How to Build a Betting Arbitrage Platform like OddsJam

The concept of betting arbitrage has transformed the way people approach sports betting by offering a method to secure profits regardless of the outcome. Platforms like OddsJam have simplified this complex process, making it accessible and efficient for users. By scanning multiple bookmakers and highlighting discrepancies in odds, these platforms provide opportunities for risk-free betting, attracting a growing number of users interested in maximizing returns.

Exploring the development of such a platform requires a clear understanding of the technology and processes involved. This guide outlines the essential components and necessary development steps as we have helped numerous enterprises develop and launch their sports betting platforms in the market and IdeaUsher has experienced developers to create a reliable and user-friendly betting arbitrage platform that can compete in a competitive market.

What is a Betting Arbitrage Platform: OddsJam?

OddsJam is a betting arbitrage platform that helps users identify profitable betting opportunities by comparing odds across multiple sportsbooks. It provides real-time data and alerts, allowing bettors to spot discrepancies between bookmakers. By leveraging these differences, users can place bets on all possible outcomes of an event, ensuring a guaranteed profit regardless of the result. This platform simplifies the process of arbitrage betting for both beginners and experienced bettors.

Business Model

OddsJam mainly functions as a subscription service, providing advanced tools like arbitrage detection and EV betting analysis. Free users can see some high-value opportunities but need to subscribe to access the full range of features, which are offered through tiered plans like Silver and Gold.

Subscription-Based Revenue Model

OddsJam offers tiered subscription plans tailored to different user needs:

• Gold Plan (~$199/month): Covers arbitrage and +EV bets, low-hold markets, and access to 30+ U.S. sportsbooks.
• Platinum Plan (~$499/month or by application): Includes access to 150+ sportsbooks, live betting tools, line movement history, API access, and even coaching sessions. This tiered structure enables bettors with varying experience and bankroll needs to choose the plan that aligns with their strategy and budget.

How Betting Arbitrage Platform OddsJam Works?

A betting arbitrage platform like OddsJam functions as a high-speed sports odds intelligence system that identifies guaranteed profit opportunities by scanning hundreds of sportsbooks in real time. It transforms sports betting into a precise, data-driven strategy rather than a game of chance.

1. Real-Time Odds Aggregation

The platform continuously pulls live odds feeds from multiple bookmakers, refreshing in milliseconds to ensure no profitable window is missed. By covering both mainstream and niche sports markets, it maximizes the chance of finding valuable odds mismatches.

2. Arbitrage Opportunity Detection

Using proprietary algorithms, the system compares odds across different sportsbooks to identify pricing discrepancies that allow risk-free betting. Each opportunity includes implied probabilities and calculated stake allocations for both sides, ensuring profitability regardless of match results.

3. Custom Alerts and Filters

Users can define preferences for sports type, profit margin thresholds, and sportsbook accounts. When a qualifying arbitrage event occurs, instant alerts are sent via desktop, mobile, or API, allowing users to act before odds shift.

4. Profit Calculation and Stake Guidance

For every detected opportunity, the platform provides exact stake amounts to place on each side of the bet. It considers bookmaker betting limits and account restrictions to ensure recommendations are practical and executable in real-world scenarios.

5. Additional Market Tools

Beyond arbitrage, the platform offers middling, positive EV betting, line movement tracking, and historical odds analytics. This flexibility makes it valuable to both arbitrage-focused bettors and sports investors seeking multiple profitable strategies.

Why You Should Invest in Launching a Betting Arbitrage Platform?

The global sports betting market was valued at USD 100.9 billion in 2024 and is projected to reach USD 187.39 billion by 2030, growing at a CAGR of 11% from 2025 to 2030. This rapid growth is fueled by the increasing adoption of data-driven betting tools and platforms that help users maximize returns with minimal risk exposure.

OddsJam’s parent company, Odds Holdings, was acquired by Gambling.com Group for up to USD 160 million, comprising USD 80 million upfront and USD 80 million in performance-based earnouts. The platform generated USD 26 million in revenue and USD 12 million in adjusted EBITDA in 2024, signaling strong profitability and scalability.

ALT Sports Data, a provider specializing in betting markets for emerging sports like Formula 1 and the World Surf League, secured USD 5 million in seed funding to expand its coverage and technology infrastructure. This shows investor confidence in niche, data-focused betting solutions.

