Create a Team Based App like Manchester United

Team-based app development plays a crucial role in enhancing fan engagement by providing exclusive content, real-time match updates, ticketing options, and merchandise access. Leading football clubs, including Manchester United, have successfully developed mobile platforms to strengthen their relationship with supporters and create new revenue streams.

The increasing popularity of mobile applications in the sports industry highlights the need for interactive and immersive digital experiences. A well-designed team based app like Manchester United allows users to stay connected with their favorite teams, access personalized content, and participate in community discussions.

In this blog, we will talk about the development steps of the Manchester United app-style platform, the key aspects of building such an application, ensuring that the right technology, design, and monetization strategies are implemented to create a compelling and successful product.

Market Insights of Sports Apps

According to Grand View Research, the global sports app market was estimated at $3.66 billion in 2022 and is expected to reach $ 8.03 billion by 2030, maintaining a compound annual growth rate (CAGR) of 10.9%. The main reason for the increasing demand in sports applications is video streaming.

Additionally, Manchester United stands as the most popular Premier League football club in several major markets, with support from 26% of sports fans in the U.S., 36% in Canada, 30% in China, and 38% in India. This showcases the massive audience engagement potential for a team-based app that offers seamless fan interaction, content, and e-commerce opportunities.

In terms of financial valuation, Manchester United’s enterprise value reached nearly €4.9 billion in 2024, reflecting a 24% increase from the previous year. This highlights the club’s expanding global influence and the lucrative potential for businesses investing in sports team engagement platforms.

Why Build a Team-Based App Like Manchester United?

A well-designed team-based app offers numerous advantages for sports organizations, creating a stronger connection between teams and their supporters while opening new revenue opportunities.

1. Fan Engagement

A football fan app serves as a direct communication channel between teams and supporters. It provides live match updates, news, exclusive interviews, and behind-the-scenes content. Fans can participate in interactive activities such as polls, quizzes, and discussion forums, enhancing their experience and making them feel closer to the club. Features like push notifications ensure that users stay informed about match schedules, team announcements, and special events in real time.

2. Revenue Streams

A mobile fan platform offers multiple monetization opportunities. Subscription-based premium content, in-app advertisements, and exclusive membership programs generate a steady income. Merchandise and ticket sales are seamlessly integrated, allowing users to purchase official products and book match tickets directly through the app. Limited edition collectibles and virtual fan experiences further enhance revenue potential. By providing valuable content and services, the app encourages user spending and long-term engagement.

3. Brand Loyalty

A well-structured team support app strengthens the bond between teams and their global fanbase. Personalized content, rewards for loyal fans, and engagement activities create a sense of belonging. Features such as membership programs, digital collectibles, and loyalty rewards enhance user retention. Consistent interaction through the app builds emotional connections that keep supporters invested in the team.

4. Competitive Edge

A strong sports team engagement strategy ensures a competitive advantage in the digital space. Leading sports organizations recognize the importance of mobile platforms in expanding their reach. A feature-rich Manchester United app-style platform differentiates a club from its competitors, attracting new fans and keeping existing ones engaged. Investing in a high-quality mobile application positions a team as an innovative brand, strengthening its presence in the global sports market.

Key Features of a Team-Based App

A well-developed team-based app provides a comprehensive platform that enhances fan engagement and strengthens a team’s digital presence. Integrating the right features ensures that users remain connected with their favorite club while generating revenue through various channels.

1. User Profiles & Registration

A seamless registration process allows users to create personalized profiles using social media accounts or email signups. A well-structured profile enhances user experience by enabling content personalization, saved preferences, and access to exclusive features.

2. Live Scores & Match Updates

Real-time match updates are essential for keeping fans engaged, especially those unable to watch the games live. A football fan app provides live scores, match statistics, and key event notifications such as goals, substitutions, and penalties. Instant updates keep users informed and connected throughout the game.

