Virtual Try-on App Development: Cost, Benefit, Use Case

There is growth in e-commerce, inconsistent shopping experience, and loss in business due to high returns of the products – even claimed by Forbes. To put it simply, the shopping experience needed an upgrade to address this issue, and Virtual Try-On apps were spot-on! It allows users to view products in real-time so they can see what they are buying and if it will actually look good on them. This facility directly impacted the product return ratio, removed the risk of fraud, and, of course, gave a premium shopping experience. Sephora is one of the prime examples to prove this fact; it increased its sales by 35% with the incorporation of a simple Virtual Try-on experience. 

In this blog, we will explore why Virtual Try-on app development is an excellent idea and how you can do so. With this, we will analyze the leading brands and their strategies behind this implementation and how they are generating higher revenue – basically everything from the development process, cost, benefit, and use cases of the Virtual Try-on app!

Virtual Try-On Solutions: Overview

Virtual try-on solutions use augmented reality and artificial intelligence to create an interactive shopping experience. These applications allow users to see how products like clothing, accessories, and cosmetics will look on them without the need for physical trials. The technology provides a realistic view of the product and helps customers make informed choices. It even boosts the confidence of shoppers in online purchases.

The development of virtual try-on tools began with early innovators like ModiFace in 2010. They initially focused on the virtual try-on experience for their beauty products and later expanded it to their clothing segments. In fact, the broader application of AR gained momentum after the success of Pokémon Go in 2016, which highlighted AR’s potential in various industries. 

Today, virtual try-on solutions are widely used in e-commerce, and they offer a way to reduce return rates and increase customer satisfaction. They also provide businesses with insights into consumer preferences that help in product development and marketing strategies. This technology is turning out to be both customer and business-centric! Now, if we talk about the basic features on which Virtual Try-on Apps rely, it is:

• Body Scanning: This function utilizes the camera on the device to generate a 3D representation of the user’s body.
• Clothing/Product Overlay: After creating the body model, the application superimposes digital images of clothing onto this model, providing a lifelike preview of how the garments/product will look.
• Customization: Users typically have the option to adjust various aspects of the clothing/product, including color, size, and style, allowing for a more personalized experience.

What Makes The Virtual Try-On App Unique?

Virtual try-on apps offer a distinct and engaging online shopping experience by combining several advanced features that set them apart:

1. Augmented Reality Visualization: Users can see how products like clothing, accessories, and makeup will look on them in a realistic virtual environment.
2. Comprehensive Product Integration: Direct access to a wide selection of items from the retailer’s catalog for an extensive virtual trial.
3. Real-Time Interaction: Immediate updates on how products appear to users, ensuring an accurate and dynamic preview.
4. Customization Options: Adjust colors, sizes, and styles to fit personal preferences and needs.
5. Social Sharing Features: Share virtual try-on results on social media to enhance brand engagement and reach.
6. Direct Purchase Links: Seamless transition from virtual try-on to purchasing within the app.
7. Fit and Measurement Tools: Assistance with finding the correct size and fit for a more accurate shopping experience.
8. Personalized Profiles: Save preferences, past try-ons, and favorite items to streamline future interactions and enhance user experience.

Key Market Takeaways For Virtual Try-On Apps

The global market for virtual try-on technology was valued at about USD 9.17 billion in 2023 and is expected to grow at an annual rate of 26.4% from 2024 to 2030. 

Looking at the demand for virtual and augmented reality in online shopping across different countries in 2023, a survey revealed that Polish online shoppers showed the highest interest in using virtual and augmented reality tools, with 40% expressing a desire for these features. In the United States, 37% of consumers also preferred VR/AR tools for online shopping, which reflects a strong global interest in these technologies.

Additionally, to support the advent of AR/VR in e-commerce, there is another report that suggests that the market for virtual fitting rooms is also projected to grow from $5.71 billion in 2024 to $25.11 billion by 2032 at a rate of 20.3% annually. In this case, North America held the largest share of this market in 2023, representing 39.04%.

Benefits Of Virtual Try-On Apps

Here are the key advantages that virtual try-on apps can give you:

1. Customer Experience

Customers enjoy a more interactive shopping experience with virtual try-on apps. The ability to see products as they would appear in real life gives them confidence in their choices. This leads to higher satisfaction, and it encourages repeat purchases and brand loyalty.