Cipher Sports Technology Group, the parent company of Dimers.com, raised USD 5 million in Series A funding to enhance its analytics engine and grow internationally, underlining the potential for platforms that combine predictive insights with user engagement tools.

The betting arbitrage sector is transforming the way bettors interact with odds, markets, and opportunities. By leveraging real-time data, advanced analytics, and AI-powered risk management, these platforms create consistent value for users while offering investors a scalable, high-ROI opportunity. Entering this market now positions stakeholders to capture a share of a rapidly expanding, tech-driven betting ecosystem.

Business Benefits of Developing a Betting Arbitrage Platform

Creating a betting arbitrage platform like OddsJam is more than just a tech venture; it is an entry into a niche market where precision, speed, and data intelligence directly translate into user trust and recurring revenue. The long-term business value extends far beyond simple betting tools.

1. High-Value Niche with Low Direct Competition

A sports betting arbitrage platform targets a specialized audience that values precision odds scanning and profitable opportunities. By avoiding the oversaturated social betting market, the focus shifts to delivering accuracy, market coverage, and actionable insights that appeal to serious, data-driven bettors.

2. Recurring Subscription Revenue

Operating on tiered subscription models ensures steady, predictable income. Advanced offerings like custom alerts, private API access, and deep market analytics can be positioned as premium plans, encouraging upsells and long-term subscriber retention.

3. Strong User Retention and Stickiness

Users quickly become dependent on real-time alerts and historical performance tracking. The more they engage, the more value they gain, which naturally extends subscription lifecycles and boosts platform stickiness over time.

4. Cross-Market Expansion Opportunities

The core arbitrage technology can easily expand into esports, fantasy sports, and financial markets like crypto and stock spreads. This diversification creates multiple revenue streams and reduces reliance on a single sports betting vertical.

5. Monetizable Data Assets

As the platform collects a large odds database over time, this becomes a sellable resource. Licensing to sportsbooks, analytics firms, and media outlets opens additional B2B revenue opportunities through proprietary insights and betting trend analysis.

6. Competitive Advantage Through AI & Automation

Integrating AI-powered arbitrage detection enables the platform to identify line inefficiencies in real time. Automated stake calculations and instant execution features further enhance the platform’s value, justifying premium pricing.

7. Regulatory Alignment for Long-Term Stability

Since a betting arbitrage platform directs users to sportsbooks rather than placing bets itself, it operates with reduced regulatory pressure in many regions. This makes sportsbook partnerships easier to negotiate and maintain.

8. Premium Partnership and Affiliate Opportunities

By driving qualified, high-value traffic to sportsbooks, the platform can negotiate lucrative affiliate deals and revenue-sharing models. Collaborations with odds providers and market makers create additional partnership-driven revenue channels.

Key Features for a Betting Arbitrage Platform like OddsJam

A sports betting arbitrage platform must combine speed, precision, and market reach to compete with established names like OddsJam. The following core features are designed to maximize profitability, reduce execution risk, and provide a professional-grade experience for serious and casual bettors alike.

1. Real-Time Odds Aggregation from Multiple Bookmakers

A betting arbitrage platform integrates live APIs from multiple sportsbooks to aggregate and normalize odds within milliseconds. This ensures users access the most up-to-date arbitrage opportunities without latency that could reduce profit margins, especially during peak sports events.

2. Automated Arbitrage Opportunity Detection

The platform’s AI engine scans odds across bookmakers to instantly identify mispriced markets, while calculating precise stake distributions for guaranteed returns. This feature is built for high-frequency betting environments where quick execution can be the difference between profit and loss.

3. Market Coverage Beyond Mainstream Sports

A sports betting arbitrage platform not only focuses on major sports but also supports niche markets, such as eSports, MMA, and lower-tier leagues. These segments often have higher odds inefficiencies, creating more profitable arbitrage opportunities than mainstream betting events.

4. Bet Simulation & Risk Analysis

A built-in simulator allows users to test arbitrage strategies before committing funds. It displays projected ROI, bankroll requirements, and potential risk exposure in multiple market scenarios, helping bettors refine their approach without risking actual money.