3. News & Articles

Providing the latest news, player interviews, and team updates ensures that fans stay informed. A dedicated news section within the Manchester United app-style platform can feature match previews, post-match analysis, and expert opinions. Regular updates build anticipation and keep users returning for fresh content.

4. Video Highlights & Live Streaming

Access to match highlights, behind-the-scenes footage, and exclusive interviews enhances fan engagement. Live streaming capabilities allow users to watch matches and special events directly through the app. Video content strengthens the emotional connection between fans and their teams, offering a more immersive experience.

5. Merchandise Store

An integrated merchandise store enables users to purchase official team products such as jerseys, accessories, and collectibles. In-app purchases create additional revenue while offering fans a convenient way to support their team. Personalized recommendations based on browsing history can further enhance sales.

6. Ticketing & Event Booking

A sports team engagement platform simplifies the process of booking match tickets and attending fan events. Secure in-app ticket purchases ensure convenience while offering features such as seat selection and digital ticket scanning. Special events, meet-and-greet sessions, and exclusive fan experiences can also be promoted through this feature.

7. Fan Forums & Social Interaction

Building an interactive community within the app enhances user retention. Features such as discussion forums, live chat, and fan polls encourage engagement. Quizzes, prediction games, and interactive challenges provide entertainment while keeping users actively involved. A strong community fosters loyalty and encourages app usage.

8. Push Notifications

Timely push notifications ensure that users never miss important updates. Breaking news alerts, match reminders, and exclusive offers keep fans engaged. Personalized notifications based on user preferences enhance the experience while driving higher retention rates.

Step-by-Step Development Process of Team Based App

A team-based app development like Manchester United requires a structured development approach to ensure seamless functionality, engaging user experience, and long-term success. Each stage of the development process is essential in creating an application that meets user expectations while offering business value.

Step 1: Market Research & Planning

A well-defined strategy is the foundation of any successful app. Market research ensures that the app aligns with fan expectations and industry trends.

Why It Matters: Developing an app without understanding the market can lead to poor adoption and engagement. Research helps in identifying key features and competitive differentiators.

What We Do at IdeaUsher:

• Analyze successful apps such as Manchester United’s official app and similar platforms like those of Liverpool FC, Bayern Munich, etc.
• Identify the target audience, including fans, sponsors, and advertisers, to understand their needs.
• Define core features that enhance user engagement and revenue generation.

A Product Requirement Document (PRD) that outlines the app’s features, user flow, and overall scope. This serves as a blueprint for development.

Step 2: Frontend Development

A well-designed user interface enhances engagement and encourages users to explore the app’s features.

Why It Matters: A seamless, visually appealing UI enhances fan experience and increases retention.

Tech Stack:

• Cross-Platform Development: React Native ensures smooth performance on both iOS and Android devices.
• UI/UX Design Tools: Figma and Adobe XD for designing intuitive and visually engaging interfaces.

Key Focus Areas:

• Branding elements such as team colors, logos, and themes for a consistent identity.
• Easy navigation to ensure quick access to live scores, merchandise, ticket booking, and fan discussions.

Step 3: Backend Development 

The backend handles critical processes such as user authentication, data management, and payment processing.

Why It Matters: A strong backend ensures secure transactions, real-time updates, and smooth app performance.

Tech Stack:

• Backend Framework: Node.js for its speed and scalability.
• Server Hosting: AWS or Azure for reliable and secure cloud infrastructure.

Key Features Built:

• User Authentication: Secure login options using OAuth, social media integration, and two-factor authentication.
• Payment Processing: Seamless transactions for ticket sales, merchandise purchases, and premium content subscriptions.

Step 4: Database 

An efficient database system ensures quick access to user preferences, match history, and transaction records.

Why It Matters: Data security and fast access improve user experience and system performance.

Preferred Databases:

• NoSQL (MongoDB): Stores flexible data such as user profiles and content preferences.
• SQL (PostgreSQL): Manages structured data, including payments, orders, and user analytics.

