VR in Hospitality

Virtual reality, often referred to as VR, is an emerging technology trend that’s transforming various industries, including hospitality. This innovative technology has the power to virtually transport potential customers to hotels and travel destinations, creating immersive experiences. As businesses across different sectors gradually recognize its potential, the hospitality industry is increasingly exploring its applications.

VR is akin to a digital adventure, serving as a magical tool for the hospitality sector. It enables businesses to offer virtual tours of their properties and amenities, empowering customers to make informed travel decisions. This article delves into the dynamic realm of VR in hospitality, exploring how it empowers businesses in this industry to craft immersive experiences beyond traditional marketing, ultimately redefining the way businesses in this sector engage and captivate their clientele.

Virtual Reality In The Hospitality Industry 

Virtual Reality (VR) is an emerging technological innovation that has found a promising niche in the hospitality industry. This trend is steadily gaining traction as it offers a captivating means to digitally transport potential customers to hotels and travel destinations, immersing them in interactive experiences that influence their travel decisions.

Within the hospitality sector, VR presents a spectrum of opportunities that can transform the way hotels engage with their clientele. One noteworthy avenue is the provision of virtual travel experiences, allowing individuals to virtually embark on journeys and explore destinations before making reservations. Additionally, hotels can employ VR for immersive virtual hotel tours, offering guests an enticing preview of accommodations and amenities.

Moreover, VR-powered booking processes are on the horizon, promising a seamless and engaging way for customers to explore, compare, and reserve hotel rooms. A testament to its potential, major players like Marriott Hotels have already begun integrating VR experiences. 

With projections indicating that the VR market segment could surge to an estimated worth of $800 billion by 2024, the fusion of VR and the hospitality industry is poised for sustained growth and innovation.

Growth Potential Of VR In Hospitality Industry

Based on available data, the adoption of Augmented Reality (AR) and Virtual Reality (VR) solutions within the hospitality sector is projected to experience a robust compound annual growth rate (CAGR) of 34.2% through the year 2028.

The global AR and VR market is on a robust growth trajectory, with a predicted high CAGR, aiming to reach a market size of USD 304.4 million by the year 2023.

Meanwhile, another report indicates that the worldwide virtual reality (VR) market was evaluated at USD 59.96 billion in 2022. It is anticipated to sustain this growth momentum, achieving a remarkable compound annual growth rate (CAGR) of 27.5% from 2023 to 2030.

According to Statista, the global VR market size is projected to increase from less than $12 billion in 2022 to more than $22 billion by 2025. Notably, the hospitality sector is set to play a substantial role in this growth. Remarkably, more than 70% of travel agencies and over 60% of hotels have fully embraced the magnificence of AI technology in their operations, as per the report by Infosys.

Benefits Of VR In Hospitality Industry

Virtual Reality (VR) is revolutionizing the hospitality industry, offering a dynamic blend of benefits for both businesses and clients. This exploration delves into the pivotal role of VR in enhancing the customer experience and elevating business outcomes.

1. Enhanced Property Showcasing 

VR technology in the hospitality industry offers a dynamic platform for businesses to exhibit their properties and amenities in an immersive and interactive manner. Potential customers can virtually explore and engage with offerings, creating a compelling visual experience that can boost bookings and elevate overall customer satisfaction.

2. Contactless Staff Training 

VR facilitates efficient and contactless training for hotel staff. By creating VR setups that showcase various aspects and standards of a hotel or resort, businesses can remotely train new employees or provide refresher courses for experienced staff. Augmented Reality overlays within VR videos ensure that even the minutest details and essential updates are effectively conveyed to team members.

3. Engaging Customer Experience 

For clients, VR delivers a more captivating and immersive travel experience. Instead of relying solely on written descriptions, which may lack credibility, customers have the opportunity to personally immerse themselves in virtual travel previews. This firsthand experience fosters trust and confidence in the hotel or travel destination, ultimately resulting in increased bookings and heightened customer loyalty.

