How to Build an App Like Own With Web3 Tokens?

With Web3 technology reshaping digital ownership, apps like Own represent a powerful shift in how creators engage with their audiences. By integrating blockchain tokens, creators gain unprecedented control over their content, monetization, and community governance. This decentralized model isn’t just a technical upgrade, it’s a philosophical one, redistributing power from platforms back to the individuals who drive engagement. 

As social media undergoes a $1.3 trillion transformation, apps like Own signal the start of a more equitable and creator-first digital future.

Let’s look at some numbers,

• Web3 social platforms grew 400% in 2023, with apps like Own, Friend.tech, and Lens Protocol leading the charge.
• Creators now earn 10-100X more through tokenized memberships vs traditional ad revenue (e.g., a single crypto artist made $3M in 3 days via social tokens).
• Over 60% of Gen Z users prefer platforms where they can own their influence (Tokenized social graphs, NFT badges, etc.).

Web3 is a game-changer for creators, addressing the hefty 30-50% cut taken by Web2 platforms. With self-custody economics, creators own their tokens and data, while smart contracts ensure automatic, transparent payouts. DAO governance shifts power from corporations to communities, giving users and creators more control and fairness in the digital space.

As we’ve developed many solutions where creators are rewarded for their contributions, with Web3 tokens acting as a currency for engagement and access. With our expertise in integrating blockchain-based monetization models and token-driven ecosystems, IdeaUsher can help you build a platform where content ownership, rewards, and governance are in the hands of the creators and community. In this blog, we’ll explore the steps involved in creating an app like Own, focusing on integrating Web3 tokens for creator ownership, monetization, and community engagement. 

Key Market Takeaways for Social Media Platforms with Web3 Tokens

According to MarketUS, the global market for Web3 social media platforms is experiencing rapid growth, with projections showing a dramatic rise from USD 7.2 billion in 2024 to USD 471 billion by 2034, representing an impressive CAGR of 51.90%. This surge is primarily driven by the increasing demand for decentralized, blockchain-based networks that prioritize user control, data privacy, and innovative monetization opportunities for content creators. North America, particularly the U.S., is leading the charge, accounting for more than 41.5% of the market share in 2024.

Source: MarketUS

Web3 social media platforms are gaining significant traction due to their ability to empower users by allowing them to own, control, and monetize their content and social identities. These platforms differ from traditional social networks by rewarding users directly through platform-specific tokens for contributions, curation, and engagement. 

Several successful platforms are leading the charge in the Web3 social media space. Lenster, built on the Lens Protocol, empowers users to own and monetize their content, offering a decentralized approach to social networking. Mirror is a groundbreaking decentralized publishing platform that allows writers to tokenize their articles and earn directly from their work. 

Farcaster leverages open protocols, giving users full control over their data and the ability to choose the apps they engage with. Diamond App takes it a step further by enabling users to buy, sell, and hold creator coins, with likes and interactions convertible into real-world currency.

The success of Web3 social media is also fueled by partnerships and integrations across the industry. Platforms like Blurt are integrating with streaming services to enable real-time donations and alerts via blockchain, while Aweai.fun is using AI-powered agents to manage communities across multiple platforms with token incentives.

Overview of the Own App

Own is a new decentralized social media platform that aims to offer an alternative to traditional platforms like TikTok by leveraging blockchain technology and a token-based economy. Currently in its beta phase, the app allows users to post videos, text, and images, with features like direct messaging. It stands out by focusing on enabling creators to earn revenue without requiring a minimum follower count or post frequency, which is often a barrier on traditional platforms.

Once fully rolled out, Own will offer a revolutionary platform for content creators with a Web3-driven ecosystem that rewards creators based on their engagement and content quality. Here’s how the app will function:

Content Creation & Engagement

Creators will be able to share videos, images, and text posts, with the platform rewarding them for content that resonates with users. The more engagement a creator’s content receives, the more they will be rewarded. Own’s system will allow creators to build and nurture an engaged audience, fostering community-driven content discovery.

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$OWN Token

The $OWN token will serve as the cornerstone of the platform’s economy. Creators will earn $OWN tokens based on video engagement, with the token set to be fully released between July and September 2025. This token will be tradeable, providing creators with a new form of revenue that goes beyond traditional metrics like follower count. Powered by the Base Layer 2 blockchain, Own ensures secure transactions and verifiable content ownership for creators.

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Monetization Features

Once the full Web3 monetization features are live, creators will have several ways to earn directly from their content:

• Tipping: Fans will be able to tip creators directly in $OWN tokens. With Own taking a significantly smaller cut compared to traditional platforms (e.g., TikTok takes 50%), creators will keep the majority of their tips.
• Sponsorships: Creators will retain 90% of the revenue from brand sponsorships, with only a 10% fee going to Own. Smart contracts will ensure automatic and transparent payouts, eliminating delays or disputes.
• Own Shop: Creators will be able to sell their merchandise, exclusive content, and NFTs through the Own Shop. Creators will keep 95% of the revenue from these sales, a stark contrast to the 50% typically taken by traditional platforms like TikTok. The Own Shop is expected to roll out as a beta between October and December 2025.
• Content Licensing: Each piece of content will be blockchain-verified, allowing creators to license their work to brands directly. Creators will retain 90% of the revenue from licensing deals, providing a more creator-friendly model compared to platforms that take a much larger share.

