Develop a Brain Training app like Elevate

Today’s information overload can leave us all feeling sluggish, struggling to focus and remember things. This isn’t just frustrating; it can seriously impact your performance at work. But what if there was a way to sharpen your mental edge, improve your memory, and even boost your creativity – all from your phone? Brain training apps like Elevate are revolutionizing the way we approach cognitive health.

Boasting an impressive track record of over 85 million downloads and earning praise from reputable publications such as The Washington Post, Elevate presents itself as a compelling app that provides an enjoyable and immersive way to improve cognitive abilities such as memory retention, focus, and processing speed. Research has indicated that participating in brain training programs like Elevate can yield tangible benefits, including heightened productivity, sharper decision-making skills, and even improved collaborative abilities within team settings.

By developing such an app, businesses can empower their employees and help countless individuals achieve peak mental performance.

What is the Elevate App?

Developed by Lumosity Labs in 2014, The Elevate app is a brain training application designed to sharpen focus, memory, communication skills, and more. Designed to target focus, memory, communication skills, and more, the app personalizes the training program based on the user’s performance to maximize their results. Boasting over 100 million downloads and a near-perfect 4.9-star rating on the Apple App Store, Elevate has also partnered with major universities like Stanford to research cognitive training.

Minimum OS Version: 15.0

File Size: 386.7 MB

Languages: English

What Makes the Elevate App Unique?

Lumosity Labs’ Elevate app carves out a unique space in the brain training market through its commitment to scientific backing and a gamified approach. Their training programs are rooted in research on cognitive learning and neuroscience. 

This means users aren’t just playing for fun; they’re actively engaging in exercises designed to sharpen specific cognitive skills. Elevate personalizes this experience even further. By analyzing user performance, it adjusts the difficulty of its brain training games, like “Word Scramble” for vocabulary or “Shifty Shapes” for processing speed. These features, alongside motivational elements like “BrainHQ Challenges” and leaderboards, transform brain training into a daily habit with a competitive twist. Users stay engaged and motivated to see progress on metrics like “Focus Bar” and “Processing Speedometer,” tracking their improvement over time.

Elevate is a “cognitive pick-me-up” with games that are “good for mental breaks throughout the workday.” – Washington Post.

What is the Business Model of Elevate?

Elevate’s pricing structure utilizes a tiered subscription model, catering to different user preferences. While exact prices can vary depending on location and promotions, their app typically offers a monthly subscription at a lower cost (around $4.99 USD) and an annual subscription at a discounted rate (around $39.99 USD). 

This tiered system enables users to select the most suitable option based on their budget and level of commitment. Some users might prefer the flexibility of a monthly plan, while others might find the cost savings of the annual option more appealing. This tiered approach gives Elevate the opportunity to capture a wider audience and maximize its subscription revenue.

Key Market Takeaways for Brain Training Apps

According to Coherentmarketinsights, the brain training app market is flourishing and is driven by a growing interest in cognitive health and wellness. This sector is anticipated to reach a value of US$30,511.9 million by 2028, reflecting a significant increase from US$5,891.2 million in 2020. This surge in market value presents an attractive opportunity for businesses in the brain training app industry. 

Key Market Takeaways for Brain Training Apps

Source: Coherentmarketinsights

Companies can capitalize on this growth by creating innovative and engaging brain training apps that address the diverse needs of users. By developing science-backed programs and incorporating features like gamification and personalization, app businesses can position themselves to win in this thriving market.

North America, particularly the United States, is a key region for brain training apps. In 2020, the U.S. held a dominant 76.5% share of the North American market, and this dominance is expected to continue. This is due in part to the presence of numerous established brain training app companies in the U.S. To further solidify their positions in the global market, these companies are increasingly engaging in mergers and acquisitions, as well as collaborations. 

For instance, Rosetta Stone Ltd., a prominent language learning company, partnered with the Navajo Language Renaissance organization in November 2020. This collaboration aimed to revitalize the Navajo language through the creation of a Rosetta Stone Navajo Language app. This app provides parents with a program to help their children learn Navajo at home and school, showcasing how collaborations can expand the reach and impact of brain training apps.

