CPC (cash-per-click) or PPC (pay-per-click) are platforms that help advertisers publish their ads. In layman’s language, every time a user clicks on these ads, a fixed amount is credited to the publisher’s inventory.
In today’s time, everything is done online. The world as a whole now pretty much runs on our desktops and smartphones. Hence, advertisers prefer to get their ads published on online platforms.
Due to this reason, CPC networks are increasing by number. It is now pretty hard for an amateur advertiser to determine which is the best pay per click advertising company.
To ease the process, we have come up with a list of ten of the best ppc advertising agents for you! Keep reading!
Top 10 Best PPC Platform
Very first, on our list of top cpc network, we have Bidvertiser.
Bidvertiser is one of the cheapest ppc advertising companies out there. Their prices per-click are some of the lowest as compared to other companies.
Advantages offered by Bidvertiser –
They pre-screen all the traffic sources and aim at providing better conversions.
Complete transparency is provided.
They provide set segments for the traffic enabling easy targets.
Certain optimization of the traffic as per your needs.
Second, on our top cpc network list, we have Revcontent.
Revcontent, as it is already suggestive from the name, is an ad publishing platform that mainly focuses on content advertising.
One of the best ppc sites, this native ad network has many benefits to offer –
Revcontent offers premium quality traffic by targeting leading publishing sites.
They offer a range of management tools that the marketers can opt for and engage in granular targeting. Optimizations involve:
*Site and Placement
*Device and Operating System
*Country and Region
*ZIP and DMA
Provision of real-time reports.
Technological amenities that identify and separate bot clicks to help fine-tune the quality customers on your ad campaigns.
Reporting tools that enable data-driven decision making, which in turn improves native ad campaigns.
Ad formats offered by Revcontent –
Revcontent is an exclusive Native Advertising platform. Within that, they offer content advertising and video advertising.
Next, on our top cpc network list, we have AdRoll.
Adroll is the best pay per click advertising company for marketers looking for a readvertising platform.
Advantages of choosing Adroll –
One of the top ad networks for e-commerce sites or businesses.
Adroll targets the customers who have already visited your ad. Its advanced marketing tools then help bring those customers back and hence turn them into active visitors.
It has an extensive chain of website networks that helps publish your ad on all the famous sites, attracting customers from all angles.
Additional analytics such as –
*AI-based campaign strategies
*Ads on partner websites
Ad formats supported by AdRoll –
Personalized Ad targeting
Ads on multiple sites
#4 Facebook Ads
Fourth in our top cpc network list, we have Facebook Ads.
Facebook Ads, unlike other top ad networks, is a social-media cpc ad network.
Benefits of going with Facebook Ads –
Since it has been around longer, Facebook Ads enjoy the liberty of a consumer’s trust.
Unlike other advertising engines, Facebook Ads enables marketers to target keywords and the interests, demographics, locations, and likes of the customers.
Facebook Ads offer extensive exposure as the procedure to block ads in this engine is not as easy as in the other ones.
Almost half of the planet is on Facebook. It is no brainer that ads published on Facebook a very high reach.
Ad formats offered by Facebook –
These are the following platforms where Facebook publishes its ads:
Other partner networks.
Next, on our top cpc network list, we have BuySellAds.
BuysellAds is technically not a CPC ad platform. But, it is one of the top ad networks. With their expertise in display ads, the following are the advantages they offer as a brand –
This platform offers a wide range of websites that you can choose from to post your ad on (whichever one suits you the best)
Variety of ad prices and models to choose from.
Some of their partnered websites are exclusive. That means no other ad agent has access to them.
Even have the arrangement of host-read and podcast ads.
Ad formats that BuySellAds offers –
Sponsored videos and posts
Display banner ads
Podcasts and host-reads
On number 6 in our top cpc network list, we have Adblade.
Adblade is one of the best ppc sites when talking about native ad networks. Apart from having a vast customer reach, Adblade offers many more advantages –
The publishers can customize the ad units as per their wish.
They offer the marketers a chance to target their choice of premium sites.
Their quality of content-style ads is hard to match.
Since it has been in the market since 2008, Adblade has a massive range of partner companies and networks.
A minimum traffic requirement of 5,00,000 page views for the publishers.
Ad formats offered by Adblade –
Content style ads
#7 Linkedin Ads
Now in our top cpc network list, we have Linkedin Ads.
Linkedin Ads is the business side of the platform Linkedin. It is like the Facebook of professionals. Linkedin Ads has many many features in store –
Marketers can target their audience based on their professions, likes, and industry.
Since you are directly reaching business professionals, B2B ads thrive here.
They offer a wide range of ad formats from which the advertiser can choose.
Best platform for building brand awareness.
It offers the flexibility of setting a budget.
Ad formats offered by Linkedin Ads –
Ads in the form of text on the home page
Posts that are sponsored
Hand-tailored ads as per the user’s choice.
#8 Twitter Ads
On number 8 in our top cpc network list, we have Twitter Ads.
Twitter Ads is another social media ad platform. Twitter is one of the oldest and most popular sites in the world. Benefits of using Twitter Ads are –
They offer you the opportunity of posting sponsored tweets.
Advertisers can select a target audience based on liked tweets, gender, interests, and even keywords.
People who are simultaneously looking for opportunities to increase their social media presence and following should bet on Twitter Ads.
Ad formats offered –
Sponsored hashtags and tweets
Promotion of accounts
#9 Google Ads
The one that you all must have been waiting for. Now in our top cpc network list, we have Google Ads.
Google Ads, we cannot deny, is the biggest name in the market. It is known to be one of the best ppc platforms out there. Being Google clan’s offspring, there is no doubt that this platform offers an immense reach.
Let us look at some other features –
Naturally, Google offers massive traffic and keywords range to the publishers.
They have a network with a wide range of 3rd party websites.
The stats show that Google encounters almost 3.5 billion searches per day.
Ad formats supported by Google Ads –
Advertising on Google Play App Store
In-app advertising on Gmail
#10 Bing Ads
Last, in our top cpc network list, we have Bing Ads.
Bing Ads is also a top-rated ad network. After Google, Bing ads enjoy the most famous in this industry.
Features offered by Bing ads –
Since it manages the ads on both Yahoo and Bing, this platform offers a wide range.
It is one of the cheapest ppc advertising agents.
Offers traffic control.
With a vast number of partner networks, Bing offers a great customer reach.
Ad formats offered by Bing –
You must consider all the factors before choosing which top cpc network is the most feasible for you.
If you still have any queries or doubts, feel free to contact us at Idea Usher. Our tech experts can help you and guide you in the right direction. So, what are you waiting for? Contact us now for your free consultation!
Prarthna works with Idea Usher under the content creation and marketing department. She follows the motto of Smart Work rather than Hard Work. She combines her research capabilities and conversational tone to write understandable and informative content for her readers
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