Table of Contents

Table of Contents

How to Create a Social Network Like Peanut With AI?

How to Create a Social Network Like Peanut With AI?

Social media is changing, and AI is at the heart of this transformation, helping us connect in more personal ways. Platforms like Peanut are using AI to provide experiences that feel tailored to each individual. Rather than serving random content, AI helps these apps understand users’ needs, suggest meaningful connections, and offer advice that feels relevant. 

In fact, studies show that nearly 35% of users are now embracing AI-driven platforms to form deeper, more authentic relationships. This shift is turning social media into a space that feels more genuine and in tune with who we are.

We’ve worked with numerous clients to develop AI-powered social networks that personalize the user experience, from content curation to matchmaking. With our understanding of AI and social media dynamics, IdeaUsher can help you build a platform like Peanut that delivers tailored experiences, connects users based on shared interests, and fosters a supportive community. In this blog, we’ll explore how to build an AI social app like Peanut, integrating AI features to offer personalized experiences and deepen user engagement.

Key Market Takeaways for Niche Social Networks 

According to GrandViewResearch, the global social networking app market is experiencing explosive growth, with its size estimated at USD 49.09 billion in 2022 and projected to reach USD 310.37 billion by 2030, reflecting a robust CAGR of 26.2% from 2023 to 2030. This surge is driven not only by mainstream platforms but also by the rise of niche social networks that cater to specific interests, demographics, and professional needs, offering more personalized and engaging experiences for users.

Key Market Takeaways for Niche Social Networks 

Source: GrandViewResearch

Niche social networks are rapidly gaining popularity as users seek tailored communities that align with their passions and identities. Platforms focused on unique interests, such as motherhood and fertility support, fishing enthusiasts, health support communities, Black professionals and entrepreneurs, personal growth and wellness, social event discovery for Gen Z, audio creators and podcasters, thoughtful topic-based discussions, authentic photo sharing, and professional 1:1 networking, are thriving. 

Examples include Strava for fitness enthusiasts, Clubhouse for audio creators, Goodreads for book lovers, and BeReal for authentic photo sharing. These platforms foster higher engagement and deeper connections by providing a sense of belonging and shared purpose among members.

Strategic partnerships are central to the growth of niche social networks. Brands and organizations collaborate with these platforms to access highly targeted audiences, often through influencer partnerships or community-driven campaigns. 

Why Own a Social Network Like Peanut?

As social platforms get bigger and more algorithm-driven, people are seeking out smaller, more personal spaces where they can form authentic, meaningful connections. Social networks like Peanut, a social app designed for women navigating fertility, pregnancy, and motherhood, are thriving because they prioritize trust, privacy, and shared experiences over viral content and advertisements.

Owning a social network like Peanut allows for creating a trusted, niche community focused on privacy and shared experiences. 

The Shift Toward Women-Centric and Supportive Digital Communities

Women are increasingly seeking safe, judgment-free spaces to connect and share experiences, especially during sensitive life stages. Niche, women-centric networks like Peanut cater to this demand by offering personalized, supportive communities.

1. A Demand for Safe, Judgment-Free Spaces

Traditional social media platforms can often be toxic, overly public, and filled with unsolicited opinions. For women, especially those in sensitive life stages like fertility struggles or new motherhood, finding a private, supportive space where they can share openly is essential.

Peanut stands out because it emphasizes empathy-driven interactions. Unlike large, impersonal platforms, its goal is to foster connections that offer safety, privacy, and support. This is a major reason why women are gravitating toward apps like Peanut.

2. The Rise of “Tribe-First” Social Media

There’s been a noticeable shift away from broad, impersonal networks. Users now crave micro-communities where they feel a true sense of belonging.

  • Peanut connects mothers and expecting mothers.
  • HER is designed for LGBTQ+ women.
  • Fishbrain creates a community for fishing enthusiasts.

Artificial intelligence plays a significant role by matching users with like-minded individuals and filtering out harmful content, which allows these platforms to focus on building close-knit, supportive environments.


