How TaskRabbit Works And Generate Revenue? - Ideausher
taskrabbit business and revenue model

There is a notable shift in employment practices from conventional full-time jobs to independent contracting and freelancing. TaskRabbit is among the prominent entities in the gig economy landscape, facilitating the connection between freelancers and prospective clients for various home-based projects. Opportunities like this have given rise to the gig economy, which has seen considerable expansion, with forecasts indicating a projected increase at a CAGR of 16.18% during the forecast period, reaching USD 873000.0 million by 2027. For entrepreneurs interested in creating a comparable solution, understanding the business and revenue model of a solution like TaskRabbit would be helpful. By reading through to the end of this blog, you can gain an understanding of TaskRabbit’s operations and revenue generation approach.

What Is TaskRabbit?

TaskRabbit is an American digital marketplace that links freelance skilled service providers with local customer needs. 

  • The platform was initiated with the concept of “neighborhood assistance.” 
  • The company offers prompt assistance to people seeking help with various tasks, such as cleaning, delivery, and handyman work. 
  • TaskRabbit boasts a vast pool of thousands of “Taskers” (gig workers) who have undergone background checks and are available to aid consumers in a broad range of categories. 
  • TaskRabbit operates as a two-sided marketplace that matches “TaskPosters,” seeking help with “TaskRabbits,” who are competent professionals with the required skills and availability to complete the tasks posted. 
  • This solution streamlines the process for individuals to get their work done while enabling professionals to increase their earnings through their services to nearby TaskPosters.

Key Stats & Facts About TaskRabbit

Founders:Leah Busque
Year of Foundation:2008
Parent Company:IKEA
Industry:E-commerce (online marketplace)
Headquarters:San Francisco, California, U.S.
Total Funding Amount:$37.7M
The number of Funding Rounds:7 (As Per TaskRabbit’s Crunchbase Profile)
Number of Acquisitions:2
No. of Lead Investors:3
Notable investors:Founders Fund, Allen & Company, Floodgate, IT Ventures, Baseline Ventures, 500 Startups, and many more.
Growth momentum & CAGR:Accelerate at a CAGR of 36.21%
Market growth 2022-2026:$5.14 tn
Forecast period:2022-2026
Market structure:Fragmented
YoY growth (%):26.85
Performing market contribution: APAC at 43%

TaskRabbit’s Successful Business Model

TaskRabbit has a Peer-to-peer (P2P) business model. It gives taskers an opportunity to earn and TaskPosters a platform to interact with trustworthy Taskers from their neighborhood. TaskRabbit offers freelancers flexibility to work while providing individuals with a way to get their chores done.

How exactly does TaskRabbit operate? Let’s explore closely:

Post A TaskChoose Your TaskerGet The Task Done
TaskPoster is the one that requires assistance, and thus they post their requirement with details on the site.TaskPoster can choose the category and type of tasks from the list they need assistance with. They can also choose Taskers for them based on the review and ratings.Tasker completes the task, and the app handles the money. 
TaskRabbit shows the list of tasks to available Taskers in the vicinity of a TaskPoster. Taskers are allowed to make a choice of accepting/denying the task, kind of task, etc.A TaskPoster may evaluate and rank the service.
When TaskPoster are assigned to Taskers, they may communicate via app for further concerns. The TaskPoster has the option to tip the Tasker when the work is finished.

TaskRabbit provides a separate app for both TaskPosters and Taskers that is accessible through the Google Play Store and the App Store.

1. Key Activities 

  • Product Development and Management 
  • Building and managing the TaskPoster network 
  • Building and managing the ‘Rabbit network’ (the TaskDoers) 
  • Payment management 
  • Customer Service

2. Key Resources 

  • Local TaskPosters 
  • Efficient and Skilled TaskRabbit 
  • Technology

3. Customer Segments 

3.1 Taskers:

  • People who want simple tasks done
  • People who are short on time
  • People who are on the go
  • Elderly or disabled people who can’t perform their own tasks

3.2 Taskdoers: 

  • Unemployed or underemployed people
  • People willing to make some extra money
  • People looking for short temporary jobs

4. Key Partners 

  • TaskPosters (people who post the tasks)
  • Rabbits (people who accept the tasks)
  • Investors
  • Payment Processors

5. Customer Relationships 

  • Customer Services
  • Social Media
  • Promotional offers and activities
  • Task insurance upto $1,000,000

6. Cost Structure 

  • Technological setup running costs 
  • Salaries to permanent employees 
  • Social and community activities

7. Channels 

  • Website 
  • Mobile App for Android 
  • Mobile App for iOS

8. Revenue Streams 

  • Commission on each transaction
taskrabbit business model comparison

Who Makes Use Of TaskRabbit?