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Ranking System

Own will introduce a ranking system that allows users to upvote or downvote content, similar to Reddit’s format. Creators with high-quality, engaging content will rise on the leaderboard, gaining more exposure and earning additional rewards. This system rewards merit, ensuring that creators gain visibility based on the value they offer rather than relying on algorithmic favoritism.

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Financial Performance & User Stats

• User Base: The platform saw nearly 40,000 users waitlisted before its public beta launch in June 2025, indicating strong demand and interest in the creator-first model.
• Earnings Potential: Creators on the Own App can earn up to 50% more than on competing platforms, thanks to the higher revenue share and global accessibility the app offers.
• Creator Fund: The $OWN Token-based creator fund ensures consistent, transparent payouts to creators around the world, supporting both established and new creators.

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Funding and Investors

• Total Raised: Own App has raised over $5 million in funding as of June 2025, which has supported its platform development and expansion efforts.
• Notable Investors: The app has attracted investments from several prominent backers, including Sarah Mick, Transform Ventures, Saba Capital, Base Spin Capital, and Stoka Global.
• Founders: The app was co-founded by Amir Kaltak (CEO), Katia Zaitsev (COO), and Sarah Mick (CCO), all of whom bring extensive experience in Web3 and major consumer applications.

Understanding the Power of Web3 Tokenomics in Social Media Apps

Web3 tokenomics in social media apps empower creators by allowing them to directly monetize their content through tokens, thereby eliminating high platform fees. It enables true ownership and transparency of content, as blockchain records prove authenticity and ensure censorship resistance. Additionally, Web3 creates a decentralized ecosystem where users and creators share governance, incentivizing engagement and providing global, borderless earning opportunities.

Key Elements of Web3 Tokenomics:

• Decentralization: Web3 platforms are not governed by a single entity. Instead, the network is collectively managed by its users and creators, ensuring no one has absolute control.
• Blockchain Technology: Blockchain acts as a transparent, tamper-proof ledger that records ownership and transactions. This transparency fosters trust among users and creators.
• Token-Based Economies: Digital tokens are the backbone of Web3 platforms. These tokens incentivize active participation, reward creators fairly, and align the platform’s growth with the success of its users.

By empowering creators to control their earnings and data, Web3 disrupts the traditional social media model, offering a more transparent and user-centered ecosystem. No longer will creators be at the mercy of opaque algorithms or unfair revenue cuts—Web3 provides them with the tools to truly monetize their content.

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How Web3 Empowers Users with Content Ownership?

Web3 empowers users with content ownership by recording every post as an immutable NFT on the blockchain, ensuring authenticity and control. Creators can directly monetize their content through tokenization, bypassing middlemen and high fees. Decentralized storage protects content from censorship and arbitrary removal by centralized platforms.

Key Benefits of Web3 for Content Creators:

Proven Authenticity

With Web3, each piece of content can be minted as an NFT, creating an immutable, verifiable record of ownership on the blockchain. This means that creators can prove they are the original owners of their work, which opens up a range of monetization opportunities.

Monetization Control

Creators have the power to sell, license, or trade their content directly without third-party intermediaries taking a significant cut. This could range from licensing your content to brands via smart contracts to selling limited-edition pieces as NFTs.

Censorship Resistance

Web3 platforms use decentralized storage systems like IPFS (InterPlanetary File System) or Arweave, which means content can’t be arbitrarily removed or suppressed by a central authority.

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Tokenomics and the Creator Economy Revolution

Web3 isn’t just a technological shift; it’s a revolution in how content creators are compensated and how they can interact with their audiences. Traditional social media platforms often exploit creators, keeping a large share of the revenue generated from their work. Here’s a closer look at how Web3 tokenomics offers an alternative that benefits both creators and users:

Challenge with Traditional Monetization Models	How Web3 Tokenomics Fixes These Issues
High Fees: Platforms like TikTok and YouTube take large cuts (e.g., 50% of tips on TikTok, 45% of ad revenue on YouTube).	Direct Earnings: Creators earn tokens for engagement (likes, shares, comments), allowing them to monetize content directly and in real-time without waiting for platform approval.
Unfair Algorithms: Content visibility and monetization depend on opaque, centralized algorithms that often favor select creators.	Global Access: Anyone with an internet connection can participate, with no geographic or financial restrictions preventing creators from earning revenue.
Geographic Bias: Creators in certain regions face limitations in monetizing their content due to location-based restrictions.	Community Governance: Web3 platforms allow token holders to vote on important platform decisions (e.g., fee structures, new features), ensuring a more democratic and transparent governance model.

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Own’s Web3 Potential in Social Media Monetization

While Own already promises better payouts for creators (e.g., 80% of tips instead of TikTok’s 50%), the platform has yet to fully integrate Web3 features like tokenomics. If Own were to adopt a full Web3 ecosystem, it could become a game-changer in the creator economy.