Gaps in Traditional Platforms That Niche AI-Powered Networks Fill

Issue in Traditional Social MediaHow Niche AI Networks Solve It
Algorithmic feeds prioritize ads & viral contentAI tailors content to user needs (e.g., parenting tips, fertility support)
Toxic comments & harassmentAI-powered moderation and verified users create safer spaces
Impersonal, one-size-fits-all experienceCommunity-first design (e.g., Peanut for moms, Fishbrain for anglers)
Overwhelming noise, hard to find relevant discussionsSmart filters and AI recommendations surface meaningful conversations

The Future of Social Media Is Niche + AI

As users look for privacy and real connections, niche, AI-powered social networks are gaining popularity over the cluttered, ad-driven platforms.

The power of AI lies in its ability to enhance safety, offer highly personalized content, and foster real-world relationships. As a result, these niche platforms are more sticky and engaging than traditional social media.

Overview of the Peanut Social Network

Peanut is a social networking app created specifically for women, offering support throughout various life stages, including fertility, pregnancy, motherhood, and menopause. The platform offers a safe and supportive space for women to connect, share advice, and find community with others who are going through similar experiences. It focuses on fostering real connections by prioritizing trust, privacy, and empathy.

Peanut Social Network

Here’s how it works,

Profile Creation

When users sign up, they create a profile using their email or social media accounts. The profile highlights their current life stage (trying to conceive, pregnant, a mother, or navigating menopause), along with their interests and goals.


Matching & Swiping

Peanut employs a swipe mechanism, similar to dating apps, allowing users to “wave” up to express interest in connecting with other women nearby who share similar life stages or experiences. This helps facilitate meaningful connections based on common interests.


Groups & Communities

The app offers various topic-based groups and community forums. Here, users can join discussions, ask questions, and seek support on subjects ranging from baby care to mental health and menopause.


Live Audio & Messaging

Peanut includes live audio rooms for real-time conversations and supports private messaging and group chats. These features encourage users to build relationships and organize meetups in a more personal way.


Expert Advice & Resources

Peanut provides access to expert-led Q&A forums and resources such as pregnancy trackers, registry builders, and expert advice. This feature helps women navigate their various life stages with additional guidance and support.


Who Is Peanut For?

  • Women trying to conceive
  • Pregnant women
  • Mothers, both new and experienced
  • Women navigating perimenopause, menopause, or postmenopause

Peanut, the social networking app designed for women, uses AI in a variety of ways to enhance the user experience and provide personalized support across different life stages.


How Peanut Uses AI?

Peanut uses AI to personalize content, track pregnancy stages, and match users based on shared interests and life stages. It also generates interactive content, enhancing engagement and support within the community.

FeatureHow Peanut Uses AI
1. Pregnancy TrackingPeanut Track uses AI to analyze seven years of user data, delivering personalized, expert-backed content tailored to each stage of pregnancy, offering insights and well-being tips.
2. Personalized ContentAI personalizes content based on a user’s life stage (e.g., trying to conceive, pregnant, or motherhood), ensuring timely, relevant information is surfaced.
3. User MatchingMachine learning recommends connections based on factors like proximity, shared interests, and life stage, enhancing the relevance of matches.
4. AI-Generated ContentUsers engage with AI-generated content, allowing for interactive, creative experiences and dynamic participation within the community.

Business Model of the Peanut Social Network

Peanut is dedicated to creating an ad-free, specialized social space for women, guiding them through life’s stages, including fertility, pregnancy, motherhood, and menopause.. The platform monetizes through a variety of evolving revenue streams, ensuring a sustainable business while prioritizing user experience and trust.

Freemium Model

Peanut is free to download and use, with core social networking features available to all users. The company has introduced premium offerings such as advanced search filters, profile boosts, and exclusive expert content, which are available through subscriptions or one-time purchases. Industry data shows that freemium models typically have conversion rates of 2–5%, and similar apps saw a 15% increase in subscription revenue in 2024.


E-commerce

Peanut is also venturing into e-commerce, offering an on-platform shop where users can purchase fertility supplements, maternity wear, and baby gear. The platform earns commissions on these sales, contributing to its revenue diversification.


Virtual Events & Workshops

Peanut hosts paid virtual events, webinars, and workshops on topics relevant to its user base, such as fertility, pregnancy, and postpartum health. These events generate additional income and strengthen user engagement.


Sponsored Partnerships

The platform collaborates with healthcare providers and wellness brands for sponsored content and exclusive offers. The sponsored content market, valued at $22.2 billion in 2024, plays a key role in Peanut’s monetization strategy.


Strategic Partnerships

Peanut’s partnerships with relevant brands and organizations are projected to increase overall revenue by 10% by the end of 2025, enhancing its financial performance and broadening its reach.