Step 5: API Integration 

APIs enable the app to integrate essential services such as live match data, secure payments, and push notifications.

Why It Matters: No app functions in isolation. API integrations enhance functionality and user engagement.

APIs to Integrate:

• Sports Data: Opta and Sportradar for real-time scores, player statistics, and team analytics.
• Payments: Stripe and PayPal for secure and seamless transactions.
• Notifications: Firebase for instant alerts on match updates, breaking news, and special offers.

Step 6: Testing

A thorough testing process guarantees smooth performance, security, and compatibility across devices.

Why It Matters: An app with frequent crashes or security vulnerabilities loses user trust and engagement.

QA Process:

• Performance Testing: Ensures the app can handle 10,000+ concurrent users.
• Security Checks: Prevents unauthorized access and data leaks.
• Beta Testing: Conducts real-user testing to gather feedback before the final launch.

Step 7: Launch & Post-Launch Support

A successful app launch requires strategic marketing and continuous optimization to maintain user engagement.

Why It Matters: An app must evolve based on user feedback, performance analytics, and market trends.

How IdeaUsher Helps:

• App Store Optimization (ASO): Increases visibility and downloads by optimizing keywords, descriptions, and visuals.
• Post-Launch Updates: Regular updates introduce new features, bug fixes, and security enhancements.
• Analytics & Performance Monitoring: Tracks user behavior to refine the app and improve engagement.

Cost of Development

Developing a team-based app like Manchester United requires investment in research, design, backend architecture, and post-launch support. Below is a cost breakdown for each stage of development.

Development Step	Task	Description	Estimated Cost
Market Research & Planning	Competitor & Audience Analysis	Research existing apps, define target audience, and create a PRD.	$2,000 – $5,000
Frontend Development	UI/UX Design & Prototyping	Design branding elements, navigation flow, and user experience.	$5,000 – $15,000
Backend Development	Core System Development	Build user authentication, payment processing, and data security.	$10,000 – $25,000
Database Development	Data Storage & Security	Develop secure and scalable storage for user data and transactions.	$3,000 – $10,000
API Integration	Third-Party Services	Connect APIs for live scores, payments, and notifications.	$5,000 – $20,000
Testing & QA	Performance & Security Checks	Conduct bug testing, load testing, and beta testing.	$5,000 – $10,000
Launch & Post-Launch Support	ASO & Maintenance	Optimize app store ranking, fix bugs, and release updates.	$5,000 – $15,000

The final cost depends on the complexity of features, third-party integrations, and customization requirements. At IdeaUsher, we ensure cost-effective, high-quality app development that aligns with your business objectives.

Factors Affecting the Cost

The total cost of team-based app development like Manchester United depends on several key factors. Understanding these variables helps in making informed decisions while optimizing the budget.

• App Complexity: The number of features, including live streaming, real-time notifications, and interactive fan forums, directly impacts development costs. Advanced functionalities require additional time and resources.
• UI/UX Design Quality: A visually appealing and seamless user interface enhances fan engagement. Custom designs, animations, and branding elements may increase development expenses.
• Technology Stack: The choice of programming languages, frameworks, and third-party APIs affects both performance and cost. High-end technologies and cloud-based infrastructure generally require a higher budget.
• Third-Party Integrations: Integrating sports data providers, payment gateways, and push notification services involves additional licensing fees and development time.
• Platform Choice: Developing for iOS and Android separately is more expensive than using cross-platform frameworks like React Native. The decision between native and hybrid development influences overall costs.
• Security & Compliance: Ensuring data privacy, secure transactions, and compliance with regulations (such as GDPR) may require specialized security measures, adding to the budget.
• Post-Launch Maintenance: Regular updates, bug fixes, and feature enhancements ensure the app remains competitive and engaging. Maintenance costs depend on the level of ongoing support required.