2. Lower Return Rates

Virtual try-on technology helps customers make informed decisions, which reduces the likelihood of returns. This not only saves costs associated with processing returns but also improves overall sales efficiency and allows businesses to focus resources on growth.

3. Personalized Shopping

Virtual try-on apps can analyze customer preferences to offer personalized product recommendations. This personalized experience enhances engagement and increases the chances of a purchase. This capability makes customers feel more connected to the brand.

4. Brand Visibility

You can integrate social media in virtual try-on apps and allow users to share their experiences online. This creates organic marketing opportunities, which extend the brand’s reach and attract new customers through shared content.

5. Broader Market Reach

Virtual try-on technology makes products accessible to a wider audience, regardless of location. This opens up new markets and makes shopping more inclusive, especially for those who might not easily visit physical stores.

6. Environmental Benefits

You can reduce the need for physical samples and limit returns through virtual try-on apps. These apps can also help you in lowering the environmental impact. This approach aligns with sustainable practices and also appeals to consumers who prioritize eco-friendly options.

7. Market Differentiation

Virtual try-on experiences give you the opportunity to set yourself apart from your competitors. This unique service attracts tech-savvy customers who value convenience and innovation and helps your brand stand out in the marketplace.

Top 10 Use Cases Of Virtual Try-On Apps

Virtual try-on apps have become increasingly popular across various industries, offering users the ability to interact with products in a more immersive way. Below are ten key use cases for virtual try-on apps, showcasing their versatility and impact across different sectors.

1. Apparel And Fashion

Virtual try-on technology in the fashion industry allows users to see how clothing items fit and look on their bodies without physically trying them on. Advanced AR features enable users to mix and match outfits, change colors, and adjust sizes to find the perfect fit. Retailers such as Zara and ASOS have integrated these virtual fitting rooms into their shopping platforms, enhancing customer experience and reducing return rates. Additionally, Nike’s app uses this technology to help customers find the perfect shoe fit, showing a 3D model of the shoe directly on their feet.

2. Eyewear 

For eyewear, virtual try-on apps allow users to experiment with different frame styles, lens shapes, and colors. These apps often provide a precise fit by integrating prescription details, ensuring that the glasses not only look good but also meet vision requirements. Brands like Warby Parker and Lenskart offer features that let customers virtually see how frames will look on their faces, reducing the guesswork and enhancing confidence in online purchases.

3. Jewelry Preview

Virtual try-on apps for jewelry enable customers to see how different pieces like rings, necklaces, and bracelets will look when worn. Some apps offer customization options, such as choosing metal types, gemstones, and other details to create a personalized look. Brands like Pandora and Kendra Scott use this technology to help users visualize their jewelry selections, which is particularly useful for layered or stacked pieces.

4. Hair Styling And Color

In the beauty industry, virtual try-on apps are widely used for hair styling and coloring. These apps take into account hair length, texture, and natural color, providing users with a realistic preview of how a new hairstyle or color will suit them. L’Oréal’s app is a prime example, offering a wide range of hair products and styles that users can experiment with virtually. This app helps users to make wise decisions before making a huge commitment.

5. Furniture Placement

Virtual try-on technology in the furniture industry allows customers to see how different pieces of furniture will fit into their living spaces. Using AR, users can place digital representations of furniture items in their rooms, ensuring the size and style match their existing decor. IKEA’s Place app is a leader in this field, providing a simple way to visualize how furniture will look in any space before making a purchase.

6. Interior Design

Interior design apps use virtual try-on technology to help users experiment with different design elements like paint colors, flooring, and decor items. These apps often consider room dimensions, lighting, and existing furnishings to create a realistic preview of potential changes. One prominent example is Houzz’s app, which allows users to explore various design options, making it easier to choose the right materials and styles for their homes.

7. Cosplay 

For the cosplay community, virtual try-on apps offer a unique way to try out different costumes, wigs, and makeup looks before committing to a particular style. Apps like ImagineMe provide a digital experience where users can transform into their favorite characters without needing physical costumes or makeup. The app utilizes advanced AI to analyze users’ facial features and blend them with the chosen character’s distinct look, resulting in a highly realistic depiction.

8. Virtual Fitting Rooms

Virtual fitting rooms are becoming a staple in online retail, enabling users to input their measurements and virtually try on clothes. These platforms offer a 360-degree view, giving users a comprehensive look at how the garments will fit and move with their bodies. Amazon’s virtual fitting room feature is a significant innovation in this space, allowing for a more personalized and confident shopping experience.