Financial Performance

  • Annual Revenue: As of May 2025, Peanut’s estimated annual revenue is $11.8 million, with a revenue per employee of $240,000. This reflects the platform’s growing success and operational efficiency.
  • Profitability: Peanut achieved profitability following a $10 million funding round in August 2022. Since then, user engagement has risen by 20%, driven by the launch of new features in 2024, while the platform also saw a 15% increase in user growth over the last year.
  • Valuation: Peanut’s estimated valuation is $150 million as of early 2025, a testament to its expanding user base and increasing financial strength.
  • User Base: The platform saw significant growth, expanding from 1 million users in December 2019 to 1.6 million by April 2020. The surge was especially notable during the pandemic, as more women sought out community and support online.

Funding Rounds

Peanut has raised at least $23 million across multiple funding rounds to support its growth. In November 2019, the company raised $5 million, bringing total funding to $9.8 million. A significant Series A round in May 2020 secured $12 million, increasing the total to $21.8 million. In August 2022, a $10 million funding round helped propel the company towards profitability and further expansion.

Investors: Peanut has attracted investment from a mix of prominent venture capital firms, including Index Ventures, Female Founders Fund, EQT Ventures, Sweet Capital, Greycroft, Sound Ventures, Felix Capital, and Partech.


Unique Strategic Moves

  • No Ads Policy: Peanut stands out in the social networking space for its commitment to a no-ad model. This approach prioritizes user trust and engagement, fostering a deeper connection within the community, rather than focusing on ad-driven content.
  • Expansion into New Communities: Beyond its core focus on fertility, pregnancy, and motherhood, Peanut is expanding into additional communities, such as “Trying to Conceive” and menopause. This expansion aligns with the platform’s goal of supporting women throughout all stages of life.
  • Peanut StartHER Fund: Launched in July 2021, this micro-fund supports women-owned businesses and historically excluded founders, offering funding and resources to help them scale. This initiative reinforces Peanut’s commitment to empowering women both within and outside the platform.

Features to Add in an AI Social Network like Peanut

After developing and analyzing several social networking apps with a focus on women’s communities, we’ve identified key features that resonate most with users. These are the functionalities that have proven to be a hit, offering a combination of personalization, support, and real-time interaction. 

Based on our experience, here are the features we believe would make an AI-powered social network like Peanut even more engaging and user-centric:

1. Life Stage Segmentation

Users love having the ability to clearly define their current life stage, whether it’s “Trying to Conceive,” “Pregnant – 2nd Trimester,” “New Mom,” or “Post-Menopause.” This feature helps create a tailored experience, connecting users with those in similar life situations, ensuring they find relatable advice and support that truly matches their unique experiences.


2. Detailed Profile & Interest Matching

Going beyond just life stages, users appreciate the option to add specific interests and challenges to their profiles, such as “single mom,” “IVF journey,” or “breastfeeding support.” This allows the app to suggest highly compatible connections based on shared interests and goals, fostering more meaningful and relevant interactions within the community.


3. “Swipe to Connect” Interface (with Purpose)

The swipe interface is a favorite in many apps, and we’ve found that it works especially well in the context of connection-based platforms. By using a “wave” or “swipe up” feature, users can express their interest in forming genuine friendships and seeking shared experiences, as opposed to romantic connections. This helps users quickly and easily meet like-minded individuals.


4. Bump Buddies / Due Date Groups

Pregnant users love the ability to connect with others who share their due date. These groups let women journey through pregnancy together, week by week, creating a support system where they can share milestones, challenges, and helpful tips. This fosters a sense of solidarity and connection that is deeply valued.


5. Topic-Specific Groups/Forums

Creating spaces for highly specific topics, like “Postpartum Anxiety Support” or “Work-Life Balance for Moms,” allows users to dive deep into conversations that matter most to them. These groups provide a safe space to share advice, stories, and solutions tailored to unique challenges that many women face.


6. Live Audio Conversations (Pods)

Audio-based rooms have become a popular way for users to engage in real-time conversations. Whether it’s hosted by an expert or fellow users, these audio discussions are more intimate and less intimidating than video calls, giving users the freedom to listen in or participate while maintaining a level of comfort and privacy.