What Features Make Elevate Popular Among Its Users?

The success of Elevate can be attributed to several key features that resonate with its users,

1. Personalized Brain Training

Elevate goes beyond generic brain teasers. It employs a sophisticated algorithm that assesses a user’s strengths and weaknesses across various cognitive domains like memory and processing speed. This personalized approach creates a dynamic training program that adapts to individual needs, ensuring a more engaging and effective experience. For instance, if your memory needs a boost, Elevate might include games like “Rapid Recall,” where you memorize sequences of objects, or “Spatial Reasoning,” where you remember the location of items on a grid. This focus on customization keeps users motivated as they see the app catering to their specific goals.

2. Gamified Learning

Elevate understands that learning shouldn’t feel like a chore. The app incorporates a variety of brain training games presented in a visually appealing and interactive format. These games, like “Word Challenge” for vocabulary building or “Reading Comprehension” for improved focus, are designed to target specific cognitive skills, making learning enjoyable and reinforcing positive user behavior. This gamified learning approach not only makes brain training more engaging but also encourages users to come back for more, leading to consistent improvement.

3. Performance Tracking and Insights

Elevate provides users with detailed performance metrics that track their progress over time. Users can see how their cognitive skills have improved in various areas like focus and processing speed, measured through features like Elevate’s Brain Performance Index (BPI). This data-driven approach allows users to visualize their progress and stay motivated on their brain training journey. Businesses can also leverage Elevate’s data to assess employee cognitive strengths and identify areas for potential skill development through reports generated by the app.

4. Variety of brain training games

Elevate boasts a vast library of brain training games, ensuring users never get bored with repetitive exercises. New games are added frequently, keeping the experience fresh and challenging. This variety caters to a lot of different learning styles and preferences, with options like “Number Memory” for math skills or “Shiftease” for processing speed. By offering a constant stream of novel challenges, Elevate keeps users engaged and fosters a sense of accomplishment as they master new skills in these diverse games.

5. Accessibility and Scalability

Elevate is available on a variety of platforms, making it accessible to people on smartphones, tablets, and computers. This flexibility allows users to seamlessly integrate brain training into their daily routine, whether during their commute or during breaks at work. Businesses can leverage this accessibility to offer Elevate as an employee wellness benefit, fostering a culture of continuous learning and cognitive development within the company.

6. Scientifically Backed training methods

Elevate’s training methods are grounded in scientific research on cognitive function and neuroplasticity. This focus on evidence-based practices gives users confidence that the app is delivering real results. Businesses can feel assured that they are investing in a solution with a strong scientific foundation, potentially leading to a more productive and mentally sharp workforce.

How to Develop a Brain Training App Like Elevate?

Developing an edtech app like Elevate requires a structured approach to ensure the final product is effective, engaging, and marketable. Here are nine essential steps for companies looking to create a successful brain training app:

1. Market Research and Analysis

Before launching a cognitive training app, businesses must conduct comprehensive market research. This involves gaining an understanding of the current competition, the target audience, and the latest trends in cognitive training apps. By conducting this analysis, businesses can identify the important gaps in the market and gain insights into user preferences and demands. It’s important to understand the competitive landscape and user needs in order to customize the app and offer unique value propositions that set it apart from existing products.

2. Define Objectives and Goals

Clearly defining the app’s objectives and goals is crucial. Companies should focus on what cognitive skills they want to improve, such as memory, attention, problem-solving, or language skills. Establishing these goals will guide the development process and ensure the app meets user needs. A well-defined objective not only streamlines the development but also helps in measuring the app’s success and impact on users’ cognitive abilities.

