5 Fool-proof Digital Marketing Tips for Startups

It’s challenging to succeed in digital marketing, especially given the fierce competition. But you never know, a small tip can do wonders for your business. Here are some digital marketing tips for budding entrepreneurs and startups looking out to grow in today’s competitive environment. Let’s straightaway get to the point.

• Social Media Marketing

One of the first things you undoubtedly would’ve worked on, as a new business, would be developing an active social media strategy. Apps like Snapchat and Instagram are gaining immense popularity amongst Gen Z and millennials and allowing brands to engage with their audiences.

A survey says, 73% of marketers have found social media beneficial to their business. Now it’s time to pay attention.

You must already know that the social media channels where your potential customers hang out regularly are Facebook, Instagram, Twitter, Snapchat, Linked In, and Pinterest. What all you’ve got to do briefly here is:

• Create the content regularly to stay in touch with your audience.
• Use visuals such as photos and videos to increase engagement.
• Interact with your audience by responding quickly and re-sharing as well as re-targeting.
• Share industry-related content with your followers.
• To reach a larger audience, invest in paid marketing.

Viral/Moment Marketing

Following the trend, Viral and Moment Marketing using the above social media channels can be very effective as you never know which tweet, meme, or video message from you goes viral and outreaches the mass.

Nowadays, connecting with an audience via influencers on social media platforms (influencer marketing) has been proven fruitful for many toddler brands since 2016. Reaching out to audiences through their likes makes them accept your brand with better assurance.

What’s new here is that the Story format has swept the social media industry, with research indicating that over one billion accounts currently use stories on Facebook-owned platforms globally.

As the number of people who use stories has increased, so has the number of businesses who use the format to communicate with their social media audiences.  Hence, to engage your audience, use Facebook Live, Instagram Stories, and Snapchat Stories.

You can even use webinars and live events to announce new products, give instructions, and respond to inquiries in real-time. This offers your audience a tangible sensation and allows them to connect more deeply with your brand and product.

• Content Creativity and Regularity:

Content Marketing is the oil for the engine of your business in today’s digital world. The way you present your content to the audience determines the pace of their acceptance of you and your product or service.

You’ll need to put money into a great content marketing plan that will keep your audience interested. Create distinctive and fresh material that will have a significant influence on your target market.

Video content is gaining extensive popularity each day. Now is the time to utilize this and build your audience.

Always keep in mind that great content may boost your organic traffic as well as your search engine results.

• Email and Messenger Personalization

Well, personalization is a necessity nowadays for every existing firm and specifically startups. As a matter of fact, the open rates of emails with personalized subject lines are 26% higher.

Ergo, a startup must invest in an email service provider that supports automated emails. Startups need to engage their subscribers through newsletters or automatically personalized emails according to their interests. Also, emails can be a significant channel for maintaining effective customer service.

Direct Messaging is also causing a stir in the sector. Neil Patel discussed how a Facebook Messenger marketing strategy could help with digital marketing 

A part of your audience may be more likely to click on a link sent via Facebook/ Instagram Messenger than they are to click on a link sent via email marketing. Again, the material you develop and the medium you choose will significantly impact your company’s growth.

• Search Engine Optimization

A highly effective Digital marketing aspect is Search Engine Optimization. If you aspire to reach a highly targeted audience, this is what you need. When a user searches for the solutions that you offer and your website shows up, it gets way easier to convert them since they’re highly targeted. Keyword research is the first step to improve your visibility. You might find free-of-cost platforms, but investing in paid tools gives much ease and better results. Factually, Long-tail keywords (3 or more words) are advantageous as they account for large search portions and have low competition.

FYI, Neil Patel increased the number of search engine traffic by 173,336 each month using long-tail keywords.

Most importantly, invest in a reputable SEO solution. Investigate how consumers engage with your website and social media platforms by doing an SEO audit. Learn how SEO works and what to anticipate and what to expect when hiring SEO consultants. This will assist your startup in growing more quickly. 

Also Read: How URL Canonicalization can improve your SEO game?

• Tracking results

It’s indeed fantastic to put effort into digital marketing initiatives. However, you must ensure that your efforts are yielding results for your company.

The results are dependent on your business’s goals, of course. Be it brand awareness, lead generation, product promotion, acquiring customers, making sales, or anything for that matter. But how do you assess success or failure in digital marketing, regardless of your objectives? It’s critical to track your progress to improve your digital marketing techniques. How to figure out what works and what doesn’t?

Use platforms like Google Analytics, Ahrefs, or any other paid platforms and make sure you can track outcomes from marketing channels like social media, email, search engines, and your website – don’t waste time and money on activities you won’t be able to track.

In conclusion, it’s challenging to succeed in digital marketing, especially given the fierce competition.

We hope that these digital marketing tips will help you and your business in some ways or another. Making digital marketing tips and tricks work for your company will take a lot of effort and time, especially if you’re a startup. But, you’ll be far better able to stand out and get actual results from digital platforms if you start with the right plan, the proper mentality, and follow the aforementioned digital marketing tips.

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