7. Community Discussion Threads (Q&A/Advice Seeking)

A central feed for posting questions, sharing stories, and seeking advice has proven to be a valuable feature. It encourages users to engage with one another in a dynamic way, offering support and insights on a variety of topics. Features like upvoting, replying directly, or private messaging the poster further enhance interaction and engagement within the community.


8. Incognito Mode for Sensitive Topics

When it comes to discussing deeply personal or sensitive issues, users appreciate the ability to remain anonymous. Incognito mode allows them to share their experiences, ask questions, or seek advice in private, ensuring a safe space for discussing difficult topics without the fear of judgment.


9. Curated Content Feed

Personalized content that speaks directly to a user’s life stage and interests is highly valued. Whether it’s an article on “What to Expect at 20 Weeks Pregnant” or “Managing Menopausal Symptoms,” a curated feed provides timely and relevant information, keeping users engaged and informed on topics they care about.


10. Expert Q&A Sessions

Having direct access to professionals through live Q&A sessions is a hit among users. Whether it’s a doctor, therapist, or lactation consultant, expert-led sessions allow users to ask questions and receive real-time answers. This feature builds trust and ensures that users get the information they need from credible sources.


11. Sensitive Content Filters

Users want the ability to control their exposure to sensitive content. Features like content filters or the option to mask triggering posts help create a safer environment for those who may be dealing with tough issues like loss or trauma. This ensures that the community remains supportive and considerate of individual needs.


12. Milestone Tracking & Sharing

Tracking and sharing milestones like pregnancy progression or baby’s first steps is a popular feature. Users can share these exciting moments with their network, receiving support and congratulations from others. Interactive elements like sharing milestones and receiving feedback create an emotional connection and sense of community among users.

Steps to Build an AI Social App like Peanut

Our expertise lies in developing personalized AI-powered social networks that cater to your audience’s needs. Through a data-centric approach, we craft robust, engaging platforms like Peanut. Here’s how we build an AI social app like Peanut for our clients.

1. Define Purpose and Target Audience

The first step in developing a successful AI social network is understanding the purpose and target audience. We collaborate with our clients to define the mission of the platform, ensuring that the core features and functionalities align with the needs of the target group. For example, if the network is meant to serve women at various life stages, like Peanut, we focus on delivering tailored experiences and support to cater to those specific needs.


2. User Research and Data Collection

User research is vital for shaping the platform to meet the expectations of the audience. We conduct thorough research to gather insights into the behaviors, preferences, and challenges of users. By collecting data on how users interact with similar platforms, we build a clear picture of what features will be most impactful. This data becomes the foundation for building personalized AI experiences that resonate with the user base.


3. Develop AI and Machine Learning Models

To provide a personalized experience, we design and implement AI and machine learning models. These models analyze user interactions and behaviors, learning from each engagement to offer intelligent recommendations and predictions. By integrating these models into the platform, we enable dynamic, evolving experiences that cater to the changing needs of the users over time, just like how Peanut uses AI to tailor content for users at different pregnancy stages.


4. User Experience and Interface Design

A seamless, intuitive user experience is critical to the success of any social network. We work closely with our clients to create a clean and user-friendly interface that promotes engagement and easy navigation. Our AI solutions further enhance the UX by personalizing layouts, content, and interactions based on individual preferences and behaviors, ensuring that each user has an experience designed specifically for them.


5. Community Building Features

The heart of any social network is its community. We design and integrate features that encourage interaction and connection, such as discussion forums, private groups, and live audio rooms. Using AI, we help match users with others who share similar interests, life stages, or challenges, ensuring that the community is supportive and valuable. Features like “Bump Buddies” in Peanut are great examples of how AI can facilitate meaningful connections.


6. Implement AI-Driven Content Curation

To keep users engaged, we develop AI-driven content curation systems that recommend articles, videos, discussions, and events based on user preferences and interactions. By analyzing user behavior, our AI algorithms ensure that the content delivered is highly relevant, keeping users coming back for more. This helps create a personalized feed that evolves based on what users enjoy or find most helpful.


7. Develop AI-Moderation Tools for Safety

We prioritize user safety and community guidelines. Our AI moderation tools can automatically detect inappropriate content, offensive language, or spam, ensuring that the platform remains a safe and supportive space. Additionally, AI helps flag and report violations, allowing administrators to focus on maintaining a healthy environment for users.


