Coupon App Development Cost and Features

Is Coupon App Development Appropriate for Your Small Business?

In the ever-evolving landscape of the digital age, businesses must adapt to stay ahead of the curve. The digital coupons market has emerged as a promising opportunity for businesses to attract and retain customers by offering them attractive discounts and deals. The global coupon market size was valued at USD 21.27 billion in 2021 and is expected to grow at a CAGR of 6.64% during the forecast period (2022-2030). This growth is driven by the increasing use of smartphones and the internet, which has made online shopping more accessible than ever before. As a result, businesses are increasingly turning to digital coupon marketing strategies to reach a wider audience and improve their bottom line. In this blog post, readers will explore the latest trends and innovations in the digital coupons market and how it’s transforming the way we shop and do business.

Before we get into how much it would cost to create your coupon app, let’s go over what a coupon app is and why creating one would be brilliant. In this article, you will learn about the cost you will incur for your coupon app development, along with all the necessary information required to develop a coupon app.

What is a coupon app?

A coupon app is for anyone who loves shopping online. With the help of a free coupon app, you can always get special discounts on your favorite items. Before, coupons were only available in printable forms or inside the store. Now, with the power of technology, online coupons are available on mobile devices.

With a coupon app, you can save money every time you shop online. It works by sending you notifications of new deals or coupons posted by your favorite brands or stores. You can also search for specific products and find out if there are any available discounts for them. With just one click, you will be able to download the coupon which you can redeem later on when shopping online.

Coupon apps are very useful especially if you don’t have time to browse through various websites looking for promo codes or discounts that are valid at that moment. These apps can offer many different kinds of coupons including buy-one-get-one-free, percentage off, free shipping, first-time customer discounts, and more.

If you are going for a coupon app development process, make it quick. Why? because people already know they can save some money using said apps with their purchases and they are using such apps hurriedly!

Why a discount app Is beneficial ( Both owners and clients)

Every mobile coupon software has the same goal at its core:

Supply customers with attractive deals all year long, so they don’t have to wait for the huge sales that happen a few times a year.

To learn more about why you should get discount app development done, consider how these apps benefit customers and businesses:

For Clients-

1. It is cost-effective.
2. Exposes users to every deal, regardless of the type of transaction.
3. Provides users with744 relatively reasonable prices daily rather than only after the season.
4. Simple to use and redeem coupons.
5. The app reduces the expense of shopping and makes it more enjoyable.

For Corporations-

• This results in increased purchases.

• It aids in increasing brand recognition and engagement.

• Assist in user retention.

• It helps in the development of loyalty.

• Aids businesses in gaining a competitive advantage.

How much does it cost to create your coupon app?

Coupon Development can range from zero money to thousands of dollars. Factors like coupon design and distribution expenses will determine how much it will cost your company. In addition to these costs, you must factor in the cost of the offer, as well as the potential revenue from attracting new customers or building brand loyalty among existing customers. A coupon business model can also help you better.

The best way to get the coupon app developed at a reasonable cost is to hire the best app developers!

One way can be that you hire permanent team members to build your coupon app. But that would take a lengthy process and would consume a lot of time and money as well. So, what to do?

Well, it is always better to hire the best app development, team. A skilled team should have an experienced team including:

• Android and IOS app developers

• UI/UX designers

• Researchers & Strategists (Management team)

• Testers
• Digital Marketing team

The above points determine the cost of your coupon app. Get it developed with the best app developers and the budget is automatically reduced to half!

However, there are other factors also that you can take into account before you start the coupon app development process.

Read More: Cost of app development: The Whole Process |2021 Guide

Are you ready to look at your competitors and learn more tricks of the game? Well, let’s move on then! To get you started, we’ve compiled a list of our 9 favorite coupon apps. Check out the reasons these coupon apps did stand out and grow.

Top 9 Coupon App Ideas for Successful Business 

Coupon development may be used in a variety of ways, as coupons being an excellent place to start. The following are nine of the most popular mobile coupon apps for most mobile phones.

1. Drop

Consider it the ultimate reward scheme. The drop allows you to earn reward points for purchases you make daily, such as groceries, a new pair of clothes, and even weekend Lyft rides. Once you’ve accumulated enough points, you may exchange them for discounts at well-known retailers like Amazon, Starbucks, and Walmart.

• The feature that stands out: The set-it-and-forget format of the app allows you to just link your card once and the app collects all the points for you. No barcode scanning or receipt uploading is needed!
• Best for Amazing reward points so you can save even more money at your favorite retailers.
• Platforms: On both iOS and Android devices

2. Shopkick

This software works similarly to other rebate-based savings applications, but instead of receiving cash for your points, you may exchange them for gift cards. That’s fantastic—who doesn’t appreciate a store gift card?