5. Multi-Currency and Regional Support

The system enables real-time currency conversion for international bettors while applying bookmaker-specific compliance filters. This ensures all odds and opportunities displayed meet regional betting regulations, keeping users legally compliant while maximizing access to global markets.

6. Smart Bet Tracking & Profit Analytics

A centralized dashboard records all past bets, calculates profit distribution by sport or bookmaker, and performs variance analysis. This helps users identify trends, track ROI, and optimize future betting strategies for higher long-term profitability.

7. Automated Stake Calculator with Commission Adjustments

The stake calculator takes into account bookmaker commission, withdrawal fees, and currency spreads. By automatically adjusting for these costs, users can confidently place risk-free arbitrage bets without worrying about hidden deductions eating into their profits.

8. Bookmaker API & Account Linking

A betting arbitrage platform like OddsJam can integrate directly with sportsbook APIs, enabling users to place bets without needing to leave the platform. This reduces execution delays, which is critical when working with short-lived arbitrage opportunities.

9. Alert System with Execution Windows

The platform delivers instant alerts via push notifications, browser pop-ups, or SMS for time-sensitive arbitrage windows. Filters allow users to prioritize alerts by stake size, ROI threshold, and preferred sports categories for more efficient decision-making.

10. AI-Powered Pattern Detection for Sharp Odds Movement

By analyzing bookmaker behavior, the AI detects early odds shifts that signal potential arbitrage opportunities. This allows users to act before the market adjusts, increasing the likelihood of locking in high-value bets.

Development Process of a Betting Arbitrage Platform like OddsJam

The development path for a betting arbitrage platform like OddsJam requires strict compliance, ultra-low latency systems, and AI-driven analytics. The following steps outline the development phases, detailing the specific actions our developers will undertake to align technical design with market and regulatory realities.

1. Consultation

We will consult with you to provide a thorough process before developing the betting arbitrage platform, including jurisdiction-specific legal research to ensure compliance with sports betting laws and gambling commission rules. We will identify target markets, supported sports and competitive gaps. AI-driven sentiment analysis will examine forums and social media to surface bettor preferences and opportunity signals for a betting arbitrage platform.

2. Platform Architecture & Data Flow Design

We will design a modular, scalable architecture capable of handling multiple sportsbook APIs, high-frequency live odds updates and AI analytics in real time. Engineers will map data flows from odds ingestion to arbitrage detection and bet placement recommendations to ensure low-latency performance for a competitive betting arbitrage platform.

3. Sportsbook & Odds API Integration

We will integrate APIs from multiple bookmakers to ingest real-time odds feeds and normalize disparate formats. Automated mapping and discrepancy detection will adjust for latency and format differences. Engineers will apply AI-assisted API onboarding to accelerate new sportsbook support for a scalable betting arbitrage platform like OddsJam globally.

4. AI-Powered Arbitrage Detection Engine

We will develop an AI-powered arbitrage detection engine that continuously scans odds to calculate implied probabilities and identify profitable mismatches. The model will adapt to bookmaker patterns and latency variations, improving detection accuracy. This core capability will distinguish a sports betting arbitrage platform by identifying exploitable pricing anomalies.

5. Real-Time Odds Processing & Event Matching

We will implement a low-latency event matching engine that pairs identical matches across sportsbooks even when naming conventions differ. Natural language processing will standardize team names, tournaments and market types. Accurate event mapping reduces false positives and enables the betting arbitrage platform to present precise arbitrage pairs for execution.

6. Risk Assessment & Profitability Prediction

We will integrate AI models to assess risk using odds volatility, market liquidity and historical outcomes. Models will predict the viability of opportunities and expected ROI before suggesting actions. Users will see risk tiers and probability estimates, enabling them to make informed decisions that protect their bankrolls and sustainably improve profitability on a betting arbitrage platform.

7. User Dashboard & Customization Layer

We will design an intuitive user dashboard allowing filters for sport, market type, risk level and bookmaker availability. Personalization engines will learn user behavior to suggest tailored opportunities and notification preferences. Clear visualizations will present ROI projections and execution windows, enhancing usability and retention for a competitive betting arbitrage platform.