8. Real-Time Engagement and Support via AI

Engaging users in real time enhances the sense of community. We incorporate live chat features and voice rooms where users can interact instantly. AI-powered chatbots or virtual assistants provide immediate support, answering common questions or guiding users through the platform. This level of real-time engagement ensures users feel supported and connected at all times.


9. Integrate Analytics and Feedback Loops

To continuously improve the platform, we integrate analytics and feedback systems that monitor user interactions, behavior, and satisfaction. AI plays a crucial role in analyzing this data, providing actionable insights that drive improvements. By implementing feedback loops, we ensure the platform evolves with user needs and that the AI continues to deliver personalized, relevant experiences.

Cost of Developing a Social Network Like Peanut With AI

To build an AI social app like Peanut, we take a practical, cost-effective approach, focusing on what truly matters. By prioritizing key features and utilizing smart development strategies, we help you achieve your goals within a set budget.

I. Research and Discovery Phase

ActivityCost Range
Market research, competitor analysis, user personas, technology stack, wireframing for core flows$500 – $10,000
To Stay Lean: Focus on rapid research, use existing public data, informal user interviews

II. UI/UX Design Phase

ActivityCost Range
Wireframing, user flow mapping, mockups, prototypes, usability testing$1,000 – $20,000
To Stay Lean: Use design templates, focus on key user journeys for MVP

III. Front-End Development

ActivityCost Range
Cross-platform development (React Native or Flutter), core features like user authentication, profiles, feed, chat, group creation$2,500 – $35,000
To Stay Lean: Focus on functional correctness, avoid extensive multimedia features

IV. Back-End Development

ActivityCost Range
Server-side logic, database, APIs, user management, AI integration$3,000 – $40,000
To Stay Lean: Use serverless architectures, open-source databases, simple AI integration

V. App Features with AI Integration (Cost integrated into Front-End and Back-End)

FeatureCost Range
User Profiles & OnboardingIncluded in Front-end and Back-end
AI-driven Matching/Recommendations$2,000 – $10,000 (basic AI)
Messaging & ChatIncluded in Front-end and Back-end
Groups & ForumsIncluded in Front-end and Back-end
Content Sharing (Text & Images)Included in Front-end and Back-end
Notifications (Push)Included in Front-end and Back-end
Safety & Moderation (AI-assisted)$1,000 – $5,000 (AI-assisted moderation)

VI. Testing & Quality Assurance (QA)

ActivityCost Range
Functional testing, UI/UX testing, performance testing, security testing, bug reporting$1,000 – $15,000
To Stay Lean: Focus on manual testing for core features

VII. Deployment & Launch

ActivityCost Range
App store optimization, submission process, server setup$500 – $10,000
To Stay Lean: Basic ASO, minimal server setup, Apple Developer Program ($99/year), Google Play Developer fee ($25 one-time)

VIII. Project Management (Optional)

ActivityCost Range
Oversee development process, resource management, timelines$500 – $5,000

Please note that this is just an estimate, and the total development cost to build an AI social app like Peanut can range from $10,000 to $100,000 USD, depending on the scope and complexity. For a more accurate quote tailored to your specific needs, feel free to reach out to us for a free consultation. We’re here to help you bring your vision to life, within your budget.

Factors Affecting the Cost of Developing an AI Social Network Like Peanut 

When developing a complex platform like an AI-powered social network, various factors can influence the final cost, especially when it comes to integrating AI. Here are some key considerations that impact the cost of building a social network like Peanut with AI:

AI Model Sophistication for Matching & Recommendations

A significant feature of Peanut is its intelligent matching system based on users’ life stages and interests. The more advanced this AI needs to be, like transitioning from basic keyword matching to deep learning models for personalized recommendations, the more expensive the AI research, model development, training, and ongoing optimization become.

Data Acquisition & Preparation for AI Training

AI models rely heavily on data. For a social network, this involves gathering user profile information, interaction data, and potentially sensitive external data. The costs involved in collecting, cleaning, and structuring large, high-quality datasets for training AI models can add up significantly, particularly when the data needs to be continuously updated.

Complexity of Niche-Specific AI Applications

Implementing AI for specific features, such as personalized content suggestions for pregnancy or menopause or sentiment analysis in group discussions, requires specialized AI development. These niche AI applications often involve using specialized ontologies or health-related data, which can increase both development time and cost.