Potential Benefits of Web3 Integration for Own:

• Boost Engagement: Creators and users could earn tokens not just for posting content, but for curating it as well, upvoting quality posts, for example.
• Enable Secondary Markets: Creators could sell exclusive content or experiences (e.g., behind-the-scenes footage) as NFTs, creating an entirely new revenue stream.
• Reward Superfans: Holders of a creator’s native tokens could gain access to exclusive perks like private chats, early content drops, or personalized experiences.

The Competitive Edge

If Own delays full Web3 tokenomics integration, a competitor could potentially leapfrog it by launching with an instant token reward system. This could include NFT-powered memberships, allowing creators to monetize their fanbase right from the start. Additionally, Decentralized Autonomous Organization governance, where creators and users co-own the platform, could become a powerful draw for both creators and their communities.

What Will Happen if Own Fully Integrates Web3 Tokens?

If Own fully integrates Web3 tokens, it plans to reward creators directly with $OWN tokens based on engagement, ensuring fairer payouts. Creators will gain true content ownership through blockchain verification, enabling content licensing and NFT sales. Additionally, Own will introduce a decentralized governance system, allowing token holders to influence platform decisions.

Here’s a deeper look at what could happen when Own fully integrates Web3 tokens:

1. Creator Engagement: How Token Rewards Will Work

Own’s Web3 model will introduce rewards for creators based on how users engage with their content:

Video Engagement

Creators will earn $OWN tokens based on how many views, likes, and shares their videos get. This means every piece of content has the potential to earn directly based on audience interaction rather than algorithmic favoritism.

Content Licensing

Web3 opens up an exciting opportunity for creators to license their content directly to brands or users. Since all content is blockchain-verified, creators can license it without worrying about the platform taking a huge cut; creators will keep 90% of the revenue, significantly higher than traditional platforms that often take 50% or more.

Leaderboard Incentives

Creators who consistently produce high-quality content may receive bonus tokens or rewards, encouraging a merit-based system that prioritizes value and quality rather than viral trends or clickbait.

Potential Impact:

• No More “Shadowbanning”: Algorithms will not suppress content based on corporate priorities. Instead, engagement will be transparent and directly tied to content quality, meaning creators aren’t subject to shadowbanning or arbitrary content suppression.
  
• Global Fairness: With Web3, creators from any part of the world—whether in the U.S., Nigeria, or Brazil—earn equally for the same level of engagement. There are no geographic barriers, so a creator in one region is on the same playing field as others globally.
  

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2. Token Distribution: How $OWN Will Be Earned

One of the most compelling aspects of Own’s tokenomics is the structured reward system designed to promote consistent participation and engagement. The whitepaper outlines a two-tier reward system that differentiates between base rewards and elite rewards.

Base Rewards

Creators will earn $OWN tokens based on views, similar to the ad revenue models seen in YouTube’s traditional format, but with the added benefit of earning cryptocurrency. The more engagement (likes, shares, comments) the content receives, the higher the creator’s payout.

Elite Rewards

Creators who rank highly based on upvotes or platform ranking may receive additional token rewards. For creators who stake $OWN tokens, there’s potential for passive income through staking rewards. This acts as an incentive for creators to hold their tokens for longer, benefiting both the platform’s ecosystem and the individual creator.

For example, a viral video with 1 million views could earn a creator up to 10,000 $OWN tokens, depending on the token’s market value. Additionally, creators who choose to stake their $OWN tokens could earn passive rewards, such as a 5% annual percentage yield, further incentivizing long-term participation and engagement within the platform’s ecosystem.

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3. Monetization Features with a Web3 Twist

Own’s Web3 model extends far beyond just ad revenue. While traditional platforms typically rely heavily on ads and sponsorships for monetization, Own brings several new opportunities to the table for both creators and brands:

Monetization Feature	How It Works	Creator Revenue Share
Tipping (20% Fee)	Fans tip creators directly in $OWN tokens, with Own taking a smaller cut (20%) compared to traditional platforms. Blockchain transactions are secure and fast.	80% of the tip
Sponsorships (90% to Creators)	Brands pay creators directly in $OWN tokens via smart contracts, ensuring transparency and quicker payments.	90% of the sponsorship revenue
Own Shop (5% Fee)	Creators sell merchandise, NFTs, or exclusive content in the Own Shop, keeping 95% of the revenue.

For instance, if a creator is selling limited-edition NFT clips from their viral videos, they would keep 95% of the revenue from each sale, which is significantly higher than the 50% or less they would typically earn from traditional platforms’ content licensing or merchandise sales

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4. The Impact on User Experience

Decentralization Improving Trust & Ownership

Decentralization enhances trust by distributing control across multiple entities, enabling users to verify and track transactions transparently on the blockchain. It ensures true content ownership, as creators retain full rights to their work without the risk of arbitrary removal. 

• No More “Deleted for No Reason”: Since all content is stored on-chain, creators will retain ownership of their content indefinitely, ensuring it cannot be arbitrarily removed.
• Transparent Algorithms: Unlike the opaque “For You” page on other platforms, Own’s ranking system will be based on verifiable, merit-based engagement metrics.
• User Governance: Token holders may vote on platform changes, including adjusting fees and introducing new features, fostering a more democratic platform.

