How can Artificial Intelligence (AI) benefit the events industry in 2021?

Welcome to the future

When it comes to adopting new technology, the events industry is at the forefront.

And the technology that is leading the charge of transforming this industry in 2021 is artificial intelligence.

It has the potential to completely change how events has planned and give the attendees an enhanced experience.

And going forward, it is clear that more and more attendees and sponsors will expect event professionals to offer it as a part of their event technology solution.

However, before we get down to the nitty-gritty, let us first understand what artificial intelligence is.

What is artificial intelligence (AI)?

Broadly speaking, artificial intelligence refers to the simulation of human intelligence in machines that has programmed to mimic human thought and emotions.

Additionally, such machines use iterative processing and intelligent algorithms to analyze real-world data like words and images.

The software learns automatically from the features and patterns in the data, which it then uses to make predictions.

Similarly, from Amazon’s Alexa to Apple’s Siri, most of us use AI without being aware of it.

However, the applications of AI do not end there.

As this technology evolves and becomes more robust, it will become indispensable to all the major industries, including the event management industry.

Ways in which the event management industry can take advantage of AI

1. Networking

AI can help improve the way the attendees connect with each other in your events.

Instead of random interactions that lead to meaningful relationships, AI can help strategically match attendees who have shared interests, and are facing with the same challenges and have similar goals.  

2. Chatbots

Chatbots are increasingly used by most businesses to have intelligent conversations with their customers.

With AI, they can be trained to emulate the way a human would respond.

This is especially beneficial for the event management business as they can be used to answer questions, stay in touch with attendees and provide necessary information.

This saves the time and energy of your staff, which allows you to focus on other areas of the event management process.

3. Understanding attendees to create more personalized event experience

AI used to deeply analyze the interests of your attendees and gain valuable insights.

Using this information, you can provide individual attendees with their very own personal event experience – be it recommending shows and sessions to attend or people to network with.

4. Breaking language barriers

AI’s ability to process and translate languages is peerless.

Furthermore, for events at the global scale or geared towards attracting people from different cultures and languages, AI is of immense help.

Similarly, AI can quickly and accurately translate web pages and other event specific content and save you the trouble of hunting for translators.  

Conclusion

No matter your views about AI, it is evident that this technology is here to stay.

Clearly, the events industry stands to benefit immensely by adopting this technology.

And the quickest way is by using an event management app with an AI-plugin.

If you are in the lookout for an app development team to build your app, then look no further.

Idea Usher is a pioneering web-app development company with years of experience in building robust, scalable, and innovative technology solutions.

Our tech-enthusiastic programmers have hands-on knowledge of AI technology.

And together with our designers and testers, they can create powerful event management apps incorporated with AI technology.

Get in touch to get free quotes.