AI-Powered Content Moderation Depth

Basic content moderation (like keyword filtering) is relatively affordable, but for more nuanced AI-driven moderation, such as detecting bullying, misinformation, or sensitive content, advanced models using NLP and computer vision are necessary. This often requires continuous model training and sometimes a human-in-the-loop approach, which raises both development and operational costs.

How Does the AI Function in Peanut?

Peanut’s AI personalizes interactions by learning from user behavior and community activity, delivering content and support that’s specifically suited to each individual’s needs. It proactively surfaces relevant advice, tracks symptoms, and anticipates user needs during pregnancy and motherhood. Additionally, it ensures a safe environment by automatically filtering harmful content and fostering real-world connections through event suggestions.

How Does the AI Function in Peanut?

1. Inputs: The Data That Fuels Peanut’s AI

To build a personalized experience, Peanut’s AI needs data, and it pulls it from multiple sources. Here’s a look at the different types of input that feed into the platform’s AI engine.

Data CategoryDetails
A. User-Provided Data
Profile InformationAge, location, pregnancy stage, and parenting style help Peanut understand user needs at a given moment.
Interests & PreferencesTopics followed, groups engaged with, and user passions provide the AI with clues about what content is relevant.
Behavioral DataLikes, comments, and searches help Peanut’s AI learn user preferences and anticipate future needs.
B. Community Interactions
Questions AskedQuestions users ask (e.g., “Best sleep training methods for my 6-month-old?”) give the AI insight into current concerns.
Engagement PatternsAnalysis of which topics generate the most interactions (comments, likes, shares) to identify what resonates with the community.
Reported ContentAI collects user reports regarding harmful content (spam, harassment, misinformation) to maintain a safe community.
C. External Health & Wellness Data
Medical GuidelinesPeanut’s AI incorporates current health and wellness guidelines to provide accurate, up-to-date advice.
Local Event DatabasesInformation about local events and meetups is used to offer personalized recommendations based on the user’s location and interests.

2. The AI Engine: How Peanut’s Machine Learning Models Work

Once the data is collected, Peanut’s AI engine kicks into high gear. It processes the information using machine learning and natural language processing (NLP) to deliver tailored experiences that feel personal and intuitive.

FeatureAlgorithmHow It Works
A. Predictive User Needs AnalysisCollaborative filtering + Deep learningAnalyzes user behavior (searches, posts, interactions) to predict future needs. For example, a first-time mom looking for breastfeeding advice will see relevant content. If a user searches for mental health resources, Peanut surfaces articles on postpartum anxiety.
B. Smart Content PersonalizationReinforcement learning + NLPCustomizes content based on the user’s pregnancy or motherhood stage. For instance, if a mom of a 1-year-old engages with toddler meal ideas, the AI continues to show similar content. The AI adapts if the user skips certain topics.
C. Automated Moderation & SafetySentiment analysis + Image recognitionScans for harmful content like bullying, offensive remarks, or misinformation. Flags fake profiles by analyzing user behavior patterns, ensuring a safe platform.
D. Dynamic Community MatchingGraph-based clustering modelsConnects users at similar life stages (e.g., due-date groups) and suggests local meetups based on location and shared interests, helping users make real-world connections.

3. Outputs: How Peanut’s AI Improves the User Experience

Peanut’s AI doesn’t just process data, it actively enhances the platform, making each interaction more personalized, safer, and engaging for users.

A. Personalized Recommendations

Peanut’s AI enhances the user experience by providing personalized insights based on the user’s pregnancy stage. For example, if a user is in their second trimester, the AI might surface content like, “Here’s what to expect in your second trimester” or offer advice on common symptoms at 20 weeks. 

Additionally, it suggests tailored discussion threads that align with the user’s situation, such as recommending a chat for “Parents in NYC with toddlers,” making the experience more relevant and engaging.

B. Proactive Support & Guidance

Peanut’s AI goes beyond just offering content; it provides proactive support by tracking symptoms and offering relevant advice based on the user’s stage. For instance, if a user is experiencing sleep regressions at 4 months, the AI might surface tips on how other parents have managed it. 

Additionally, it anticipates common user questions, such as trending topics like “teething remedies,” and quickly surfaces expert-vetted answers and resources to meet those needs, ensuring a timely and helpful experience.

