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Move-to-earn apps are changing the game in fitness and wellness. They let you earn rewards just by staying active. The global fitness app market is growing fast and is expected to reach $14.7 billion by 2027. People are more motivated than ever to move when there’s something in it for them. These apps combine fitness and fun while using cool tech like blockchain and cryptocurrency. This makes staying active not only healthy but also rewarding for users. It’s also opening up great opportunities for businesses.
Take STEPN and Sweatcoin for example. STEPN has already made over $122 million in revenue since 2022. Users earn cryptocurrency just by walking, jogging, or running.
Then there’s Sweatcoin, which has over 60 million users. It made $10 million in 2022 through memberships and partnerships with brands. If you’re thinking about starting a business in this space, a move-to-earn app could be a great idea.
These apps bring in money through things like in-app purchases, subscriptions, and partnerships. As people keep looking for ways to get fit and earn rewards, this is a win-win for both users and businesses.
Overview of Move-to-Earn Apps
Move-to-earn apps are a cool new idea in the Web3 world. They reward users for getting active with things like walking, jogging, or running. These apps mix fitness, blockchain, and DeFi to help people live healthier lives and explore digital assets.
1. Tracking Your Activity
M2E apps use sensors in smartphones or wearables like GPS and motion trackers. These devices keep track of your activity. The app checks the data with algorithms to make sure it’s real.
2. Earning Rewards
The more you move, the more rewards you get. These rewards are usually in the form of cryptocurrency tokens or NFTs. You can use these rewards in the app or trade them on other platforms.
3. Buying NFTs
Many M2E apps ask you to buy NFTs, like virtual sneakers, to unlock all the features. These NFTs can be upgraded or traded, giving you even more ways to earn.
4. Staking and Trading
Some apps let you stake your earned tokens or NFTs to make passive income. You can also trade your rewards on other markets and turn them into real-world value.
5. Gamification
M2E apps make things fun with challenges, leaderboards, and quests. These features keep you motivated and help you compete for better rewards.
Key Market Takeaways for Move-to-Earn Crypto Apps
According to IMARCGroup, the Move-to-Earn fitness apps market is growing quickly. It’s valued at $608.2 million in 2024 and is expected to reach $2.31 billion by 2033. This shows just how popular these apps are becoming. M2E apps combine fitness with blockchain technology. They reward users with cryptocurrency for activities like walking, running, or cycling.
Source: IMARCGroup
These apps make fitness fun by adding a game-like element and offering financial rewards. They also help people become more active while introducing them to the world of crypto.
There are some big players in the M2E space. STEPN uses blockchain technology, like Solana, to reward users with Green Satoshi Tokens. These tokens are earned from activities tracked through GPS and NFTs.
Sweat Economy has over 150 million users and turns steps into SWEAT tokens. This encourages people to stay active every day. Another app, Winwalk, rewards users with gift cards for walking. It partners with retailers to offer discounts on popular products and services, making it even more attractive. These apps are changing the way we get fit and explore cryptocurrency.
Why is the Popularity of Move-to-Earn Apps Increasing?
Move-to-earn apps are becoming really popular because they offer a fun way to stay active while earning crypto. These apps mix fitness with rewards, making exercise feel more like a game. People are always looking for new ways to make their daily routines more exciting and M2E apps do just that. They encourage users to be more active while also getting them into the world of cryptocurrency. With features like challenges and leaderboards, users stay motivated and engaged, which keeps them coming back for more.
Starting a Move-to-Earn app can also be really profitable. As these apps grow in popularity, more people are joining in, which means big potential for revenue. Apps can make money through transaction fees, token sales, or in-app purchases.
For example, Genopets raised over $8 million by combining fitness with gaming and rewarding users with NFT-based tokens.
Another app, Step App, uses KCAL tokens and raised $3 million in its first funding round, seeing a lot of growth.
Plus, partnering with brands or fitness companies can open even more ways to make money. With the rise of both fitness and crypto, launching an M2E app is a smart and profitable move for anyone looking to enter an exciting new market.
Types of Move-to-Earn Apps And Their Revenue Models
Move-to-Earn apps are a fun way to stay active and earn rewards. They mix fitness with digital rewards like tokens and NFTs. Let’s look at different types of M2E apps and how they make money.