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5. The Shift from Traditional Social Media Models

Own’s Web3 model offers significant advantages over traditional platforms, flipping the script on how content creators and users are treated:

Aspect	Traditional Platforms (e.g., TikTok, YouTube)	Own’s Web3 Model
Fees	High fees, with platforms taking up to 50% of creator revenue (e.g., TikTok’s 50% on tips).	Lower fees (5-20%), allowing creators to keep the majority of their earnings.
Content Ownership	Creators don’t truly own their content; it remains the platform’s property.	Content is minted as NFTs, giving creators full ownership and the ability to sell or license their work directly.
Geographic Restrictions	Creators in certain regions face limitations on monetization opportunities.	No geographic restrictions; creators from anywhere can earn revenue, ensuring gl

Features to Include in an App like Own with Web3 Tokens

After launching multiple Web3 apps, we’ve come to understand what truly resonates with users in decentralized social platforms. These features aren’t just nice-to-haves—they’ve proven to drive higher engagement, enhance user satisfaction, and create long-term value for both creators and their communities. 

Based on our experience, here are the standout features that we’ve found to be the most impactful in Web3 token-based apps.

1. Earning Tokens

Users, especially creators, appreciate the ability to earn native cryptocurrency tokens as a direct reward for their contributions. Whether it’s posting, commenting, or curating content, earning tokens for their work incentivizes users to engage more meaningfully. By linking token rewards to user activity, we’ve seen creators feel more valued, and platforms experience higher levels of content creation and participation.

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2. Tipping and Donations

The option for fans to directly tip or donate tokens to creators has been a game changer. This feature creates a direct financial relationship between creators and their audience without intermediaries taking a large cut. It’s a way for fans to show support while allowing creators to earn more for their work, and it strengthens the bond between the content creator and their community.

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3. Content as NFTs

Minting content as NFTs has become an extremely popular feature. Creators can tokenize their work, whether it’s images, videos, or music, and sell it directly to their audience. This not only gives the buyer proof of ownership, but it also ensures that creators retain control over their content’s value. Plus, with built-in royalties, creators earn a percentage of all future sales, generating passive income every time their work changes hands.

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4. Selling Unique Content

Allowing creators to sell their content as NFTs offers a unique way to monetize. By doing so, they transform their digital creations into one-of-a-kind, tradable assets. Buyers enjoy owning exclusive content, while creators get rewarded in ways they never could with traditional platforms. This feature taps into the growing market of digital collectibles and brings new opportunities for creators to capitalize on their work.

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5. Royalties

Royalties tied to NFTs are another feature that consistently brings value to creators. Thanks to smart contracts, creators receive a percentage of every subsequent sale of their NFTs. This feature ensures that creators continue to benefit from their content, even after it’s sold. It’s a great way for creators to build a recurring revenue stream from their digital creations, rewarding them for the lasting value their work provides.

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6. Token-Gated Content/Communities

Token-gated content allows creators to offer exclusive experiences or access to certain parts of their community, but only to users who hold a certain number of their tokens or specific NFTs. This creates a sense of exclusivity and strengthens the community, as fans feel more invested in their favorite creators’ content. It’s a win-win for creators and loyal supporters, adding a layer of value to holding tokens.

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7. User-Owned Profiles & Data

Web3 platforms empower users by allowing them to own and control their own profiles and data. Unlike Web2, where platforms hold all your information, Web3 apps give users the freedom to manage their content, followers, and personal data. This puts the user in control and fosters a sense of security and privacy, as users can decide where their data is shared and how it’s used.

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8. Decentralized Identity

The concept of a DID has been incredibly well-received. It lets users create and manage their own identity linked to their crypto wallet. This identity system allows for privacy-preserving logins while giving users full control over their personal data. It’s a huge plus for anyone who values anonymity and security in online interactions.

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9. Censorship Resistance

One of the defining features of decentralized platforms is censorship resistance. On the blockchain, once content is posted, it can’t be easily removed or altered by a central authority. This feature gives users the freedom to post and engage without fear of arbitrary content removal or account suspension. While some moderation is still possible, it’s generally community-driven and more transparent.

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10. Voting on Platform Changes

We’ve seen that giving users the ability to vote on important platform decisions through governance tokens has been very effective. Whether it’s platform features, moderation policies, or fee structures, users who hold governance tokens can influence the direction of the app. This approach makes the platform more democratic and user-driven, ensuring that changes align with the needs of the community.

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11. Content Moderation (Community-Driven)

Content moderation in decentralized apps is often community-driven. Token holders or high-reputation users are given the power to flag or downvote inappropriate content. This approach promotes fairness and transparency, as decisions are made by the community rather than a single authority. It also fosters trust, as users know that moderation is carried out with input from the community.

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12. Public Activity Log

A public activity log on the blockchain is a feature that users really appreciate. All interactions, from posts to token transactions, are recorded publicly, providing an immutable and transparent history. This builds trust among users and ensures accountability across the platform, knowing that all actions are publicly verifiable.

