The Future of Move-to-Earn Apps: Trends & Opportunities

The move-to-earn trend is changing the way we think about fitness. These innovative apps motivate users to stay active by offering rewards in the form of cryptocurrency, tokens, or in-app perks. As more people seek fun, sustainable ways to improve their health, M2E apps are rapidly gaining popularity. According to Statista, the global fitness app market is expected to reach $14.7 billion by 2026, with M2E apps playing a major role in that growth. By merging blockchain technology and gamification, these apps are making fitness not only more engaging but also rewarding.

For example, StepN, a Web3 app, generated over $120 million in its first year. It allows users to earn cryptocurrency by walking, jogging, or running with NFT sneakers. 

On the other hand, Sweatcoin, which boasts more than 50 million downloads, generates revenue through partnerships and premium memberships. 

Looking ahead, the future of M2E apps seems incredibly promising. Advances in wearable tech and more personalized fitness tracking are enhancing the user experience, and as blockchain technology evolves, M2E apps could even provide real-world earning opportunities. 

Key Market Takeaways for Move-to-Earn Apps

According to PolarisMarketResearch, the M2E fitness apps market has grown quickly. It was valued at USD 466.52 million in 2022. By 2032, it is expected to reach around USD 2,473.93 million, growing at a rate of 18.2% each year. A rise in health awareness drives this growth, the shift from sedentary lifestyles, and the use of blockchain to make fitness routines more engaging.

Source: PolarisMarketResearch

M2E apps are becoming popular because they offer a new way to motivate people to stay active. They reward users with things like cryptocurrency and NFTs. Apps like StepN, Sweatcoin, and Genopets mix fitness tracking with blockchain technology. 

StepN rewards users with digital assets for walking or running, using NFT sneakers and GPS tracking. Sweatcoin turns steps into spendable currency. Partnerships with blockchain platforms like Solana and Ethereum make transactions secure and transparent. Big collaborations also help boost the growth of these apps. 

For example, Lympo works with athletes to offer branded NFTs, and Sweatcoin partners with brands to give users gifts in its marketplace. These partnerships create strong ecosystems where fitness and financial rewards go hand in hand.

Why is the Popularity of Move-to-Earn Apps Increasing?

The popularity of move-to-earn apps is increasing, and it’s easy to understand why. People today are more health-conscious. These apps offer a fun way to stay active and earn rewards or even cryptocurrency for doing so. Whether you’re walking, running, or working out, you can track your activity and get paid for it. 

It’s a great way to motivate people to stay fit. The combination of earning rewards and gamifying physical activity has made these apps appealing to a wide range of users. From casual walkers to fitness enthusiasts, everyone can join in. And with wearable tech making it easier to track activity, these apps have become even more popular.

For businesses, launching a Move-to-Earn app can be highly profitable. Take Dustland Runner for example. It allows users to earn cryptocurrency by running or walking. The app blends fitness with gaming, and thanks to in-app purchases and partnerships, it has already earned over $5 million. 

Another example is LifeCoin. This app rewards users for their steps, and those coins can be exchanged for rewards. LifeCoin has generated more than $3 million through brand partnerships and in-app purchases. 

These apps often collaborate with fitness and health brands, which helps boost their revenue. Offering real rewards encourages users to keep coming back, creating a loyal user base. 

Top 7 Trends for Move-To-Earns Apps in 2025

Move-to-earn apps are evolving quickly. As we head into 2025, these apps will integrate new trends to offer better experiences for users. From smarter economic systems to deeper connections with wearable tech, the future is exciting. Here’s a look at the top trends to expect.

1. Enhanced Tokenomics for Longevity

Move-to-earn apps will focus on more sustainable economic models to avoid token inflation. They’ll use methods like token burning and offer things like NFT sales or subscription tiers. These steps will help the app stay stable and keep users trusting it.

Example App: StepChain

StepChain uses a dual-token system. Users earn STEP tokens for activity while another token, BURN, is burned to reduce supply. They also offer NFT fitness gear and a premium subscription with 3 different benefit tiers. The rewards adjust based on user retention and activity levels.

2. DeFi and Web3 Ecosystem Integration

In the future, these apps will connect more with decentralized finance. Users will be able to stake tokens or join liquidity pools. Cross-chain compatibility will make the app more accessible, and DAOs will let the community vote on new features.

Example App: FitFi

FitFi allows users to stake earned $FIT tokens in liquidity pools with an APY return. The app works with Ethereum and Solana for wider access. Users can vote on new features like marathon events through a DAO governance model.

3. Advanced Wearables and Biometric Tracking

More apps will team up with wearable tech companies like Apple or Fitbit to track detailed health metrics. Things like heart rate and sleep patterns will be used to offer tiered rewards, so users will get more personalized feedback beyond just step counting.

Example App: BioMint

BioMint works with Apple Watch and Fitbit to track heart rate, sleep cycles, and VO2 max. Users earn rewards based on their activity, with 3 reward levels: bronze for steps, silver for calories, and gold for consistent heart zone training. The app tracks 5+ million active users.

