Building a Strong Brand

Building a Strong Brand Doesn’t Just Happen

The Scratch Marketers have two targets to reach their goals: making their brands distinctive and making them pioneers in their category. Once you have decided how to strategically position your brand, everything else will be

Tokenization- An alternate economy

Tokenization- An alternate economy

When the whole planet seems to be buzzing around the Bitcoin bubble, there’s a not so new entrant waiting in line to gain the traction of the masses and leave them spell-bounded once again. Still

Block Chains: The missing link to settle concerns in IoT

Block Chains: The missing link to settle concerns ...

While the cryptocurrency craze seems to be settling down, the fundamental blockchain technology is expanding enormously, griping its way in IoT. Blockchain technology goes far beyond just financial transactions. The secure transaction management offered by

What exactly is GDPR?

What exactly is GDPR?

You must have seen e-mails or must have heard it on news channels about the new General Data Protection Regulation(GDPR). But if you haven’t then it’s not your fault, GDPR is not exactly a hot

Human emotion- the key to a marketer’s success

Human emotion- the key to a marketer’s success

First let me ask you, whether a decision is made based on rational and practical bases? If you said Yes, then the answer is wrong. When a human takes a decision he mostly takes help

Why are we going to need Quantum Computers

Why are we going to need Quantum Computers

We have not reached at peak of species pyramid because of our muscles. And if you compare us in terms of muscle, we are easily at the very bottom in that regard. But we still

How Is Augmented Reality Changing The Way We Buy Things

How Is Augmented Reality Changing The Way We Buy T...

In the early stages, AR was limited to hardware like HUD and innovative handheld devices. Because augmentation techniques are typically performed in real-time and in semantic context with environmental elements. They need hardware components like

Most Indispensable Design Principles for Product Managers

Most Indispensable Design Principles for Product M...

About 50% of all design firms sold in the last ten years were acquired in the last 24 months. And they weren’t bought by Amazon or Facebook or Google. They were bought by the banks

Marketing Collateral-The Unsung Hero of Your Company

Marketing Collateral-The Unsung Hero of Your Compa...

Like humans can’t survive without oxygen the same way in today’s competitive world a budding business cannot subsist without building a cogent marketing collateral. Lion’s teeth shine without polishing but blood similarly to the importance

Ultimately there is only one reason that a company fails period

Ultimately there is only one reason that a company...

Ultimately there is only one reason that a company fails period. No other reason exists. Read till the end to find out what that reason is. Bonus: Included solution as well. The Reason that a

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