The incorporation of VR technology within the hospitality sector not only enriches property showcasing but also streamlines staff training processes, offering a win-win scenario that improves business outcomes and enhances the overall customer journey.

Use Case Of VR In The Hospitality Industry

Virtual Reality (VR) has found several compelling use cases within the hospitality industry, enhancing guest experiences, improving operational efficiency, and driving customer engagement. Here are some of the key applications of VR in the hospitality sector:

1. Virtual Tours And Travel Experiences

Hotels and resorts can offer immersive virtual tours of their facilities along with the travel experience. Potential guests can explore rooms, restaurants, spas, and recreational areas from the comfort of their homes. Additionally, users can also experience the feeling of being teleported from one destination to another without even moving. VR technology here not only provides a realistic preview but also helps guests make more informed booking decisions. For example:

  • Best Western partnered with Disney to allow guests to interact virtually with Disney characters. 
  • Qantas, Hamilton Island, and Samsung have collaborated to craft an exceptional and thrilling virtual reality encounter featuring one of Australia’s most beloved and picturesque vacation spots.
  • Marriott Hotels is offering virtual tours with VR technology using live-action video and a mix of CGI and 4-D.
  • Atlantis, Dubai is offering a Virtual Tour that can be best viewed with VR glasses or a Google Cardboard.

Here are some of the top free virtual tour software in 2023:

1.1. CloudPano: Best for Live 360-degree Video Chat

CloudPano stands out as the top choice for those seeking virtual tour software with live 360-degree video chat capabilities. It offers a range of advantages. Users can make the most of video-sharing tools, ensuring seamless interaction within a 360-degree sales environment. The software seamlessly integrates with popular platforms like Realtor.com, Zillow, and Apartments.com, widening its reach. However, it’s worth noting that CloudPano lacks a free trial, and the Pro plan may have limited features.

1.2. TourWizard: Best for Marketing Solutions to Generate Leads

TourWizard secures its spot as the second-best virtual tour software primarily for its effective marketing solutions aimed at lead generation. The platform boasts automated QR codes, optimizing property marketing. Users can effortlessly upload videos or link YouTube content, enhancing the visual appeal of their tours. While TourWizard offers user-friendly features, it falls short in providing a free trial and 24/7 customer support.

1.3. My360: Best for Extensive 360-degree Camera Compatibility

My360 caters to users seeking extensive compatibility with various 360-degree cameras. My360 supports a wide range of cameras, making it accessible to a broader audience. Additionally, it offers a two-week trial period for users to explore its features. However, it’s important to note that My360 does not offer a free-forever plan, lacks 24/7 customer support, and may be considered relatively expensive. 

2. Pre-Stay Planning

VR can be used to assist guests in planning their stay. They can virtually experience different room options, view menus, and explore available activities and services, making it easier to customize their visit. 

Here are the top 3 VR-based pre-stay planning software:

2.1. Matterport

Matterport is a leading provider of 3D scanning and virtual reality software. Their platform allows users to create interactive, immersive models of real-world spaces. This can be used for a variety of purposes, including pre-stay planning for hotels, vacation rentals, and other hospitality businesses. 

2.2. Virbela

Virbela is a virtual world platform that can be used for a variety of purposes, including training, collaboration, and events. They offer a variety of pre-built environments, as well as the ability to create custom ones. This makes Virbela a good option for businesses that want to create a virtual hotel or vacation rental for their guests to explore. 

2.3. Immerse

Immerse is a VR platform that is specifically designed for the hospitality industry. They offer a variety of features that make it easy for businesses to create interactive, immersive experiences for their guests. These features include 360-degree video, object manipulation, and voice commands. 

3. Training and Onboarding

VR is valuable for staff training. Hotel employees can practice their roles in virtual scenarios, from front desk interactions to room service, enhancing their skills and reducing the learning curve. 