C. Safer, More Engaging Communities

Peanut’s AI ensures a safe and welcoming environment by automatically filtering out harmful content, such as bullying or inappropriate comments, before users ever see them. It also fosters real-world connections by suggesting local events, like “Three moms in your area are meeting this weekend, would you like to join?” This helps strengthen the community by encouraging offline interactions and support among users.


4. How Peanut’s AI Learns & Improves Over Time

Peanut’s AI isn’t static, it’s always evolving, continuously improving the platform to ensure it stays relevant and effective for users.

A. User Feedback Loops

Each time a user interacts with content—whether they upvote or downvote a post, comment, or recommendation, Peanut’s AI learns from this feedback and adjusts its suggestions accordingly. This dynamic learning process ensures the platform remains responsive to user needs.

The AI is always monitoring what’s trending within the community. If a certain topic or challenge starts gaining traction, the AI adjusts to include those trends in its recommendations, ensuring that the platform evolves with the needs of the community.

C. Medical & Parenting Research Updates

Peanut’s AI is continuously updated with the latest parenting research and medical guidelines to ensure that the information provided is always accurate and helpful. This helps the platform stay on top of new findings or shifts in best practices, ensuring users receive the most relevant and evidence-based advice.

Mistakes to Avoid When Building an AI Social Network Like Peanut

Over the years, we’ve gained valuable experience in building AI-powered social networks, particularly for niche communities like women navigating different life stages. From fertility and pregnancy to motherhood and menopause, we understand the unique challenges that arise. Here are some of the most common costly mistakes when developing a platform like Peanut and how we solve them to ensure our clients’ success.

1. Neglecting AI-Powered Personalization for Women’s Unique Needs

One of the most common mistakes is using generic recommendation algorithms that fail to address the specific needs of women at various life stages. This is often seen in platforms that apply a “one-size-fits-all” approach, offering content that doesn’t align with the unique experiences women face during pregnancy, motherhood, and menopause.

The Fix

We tackle this by implementing context-aware AI, which tailors content based on the user’s life stage. This includes:

  • Pregnancy Trimesters: Content and recommendations that evolve based on each trimester of pregnancy.
  • Parenting Phases: Whether the user is navigating newborns, toddlers, or teens, we provide content that is appropriate for each phase.
  • Health & Wellness Goals: We tailor content and advice around wellness, such as postpartum care or mental health, offering more specialized resources as users progress.

Additionally, we use behavioral clustering to group women who are at similar stages in their journey. This helps surface content that is relevant and meaningful, connecting users with others who are experiencing similar milestones.


2. Underestimating Safety & Moderation Requirements

Many platforms make the mistake of assuming that basic keyword filtering or simple reporting mechanisms are sufficient to protect users discussing sensitive topics. This oversight can lead to harmful interactions or unsafe environments, particularly in spaces where women are discussing personal and vulnerable experiences.

The Fix:

We build multi-layered AI safety systems that go beyond simple keyword blocking. Our approach includes:

  • Real-Time Sentiment Analysis: This monitors posts for distress signals, such as anxiety or frustration, and triggers helpful resources or support options when needed.
  • Image Recognition: Our AI scans images for inappropriate content before they are shown to users, blocking harmful or offensive images automatically.
  • Behavioral AI: By learning from user behavior, we can identify and block predatory patterns, ensuring that users are not subjected to harassment or unsafe content.
  • Optional Anonymity: For highly sensitive topics like pregnancy loss or mental health struggles, we provide users with the option to engage anonymously, offering a sense of privacy and protection.

3. Failing to Design for Emotional Connection

A common pitfall when building a social network is creating a platform that feels transactional or sterile, rather than one that fosters real emotional connections. If users feel like they’re just exchanging information rather than building meaningful relationships, engagement can suffer.

The Fix:

We focus on designing platforms that facilitate emotional connections using AI in a way that enhances human interaction. Key elements include:

  • Smart Icebreakers: The AI can suggest introductions like, “Jenny also has a 3-month-old, want to connect?” This helps users form connections based on shared experiences.
  • Voice-Enabled Features: Offering voice-based interactions provides a more intimate and personal way for users to connect, fostering a deeper sense of community.
  • AI-Facilitated Meetups: The AI can suggest local meetups or virtual events based on shared interests and locations, helping users meet people who are in similar life situations.

4. Overlooking the “Life Stage Transition” Problem

Another mistake is using static user profiles that don’t evolve as users go through different life stages. Many platforms fail to update content preferences or user experiences after significant milestones, which can make the platform feel outdated or irrelevant as users’ needs change.