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13. Play-to-Earn (or Engage-to-Earn)

In our experience, platforms that incorporate play-to-earn or engage-to-earn models tend to see more active participation. Users can earn tokens not just for creating content, but for engaging with the platform in other ways, such as liking, sharing, or commenting. This transforms passive browsing into a rewarding activity and encourages users to stay engaged with the community.

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14. Reputation Systems

A reputation system based on on-chain activity or token holdings is a feature that builds trust and recognition within the community. Users with higher reputation scores are often seen as more influential or reliable. This system rewards positive engagement, whether through content creation or moderation, and helps users navigate the platform by highlighting valuable community members.

Choosing the Right Blockchain for an App like Own with Web3 Tokens

To develop an app like Own with Web3 tokens, it’s crucial to choose a blockchain platform that offers scalability, low transaction fees, and strong security. Platforms like Ethereum, Solana, or Layer 2 solutions like Base are popular options for token integration and high throughput. Selecting the right blockchain ensures seamless token transactions, content ownership, and decentralized governance for creators.

Key Factors to Consider When Choosing a Blockchain

When evaluating a blockchain, it’s important to think about more than just its popularity. The following factors should guide your decision:

• Scalability: The blockchain must handle the growing transaction volume of your app, especially as it scales. High throughput is essential for apps with a lot of daily transactions or real-time interactions, like gaming or social media.
• Transaction Fees (Gas Costs): Low transaction fees are a must for ensuring accessibility. High gas costs can dissuade users from interacting with your app, especially if you’re building a platform where users need to make frequent transactions.
• Consensus Mechanism: Blockchains use various consensus models (Proof-of-Work, Proof-of-Stake, etc.). Some are more energy-efficient or faster, but each comes with its own trade-offs between security, scalability, and decentralization.
• Developer Ecosystem: A blockchain with a strong developer community offers better tools, resources, and frameworks for building your app. A vibrant developer ecosystem means fewer hurdles and faster development.
• Interoperability: Interoperability allows your app to work seamlessly with other blockchains. This is particularly important for projects that need to interact with various ecosystems or want to build cross-chain functionalities.

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Ethereum: The Leader in Web3 Development

Ethereum has stood as the backbone for Web3 applications since its inception, offering a robust platform for decentralized applications. Its strong developer base, solid security, and versatility make it the go-to for many blockchain-based projects. However, it isn’t without its challenges.

Pros:

• Established Ecosystem: Ethereum is the largest blockchain ecosystem with a massive developer community. It’s also home to extensive decentralized finance (DeFi), NFTs, and decentralized autonomous organizations (DAOs).
• Security & Decentralization: Ethereum’s security model is well-established. With its proof-of-work (PoW) mechanism and the planned transition to proof-of-stake (PoS), Ethereum is widely regarded as one of the most secure blockchains.
• Smart Contract Support: Ethereum supports multiple standards such as ERC-20 (tokens), ERC-721 (NFTs), and ERC-1155 (multi-token standard). These allow for a wide variety of digital assets to be created and traded.

Cons:

• High Gas Fees: During periods of congestion, Ethereum gas fees can rise significantly, making small transactions impractical. This is especially challenging for users looking to frequently engage with low-cost interactions, like social media apps.
• Slower Transactions: Ethereum’s current capacity is around 15 transactions per second. Without scaling solutions, this can lead to delays, particularly during peak times.

Best For: Large-scale DeFi projects, NFT marketplaces, and DAOs where security and decentralization are top priorities.

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Alternative Blockchains for Web3 Apps

While Ethereum remains a strong choice, newer blockchains are emerging to address its shortcomings, especially in terms of speed and transaction costs. Here’s a deeper dive into these alternatives:

Blockchain	Speed	Cost	Use Case
Solana	50,000+ TPS	Extremely low (fractions of a cent)	Ideal for high-frequency trading, gaming, and social token apps where low fees and quick transaction speeds are critical.
Polygon	7,000+ TPS	Fraction of Ethereum’s fees	Ideal for NFT platforms, DeFi protocols, and enterprise dApps that need Ethereum’s security but require better scalability.
Binance Smart Chain (BSC)	~300 TPS	Extremely low (cents per transaction)	Best for retail-focused dApps, meme tokens, and trading platforms that prioritize low fees and high throughput, though it’s more centralized.
Polkadot	1,000+ TPS (with parachains)	Moderate fees	Well-suited for multi-chain DeFi, IoT applications, and enterprise blockchain solutions requiring cross-chain interoperability.

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Layer 2 Solutions: Scaling Ethereum Without Compromising Security

Layer 2 or L2 solutions are an effective way to scale Ethereum, processing transactions off-chain while settling final states on the Ethereum mainnet. This significantly reduces gas fees and improves transaction speeds while maintaining Ethereum’s security.

Top Layer 2 Solutions:

• Polygon (PoS Chain): Known for its speed and EVM-compatibility, Polygon is perfect for NFT platforms and DeFi apps looking to scale affordably.
• Arbitrum (Optimistic Rollups): By processing transactions off-chain, Arbitrum reduces Ethereum’s gas fees by up to 90%, making it a great option for cost-sensitive applications.
• Optimism: Another layer-2 solution using Optimistic Rollups to improve speed while maintaining Ethereum’s security.
• zkSync (zk-Rollups): Uses zero-knowledge proofs to process transactions quickly and cheaply, providing excellent scalability for decentralized applications.

