10 must-have features that your salon app needs to have

The Basic

Perhaps you are a salon owner who wants their salons to be different from their competitors. 

Or you are struggling to draw customers to your salon on a consistent basis.

Or you are an entrepreneur or own a chain of salons and wish to simplify the operations aspect of the business. 

The solution to all these problems?

A salon app that works as hard for you as you work for your business. 

The purpose of such an app would be to showcase your business’s strengths while increasing your market reach, attracting new customers and boosting sales.

Which is why your salon app without an extensive list of features is like your salon workers without the right tools.

10 features that you must include in your salon app

1. Distinctive and unique user accounts

A personal account for every user does away with the repetitiveness of filling in their personal details every time they wish to avail of your services.

You can also impress your customers by remembering small details, like their birthdays and history of previous visits and services used.

2. Complete list of services provided, along with costs

Salons have evolved from the days of yore and now provide extensive services apart from coloring and cutting hairs like hair removal, massages, manicure, pedicures etc.

Inform your customers about the type of services they can avail along with the cost through an interactive and photo-intensive menu.

3. View/Select staff based on their profiles

Your staffs are the star of your enterprise.

Create their customized profiles along with their portfolios, which the customer can check, select and favorite accordingly.

4. Schedule an appointment

The customers can view when their favorite stylists and beauticians are available for booking.

They can then conveniently reserve their services through the app and avoid the hassle of phone calls and waiting times.  

5. Client notifications

Push notifications can inform the customer about upcoming appointments as well as special offers and discounts and updates regarding salon time slots.

6. In-app payments

Go cashless and adapt to an increasingly digital world by offering your customers the choice to pay through e-wallets, credit or debit cards.

For an advanced option, you can also have store credits which the customer can earn by using your services and redeem later.

7. Offers and Discounts

Show your love to your customers and give back to them through discounts and special offers like free services.

Incentivize them into picking your services over your competitors and convert them into your valuable clients.

8. Map integration

Make it easier for your customers to locate your shop by integrating GPS and map APIs.

Additionally, ensure that your service professionals can easily navigate to your customer’s location when they opt for home services.

9. Popular haircuts/styles

About 46% of men take the advice of their barbers when it comes to their looks.

Have a dedicated section in your app which highlights the trending and popular hairstyles among their demographic. 

10. eCommerce Store

Provide your customers with a one-shop-stop to all their personal grooming needs.

Have them browse and purchase from a catalogue of healthcare products and have them delivered to their houses.

11. Health and style tips from experts

Keep your customers informed about the latest trends in the beauty industry.

Provide them with style and healthcare tips from experts through lists, blogs and articles on your app on a regular basis.

12. Social media integration

Make it easy for your satisfied customers to log into your app as well as leave glowing reviews and post selfies and pictures directly to their social media accounts from the app.

Conclusion

The advantages of developing a salon app for your business are numerous. Irrespective of the scope of your business, an attractive and beautiful app will be loved and adored by your customers.

Developing the perfect app requires finding a company that listens to your ideas and brings them to life. Fortunately for you, help is just a click away.

Idea Usher has years of experience developing iOS and Android apps for the salon industry. Our team of expert programmers, designers and testers ensure that your app is built to your specifications and provides your customers with a smooth in-app experience.

Get in touch with us to get free quotes.

FAQ’s

Q: Why is having a salon app important?

A: A salon app can improve customer engagement, streamline appointment bookings, increase revenue, and provide a better overall customer experience.

Q: What are some of the key features of a salon app?

A: Some of the key features of a salon app include appointment scheduling, push notifications, loyalty programs, online payments, and customer reviews.

Q: How can a salon app benefit a business?

A: A salon app can help businesses save time and money, improve customer satisfaction, and increase revenue by making it easier for customers to book appointments and purchase services.

Q: Is it expensive to develop a salon app?

A: The cost of developing a salon app can vary depending on the features included and the complexity of the app. However, there are many affordable app development options available today.