The Fix:

We solve this by developing adaptive AI profiles that automatically update as users go through major life changes. This includes:

  • Automatic Content Updates: When a user reaches a new milestone, such as giving birth, returning to work, or experiencing menopause, the platform updates to reflect these changes and offers relevant content.
  • Graduated Community Access: Sensitive topics like pregnancy loss or fertility struggles require private, supportive spaces. Our AI ensures that users have access to these spaces when appropriate.
  • AI-Guided Transitions: As a user progresses through different stages, such as from maternity leave to returning to work, our AI offers helpful content that matches these transitions, like “Here’s how other mothers handled returning to the office after maternity leave.”

Conclusion

Building AI-powered social networks like Peanut presents a unique opportunity to create deeply personalized, supportive spaces for niche communities. By combining cutting-edge technology with emotional intelligence, these platforms can foster genuine connections and provide valuable, relevant content. Partnering with an experienced development company like IdeaUsher, which understands both the technical intricacies and the human aspects of community-building, is crucial for ensuring success. With the right expertise, such platforms can thrive, offering lasting value and meaningful engagement for users.

Looking to Develop an AI Social Network Like Peanut?

At Idea Usher, we specialize in creating AI-powered social networks specifically designed to foster genuine, meaningful connections for women, just like Peanut has done for mothers. With over 500,000 hours of coding expertise and a team of former MAANG/FAANG engineers, we’re passionate about building platforms that empower women to connect, share experiences, and thrive in supportive communities. Whether it’s for fertility, pregnancy, motherhood, or any stage of life, we deliver:

We can deliver,

  • Smart Matchmaking AI to ensure users connect in the most relevant and impactful ways.
  • Advanced Safety Systems with real-time moderation to keep your community secure.
  • Personalized Community Feeds that keep users engaged and returning for more.

Why Choose Us?

  • Extensive experience in building AI-powered social platforms
  • Scalable and secure architecture from day one
  • Full-stack development, from concept to launch

Let’s turn your vision into reality. Check out our latest projects and let’s build something extraordinary together!

Work with Ex-MAANG developers to build next-gen apps schedule your consultation now

FAQs

Q1: How to develop an AI social network for women?

A1: Developing an AI social network for women begins with a clear focus on their unique needs, whether it’s fertility, pregnancy, motherhood, or menopause. The key is to build a platform that listens to and understands these experiences, offering personalized features like tailored content, smart matchmaking, and real-time safety measures. It’s about combining smart technology with human insight to create a supportive, engaging community. Partnering with the right experts in AI, design, and women’s health ensures the network delivers real value to its users.

Q2: What is the cost of developing an AI social network for women?

A2: The cost of developing an AI-powered social network for women depends on several factors, such as the complexity of the platform, the features you want to include, and the scale at which it will operate. Custom AI algorithms, safety systems, and user privacy features add to the cost, but they’re necessary for creating a platform that truly serves its community. Additionally, ongoing maintenance, user support, and infrastructure should be considered as part of the overall investment. The right development team will balance these needs with your budget.

Q3: What are the features of an AI social network for women?

A3: An AI social network for women is designed to be intuitive and personalized, offering features that cater to various life stages like pregnancy or menopause. Key features include personalized content feeds, AI-powered matchmaking to connect like-minded users, and real-time moderation tools to ensure a safe space. The platform may also offer expert advice, support groups, and privacy settings for sensitive topics. Ultimately, it should provide a holistic and engaging experience that meets both the emotional and practical needs of women.

Q4: How do AI social networks make money?

A4: AI social networks for women typically make money through a combination of revenue streams. The freemium model is a common approach, offering free access to the core platform while charging for premium features like exclusive content or profile enhancements. Sponsored content from brands and partnerships with healthcare and wellness companies provide additional income. Virtual events, workshops, and even e-commerce options tailored to women’s needs also contribute to monetization, all while maintaining the focus on creating value for the community.

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Debangshu Chanda

I’m a Technical Content Writer with over five years of experience. I specialize in turning complex technical information into clear and engaging content. My goal is to create content that connects experts with end-users in a simple and easy-to-understand way. I have experience writing on a wide range of topics. This helps me adjust my style to fit different audiences. I take pride in my strong research skills and keen attention to detail.
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