For example, if you’re building a social token app like Own, Polygon or Arbitrum can drastically cut costs while still maintaining Ethereum’s security. For high-frequency trading apps, Solana’s high-speed transactions might be more suitable.

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How to Choose the Best Blockchain for Your Web3 App?

Choosing the right blockchain depends on the specific needs of your app. Here’s a breakdown of the best blockchain options for different use cases:

Use Case	Recommended Blockchain	Why?
DeFi & DAOs	Ethereum + L2 (Arbitrum)	Combines Ethereum’s security with Layer 2 scaling for high liquidity.
NFT Marketplaces	Polygon, Solana	Polygon for lower fees, Solana for speed.
Social Tokens (Like Own)	Ethereum, BSC, Solana	Offers a balance of cost and decentralization, depending on specific needs.
Gaming & Metaverse	Solana, Polygon	Both offer high-speed transactions for immersive gaming experiences.

Steps to Build an App Like Own With Web3 Tokens

We specialize in building decentralized social media platforms powered by Web3 and blockchain technology. We collaborate with clients to bring their vision to life, offering platforms where users have control over their data, content, and interactions. Our approach is human-first, focusing on what matters most to your audience while leveraging the latest Web3 technologies to ensure security, scalability, and long-term success.

1. Define the Core Vision and Purpose

We begin by understanding your platform’s core vision and purpose. This step is crucial as it sets the foundation for everything that follows. Whether the focus is on privacy, content monetization, or community governance, defining a clear direction ensures that the platform’s features align with your goals and meet your users’ needs.

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2. Select the Blockchain and Web3 Protocols

Next, we help you choose the right blockchain for your platform. Whether it’s Ethereum, Solana, or another blockchain, we ensure the technology supports your platform’s needs for scalability and security. We also consider Layer 2 solutions to keep costs low and optimize performance as your user base grows.

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3. Design the Tokenomics System

We design a tokenomics model that fuels your platform’s economy. This model defines how users will earn and use tokens, whether for content creation, engagement, or governance. By aligning the token system with your objectives, we ensure long-term sustainability and strong user participation.

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4. Develop the Decentralized Storage System

To ensure users retain control over their content, we implement decentralized storage solutions like IPFS or Filecoin. These systems store content securely across a network of nodes, making it tamper-resistant and accessible at all times, without relying on centralized servers.

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5. Build a User-Friendly Frontend

We focus on creating an intuitive and engaging frontend for users to interact with. The interface integrates Web3 elements, such as wallet connections and token interactions, while maintaining the familiar features users expect from social media platforms. The goal is to make the experience seamless and easy, whether on mobile or desktop.

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6. Develop Smart Contracts for Web3 Integration

Smart contracts automate key platform functions, such as token distribution, content ownership, and governance. We write secure, efficient contracts and test them thoroughly to ensure they perform as expected. This step is crucial for maintaining transparency and user trust on the platform.

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7. Implement Decentralized Governance Mechanism

We enable decentralized governance by allowing users to vote on platform decisions using tokens. This empowers the community to shape the platform’s future, creating a transparent and participatory decision-making process that keeps the platform aligned with user interests.

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8. Focus on Content Moderation and Censorship Resistance

We build content moderation systems that balance user freedom with the need for safety. This can include community-driven moderation or automated content flagging. Our approach ensures harmful content is managed effectively while maintaining the platform’s core values of free expression and censorship resistance.

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9. Launch, Promote, and Scale the Platform

Once the platform is developed, we help you launch it, starting with beta testing and scaling up as everything runs smoothly. We assist with marketing, community engagement, and scaling the platform to handle growth. Our ongoing support ensures the platform evolves with user feedback and continues to perform optimally.

Cost of Building an App Like Own With Web3 Tokens

With a focus on cost-effectiveness, we help our clients build decentralized social media apps that leverage Web3 features. Our goal is to deliver a robust platform without compromising on quality or exceeding your budget.

1. Research and Planning (Discovery Phase)

Activities	Cost Range ($)	Notes
Defining vision, core features	$1,000 – $5,000	Basic requirement gathering to in-depth market analysis and technical design
Blockchain selection	$1,000 – $5,000	Basic requirement gathering to in-depth market analysis and technical design
Tokenomics conceptualization	$1,000 – $5,000	Basic requirement gathering to in-depth market analysis and technical design
Technical architecture planning	$1,000 – $5,000	Basic requirement gathering to in-depth market analysis and technical design

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2. UI/UX Design (Frontend Design)

Activities	Cost Range ($)	Notes
User flow mapping	$2,000 – $10,000	Standard designs to custom, polished Web3 experience
Wireframing	$2,000 – $10,000	Standard designs to custom, polished Web3 experience
Mockups	$2,000 – $10,000	Standard designs to custom, polished Web3 experience
Interactive prototypes	$2,000 – $10,000	Standard designs to custom, polished Web3 experience
Visual design (color schemes, typography)	$2,000 – $10,000	Standard designs to custom, polished Web3 experience

