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Case Study

Duration: 2 Weeks

Marital Affirmations

A Lifestyle App

Tools Used

  • Flutter
  • Node.js
  • MongoDB
  • React.js

About Project

Marital Affirmations is a lifestyle app that helps users focus on personal growth and motivation, using Stoic philosophy. It offers daily affirmations to inspire success and happiness. The app also includes features like speech-to-text journaling and self-assessment tools to track progress.

Problem Statement & Solution

Problem

  • Consistency with journaling is a challenge for many.
  • Tracking personal growth can be difficult.
  • There is a need for easier ways to journal, such as voice input.
  • A limited variety of quotes can make daily affirmations feel repetitive.

Solution

  • We’ve built daily prompts to help users stay consistent with journaling.
  • Added a history feature to allow users to track their growth.
  • Integrated speech-to-text for quick and easy journaling.
  • Implemented an algorithm for random notifications from a large library to keep the content fresh.

Key Features

Development Process

User Persona

Name

Aiden Hayes

Age

42

Hometown

Toronto, Canada

Occupation

Startup Founder

Goals:

  • Aiden wants a quick, engaging way to reflect and track personal growth.

Story:

  • Aiden uses Martial Affirmations for its speech-to-text journaling and random affirmations, helping him stay motivated during busy moments.

Frustations:

  • He struggles with maintaining consistency in journaling and self-reflection.

Name

Sofia Ruiz

Age

35

Hometown

Mexico City, Mexico

Occupation

Executive Coach

Goals:

  • Sofia wants a simple tool to support her clients’ personal growth.

Story:

  • Sofia uses Martial Affirmations to track progress and guide her coaching with personalized journaling prompts and affirmations.

Frustations:

  • She finds many apps too complex or not engaging enough for her clients.

Empathy map

User Journey

Stats

Yearly Growth rate

Convenience with Speech-to-Text

Self-Assesments & Affirmations

Regular Use by Millennials & Gen Z

  • Developed to tap into the $5.6B wellness app market by 2025.
  • Built to grow with the 8.5% yearly rise in the mindfulness app market.
  • The speech-to-text feature makes journaling fast and easy for 62% of users who want convenience.
  • Self-assessments and affirmations help 1 in 3 adults manage stress and grow personally.
  • Made for daily use, just like 30% of millennials and Gen Z who use wellness apps regularly.
  • The subscription model adds value that helps users stay engaged in their growth journey.

User flow

App Design

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