Influencer Marketing and top 8 influencer marketing tools

Influencer marketing and influencer marketing management platform – a buzzword for a long time now in online marketing, but there are still people who do not clearly understand the concept of influencer marketing. Worry no more; I’m going to explain to you the whole idea of influencer marketing in the simplest form. 

Know how a celebrity endorses a product in television or print ads? Similarly, on social media, a person who has the power to affect the purchasing decision of others or the ability to ‘influence’ others to buy and use a particular good or service is called an influencer. This influencer collaborates with different brands and promotes the brands using an influencer marketing management platform. 

People on social media create content on different things like travel, beauty, lifestyle, fashion, education, technology, and more, with many followers called influencers. Influencer marketing management platforms connect influencers with brands to promote the brand’s product or service. This is known as influencer marketing. 

Why is Influencer marketing so popular? 

Influencer marketing is so popular simply because of its benefits, and some of its benefits are:

• Brands directly gain the followers of influencers.
• Reviews from influencers are more authentic. 
• Influencers are people just like you and me and no celebrities; this makes it easier for everyone to trust someone just like them. 

What is IRF or CRM for influencer marketing? 

Suppose you want to run a campaign with 10,000 influencers, but how will you choose the best-suited influencers from thousands of influencers present? In such a case, get connected with an Influencer Relationship Management (IRF) platform. These platforms help you find the best-suited influencer for your niche. It is like a (Customer Relationship Management) CRM for influencer marketing. 

Top 8 Influencer Marketing Apps 

Here is a list of the Top 8 Influence Marketing Apps you can use or take inspiration from;

Grin

Grin believes that the first step of influencer marketing is marketing to the influencer. They think that if the brands build a trustworthy relationship with the influencers, everything else falls into place.

The app mainly targets eCommerce businesses like WooCommerce, Magento, and Shopify. 

Features: 

• Tracking of the campaign and deliverables. 

• Real-time communication features through email. 
• The app gives access to an unlimited number of influencers, programs, brands, and campaigns. 
• The app makes it easy to measure the success of the campaign through a tracker which tracks budget, spending, media value, revenue, and more. 
• Customized pricing. 

Creator IQ 

CreatorIQ is highly based on social media algorithms. It integrates directly with social media platforms API and uses its AI algorithm to analyze public accounts. 

Features:

• ‘Content first’ approach – Looks at all the parts of the content, like location, emojis, and mentions, and then makes logical inferences. 
• Assigns each influencer an IQ- Integrity Quotient, which helps you discern the authenticity of an audience. 
• It helps users share private links to share certain parts of the content. 

Upfluence

Built on massive databases-the platform connects brands to influencers using keywords!  

Features: 

• Allows you to use as many keywords as you want.
• The life cycle management component is involved, which shows the progress of the influencer. 
• Archived emails- Brands can see the emails sent to all the influencers and their response.

Aspire IQ 

AspireIQ involves a robust set of management tools like digital term sheets and the content collaboration tool. 

Features:

• Digital term sheets show all the terms and conditions of a campaign and work as a contract.
• Creator management tool: Used for campaigns where brands provide free products to the creators. 
• Content Collaboration tool: Allows creators to submit content to the brand for further approval. 

Traackr

Traackr is one of the oldest platforms that specializes in influencer relationship management. 

Features: 

• Search and filter options to choose the kind of influencers. 
• The Organization feature allows organizing influencers into groups according to a topic, type, etc. 
• Enables customization of data. 

Mavrck

Mavrck likes to work on a trust basis and find the existing customers who have the most influence. 

Features: 

• It grabs all the public information associated with one’s social media account and measures each of its influences. 
• The platform already has 20 pre-defined digital activities. 

Sideqik

A full-fledged automated influencer marketing platform-Sideqik mainly targets brands in the gaming industry, sports, lifestyle, and entertainment industries.  

Features:

• Uses influencer dashboard to gain deeper insights into the influencers.
• Provides “blueprints” to the users for different campaigns. 

Post for Rent 

Post for Rent is one of the most pocket-friendly platforms offering the best services at the lowest price. 

Features: 

• Offers step-by-step campaign formation
• Notifies influencers about the campaign through a mobile app 
• Shows in-depth statistics on the performance of the campaign in real time. 

Wrapping UP 

“Influencer marketing platform was valued at USD 7.68 billion in 2020 globally. It is expected to expand at a compound annual growth rate (CAGR) of 30.3% from 2021 to 2028.”

Source: Grand view research 

If you have always been thinking about getting into this business, there is no better time than now. 

Advertising over the years has grown enormously and has taken the digital path. What’s the use of making an expensive giant billboard that will reach a limited number of audience passing through it?

Instead, make a small digital poster and share it across the globe through social media! Use influencers to spread word of mouth and gain real customers in a short period. 

Suggested reads: 5 Foolproof digital marketing tips for Startups

How can you build a similar app with Idea Usher? 

Idea Usher can be your one-stop destination for building an influencer marketing app; experienced developers have worked in all the major domains and aim to develop a bug-free app. 

Some of the major reasons that make Idea Usher unique are:

1. Use the best software – We use the best software and tools available, like Figma, XD, and After Effects, which a lot of other companies do not use.
2. We convert user stories into graphical representations– This gives our clients an initial idea of how their app will look like. This is another crucial step that most companies miss out on. 
3. We have experience in all the domains like hyper-local delivery apps, fitness apps, meditation apps, and more. 
4. Adhere to the guidelines – We always follow the guidelines issued by apple and android before launching an app.
5. Take feedback from Apple and Android – We not only follow the human interface guidelines, but while launching the app, we also take feedback from apple and android and then implement the feedback on our project. 
6. Quality assurance – we have multiple stages of testing like unit tests,white-box tests, and more. A dedicated testing team is there so that it is ensured that every app is tested. We use the agile method so that bugs can be traced faster and fixed immediately.
7. Always give the client more than what they expect-We do not want our clients to get an app developed from us and then forget us. We always try to add more to their project or design a new product altogether, which can help their business grow enormously. 
8. We follow standard and industry practices and clean coding methods. 

What more do you want? We help you right from the pre-development process to marketing the app at the most pocket-friendly prices.