1. Step Tracking-Based M2E Apps
Step tracking M2E apps are perfect for those who love simple fitness. These apps reward you just for walking, jogging, or running. They use your phone or a wearable to track your steps or distance. The more you move, the more you earn. You’ll get crypto tokens or NFTs as rewards. It’s easy, fun, and keeps you motivated to stay active.
Examples: STEPN, Sweatcoin
Revenue Models:
- NFT Sneaker Sales and Marketplace Fees: You can buy virtual sneakers as NFTs to track your movements. You can trade or upgrade these sneakers on NFT marketplaces. The app earns a small fee when these items are sold.
- Token Burning (Upgrades and Minting): Token burning helps upgrade or create new items. This reduces the supply of tokens, making them more valuable.
- In-App Ads and Brand Partnerships: Ads are shown in the app, and brands partner up to sponsor challenges. This keeps the app free while providing extra revenue.
- Subscription-Based Premium Features: Users can pay for premium memberships to get extra challenges, rewards, and fitness tracking tools. It’s a steady way for the app to make money
2. Cycling & Outdoor Sports M2E Apps
Cycling and outdoor sports M2E apps are for those who love a bit more adventure. Whether you’re cycling, hiking, or just enjoying the outdoors, these apps track your activity and reward you for it. You can challenge yourself to go further or compete with others. These apps mix fitness with fun and give you digital rewards for staying active.
Examples: Genopets, OliveX’s Dustland Rider
Revenue Models:
- NFT Gear and Avatar Customization: Users buy NFTs to customize their gear, avatars, or vehicles. It’s a fun way to make the experience more personal and allows trading items in a marketplace.
- Token Staking and Rewards: You can stake your tokens or NFTs to earn passive rewards. This encourages users to stick around long-term.
- Play-to-Earn Game Integrations: These apps mix fitness and gaming, rewarding you for completing challenges or races. You can use or trade your rewards in the game.
- Corporate Wellness Program Partnerships: Companies partner with these apps to offer wellness programs for their employees. Businesses sponsor challenges or reward employees, bringing in more engagement and revenue.
3. Gaming & Metaverse-Integrated M2E Apps
Gaming and metaverse M2E apps take fitness and gaming and combine them in a cool way. You earn rewards by staying active and completing fitness challenges. These rewards can be used to level up your character or get NFTs in virtual worlds. It’s fitness that feels like a game, making it exciting and rewarding to stay in shape.
Examples: Genopets, DEFY
Revenue Models:
- NFT-Based Character Leveling and Trading: You can level up your avatar or character, unlocking new abilities and items. These items can be sold or traded on NFT marketplaces.
- Token-Based In-Game Economy: Users earn tokens by completing quests or battles in both physical and virtual spaces. These tokens can be used within the app or traded.
- Land Ownership and Virtual Asset Sales: Some apps let users buy virtual land or assets that can grow in value. The app earns through these transactions.
- Limited-Edition NFT Drops: Special limited-edition NFTs are released for a limited time. These collectibles are sold or auctioned, driving demand and revenue.
4. AI & Health-Oriented M2E Apps
AI and health-focused M2E apps are for those who want a more personalized fitness experience. These apps use AI to give you workout plans based on your goals. As you stay active, you earn digital rewards. Some apps even offer NFT avatars or equipment that level up as you do. It’s a tech-driven way to keep you fit and rewarded.
Examples: Walken, Dotmoovs
Revenue Models:
- AI-Driven Fitness Coaching (Premium Plans): These apps use AI to give personalized workout plans. Users can subscribe for premium plans to access in-depth coaching and features.
- NFT-Based Avatars and AI-Driven Workouts: You may need to buy or earn an NFT avatar that helps track your fitness journey. These avatars level up and reward you as you stay active.
- Health Data Tokenization and Research Partnerships: Some apps work with research groups and sell anonymized health data. Users can earn tokens by sharing their health data, benefiting both sides.
5. Travel & Exploration-Based M2E Apps
Travel and exploration M2E apps are all about moving and discovering new places. You earn rewards by exploring landmarks, traveling, or just getting out and moving. The app tracks your journey and gives you geo-tagged NFTs or tokens. It’s a fun way to stay active and see the world while getting rewarded for your adventures.
Examples: Trivian, MetaGym
Revenue Models:
- Geo-Tagged NFT Rewards: As you explore new places, you earn geo-tagged NFTs. These represent special locations and can be traded or displayed in virtual spaces.
- Tokenized Travel Experiences and Partnerships: These apps partner with travel companies, offering discounts or tokens for booking travel experiences like flights and hotels.