4. Sustainability and Social Impact Initiatives

Move-to-earn apps will start tying physical activity to positive social or environmental impacts. Users could convert their steps into carbon credits or donate tokens to charity. These apps will also focus on using eco-friendly blockchain technology.

Example App: EcoStride

EcoStride turns steps into carbon credits via partnerships with KlimaDAO. Users can donate their tokens to plant trees or support clean water projects. The app uses an energy-efficient blockchain like Algorand, which consumes 99% less energy compared to traditional blockchains.

5. AI-Driven Personalization and Adaptive Challenges

Machine learning will help apps offer more personalized fitness plans. These apps will adjust difficulty levels and rewards based on how users are progressing. AI coaches may even give real-time feedback to help users stay on track.

Example App: ActiveAI

ActiveAI uses AI to create custom marathon training plans. It changes the difficulty of workouts based on the user’s progress. The app adjusts challenges like hill sprints vs. flat runs and provides rewards. It also analyzes running form using a smartphone camera with real-time feedback.

6. Metaverse Interoperability and NFT Utility

Move-to-earn apps will link up with the metaverse. Users could use earned NFTs like virtual sneakers in metaverse races or events. This blend would connect real-world activity to digital spaces in fresh ways.

Example App: MetaMiles

MetaMiles rewards users with NFTs like “Digital Trailblazer Sneakers.” These NFTs can be used in metaverse platforms like Decentraland for virtual races. If you’re running a real-world 5K, your avatar can join the same race in the metaverse, earning double rewards for both.

7. Collaborations with Healthcare Providers

Apps may partner with healthcare providers or insurers. Users could get discounts or premiums based on verified activity data. This will link fitness with financial wellness.

Example App: HealthLink

HealthLink partners with UnitedHealthcare to offer premium discounts based on verified activity data. Users earn rewards in stablecoins like USDC and share encrypted health metrics with providers securely using HIPAA-compliant APIs. The app serves 500,000+ active users.

Most Successful Business Models for Move-to-Earn Apps

M2E apps are gaining popularity by rewarding physical activity with cryptocurrency. These apps combine fitness with blockchain technology, offering unique ways for users to earn while staying active. Here are some of the most successful business models for M2E apps:

1. Token-Based Rewards with In-App Purchases

In this model, users earn tokens for completing physical activities like walking or running. These tokens can be spent on things like fitness gear, virtual upgrades, or exclusive services. Fight Out rewards users with its native token ($FGHT) for workouts. Users can redeem tokens for fitness consultations or use them to upgrade avatars in the app’s metaverse.

Fight Out raised $5 million in presales, showcasing the demand for token-based rewards.

2. NFT Integration and Marketplace

NFTs are integrated into the app, allowing users to buy, sell, and trade digital assets tied to their physical activity. This creates a gamified experience while adding extra revenue streams.

StepN uses NFT sneakers that users must buy to start earning rewards. These NFTs can be upgraded or traded in the app’s marketplace. StepN’s NFT marketplace saw over $10 million in monthly trading volume by 2024.

3. Staking Rewards

Staking lets users lock up their earned tokens or NFTs in exchange for passive income or additional rewards. This model encourages long-term engagement and helps stabilize the app’s token economy. The Step App allows users to stake assets like Sneaker NFTs for ongoing rewards.

What will the Future of Move-to-Earn Apps Look Like?

The future of M2E apps will focus on staying innovative and sustainable. These apps will solve problems like crypto volatility and keeping users engaged. They’ll do this with more diversified models and advanced technology. AI will play a huge role in creating personalized fitness plans and detecting fraud like GPS spoofing. 

For example, apps like STEPN use anti-spoofing tech to protect users. We’ll also see Genopets, a game that mixes step tracking with Pokémon-style gameplay to boost user engagement. Blockchain platforms like Solana will help cut energy costs. 

Zero-knowledge proofs will protect users’ privacy. Apps like OliveX’s Dustland Runner will even add mental health and nutrition tracking to the mix.

Here are two cool innovations in M2E apps:

1. Decentralized Identity & Zero-Knowledge Proofs for Privacy-Preserving Verification

M2E apps are starting to use decentralized identity systems with ZKPs to stop fraud. This helps with things like fake GPS tracking and step-count manipulation while keeping user privacy intact. STEPN is using ZKPs to confirm that a user walked 10,000 steps without showing sensitive data. 

Humanode is taking this even further by using biometrics to prevent bots and confirm real human activity. This tech makes apps more reliable and secure.

2. AI-Driven Dynamic Tokenomics & Adaptive Reward Algorithms

Many M2E apps fail because their tokenomics are unsustainable. If too many tokens are issued, the rewards lose value. Apps like SweatCoin and Step App are using AI to manage token supply and demand. 

• For example, Step App uses algorithms to stabilize its $FITFI token by adjusting rewards based on things like market trends and user growth. A beginner in a less active area might earn more for fewer steps than an advanced user. This keeps users engaged and ensures long-term growth.
• These innovations are getting a lot of attention and funding. Internet Computer Protocol (ICP) recently invested $5M into M2E projects with AI-driven tokenomics. 

