity of the project and the features included. A basic app with essential functionalities may take a shorter time, while a more comprehensive app with advanced features and integrations could take longer. Regular communication and agile development practices can help streamline the process and ensure timely delivery.

Picture of Debangshu Chanda

Debangshu Chanda

I'm a seasoned Technical Content Writer with over 5 years of experience transforming complex technical information into clear, engaging content. I'm skilled at creating content that serves as a bridge between experts and end-users, ensuring it is informative and easy to understand. My expertise covers various subjects, allowing me to adapt my writing style to different audiences. With a strong research foundation and keen attention to detail, I consistently deliver high-quality content that surpasses project goals.
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