This app is used by two parties: Taskers and Task Posters.

1. Task Poster

These individuals are engaged in identifying domestic tasks for which users require assistance. Their primary target demographic comprises elderly people who are in need of aid and individuals occupied with work-related responsibilities.

2. Taskers

These individuals are the contracted freelancers who are tasked with completing assignments designated by the “Task Posters” on the TaskRabbit platform. These individuals participate in the gig economy with the goal of obtaining swift remuneration.

To register as a Tasker, candidates must provide personal details and undergo a comprehensive background screening, which entails verifying their identity through their social security number, legal name, and date of birth. Additionally, an interview may be conducted by Task Poster for the ultimate selection of the Taskers.

The market for online home services is expected to experience significant growth, with a projected increase of USD 4.75 billion from 2021 to 2026. This growth is expected to be fueled by a CAGR of 60.77%, indicating a rapidly accelerating momentum within the market.

market size outlook for on-demand home service
Image Source: Technavio

How TaskRabbit Generates Revenue?

There are several ways an application makes money, but according to TaskRabbit’s business strategy, there are two main ways to generate income:

featured tasker from taskrabbit contributing in business and revenue model
Image source: TaskRabbit

1. Revenue Model Based on Commissions

  • Each booking made through the site results in a commission (service charge). 
  • A commission is being taken by TaskRabbit. 
  • The service cost levied by TaskRabbit is 15% of the entire amount clients pay for the job completion, exempting any reimbursements provided to the Tasker. 
  • Taskers keep 100% of any reimbursements.

“When you book a task, you choose a Tasker based on their skills, reviews and hourly rate. The hourly rate you see is inclusive of the payment for your Tasker and the 15% TaskRabbit service fee. Your Tasker sees the price that you pay, as well as the exact hourly rate they will earn.”


2. Fee-based Business Model

With its fee-for-service business model, TaskRabbit generates income in the two methods listed below.

2.1. Trust and Support Fees

  • Users had to pay a Trust and Support charge to TaskRabbit in addition to the service price.
  • Every booking through the site is subject to these costs.
  • Trust and Support fees, according to TaskRabbit, are meant to support four different aspects:
    • its Happiness Pledge, 
    • operational and safety measures to safeguard users, 
    • investment toward customer support staff and resources, team training, and
    • Channels for job completion.
  • Each invoice includes a Trust and Support charge that amounts to around 7.5 percent of the total cost.

2.2. Registration Fees

  • Each person registers on TaskRabbit to become a tasker.
  • He/She must pay a $25 registration fee that is not refundable. 

2.3. Peak Pricing

  • TaskRabbit implements peak pricing if specific services or product categories are in demand. 
  • This ensures that those who are ready to pay peak price get precedence since there are periods when demand for specific services is particularly strong.

2.4. Advertising Charge

Users pay advertising fees in order to appear at the top of search results. This increases their visibility, which leads to additional work.

Benefits Offered By TaskRabbit – The Value Proposition

  • TaskRabbit is helpful for individuals who need a helping hand and individuals who need extra income. 
  • TaskRabbit ensures that its Task Doers/Taskers/gig workers are trustworthy by conducting background checks on them. 
  • The company provides a certificate of insurance and is not responsible for any mistakes made by its users, nor does it provide coverage for any damages or losses incurred by users. 
  • In the event of unresolved issues between a Tasker and their client, TaskRabbit may offer up to $10,000 at its discretion, as stated in the TaskRabbit Happiness Pledge.
  • Additionally, this solution allows payment in cash and cashless form for user convenience.
Benefits of the Task PostersBenefit for the Taskers/Taskdoers/TaskRabbits/Gig workers
24/7 Customer supportOpportunity to earn 
TaskRabbit ensures task completion Instant payment for TaskDoers
It helps in getting household chores doneFlexibility to work without a long-term commitment
They make sure that exact information and payment are provided to avoid conflictOption to accept or reject the task
It has a larger base of efficient and skilled TaskDoersOption to leave the platform whenever at any point
They make sure to check the background of taskers to offer securityPayment on an hourly basis