3. Collaborate with Experts

Partnering with cognitive scientists, psychologists, and educators can provide valuable insights into designing effective brain training exercises. Expert collaboration ensures that the app is scientifically backed and offers real cognitive benefits to users. This collaboration can lead to the development of exercises that are not only engaging but also scientifically proven to enhance specific cognitive functions, thereby providing a credible and effective tool for users.

4. Develop Adaptive Algorithms

Creating adaptive algorithms is essential for personalizing the user experience. These algorithms analyze user performance and adjust the difficulty level and type of exercises based on individual strengths and weaknesses. This personalization keeps users engaged and challenged. Adaptive algorithms ensure that each user has a unique and tailored experience that evolves with their progress, preventing stagnation and maintaining user interest over time.

5. Design Engaging Games

The success of a brain training app relies on its ability to make learning enjoyable. Companies should invest in creating a diverse range of engaging and interactive games that target various cognitive skills. The use of gamification techniques can boost user motivation and retention. By including elements such as rewards, levels, and challenges, businesses can create an immersive experience that encourages app users to engage with the app regularly.

6. Integrate Neuroscientific Principles

Integrating neuroscientific principles into the app design can enhance its effectiveness. Understanding how different cognitive functions are activated during gameplay allows for the optimization of training exercises. This scientific approach ensures the app delivers tangible cognitive improvements. Incorporating these principles can help in creating exercises that are not only enjoyable but also scientifically optimized for cognitive enhancement.

7. Implement Progress Tracking

Companies must provide users with tools to track their progress. They should include features that allow users to monitor their performance over time, set goals, and receive feedback. Progress tracking fosters a sense of accomplishment and encourages continued use. Detailed analytics and progress reports can help users understand their growth, motivating them to stay committed to their training regimen.

8. Focus on User Experience

A user-friendly interface is vital for an app’s success. Businesses should prioritize intuitive design, seamless navigation, and an aesthetically pleasing layout. Ensuring the app is easy to use will enhance user satisfaction and engagement. A seamless user experience minimizes frustration and maximizes user retention, making it more likely that users will incorporate the app into their daily routines.

9. Launch and Market the App

After development, a strategic launch and marketing plan is essential. Companies should leverage various channels, including social media, app stores, and partnerships, to reach their target audience. Highlighting the app’s unique features and cognitive benefits can attract users and drive downloads. Effective marketing strategies that include user testimonials, demos, and promotional offers can significantly boost the app’s visibility and adoption rates.

Cost of Developing a Brain Training App Like Elevate

CategoryItemEstimated CostFactors Influencing Cost
Research & PlanningMarket Research$2,000 – $5,000+Scope and depth of analysis
Competitive Analysis$1,000 – $3,000+Number of competitors and complexity
UX Design$5,000 – $15,000+Number of screens, complexity of interactions, and prototyping needs
Feature Prioritization$1,000 – $5,000+Time spent on brainstorming, defining success metrics, and prioritizing features
DevelopmentFront-End Development
Basic App (Single Platform)$15,000 – $30,000Clean and functional UI
Advanced App (Multiple Platforms)$30,000 – $75,000+Visually stunning and platform-specific UI
Additional Factors+$5,000 – $15,000+Animations and custom graphics
+$2,000 – $10,000+Integration with social media or other platforms
Back-End Development
Basic Functionality (Data Storage & User Management)$25,000 – $40,000
Complex Game Logic & Data Analysis$40,000 – $75,000+Personalized recommendations and advanced progress tracking
Scalability for Large User Base+$10,000 – $25,000+Additional server infrastructure and security measures
App FeaturesBrain Training Games
Simple Games (e.g., Memory Matching)$2,000 – $5,000 each
Moderately Complex Games (e.g., Processing Speed Challenges)$5,000 – $10,000 each
Highly Complex Games (e.g., 3D Puzzles)$10,000 – $20,000+ each
Personalized Training$5,000 – $15,000+The sophistication of algorithms and level of customization offered
Adaptive Difficulty$3,000 – $10,000+Complexity of logic for adjusting difficulty levels
Performance Tracking & Reports$5,000 – $12,000+Level of data visualization and report detail
Leaderboards$3,000 – $8,000+Need for secure data storage and real-time updates
Learning Insights$5,000 – $12,000+Depth of analytics and level of user-targeted insights provided
Focus Timer & Daily Challenges$1,000 – $5,000+Complexity of features and integration with other functionalities
Testing & DeploymentQA Testing$5,000 – $10,000+Basic functionality testing across different devices and platforms
Advanced Testing$10,000 – $15,000+In-depth testing with a wider range of devices, user behavior testing, and security testing
App Store Fees$99/year (Apple App Store)
$25 one-time (Google Play Store)
UI/UX DesignBasic Design$5,000 – $10,000Functional and user-friendly interface
Advanced Design$10,000 – $20,000+Highly polished and intuitive user experience
Total Estimated Cost$130,099 – $568,025+

