Case Study

Duration: 2 Weeks

Marital Affirmations

A Lifestyle App

Tools Used

About Project

Marital Affirmations is a lifestyle app that helps users focus on personal growth and motivation, using Stoic philosophy. It offers daily affirmations to inspire success and happiness. The app also includes features like speech-to-text journaling and self-assessment tools to track progress.

Problem Statement & Solution

Problem

Consistency with journaling is a challenge for many.
Tracking personal growth can be difficult.
There is a need for easier ways to journal, such as voice input.
A limited variety of quotes can make daily affirmations feel repetitive.

Solution

We’ve built daily prompts to help users stay consistent with journaling.
Added a history feature to allow users to track their growth.
Integrated speech-to-text for quick and easy journaling.
Implemented an algorithm for random notifications from a large library to keep the content fresh.

Key Features

Development Process

User Persona

Name

Aiden Hayes

Age

Hometown

Toronto, Canada

Occupation

Startup Founder

Goals:

Aiden wants a quick, engaging way to reflect and track personal growth.

Story:

Aiden uses Martial Affirmations for its speech-to-text journaling and random affirmations, helping him stay motivated during busy moments.

Frustations:

He struggles with maintaining consistency in journaling and self-reflection.

Name

Sofia Ruiz

Age

Hometown

Mexico City, Mexico

Occupation

Executive Coach

Goals:

Sofia wants a simple tool to support her clients’ personal growth.

Story:

Sofia uses Martial Affirmations to track progress and guide her coaching with personalized journaling prompts and affirmations.

Frustations:

She finds many apps too complex or not engaging enough for her clients.

Empathy map

User Journey

Stats

Developed to tap into the $5.6B wellness app market by 2025.
Built to grow with the 8.5% yearly rise in the mindfulness app market.
The speech-to-text feature makes journaling fast and easy for 62% of users who want convenience.
Self-assessments and affirmations help 1 in 3 adults manage stress and grow personally.
Made for daily use, just like 30% of millennials and Gen Z who use wellness apps regularly.
The subscription model adds value that helps users stay engaged in their growth journey.