The coolest thing is that you may earn points simply by strolling inside a store. You wouldn’t even have to spend money to get a small commission! You can score even more points by scanning products listed throughout the store if you’re ready for a bit of scavenger hunt.

• The feature that stands out: There’s no need to spend money to get points.
• Best for: When you enter a store, this is the best time to use it.
• Platforms: On both iOS and Android devices

3. SnipSnap

Have you ever attempted to transport a stack of Bed Bath and Beyond coupons? It’s like carrying a deck of big, cardboard playing cards around with you. SnipSnap understands your plight, which is why they developed their coupon app.

Take a snapshot of something you wish to buy with SnipSnap when you’re out and about. For that exact item, the app will display a list of available coupons and deals. SnipSnap will even tell you if buying it as an online coupon or in a different store is cheaper.

• The feature that stands out is: Simple pricing comparison—all it takes is a photo!
• It’s best for: Comparing prices while shopping in a store
• Platforms: On both iOS and Android devices

4. Checkout 51

Checkout 51 has the advantage of not being as brand-focused as some of the others. For example, buying generic items like bananas, green onions, and apples will get your cashback. In addition, you’ll get benefits merely for shopping at certain businesses, such as Costco or Walmart.

• The feature that stands out: For generic items, cashback is available.
• It’s best for: Whether it’s a grocery store or a warehouse, there’s a business for
• Platforms: On both iOS and Android devices

5. Target’s Cartwheel and REDcard

Before you go into the shop, check the Cartwheel specials in the Target app. You’ll find coupons and significant discounts on groceries, apparel, and household products all across the store. This item will rapidly become your best friend if you buy it at Target.

Remember to check out Target’s REDcard as well. It entitles you to a 5% discount on all in-store and online purchases, as well as free shipping. Just make sure you sign up for their debit card and don’t let anyone try to persuade you to get a credit card.

• The feature that stands out: Cartwheel offers discounts on select items, and the Target REDcard gives you a 5% discount on every purchase.

• It’s best for: At Target, you may save money

• Platforms: On both iOS and Android devices

6. Coupon Sherpa

This program is worth downloading just for the name. Coupon Sherpa is similar to Ibotta and RetailMeNot, which is fine because you can never have too many of the most significant coupon applications on your phone. There are coupon codes for nearly anything, and they collaborate with retailers to bring you exclusive offers.

• The feature that stands out: Aside from the name, what else? Of course, there are savings. They were also the first mobile coupon app to provide in-store discounts.

• It’s best for Coupon codes to help you save money

• Platforms: On both iOS and Android devices

7. RetailMeNot

Before making an online or in-store purchase, remember to check this main discount code center. Simply put, in the store you want to shop at, RetailMeNot will show you all of its current deals. Cha-ching!

• The feature that stands out: All of your coupon code demands may be met in one place.

• It’s best for: Getting a 20% discount at your favorite store

• Platforms: On both iOS and Android devices

8. GasBuddy

Here’s another oldie that’s still good. GasBuddy will look around your neighborhood for the best gas prices. All you have to do now is get to the gas station and fill up.

You can also save even more money by using GasBuddy’s card. No, it isn’t a credit card, but neither is it a debit card. It’s a gas payment card that’s linked to your bank account. You’ll save up to 25 cents a gallon at the petrol pump every time you use it. When combined with the GasBuddy loyalty card, users save an average of $340 per year, according to GasBuddy.

• The feature that stands out: Card for paying for gas that is linked to your bank account

• It’s best for: Locating the cheapest gas rates in your area

• Platforms: On both iOS and Android devices

9. Coupons.com

Where have all of the old-fashioned coupons vanished? They’re right around the corner—and they’re even better! If you install the Coupons.com app on your smartphone, you’ll be able to search through a plethora of manufacturer discounts. Welcome to the digital era, coupon clippers. This is the king of all coupon apps!

Some businesses will let you take a picture of the coupon and scan it with your phone, while others will need you to print out all the physical coupons (hey, it’s a lost art!). It’s as easy as that!

• Unique feature: There are plenty of coupons available.

• Best for: Save money on food, clothing, and home items right away.

• Platforms: On both iOS and Android devices

Components that are a must for your Coupon app development

Not only would you need a marketing purpose and the right platform to disseminate your coupon ad to your target audience, but the coupon also has specific essential components. It should be eye-catching to pull people in, and it should have a clear message with an enticing offer that is simple to obtain. When planning your coupon advertising strategy, think about things like timing, scarcity, and exclusivity.