Apart from the core costs mentioned in the above table, some other key variables can significantly impact the bottom line of the education app.

1. Game Design for Cognitive Enhancement

Brain training apps rely on games that are not only fun and engaging but also specifically designed to target cognitive skills like memory, processing speed, and focus. Companies need to invest in developers who understand the principles of cognitive science and can translate those principles into effective and engaging gameplay. This specialized skillset can add to the development cost compared to building a more general-purpose game.

2. Adaptive Difficulty Algorithms

A core feature of brain training apps is the ability to adjust the difficulty of games based on user performance automatically. This ensures users are constantly challenged and motivated. Developing these algorithms requires expertise in machine learning and data analysis, adding complexity and cost compared to apps with static difficulty levels.

3. Personalized Training Programs

Many brain training apps offer personalized training programs that cater to individual user strengths and weaknesses. This involves creating algorithms that analyze user data and recommend specific games or training modules. Companies need to invest in developers who can build these personalization features, which can be more expensive than a one-size-fits-all approach.

4. Data Visualization & Performance Tracking

Brain training apps rely heavily on data visualization to show users their progress over time and motivate them to continue training. This includes creating clear and engaging reports that track performance in different cognitive areas. Developing these data visualization tools and integrating them with the app’s backend infrastructure adds an extra layer of complexity compared to apps with simpler user data tracking.

What are the Tech Stacks Required to Develop a Brain Training App?

Developing a brain training app like Elevate requires a comprehensive tech stack that ensures both functionality and user engagement. Here are some key tech stacks required for developing a brain training app like Elevate:

1. Mobile App Development

To deliver a seamless and optimized user experience on both iOS and Android platforms, businesses should use native development tools. Swift is the preferred choice for iOS development, while Kotlin is favored for Android. These tools allow for the creation of robust and responsive applications tailored to each operating system’s specifications.

2. Backend Technologies

A brain training app requires a strong backend to manage user data, track training progress, and handle personalization algorithms. Node.js is a popular choice for building scalable and real-time applications due to its non-blocking, event-driven architecture. Alternatively, Ruby on Rails offers a developer-friendly framework known for its efficiency and ease of use. Both technologies support the creation of a responsive and reliable backend system.

3. Data Storage

Secure and scalable data storage solutions are essential for handling user information and training data. Cloud platforms like GCP and AWS provide reliable storage options that ensure data security and accessibility. These platforms offer extensive support for data management, making them ideal for handling the dynamic requirements of a brain training app.

4. Personalization and Adaptive Training:

Personalization is at the heart of Elevate’s success. Machine learning algorithms play a vital role in analyzing user performance and tailoring the training experience. By leveraging machine learning, the app can adjust the difficulty and focus of exercises based on individual user data, providing a customized training regimen that evolves with the user’s progress.

5. Adaptive Algorithms

Adaptive algorithms are essential for tracking user performance and adjusting training exercises accordingly. These algorithms continuously monitor user interactions and adapt the difficulty level to keep users challenged and engaged. This dynamic approach ensures that users are neither bored nor overwhelmed, maintaining their interest and motivation.