Also, Polygon’s zkEVM technology is being adopted by apps like OliveX to improve privacy features. With these tech advancements, M2E apps are shifting from early crypto experiments into stable wellness platforms that users can trust.

Top 5 Crypto Move-to-Earn Apps with Latest Innovations

M2E apps are gaining traction by paying users crypto to stay active.  In 2025 they’re rolling out major upgrades. Here’s a look at the top five apps right now and what they’re doing differently.

1. STEPN

STEPN is one of the biggest names in the M2E world. It mixes fitness tracking with blockchain rewards. Users earn tokens for activities like walking, jogging, or running. The app uses a dual-token system ($GST and $GMT) to reward users.

Latest Innovations:

• STEPN has added more gamification to the app. Now users can join team challenges and see social leaderboards.
  
• The app also improved its GPS tracking and activity verification to make sure users earn rewards fairly.
  

STEPN has over 4 million active users. In 2024 it reported $122.5 million in quarterly profits from its token transactions and NFT sales.

2. Sweatcoin

Sweatcoin rewards users with tokens every time they move. The more steps you take, the more Sweatcoins you earn. These can be redeemed for products and services through partner brands.

Latest Innovations:

• Sweatcoin has expanded its marketplace. Now users can choose from over 1,000 partner brands offering fitness gear, electronics, and even charity donations.
  
• They’ve introduced blockchain-based SWEAT tokens alongside the traditional Sweatcoins. The SWEAT token adds a new level of crypto rewards.

Sweatcoin has 30 million users around the world and tracks around 1 billion steps every day.

3. Step App

Step App focuses on gamifying movement by rewarding users with tokens for walking or running. It uses NFT sneakers that are part of the app’s ecosystem.

Latest Innovations:

• Step App has introduced an NFT rental system. This makes it easier for new users to get started without having to purchase expensive sneakers upfront.
  
• The app has also improved its staking mechanisms. This encourages long-term users to hold onto their tokens and earn additional rewards.

Step App quickly grew to over 500,000 active users within its first year.

4. Fight Out

Fight Out takes fitness and gamification to the next level. Users earn $FGHT tokens by completing fitness challenges, and it blends both virtual and real-world gym experiences.

Latest Innovations:

• Fight Out introduced augmented reality features. These make the workout experience feel more immersive and interactive.
  
• Users can also stake their $FGHT tokens to earn passive rewards. This creates a new way for users to benefit from holding tokens.
  

Fight Out raised $5 million in presales. It continues to grow with strong partnerships with fitness centers.

5. Genopets

Genopets is a unique app that combines fitness tracking with gaming. Users raise virtual pets that evolve based on their physical activity. It turns fitness into a fun, interactive experience.

Latest Innovations:

• Genopets introduced new pet evolution mechanics. These are based on more advanced fitness metrics, so users see their pets grow with their activity levels.
  
• The NFT marketplace has expanded. Users can now trade Genopets and accessories. This adds a new layer to the experience, making it more engaging.

Genopets has over 100,000 downloads and is growing in popularity among both fitness enthusiasts and gamers.

Conclusion

The future of M2E apps will depend on creating sustainable tokenomics and improving user engagement with gamification and social features. Expanding into bigger wellness ecosystems will also be key. Businesses have a real chance to succeed by developing M2E apps that keep users around for the long run. Offering different ways to make money like in-app purchases, partnerships, and advertising will help drive profits. This approach will not only make the business profitable but also have a positive impact on the growing digital fitness and rewards space.

Looking to Develop a Move-to-Earn App?

At Idea Usher, we can help you build a seamless and rewarding platform that combines fitness and cryptocurrency. With over 500,000 hours of coding experience, our team of ex-MAANG/FAANG developers is ready to deliver high-quality results. We’ve worked on many successful projects in the crypto and fitness space.

Check out our latest projects to see what we can do for you!

‘FAQs

Q1: How to develop a move-to-earn app?

A1: To build a move-to-earn app you’ll first track users’ activity through their phone or wearable devices. The app should reward them for steps, workouts, or calories burned. Keep the design simple and make sure it works with fitness tracking tools. Let users redeem rewards, check their progress, and share achievements. This helps keep them motivated over time

Q2: What are the features of developing a move-to-earn app?

A2: The main features would track things like steps, distance, and calories burned. You’ll need a reward system that converts activity into points or tokens. Social elements such as leaderboards or letting users share achievements can help keep people interested. Connecting with fitness wearables is key, too. Personalized goals and push notifications would also matter to help users stay motivated.

Q3: What is the cost of developing a move-to-earn app?

A3: The cost really depends on the features you need. Advanced tracking and reward systems will add to the price. If you want to integrate with other apps or devices, that’ll push it higher too. The platform you pick—iOS, Android, or both—also affects the total. Developer rates vary and where they’re located can change the final number. 

Q4: How does a move-to-earn app make money?

A4: A move-to-earn app can make money in different ways. One option is offering premium features like personalized fitness plans for a subscription fee. Ads are another revenue source, especially in free versions. Some apps partner with brands for rewards or promotions. Others may take a cut of purchases made with earned rewards.