- Local Business Sponsorships and Promotions: Local businesses can sponsor travel-related challenges, offering discounts or rewards for users completing tasks in certain areas. This brings people to physical stores while rewarding active users.
Top 5 Most Revenue-Making Move-to-Earn Apps in the USA
Here are five popular move-to-earn apps in the USA. They make staying active more fun and rewarding.
1. STEPN
STEPN is one of the first apps in the M2E space. It has over 4.7 million active users worldwide. To get started, users need to buy NFT sneakers. Once you have them, you can earn GMT and GST tokens by walking, jogging, or running outdoors. You can make up to $20 a day based on how active you are and the quality of your sneakers. STEPN makes money through NFT sales and transaction fees. In 2023, it made over $122 million in quarterly profits, mostly from its NFT ecosystem.
2. Dotmoovs
Dotmoovs is a super cool app that uses AI to reward you for doing sports challenges like football tricks or dance-offs. The app tracks how well you perform and gives you MOOV tokens as rewards. With over 200,000 active users, it’s definitely gaining traction. Dotmoovs makes money through ads and premium features you can buy in the app. Plus, they even sell branded NFTs that range from $50 to $500. It’s all about having fun, getting active, and earning rewards.
3. Calo Run
Calo Run tracks activities like walking, running, or cycling. It rewards users with CALO tokens. These tokens can be used for staking or to buy in-app items. The app has a cool challenge feature where users can earn bonuses by completing group fitness challenges. Calo Run makes money through token sales, NFT sneakers, and transaction fees. It’s quickly gaining popularity with over 500,000 downloads.
4. Wirtual
Wirtual rewards users for doing different workouts like running, swimming, or yoga. It tracks your activities using fitness devices or manual input. You earn WIRTUAL tokens based on how active you are. Users can make up to $15 a week. Wirtual has over 300,000 users. It earns revenue through subscription plans starting at $5 a month. It also makes money by selling NFTs for avatars and accessories.
5. MetaGym
MetaGym combines VR and fitness. You can earn GYM tokens by completing VR workouts or physical activities tracked by wearables. Since it launched, MetaGym has gained over 100,000 users. It keeps things fun with features like leaderboards and quests to keep you motivated. MetaGym makes money through VR gear partnerships, NFT sales for gym equipment, and premium subscriptions.
Conclusion
Move-to-earn apps make money in several ways. They charge transaction fees in their marketplaces. They also earn from a percentage of NFT sales. Apps partner with brands for advertising. They offer premium subscriptions with extra features or exclusive content.
Businesses can take advantage of this by building their own apps. They can encourage users to stay active through fun fitness challenges. By creating a solid token system, businesses can keep users engaged. This helps bring in steady revenue. At the same time, it promotes healthier habits and builds a loyal community around the brand.
Develop your Move-to-Earn Crypto App With Ideausher
At Idea Usher we’d love to help you build a Move-to-Earn app that gets people moving and rewards them for it. We have over 500,000 hours of coding experience. Our team knows how to make an app that’s easy to use and fun. We’ll help you create something that encourages people to be active, whether it’s for health or just for fun. Let’s turn your idea into something amazing together.
FAQs
Q1: How to develop a move-to-earn app?
A1: To develop a move-to-earn app, you need to track users’ activity and reward them for staying active. You’ll set up a way for users to store their rewards securely. Then, you make sure everything works smoothly so users can enjoy earning while they move. It’s a good idea to team up with an experienced group to help you build it right.
Q2: What is the cost of developing a move-to-earn app?
A2: The cost of developing a move-to-earn app really depends on what features you want. If you plan to add fitness tracking, rewards systems, or social features, the price can change. The best way to know for sure is to talk to a development team and share your ideas. They’ll give you an estimate based on what you’re looking for.
Q3: How long will it take to develop a move-to-earn app?
A3: How long it takes to develop a move-to-earn app depends on what you want in the app. If the features are simple, it could take a few months. But if there are more complex things to add, it might take longer. Once you discuss your needs with the tea,m they’ll give you a clearer idea of the timeline.
Q4: What are the features of a move-to-earn app?
A4: A move-to-earn app tracks your activity and rewards you with points or crypto. You also get a wallet to store your rewards and a profile to track your progress. To keep things interesting, there could be fun challenges or leaderboards to make the experience more engaging and motivate you to stay active.