For example, Hilton leverages virtual reality training scenarios alongside Oculus for Business as a means to provide corporate teams with insights into the intricacies of the hotel industry, fostering empathy toward both hotel staff and guests. Hilton’s team members don Oculus headsets, engaging in various modules that underscore the multifaceted and physically demanding aspects of hotel operations. These modules encompass tasks such as arranging room service trays, executing several steps in guest room cleaning, managing guest check-ins, and more.

Here are the top 3 VR-based training and onboarding software:

3.1. GMetri

GMetri is a cloud-based VR training platform that helps organizations create and deliver interactive, immersive training experiences. Their platform is used by a variety of industries, including manufacturing, healthcare, and customer service. 

3.2. EON Reality

EON Reality is a leading provider of VR training solutions. Their platform offers a wide range of features, including 360-degree video, interactive simulations, and assessment tools. EON Reality is used by organizations around the world to train employees on a variety of topics, including safety, maintenance, and operations. 

3.3. Nearshore VR

Nearshore VR is a VR training company that specializes in creating custom training solutions for businesses. They offer a variety of services, including content development, project management, and training delivery. Nearshore VR has worked with a variety of clients, including Fortune 500 companies. 

4. Event Planning

VR can be used to create virtual event spaces. Planners and clients can preview event layouts, decor, and seating arrangements, making it easier to make decisions and adjustments.

Here are the top 3 VR-based event planning software:

4.1. Virbela

Stepping into the digital sphere, Virbela offers a versatile virtual world platform that serves multiple purposes, encompassing training, collaboration, and event hosting. It boasts an array of pre-designed environments and extends the capability to craft custom ones, rendering it an ideal choice for businesses aiming to construct captivating virtual spaces for their attendees.

4.2. Spatial

Spatial is a VR collaboration platform that allows users to interact with each other in real-time. This can be used for events such as conferences, trade shows, and training sessions. Spatial also offers a variety of features that make it easy to create and share content, such as 3D models, videos, and presentations. 

4.3. MeetinVR

MeetinVR is a VR meeting platform that allows users to hold meetings and collaborate in a virtual space. This can be used for events such as team meetings, brainstorming sessions, and product demos. MeetinVR also offers a variety of features that make it easy to share content and collaborate with others, such as whiteboards, video chat, and file sharing. 

5. In-Room Entertainment

Hotels can provide VR headsets in guest rooms for entertainment purposes. Guests can enjoy virtual travel experiences, watch 360-degree videos, or play VR games for a unique in-room entertainment experience.

Here are some of the top VR-based in-room entertainment software:

5.1. SkyBox VR

It is a VR media player that allows users to watch 360-degree videos, VR movies, and VR games. It also offers a variety of features, such as the ability to stream content from the internet, create playlists, and share content with others.

5.2. Bigscreen

It is a VR social platform that allows users to watch movies and TV shows, and play games together. It also offers a variety of features, such as the ability to create private rooms, invite friends, and chat with each other.

5.3. VRChat

It is a VR social platform that allows users to create and customize their own avatars. They can then interact with other users in a variety of virtual worlds. VRChat also offers a variety of features, such as the ability to play games, watch movies, and even have concerts.

6. Event Hosting

Hotels can host virtual conferences, meetings, and events. Attendees from around the world can participate in immersive virtual gatherings, reducing the need for physical travel.

Here are some of the top VR-based event hosting software:

6.1. MeetinVR

It is a VR meeting platform that allows users to hold meetings and collaborate in a virtual space. This can be used for events such as team meetings, brainstorming sessions, and product demos. MeetinVR also offers a variety of features that make it easy to share content and collaborate with others, such as whiteboards, video chat, and file sharing.

6.2. Hubs

It is a VR social platform that allows users to create and join virtual spaces. This can be used for events such as parties, concerts, and networking events. Hubs also offers a variety of features that make it easy to interact with others, such as voice chat, video chat, and 3D objects.