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3. Smart Contract Development (Backend Logic)

Activities	Cost Range ($)	Notes
User Profile Contract	$1,500 – $4,000	Handling decentralized user identities
Content Contract	$2,000 – $6,000	Managing post creation and basic interactions
Utility Token Contract (ERC-20)	$1,000 – $3,000	Creating native token for rewards
NFT Contract (ERC-721/ERC-1155)	$1,500 – $5,000	For content ownership or unique assets
Governance Contract (DAO)	$2,000 – $7,000	Implementing voting mechanisms for token holders

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4. Frontend Development (App Features & UI Implementation)

Activities	Cost Range ($)	Notes
Wallet Integration (MetaMask, WalletConnect)	$5,000 – $25,000	Basic functionalities to rich interactive features
Interaction with Smart Contracts	$5,000 – $25,000	Basic functionalities to rich interactive features
Data Display (Content, profiles, token balances)	$5,000 – $25,000	Basic functionalities to rich interactive features
Core Features Implementation (Feed, posting, profile pages)	$5,000 – $25,000	Basic functionalities to rich interactive features

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5. Decentralized Storage Integration

Activities	Cost Range ($)	Notes
Setting up IPFS nodes or pinning services	$500 – $2,000	Ongoing costs for storage/pinning services
Implementing file upload/retrieval logic	$500 – $2,000	Ongoing costs for storage/pinning services
Storing content hashes on-chain	$500 – $2,000	Ongoing costs for storage/pinning services

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6. Tokenomics Design & DAO Implementation (Advanced)

Activities	Cost Range ($)	Notes
Detailed token utility design	$1,000 – $5,000	Complex tokenomics with staking and DAO frameworks
Reward mechanisms	$1,000 – $5,000	Complex tokenomics with staking and DAO frameworks
Staking models	$1,000 – $5,000	Complex tokenomics with staking and DAO frameworks
Governance structure, voting mechanisms	$1,000 – $5,000	Complex tokenomics with staking and DAO frameworks

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7. Testing and Security Auditing

Activities	Cost Range ($)	Notes
Unit & Integration Testing	$6,000 – $25,000	Basic to comprehensive testing and audits
Frontend Testing	$6,000 – $25,000	Basic to comprehensive testing and audits
Smart Contract Auditing	$6,000 – $25,000	Basic to comprehensive testing and audits

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8. Deployment and Post-Launch

Activities	Cost Range ($)	Notes
Smart contract deployment	$500 – $3,000	Initial launch and basic marketing
Frontend hosting	$500 – $3,000	Initial launch and basic marketing
Initial marketing and community building	$500 – $3,000	Initial launch and basic marketing

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9. Ongoing Maintenance and Updates

Activities	Cost Range ($)	Notes
Bug fixing	$500 – $2,000 per month	Ongoing operational cost after launch
Security patches	$500 – $2,000 per month	Ongoing operational cost after launch
Infrastructure monitoring	$500 – $2,000 per month	Ongoing operational cost after launch
Community support	$500 – $2,000 per month	Ongoing operational cost after launch
Feature development	$500 – $2,000 per month	Ongoing operational cost after launch

Keep in mind that the figures above are rough estimates. The total cost for developing your decentralized social media platform will likely fall between $10,000 and $100,000 USD. For a detailed and accurate quote, don’t hesitate to contact us for a free consultation.

Factors Affecting the Cost of Developing a App Like Own With Web3 Tokens

Building a decentralized social media app with Web3 tokens introduces several unique challenges that affect development costs, especially when compared to traditional centralized applications. The complexities of blockchain technology and token integration require specialized expertise and careful planning to ensure a seamless, functional platform.

Decentralized Storage Solution

Decentralized storage systems, like IPFS or Arweave, offer advantages in terms of cost-efficiency for storing large media files. However, the choice of the storage solution and the services used for pinning or managing data can lead to varying initial setup costs and ongoing operational expenses.

Tokenomics Design Depth

Designing the tokenomics of a decentralized platform is not just about creating a simple ERC-20 token. The depth of your tokenomics model, such as reward mechanisms, staking, burning, or multi-token systems, adds a layer of complexity. These advanced features often require specialized economic design and additional smart contract development, which can increase costs.

DAO Governance Mechanism

A Decentralized Autonomous Organization is crucial for community-driven decision-making in Web3 platforms. Implementing DAO governance can vary in complexity, from basic on-chain voting to integrating multi-signature operations or external DAO frameworks. Each of these options has different development, implementation, and auditing costs, adding to the overall expense.

Security Audit Scope

Unlike traditional applications, Web3 apps rely on smart contracts, which must undergo thorough, often costly security audits. The complexity of your smart contract codebase directly impacts the cost of these audits. This is a non-negotiable expense in Web3 development, ensuring that the platform is secure and trustworthy for users.