9. Social Media

Social media platforms have embraced virtual try-on technology, incorporating AR filters that let users try on makeup, accessories, and even clothing in real-time. Brands can create custom AR effects that allow users to engage with their products directly through platforms like Snapchat and Instagram. This integration boosts engagement as well as serves as an effective marketing tool for brands.

10. Tattoo 

Tattoo enthusiasts can use virtual try-on apps to visualize how a tattoo design will look on their skin before making it permanent. Apps like InkHunter allow users to upload their designs or choose from a gallery and then place the tattoo on any part of their body using AR technology. This feature helps users make more confident decisions about their tattoo choices, reducing the risk of regret.

Features That Make Virtual Try-On App Popular Among Its Users

Virtual try-on apps offer a blend of convenience and personalization that attracts users and enhances their shopping journey. Here are the features that make these apps stand out:

1. Advanced Augmented Reality

Virtual try-on apps use advanced AR technology to create a realistic shopping experience. Users can see how products look and fit as if they were physically trying them on. This accuracy helps users make better choices and feel more confident in their purchases.

2. Personalized Recommendations

The apps often include AI that learns from user preferences and past choices. This allows the app to suggest products that match individual tastes. Personalized recommendations make the shopping process smoother and more enjoyable, increasing the chances of a purchase.

3. High-Quality 3D Modeling

These apps use detailed 3D models to give users a clear view of products from all angles. Whether it’s clothing, eyewear, or jewelry, users can examine every detail, making it easier to decide what works best for them.

4. Accurate Face And Body Mapping

Face and body mapping technology ensures that virtual try-ons are precise. The app uses the camera to map the user’s features or body shape so products fit naturally. This feature is especially useful for trying on items like glasses or clothing.

5. Virtual Wardrobe

A virtual wardrobe feature lets users save their favorite items and experiment with different combinations. This helps users plan outfits or see how different items work together and improves their overall shopping experience.

6. Expert Consultations

Certain apps offer virtual consultations with experts who can provide advice on selecting products or styling items. This feature adds a personal touch to the shopping experience, similar to in-store assistance.

7. Easy Purchases And AR Filters

Many virtual try-on apps are connected to e-commerce platforms, which allow users to buy items directly through the app. This integration makes the shopping process quick and hassle-free. In addition to practical features, some apps offer AR filters that make the experience more fun. These filters encourage users to share their experiences on social media while increasing engagement with the app. 

Development Steps For Virtual Try-On Apps

Creating a virtual try-on app involves a combination of advanced technology and creative design. Here are the essential steps in the development process:

1. Real-Time Body Tracking and Pose Detection:

Begin by integrating advanced computer vision techniques to monitor users’ body movements and positions in real-time. Employ advanced algorithms to generate precise 3D body models from video feeds or images. This involves designing algorithms that adjust dynamically to various body shapes, postures, and clothing types, ensuring that virtual garments fit realistically on diverse body types.

2. Fabric Dynamics Simulation:

For a lifelike virtual fitting experience, simulate the physical properties of different fabrics—such as elasticity, stiffness, and drape. Utilize physics-based simulations to replicate how materials respond to movement and gravity. This includes modeling how clothes fold, stretch, and fall, which helps in providing a realistic preview of how the apparel will look and behave in real life.

3. Dynamic Lighting And Shadow Effects:

Implement advanced lighting models to simulate how different light sources interact with clothing. Incorporate adjustable environmental settings that allow users to experiment with various lighting scenarios and backgrounds. This feature makes sure that the virtual clothes look natural under different conditions and enhances the realism of the try-on experience.

4. Personalized Avatar Customization:

Develop a detailed avatar creation tool that allows users to design their virtual representation with precise features. Offer extensive customization options, including skin tone, hair styles, facial attributes, and body types. This ensures inclusivity and personal relevance and enables users to create avatars that closely resemble themselves. It also provides an accurate preview of how clothes will look based on their specific body type.

5. Fashion Trend Integration:

Stay up-to-date with fashion trends by regularly updating the app’s clothing inventory. Incorporate seasonal collections and trending styles to keep the app relevant and engaging. This involves integrating with fashion databases and collaborating with designers to offer the latest apparel in the virtual wardrobe.