8. Automated Betting & Stake Optimization

We will implement automated, semi-automated bet placement with configurable stake allocation rules. Algorithms will consider bankroll, odds movement and bookmaker limits to optimize stake distribution. Users can enable auto execution or receive recommended stake plans. This automation reduces execution time and maximizes returns for the sports betting arbitrage platform.

9. KYC & Security Protocols

We will integrate KYC and AML workflows using AI-assisted identity verification, document checks and anomaly detection. Geo fencing and bookmaker compliance filters will enforce regional restrictions, while multi-layer encryption and fraud prevention protect user accounts. These measures ensure the betting arbitrage platform meets legal requirements and secures user funds.

10. Deployment & Performance Optimization

We will deploy continuous feedback loops where models learn from market reactions, bookmaker behavior and user outcomes. Engineers will refine detection algorithms, reduce latency and improve API reliability. Ongoing performance tuning will adapt to market changes, preserving the competitive edge and ensuring the sports betting arbitrage platform remains accurate and profitable.

Cost to Develop a Betting Arbitrage Platform like OddsJam

Building a sports betting arbitrage platform like OddsJam involves multiple development stages, each contributing to the platform’s functionality, scalability, and compliance. The costs can vary depending on the tech stack, team location, and complexity, but here’s a breakdown of the major phases and their estimated budget ranges.

Total Estimated Cost: $60,000 – $132,000

Note: The above costs are indicative and may vary based on platform complexity, real-time odds coverage, third-party API fees, and automation level in odds detection. Incorporating advanced algorithms, multi-region compliance, and analytics can greatly affect the final budget.

Tech Stack Recommendation for Betting Arbitrage Platform

Choosing the right technology stack is critical for ensuring performance, scalability, and real-time accuracy in an AI betting prediction app. The selected tools and frameworks must handle large datasets, integrate with live sports data sources, and deliver smooth user experiences.

1. Frontend

The frontend serves as the user interaction layer, where design and performance directly impact the experience. A well-optimized interface should deliver real-time updates, handle complex data visualizations, and work seamlessly across devices.

• React: Known for its component-based architecture, React is ideal for building fast, dynamic, and scalable betting dashboards with real-time updates.
• Vue.js: Lightweight and flexible, Vue.js offers an easy learning curve and smooth performance for applications requiring frequent UI changes.
• Angular: A full-featured framework with built-in tools for data binding and dependency management, suitable for large-scale betting platforms.

2. Backend

The backend powers the business logic, data processing, and AI-driven predictions. It must be fast, reliable, and capable of processing large data streams without downtime.

• Node.js: A high-performance JavaScript runtime for event-driven applications, making it suitable for live sports odds processing.
• Python (FastAPI/Django): Python offers rich AI and data analytics capabilities, while FastAPI provides high-speed API handling and Django ensures robust backend architecture.

3. Database

Betting prediction apps require both structured and unstructured data storage for odds, user history, and analytics. A combination of SQL and NoSQL databases is often used for performance and flexibility.

• PostgreSQL: An advanced relational database known for reliability and strong support for transactional operations.
• MongoDB: A NoSQL database that efficiently stores unstructured sports data and accommodates flexible data models.

4. APIs & Integrations

APIs are essential for retrieving live sports data, odds, and historical records. They ensure the platform stays updated with the latest market trends and sports events.

• Sportsbook APIs: Provide odds and betting markets from various bookmakers for real-time predictions.
• Live Odds Feeds: Deliver instant updates on sports scores, market changes, and player performance metrics.

5. AI & ML Tools

Predictive accuracy relies on advanced AI and machine learning frameworks that process data and deliver probability-based betting insights.

• TensorFlow: A widely used framework for building, training, and deploying deep learning models.
• PyTorch: Preferred for rapid prototyping and dynamic computation graphs, ideal for sports prediction model development.

6. Cloud Infrastructure

Cloud services ensure scalability, uptime, and global accessibility for the betting platform. They allow handling high traffic spikes during major sporting events.

• AWS: Offers a wide range of computing, storage, and AI tools with global reach.
• Google Cloud: Provides scalable infrastructure with strong data analytics and AI service integration.

7. Security Frameworks

Security is critical in protecting user accounts, payment information, and betting activity. A secure framework prevents fraud, data breaches, and unauthorized access.