6.3. Yulio

It is a VR event platform that allows users to create and manage virtual events. This can be used for events such as conferences, trade shows, and concerts. Yulio also offers a variety of features that make it easy to market and promote events, such as event registration, ticketing, and live streaming.

7. Marketing And Promotion

Hotels can use VR as part of their marketing campaigns. Virtual reality advertisements or promotional experiences can engage potential guests and create memorable impressions. For example, SYS Groups are using VR marketing innovation to promote their brand and services, offering virtual tours, interactive product demonstrations, etc.

Some notable VR-based marketing and promotion software are Virbela, Spatial, MeetinVR, Yulio, and EON Reality. These platforms offer a variety of features that can help businesses create interactive, immersive marketing campaigns and events for their customers. Using VR for marketing and promotion can have many benefits, including improved engagement, enhanced experiences, and increased sales.

8. Booking Processes

Virtual Reality (VR) technology is revolutionizing booking processes within the hospitality sector. Pioneering companies like Amadeus have embraced VR, enabling customers to explore flights, compare hotel rates, and reserve accommodations through VR headsets.

In addition to the above-mentioned applications, several other noteworthy use cases of VR can be found in the hospitality industry:

9. Spa And Wellness Experiences

Resorts and spas can use VR to create relaxing and immersive environments for guests during treatments or meditation sessions, enhancing the overall wellness experience.

10. Travel Agency Promotions

Travel agencies can use VR to showcase holiday destinations, allowing potential customers to virtually visit and explore different vacation spots before making a booking.

11. Remote Concierge Services

Guests can use VR headsets to connect with hotel concierge services for recommendations, reservations, and information about the local area. This brings personalized assistance right to their rooms.

12. Restaurant Experiences

Restaurants within hotels can provide virtual dining experiences. Guests can explore menus, view dishes in 3D, and even watch chefs prepare meals in a virtual kitchen before making a reservation.

Incorporating VR into the hospitality industry can significantly improve guest satisfaction, streamline operations, and create a competitive edge in a crowded market. As VR technology continues to evolve, its applications within the industry are likely to expand, offering even more exciting possibilities for hotels and resorts.

VR With AI & AR In The Hospitality Industry 

Virtual Reality (VR) technology is blending seamlessly with Artificial Intelligence (AI) and Augmented Reality (AR) to create immersive and personalized experiences for guests. This fusion of technologies is reshaping how hotels and resorts engage with customers, enhancing their stay in remarkable ways.

AI plays a pivotal role in understanding guest preferences, and the algorithms analyze guest data, from past bookings to social media profiles, to anticipate individual needs. This level of personalization ensures a warm welcome and an unforgettable stay.

AR complements this by enhancing the physical world with digital overlays. Guests can use AR apps to explore a hotel’s amenities or receive real-time translations of foreign language signs and menus. This technology enriches travelers’ experiences by providing instant, relevant information.

Incorporating VR into this mix offers the ultimate immersion. Guests can take virtual tours of the hotel before booking, experiencing rooms and facilities as if they were physically present. VR also facilitates remote staff training, ensuring that employees are well-prepared to deliver top-notch service.

VR, AI, and AR are elevating the hospitality industry, creating memorable, personalized, and efficient experiences that keep guests coming back for more. As these technologies continue to advance, the future of hospitality looks even more promising, with endless possibilities waiting to be explored.

VR Hospitality Industry Experiences And The Metaverse

The Metaverse, a concept representing a vast collective virtual shared space, arises from the fusion of the internet and the physical world. Within this expansive network, immersive, interactive, and interconnected virtual realms unfold, facilitating real-time interactions among users and digital entities.

Source: M Social Decentraland. Courtesy of Millennium Hotels and Resorts

Metaverse Leads To Transformation In Travel And Tourism

This digital frontier opens new dimensions in the hospitality sector, where Virtual Reality (VR) technology takes center stage. Hotels seize the opportunity to craft immersive, interactive experiences for their guests, redefining how customers engage with their offerings.