Here are some things to think about while creating a successful discount ad:

• Striking

Coupons rely on people noticing them, and in a world overloaded with advertisements and stimulation from all directions, you need to produce an eye-catching and visually striking coupon. It’s often worthwhile to hire a graphic designer to ensure that your coupon accomplishes this. 

• A clear message

It must look not only reasonable but also sound good. It’s critical to have a single marketing message. In other words, visitors should be able to see what your coupon is delivering at a glance.

• Call to operation

Now that you’ve piqued your audience’s interest, it’s time to close the deal. Always try to include a CTA (call-to-action) to prod all your customers to take action, whether it’s a link to the thing you’re promoting for an online coupon, instructions to present the ad to a cashier the next time they visit your store or a coupon code.

• Scheduling

Running relevant holiday promotions, as Payless did with their Easter freebie, is a smart business move. People adore an excellent holiday bargain, regardless of when it occurs. Keep an eye out for upcoming celebrations and generate a coupon code to send out during them. Take advantage of the chances to launch holiday specials that your clients will be anticipating.

• Rationing

Coupons are designed to be a limited-time offer to elicit action; otherwise, they would just be a pricing tactic, not a kind of advertising. Scarcity can be achieved in two ways: by providing the coupon for a limited period or offering a limited amount of coupons.

• Exclusiveness

It is another prominent component in coupon promotion, in addition to scarcity. To encourage additional followers or participants of a loyalty program, a firm can provide special coupons to its followers or members.

When working on your coupon app development, keep your target audience in mind. Consider which coupon distribution method would be most efficient in reaching them –

• How will your coupon stick out within that distribution platform? 

• What would have been attractive to them?

• How will they respond to your offer?

How to Develop a Coupon App or How to Concentrate on It

The next step is to construct a successful coupon that now you know what features are required. Ultimately, you’ll decide whether to design the coupon in-house or hire a professional with experience and personal and finances. If you or your team has previous design knowledge, creating your coupon is an obvious choice. Hire a freelancer or use a design platform if you don’t have the time or aren’t comfortable with your design ability.

The following are the most common methods for creating a coupon:

• Create your own: Even if you aren’t a Photoshop wizard, if you have a creative eye and some expertise, you can easily create your coupon using Canva.
• Hire a private contractor: If you don’t have time to create your coupon but are on a limited budget, hire an ultra-affordable graphic designer for your job.
• Hire a professional designer: For a much more professional design, you can submit your design request to sites dedicated to providing graphic design knowledge, where you can obtain dozens of design submissions from specialists.

Begin by figuring out the strategy underpinning your coupon before designing it. 

• What’s the most effective approach to reach your target market? What do you hope to accomplish with it in the end?

• Method and what marketing message and offer are most likely to resonate with your target market?

With the above points in mind, you can create a strategic coupon design that not only looks excellent but also achieves your objectives.

Bottom Line

A coupon app is a great business idea if you want to start a company that will provide a lot of value to people. Coupons are an innovative way to save money on things that people need and they have become a very popular thing that they look for when going shopping.

A coupon app can help your customers save thousands of dollars on everything from food to electronics, there are many other ways that people use coupons to cut down on their expenses. There are other coupon apps out there but not all of them are as good as the others. If you want to create an app that provides value then you should always include expert developers in your process, this will ensure that your app is well developed and well-promoted.

You will need to find the best developers who can help you with the coding process so that you can get your app up and running as quickly as possible! Idea Usher does want you to have a quick look at our portfolio before you make any decisions.

For more information on the coupon app development, contact us.

FAQs

How many days will it take to get my coupons app developed?

It mostly depends on the app’s features. It could take around 300-550 hours for a discount app to get developed.

Will Idea Usher provide us with post-development services?

Of course! We help you with your product marketing, testing, and other post-development services that could help you prepare your app launching.

What is the best app to get coupons?

There are many coupon apps that are ruling the market right now. Right from GrabOn to Checkout51, these apps provide heavy discount opportunities to their users. You can also add a USP to your discount app and enjoy the same marketing benefits that the top apps are getting.

Do coupon apps help save money?

Coupon apps have seen a rise in popularity because it actually works! They simply make it an easy task to find discounts for you on shopping sites. It may seem simple, but we mostly ignore or miss the discount coupons that could help us save a lot of money. These coupon apps work wonders and getting those coupons saved for us.

Is there an app that helps save money on groceries?

Yes, coupon or discount apps can be generalized or specific to certain products as well. SavingStar (also known as Coupons.com) is one such app that helps customers save money while they shop in any grocery store.