6. Social Interaction And Community Engagement:

You can enhance the user experience by incorporating social features that enable users to share their virtual try-on experiences and fashion looks. You can also create community spaces for discussions, trend sharing, and fashion advice. This effort will result in boosting user engagement and build a tech-savvy community around the app.

7. Accessibility Enhancements:

Ensure that your app is inclusive by adding features for users with disabilities. Implement color contrast adjustments for users with color blindness and provide voice-over capabilities for those with visual impairments. Accessibility should be a key consideration to make the app usable for a wider audience, so make sure to take care of this.

8. Integration With E-Commerce Platforms:

Link the app with various online retailers to offer a broad range of clothing options. Facilitate direct purchasing from within the app and allow users to buy the items they’ve tried on without leaving the platform. This integration not only improves user convenience but also drives sales for retailers.

Tech Stack For Virtual Try-On App Development

Here is the unique tech stack for developing a virtual try-on app:

Top Revenue Generating Methods That Are In Trend For Virtual Try-On Apps

Virtual try-on apps are adopting new revenue strategies in 2024. These methods boost profits and enhance user engagement, and here are the leading approaches:

1. AI-Driven Personalized Styling:

Artificial intelligence now provides users with customized fashion recommendations. AI analyzes user preferences and body types to suggest outfits that fit their style. Some apps offer subscription plans for ongoing access to virtual styling services. This model ensures a steady revenue stream while delivering a personalized experience.

2. AR And Social Commerce:

Augmented reality integrates with social media to create a simple shopping experience. Users can share their virtual try-on experiences on social platforms and purchase items directly through interactive posts. This integration drives sales by linking social interactions with shopping, which makes it easier for users to buy what they see.

3. Gamification And Rewards:

Adding games and challenges to apps keeps users engaged. In-app games offer rewards for interaction, encouraging frequent use. Loyalty programs further enhance engagement by providing points and exclusive offers for regular users. These strategies increase user retention and drive revenue through both direct sales and repeat interactions.

4. NFT Integration:

Non-fungible tokens are used to create and sell digital fashion items. Users can purchase and trade unique virtual clothing and accessories. This approach introduces a new revenue stream and builds a community around exclusive digital items.

5. Metaverse Integration:

Virtual try-on apps are exploring opportunities in the metaverse. Hosting virtual fashion shows allows brands to showcase their collections in immersive environments. Users can also dress their avatars with virtual items from the app. These features expand engagement and create new revenue opportunities within digital spaces.

6. Data-Driven Advertising And Partnerships:

Targeted advertising based on user data is becoming a key revenue driver. Apps partner with brands to deliver personalized ads while increasing the relevance and effectiveness of advertising. Collaborations to develop custom products based on user feedback also contribute to revenue, which aligns app features with market demands.

7. Subscription Box Services:

Subscription boxes deliver curated clothing selections to users. These services offer a “try-before-you-buy” option, allowing users to experience items before purchasing. This model attracts users with the convenience of home trials and boosts sales by converting try-ons into actual purchases.

Cost Of Developing A Virtual Try-On Apps

Here is the approximate cost to develop a virtual try-on app:

Cost-Affecting Factors To Consider For Virtual Try-On Development

Developing a virtual try-on app involves several key factors that can influence the overall cost, such as: 

1. Real-Time Body Meshing Complexity

The accuracy of body meshing affects development costs. High precision requires advanced technology to correctly display different body shapes and movements. Supporting various body types and clothing styles adds to the complexity and expense, as algorithms must adjust to different poses and clothing.

2. Fabric Simulation Fidelity

Creating realistic fabric simulations is key for a believable experience. This involves modeling how different fabrics behave, like how stretchy or stiff they are. Adding environmental effects, such as gravity or wind, can make simulations more complex and costly.

3. AR/VR Hardware Requirements

Compatibility with various AR and VR devices impacts both development efforts and costs. Testing and optimizing the app for different devices, such as smartphones and VR headsets, can be resource-intensive. Ensuring the app runs smoothly across all devices may require additional technical work.

4. AI Model Training

Training AI models involves significant costs due to data needs. Collecting and processing data for accurate body tracking, pose estimation, and fabric simulation can be expensive. The complexity of AI models, such as deep learning networks, affects the cost and resources required for training and operation.