With the Metaverse as the canvas, the travel and tourism landscape undergoes a metamorphosis. Businesses and customers alike are poised to explore uncharted territories of immersive experiences, unlocking fresh possibilities and reimagining the essence of travel.

As the Metaverse continues its expansion and evolution, the hospitality industry stands at the threshold of profound change. Anticipate the integration of more VR experiences, spanning virtual hotel tours, simulated travel adventures, and streamlined booking processes. The collaboration of VR with the hospitality industry charts a course for remarkable hospitality experiences, providing a sneak peek into the future of travel and tourism.

Challenges Of Integrating VR In The Hospitality Industry

Introducing Virtual Reality (VR) into the hospitality sector comes with its fair share of hurdles:

1. Technological Advancements

The dynamic nature of VR technology means ongoing improvements are vital. Ensuring seamless, high-quality experiences for users is an ongoing challenge.

2. Hygiene Concerns

Sharing VR equipment, like headsets, can be a hygiene challenge, especially given recent health concerns, adding another layer of complexity.

3. Motion Sickness

Some users may experience motion sickness, an issue that needs careful attention to guarantee a comfortable and nausea-free experience.

4. Financial Investment And Returns

The pandemic has caused financial strain in the tourism industry, prompting a cautious approach to adopting expensive VR technologies, balancing investment with expected returns.

5. Infrastructure Adaptations

Amidst the pandemic, many hospitality providers shifted their focus towards safety infrastructure, altering their investment priorities to cater to travelers’ well-being.

Despite these obstacles, the enticing potential of VR to enrich customer experiences and streamline operations makes it a technology worth exploring within the hospitality industry.


Integrating Virtual Reality (VR) technology into the hospitality industry has ushered in a new era of immersive and interactive experiences for businesses and customers. From virtual hotel tours to innovative training programs, VR is reshaping the way we engage with the world of travel and tourism. As this trend continues to gain momentum, it becomes increasingly essential to partner with a company with the expertise and vision to harness the full potential of VR-based projects.

That’s where Idea Usher enters, a top-notch company that specializes in the field of VR development. With an ultimate record of turning ideas into fantastic VR experiences that people love, we at Idea Usher commit to being your ideal partner to propel your business to new heights. Their multidisciplinary team of experts combines creativity and technical prowess to craft immersive solutions that resonate with audiences across various industries, not just hospitality.

So, if you want to take your business to the next level with VR, contact us today! With our expert, you’ll be stepping into a world of digital possibilities that will set your brand apart and keep your customers coming back for more. 

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Q. What is Virtual Reality (VR) in the hospitality industry?

A. Virtual Reality (VR) in the hospitality industry refers to the use of immersive digital technology to enhance various aspects of the guest experience. It includes creating virtual travel experiences, offering virtual hotel tours, using VR for staff training, and integrating VR into marketing and booking processes.

Q. How can VR benefit hotels and travelers?

A. VR offers hotels the opportunity to showcase their properties and amenities in an immersive and interactive way, allowing potential guests to explore and make informed decisions. For travelers, it provides a more engaging and realistic preview of their chosen destination or accommodation, helping them make confident choices.

Q. Are there any challenges associated with implementing VR in the hospitality sector?

A. Yes, there are challenges, including technological efficiency, hygiene concerns with shared VR equipment, potential motion sickness for users, the financial investment required, and adapting infrastructure to accommodate VR technology.

Q. Can VR be used for staff training in hotels?

A. Absolutely! VR is increasingly used for staff training in the hospitality industry. It provides a safe and controlled environment for employees to practice various scenarios, from customer service to crisis management, ultimately enhancing their skills and improving guest experiences.

Q. How does VR fit into the broader digital landscape of the hospitality industry?

A. VR is just one of several digital technologies reshaping the hospitality industry. Alongside Augmented Reality (AR), Artificial Intelligence (AI), the Internet of Things (IoT), and more, VR enhances customer experiences, streamlines operations, and creates new opportunities for businesses in the sector.

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