Unique Features Of TaskRabbit You Must Consider For Your App

On-demand applications must have certain features to meet customer requirements. These features make the app stand out from the competition and help to establish the brand name in the market. Some features of TaskRabbit are listed below:

  • Multiple categories: The app allows customers to select the category of tasks they need help with. This feature narrows down the search and quickly displays the desired results to its customer.
  • Marketplace: TaskRabbit has created a marketplace for freelancers, companies, and agencies on which the whole system depends on. 
  • Simple UI/UX: It’s easier for customers to select features and categories immediately after opening the application. With easy navigation and accessibility, customers can check or fill in details, compare freelancers and get their work done. 
  • Push notifications: These features ensure user engagement with the app. Notifications keep taskers and task posters updated and connected.
  • Booking history: Customers can check previous service bookings, reviews, payments, etc., for their reference and account check.
  • Geolocation: This feature gives the customers real-time tracking of taskers, so they know how long they will take to reach.
  • In-app chat: Customers can chat with taskers before booking them to discuss the work details and service charges. 
  • Multiple payment gateways: This app allows customers to make payments through multiple gateways or even pay in cash. 

Are You Looking To Create a Mobile App like TaskRabbit?

These days, time has become a valuable luxury; thus, more applications like TaskRabbit are likely to appear. Since the entire world will soon be online and everything will be done on-demand, and in real-time, it is preferable to give in and use them. TaskRabbit supports its customer in various ways and makes a profit simultaneously:

  • The app comes preloaded with regular tasks.
  • Booking the tasks just takes a few minutes.
  • Customers and Taskdoers can effortlessly exchange messages.
  • The policy is open, and all payments are made within the app.
  • The pre-booked order can be canceled by users within 24 hours.
  • TaskRabbit Team verifies taskers with a full background check and interview.
  • Users may book the best Taskers first with the TaskRabbit Elite plan.

So if you are interested in creating something similar for your business, get in touch with Idea Usher, where top-notch product development and delivery are guaranteed. Here the professional coordinates with clients from ideation to the end phase so they can get what they have paid for – the ultimate solution for excellent revenue generation!

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Or reach out at: (+1)732 962 4560, (+91)859 140 7140


Q: What makes TaskRabbit different?

A: TaskRabbit stands out in the gig economy space due to its focus on providing reliable, trustworthy, and high-quality services. TaskRabbit requires its freelance workers to go through a rigorous vetting process, including background checks, identity verification, and skill assessments before they can join the platform. Additionally, TaskRabbit offers its users a satisfaction guarantee, meaning that if a customer is not satisfied with the work completed by a freelance worker, TaskRabbit will work to make it right.

Q: In which region is TaskRabbit most popular?

A: TaskRabbit is widely popular in:

  • LA & OC.
  • New York City.
  • Chicago.
  • SF Bay Area.
  • Boston.
  • Washington DC.
  • London.

Q: What is the TaskRabbit business model?

A: TaskRabbit’s business model is based on connecting individuals and businesses with freelance workers who can help them complete various tasks, such as cleaning, moving, handyman services, and more. TaskRabbit earns a commission on the total cost of each completed task.

Q: What is TaskRabbit’s annual revenue?

A: TaskRabbit’s parent company, IKEA Group, reported TaskRabbit’s revenue to be approximately $50 million in 2019. However, TaskRabbit’s revenue may have fluctuated since then.

Q: How does TaskRabbit get paid?

A: TaskRabbit earns revenue by taking a percentage of each task’s total cost. The percentage taken by TaskRabbit depends on the task type. Freelance workers are paid the remaining portion of the total cost after TaskRabbit’s commission is deducted.

Q: Who maintains the code once it has been developed?

A: When Idea Usher develops the product, the whole code is kept by the client, which is you. However, you are going to require specialists on the backend to keep the program functioning properly.

Q: How do applications like TaskRabbit earn revenue?

A: TaskRabbit generates revenue via commissions and fees based models. Some methods used by such apps are registration and commission fees, trust and support fees, advertising charges, and peak pricing.

Q: How do I launch my own company similar to TaskRabbit?

A: To create an app, all you need is a concept and a group of skilled programmers. But before you get started, you need to do market research to see whether there is a demand for your TaskRabbit-like software, whether your target audience is there, and whether you have a strong, distinctive value offer.

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