6. Cognitive Science Integration

Incorporating principles from cognitive science into game design enhances the effectiveness of brain training exercises. Businesses can develop games that target specific cognitive skills such as memory, processing speed, and vocabulary building. Advanced methodologies from cognitive science provide a scientific basis for game design, ensuring that the training exercises are both engaging and beneficial.

7. Proprietary Training Algorithms

Developing custom algorithms for analyzing user performance and tailoring the training experience is a key differentiator. These proprietary algorithms can identify user strengths and weaknesses with precision, adapting the sequence and difficulty of exercises to optimize cognitive improvement. Such bespoke solutions form the core of the app’s value proposition.

8. Gamification Mechanics

Effective gamification is crucial for user retention. Elevate likely employs innovative gamification techniques to keep users engaged. Unique reward systems, social elements, and personalized challenges based on user preferences enhance the gaming experience. By integrating these elements, businesses can create an addictive and motivating environment that encourages regular use.

9. Integration with Brain Research

Collaborating with neuroscientists or brain research institutions can elevate the app’s training programs. Incorporating advanced methodologies like neurofeedback techniques or other cutting-edge brain research can provide deeper insights into user progress. This collaboration ensures that the app remains at the forefront of cognitive training technology, offering scientifically validated benefits to users.


Brain training apps offer that very possibility, empowering individuals to unlock their cognitive potential and become the best versions of themselves. This isn’t just about ticking boxes on a productivity list; it’s about reclaiming that forgotten childhood memory, finally mastering a new language, or simply feeling the satisfaction of a sharper mind.

For businesses, the brain training app market represents a chance to tap into a deep human desire: the pursuit of mental well-being and peak performance. By creating innovative tools that cater to this desire, companies have the power to not only grow their bottom line but also leave a lasting impact on the lives of their app users; in a world increasingly dominated by information overload, brain training apps offer a beacon of hope, a path towards mental clarity and a sharper edge in an ever-competitive landscape.

Looking to Develop a Brain Training app like Elevate?

At Idea Usher, we translate cutting-edge cognitive science into engaging brain training apps. With over 500,000 hours of development expertise under our belt, we craft personalized training programs that target memory, focus, and critical thinking, all wrapped in a user-friendly interface. Let’s collaborate to build the next generation of brain training apps and empower users to reach their cognitive peak!

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Q1: What is the cost of developing a brain training app?

A1: The cost of building a brain training app like Elevate depends on several factors, including the desired features, the complexity of the app, and the location of your development team. A basic version can start at a lower cost, while feature-rich apps with advanced personalization features will naturally require a higher investment. It’s important to consider factors like the platforms you want to develop (iOS, Android, or both) and ongoing maintenance costs when budgeting for your brain training app.

Q2: Do brain training apps increase IQ?

A2: Brain training apps like Elevate hold promise for enhancing cognitive skills, but significant IQ gains are debatable. While studies suggest improvement in focus, memory, and processing speed within the app’s exercises, the benefits may not translate directly to overall IQ scores. These apps shine in keeping your mind sharp and improving specific skills. However, for a well-rounded cognitive boost, consider combining them with activities like learning a new language or regular physical exercise.

Q3: How to Develop a brain training app?

A3: Crafting a brain training app like Elevate requires a multi-pronged approach. First, establish a solid foundation in cognitive science to design games that target specific brain functions. Next, build user-friendly interfaces that make the experience engaging. Don’t forget to integrate powerful algorithms that personalize training based on user performance and wrap it all up in a data-driven approach to measure progress and user engagement. By combining these components, you can develop a brain training application to assist users in enhancing their cognitive abilities.

Q4: How does the brain training app work?

A4: Leveraging neuroscience and gamification, brain training apps like Elevate personalize a workout for your mind. By analyzing your performance on memory, processing speed, and logic challenges, the app tailors a program that strengthens your weaknesses and keeps you engaged. Imagine playing fun games that subtly improve your focus while racking up points and competing with friends – that’s the brain training app experience in a nutshell.

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