How to Monetize The Team-Based App?

A well-designed team-based app like Manchester United not only enhances fan engagement but also serves as a strong revenue-generating platform. Here are the most effective monetization strategies:

1. Subscription Model

Offering a premium subscription allows fans to access exclusive content, behind-the-scenes videos, live match commentary, and ad-free experiences. Users can choose from monthly or annual plans, creating a steady revenue stream while increasing user retention.

2. In-App Ads

Strategic advertising partnerships with brands can significantly boost revenue. Sponsorships from sports-related businesses, merchandise stores, and betting platforms can be integrated as:

• Banner Ads: Displayed within the app interface.
• Video Ads: Short ads before video highlights.
• Sponsored Content: Paid promotions from partner brands.

3. E-Commerce Sales

The app can serve as a merchandise hub, allowing users to buy:

• Official Jerseys and Accessories branded with team logos.
• Match Tickets and Event Passes for fan meetups and stadium tours.
• Exclusive Digital Collectibles such as NFTs or limited-edition digital memorabilia.

4. Affiliate Marketing

By partnering with sports brands, fitness companies, and ticket vendors, the app can earn commissions on referred sales. This can be implemented through:

• Affiliate Links: Redirecting users to purchase products.
• Discount Coupons: Encouraging purchases via in-app promotions.
• Exclusive Deals: Limited-time offers on partnered products.

Conclusion

A team-based app like Manchester United has the potential to transform fan engagement, boost revenue, and strengthen brand loyalty. With millions of fans relying on digital platforms for updates, live scores, and exclusive content, an app becomes an essential part of a club’s strategy. It offers a seamless way to connect with supporters, sell merchandise, manage ticketing, and enhance the overall fan experience. As sports teams continue to embrace technology, investing in a well-developed app ensures a competitive edge and long-term growth in the ever-evolving digital landscape.

Build a Team-Based App with IdeaUsher!

Our team of expert developers specializes in sports app development, combining cutting-edge technology with seamless user experiences. At IdeaUsher, we create feature-rich, scalable, and high-performance team-based applications designed to enhance fan engagement, streamline ticketing, and boost brand loyalty.

With experienced ex-MAANG/FAANG engineers, we integrate powerful features such as real-time match updates, interactive fan forums, live streaming, merchandise stores, and AI-driven personalization. Our expertise ensures a smooth, secure, and engaging platform that connects teams with their global fan base.

Partner with IdeaUsher to develop a world-class sports team app that transforms digital fan engagement, maximizes revenue opportunities, and strengthens brand identity in the competitive sports industry.

Explore our portfolio to see how we help enterprises build industry-leading digital solutions!

FAQs

Q.1. What are the essential features to include in a team-based app like Manchester United’s?

A comprehensive team-based app should offer features such as user registration and profiles, live match updates, news articles, video highlights, live streaming, an integrated merchandise store, ticketing and event booking functionalities, fan forums for social interaction, and push notifications for timely alerts.​

Q.2. How can a team-based app enhance fan engagement and loyalty?

By providing real-time updates, exclusive content, interactive forums, and personalized experiences, a team-based app fosters a deeper connection between the team and its supporters. Features like live match commentary, behind-the-scenes footage, and fan polls encourage active participation, thereby strengthening fan loyalty.​

Q.3. What monetization strategies are effective for a team-based app?

Effective monetization strategies include offering premium subscriptions for exclusive content, incorporating in-app advertisements through brand sponsorships, facilitating e-commerce sales of merchandise and tickets, and engaging in affiliate marketing by partnering with sports-related brands to earn commissions on referred sales.​

Q.4. What factors influence the development cost of a team-based app?

The development cost is influenced by factors such as the app’s complexity and feature set, the quality of UI/UX design, the chosen technology stack, the number of third-party integrations (e.g., payment gateways, live score APIs), the platforms targeted (iOS, Android, or both), and ongoing maintenance and support requirements.