• SSL/TLS: Encrypts communication between the app and users, safeguarding sensitive transactions.
• OAuth 2.0: Ensures secure user authentication and access control across integrated services.

How to Mitigate Challenges of Betting Arbitrage Platform Development?

Before launching a betting arbitrage platform, it is essential to address common technical, regulatory, and operational challenges that can directly impact profitability and user trust. Below are the primary hurdles you may face and how we will strategically tackle them.

1. Data Accuracy and Real-Time Odds Synchronization

Challenge: In betting arbitrage, odds change within milliseconds, and even a slight delay or inaccurate feed can result in missed profit opportunities or financial losses. This is especially critical when aggregating data from multiple sportsbooks with different refresh rates.

Solution: We will integrate low-latency APIs from multiple bookmakers combined with real-time data streaming technologies like Kafka or WebSockets. Redundancy checks will validate incoming odds from multiple sources before display, ensuring only accurate, synchronized betting odds are shown to users at all times.

2. Multi-Bookmaker API Integration Complexity

Challenge: Different sportsbooks provide APIs with unique authentication methods, data formats, and rate limits, which creates integration delays and inconsistent odds mapping. This technical diversity can make a platform unstable without a proper normalization strategy.

Solution: We will adopt a modular API integration framework with a robust normalization layer to convert bookmaker-specific data into a standardized format. An API gateway will handle rate limiting, authentication, and failover, enabling smoother integration across multiple betting platforms.

3. Regulatory Compliance Across Jurisdictions

Challenge: Betting laws differ across countries and even states, meaning a non-compliant platform risks penalties, legal disputes, or being banned in entire markets. Keeping up with ever-changing legislation is a resource-intensive process without automated safeguards.

Solution: We will implement geo-restriction modules and compliance monitoring tools to automatically block users from restricted regions. By partnering with legal experts, we will maintain a real-time regulatory database and automate updates to ensure the platform always meets jurisdictional rules.

4. Security of Transactions and User Data

Challenge: A betting arbitrage platform handles sensitive financial transactions and personal data, making it a high-value target for hackers. Any breach could result in loss of funds, stolen identities, and reputational damage.

Solution: We will use end-to-end encryption, multi-factor authentication, and blockchain-based payment records for transparent, tamper-proof transactions. Regular penetration testing will be conducted to detect and patch vulnerabilities before attackers can exploit them.

5. Scalability for High Traffic During Peak Events

Challenge: Major sports events can cause massive spikes in traffic, overwhelming servers, increasing latency, and sometimes causing the platform to crash. This downtime can lead to missed bets and frustrated users.

Solution: We will deploy a cloud-native infrastructure with AWS Auto Scaling and Kubernetes to dynamically handle traffic surges. Additionally, CDNs will serve static content faster, reducing server load and keeping the betting experience smooth during high-demand periods.

Conclusion

Creating a betting arbitrage platform like OddsJam involves careful planning and a strong focus on accuracy, speed, and user experience. The key lies in integrating real-time data from multiple sources and delivering clear, actionable insights to users. By leveraging advanced technologies and following a structured development approach, it is possible to build a platform that not only identifies profitable opportunities but also ensures trust and reliability. Such a platform can stand out by providing consistent value and fostering user confidence in a competitive landscape.

Why Choose IdeaUsher for Your Betting Arbitrage Platform Development?

At IdeaUsher, we specialize in building advanced betting arbitrage platforms that deliver real-time odds analysis, accurate profit detection, and seamless multi-bookmaker integration. Our team ensures your platform operates at high speed with precision, helping users capture profitable opportunities before markets adjust.

Why Work with Us?

• Sports Betting Expertise: We combine deep knowledge of betting markets with cutting-edge development to create reliable, data-driven platforms.
• Custom-Built Solutions: From algorithm design to UI development, every feature is tailored to your target audience.
• High-Performance Infrastructure: We deliver platforms optimized for speed, accuracy, and scalability to handle real-time betting data.
• Proven Industry Experience: Our portfolio includes successful betting and sports analytics solutions that deliver measurable results.

Let us help you create a platform that stands out in the competitive betting industry by combining technical innovation with market insight. 

Contact us today to discuss your betting arbitrage platform vision.

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