5. Integration With Existing Systems

Connecting the app to existing systems, like e-commerce platforms and customer management tools, can be complex and costly. Integrating APIs and ensuring smooth data transfer between the app and other systems increases development time and expenses. Effective integration is essential for a seamless user experience.

Top 5 Leading Brands Using Virtual Try-On Technology

Here are some of the leading brands using virtual try-on technology in 2024:

1. Gucci

Gucci has incorporated augmented reality (AR) into its mobile app to let users virtually try on its Ace sneakers. Shoppers can point their smartphones downwards and select a shoe style to see a digital version of the sneakers superimposed on their feet. This feature tracks foot movements and allows users to view the virtual shoes from various angles in real-time. Additionally, Gucci has introduced the “Virtual 25” sneaker, which is available exclusively in digital formats.

2. Burberry

Burberry utilizes virtual try-on technology for a range of products, including their signature coats and jackets. The AR feature enables customers to place a true-to-scale 3D model of items like the Lola bag within their surroundings. Users can scan their environment with their smartphone to generate and position a 3D model of the product in real-time scenarios.

3. Chanel

Chanel provides a virtual makeup try-on tool that allows users to test different makeup products on their face or nails. This tool lets users try on lipsticks, eyeshadows, and eyeliners, either creating new looks or replicating those from Chanel’s collections. It offers a realistic preview of how the products will appear when applied.

4. Charlotte Tilbury

Charlotte Tilbury features a virtual try-on tool known as the Magic Mirror Online Makeup Try-On. Users can experiment with various makeup products, chat live with beauty experts, and schedule one-on-one virtual consultations. The tool assesses facial features and skin tone to provide an accurate preview of how different makeup items will look on the user.

5. M.A.C Cosmetics

M.A.C Cosmetics offers a virtual try-on tool with over 800 makeup shades available for instant testing. Users can activate their live camera, upload a photo, or select a model to see how different shades of lipsticks, eyeshadows, and other products will look on them. This feature helps users find the right shades before purchasing.

Conclusion

Virtual try-on apps have transformed online shopping by improving the customer experience. This technology effectively addresses problems such as high return rates and uncertain fit, offering a more engaging and personalized way for customers to make purchases. As technology advances, these apps are expected to become even more refined, providing new opportunities for businesses to connect with their customers. Adopting virtual try-on technology can, therefore, be a valuable investment for you if you aim to improve the shopping experience for your customers and attract a global customer base!

Looking To Develop A Virtual Try-On App?

We can turn your groundbreaking ideas into successful digital solutions. If you’re looking to develop a virtual try-on app, our experienced team is here to assist you. With over 200 projects completed and 50,000+ hours of dedicated work, we have the expertise to guide you from concept to launch. We use advanced augmented reality and AI to craft immersive and user-friendly virtual try-on experiences that boost engagement and drive growth. Partner with us to create an app that meets your goals and delights your users. Contact Idea Usher today, and let’s start building your next great app.

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FAQ

How to create a virtual try-on app?

Creating a virtual try-on app involves several steps. Start by selecting the appropriate software development kit (SDK) or API that supports augmented reality (AR) and 3D modeling. Design a user-friendly interface and integrate the AR feature to capture real-time images. Finally, test the app across multiple devices to ensure compatibility and performance before launching.

What is the cost of virtual try-on software?

The cost of virtual try-on software varies based on features, complexity, and platform requirements. On average, development costs range from $10,000 to $100,000 for a basic app. Advanced features, including AI integration and multi-platform compatibility, can drive costs higher. Maintenance and updates also contribute to ongoing expenses.

What are the benefits of virtual try-on?

Virtual try-on offers numerous advantages, including enhanced customer engagement and reduced return rates. It provides a personalized shopping experience, allowing users to visualize products before purchase. Businesses benefit from higher conversion rates and increased customer satisfaction, leading to brand loyalty and reduced operational costs associated with returns.

What is a virtual try-on feature?

A virtual try-on feature allows users to see how products, such as clothing, accessories, or makeup, will look on them in real-time using augmented reality technology. This interactive tool enhances the shopping experience by providing a realistic preview, helping users make informed purchasing decisions without physically trying the product.

What is a 3D virtual try-on?

3D virtual try-on utilizes advanced 3D modeling and augmented reality to allow users to view and interact with products from multiple angles. This technology provides a detailed and realistic visualization, offering an immersive experience where users can assess fit, style, and color accuracy as if they were trying the product in person.