Web3 Wallet Integration & User Abstraction

Basic wallet integration is standard in Web3 applications, but abstracting Web3 complexities for a smoother user experience adds to the cost. Features like gasless transactions, social logins, or simplified wallet setups require additional development resources and can increase both the time and cost needed to build the app.

How Web3 Token Infrastructure Works in an App Like Own?

Web3 token infrastructure in decentralized social media apps like Own allows users to earn tokens for engagement, participate in governance, and access creator-driven content. Tokens incentivize participation, reward content creators, and give users voting power on platform decisions. By leveraging blockchain and smart contracts, these apps ensure transparency, fairness, and decentralization.

1. The Role of Web3 Tokens in a Social Media App

Traditional social platforms typically funnel value to corporations. With decentralized apps like Own, tokens shift that dynamic, redistributing value to the users. These tokens serve three core purposes:

A. Incentivizing Participation

On decentralized platforms, users earn tokens by participating. This could mean posting content, engaging with other users, or inviting new members to join. Users can even stake tokens for premium features such as exclusive content or special badges.

For example, a “Like2Earn” model could reward users with tokens every time they like or share content, providing them a direct financial incentive for engagement.

B. Enabling Decentralized Governance

Tokens aren’t just for rewards, they also empower users to shape the platform. Token holders can vote on key decisions like platform upgrades, content moderation policies, or how funds are allocated. It’s much like a decentralized autonomous organization (DAO) in which the users control the future direction of the app.

For instance, if Own users want to introduce a new content monetization feature, token holders can vote on whether or not to implement it.

C. Facilitating Creator Monetization

Creators can issue their own personal tokens (social tokens) that offer fans exclusive access to content. Whether it’s a private feed, early access to posts, or special live streams, fans can purchase, tip, or subscribe to content creators with tokens.

A creator might say, “Buy 100 OWN tokens to access my private feed,” giving them more direct control over how they monetize their audience.

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2. How Users Interact With Tokens in the App

Web3 tokens are designed to make the user experience seamless and rewarding. Here’s how users typically interact with tokens in decentralized apps:

Step 1: Acquiring Tokens

Users can acquire tokens in three main ways: by purchasing them through in-app swaps, earning them as rewards for activities like posting or commenting, or receiving airdrops, which are free token distributions given to early adopters or loyal users.

Step 2: Using Tokens

Tokens offer various benefits within the platform, including unlocking perks such as premium content or special features. Users can also stake tokens for governance voting, where they can propose or vote on platform decisions. Additionally, tokens can be traded for other cryptocurrencies or converted to fiat, depending on the platform’s features.

Step 3: Storing Tokens

Web3 apps prioritize user control over assets. Self-custody wallets (such as MetaMask or Phantom) ensure that users maintain ownership of their tokens. Unlike traditional platforms, where the account balance is stored centrally, tokens in Web3 apps are stored on the blockchain, making them fully traceable and secure.

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3. Behind the Scenes: How Decentralization Powers Tokenomics

A. Smart Contracts Automate Rewards & Rules

Blockchain technology, especially smart contracts, automates how tokens are distributed. These contracts define the rules, such as “5 tokens for every 1,000 views”—and execute them without the need for middlemen.

For example, Own’s staking smart contract automates token rewards for activities like posting or engaging, ensuring that there is no human intervention in the distribution process.

B. Blockchain Ensures Transparency

Blockchain allows for full transparency. Every transaction, from tips to rewards and votes, is recorded on-chain, making it publicly verifiable. Users can track how tokens flow and see exactly where and how their tokens are being used.

C. DAO Governance Keeps Power Decentralized

One of the core benefits of Web3 is the decentralized nature of decision-making. Token holders collectively manage the platform’s treasury and roadmap through a DAO structure. This ensures that the platform is not controlled by a central authority, but rather by the community.

For example, Own token holders might vote on whether to allocate 10,000 tokens for a developer grant, giving the community a voice in platform decisions.

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4. Real-World Token Use Cases in Apps Like Own

Feature	How Tokens Are Used	Centralized Equivalent
Content Tipping	Send tokens directly to creators, without platform cuts.	YouTube Super Chats (30% platform fee).
Exclusive Access	Pay 50 tokens per month for access to a creator’s private group.	Twitter Blue subscriptions.
Community Votes	Token holders decide on new features and platform upgrades.	Facebook’s top-down updates.

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Challenges & Solutions

Challenges like volatility, scalability, and user onboarding can hinder Web3 adoption. Solutions such as stablecoins, Layer 2 blockchains, and fiat-to-crypto onramps address these issues, improving user experience.

Problem	Solution
Volatility	Use stablecoins like USDC for stable transactions (e.g., subscriptions), and volatile tokens for rewards.
Scalability	Implement Layer 2 blockchains like Polygon or Arbitrum to reduce gas fees and make microtransactions affordable.
User Onboarding	Integrate fiat-to-crypto onramps like MoonPay, allowing users to purchase tokens directly with credit cards.

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Why This Model Wins Over Traditional Social Media?

Web3-based social media apps like Own present several advantages over traditional models:

• Users Own Their Influence: Tokens can’t be deplatformed, which means that users maintain control over their data and digital presence.
• Creators Keep 100% of Earnings: Unlike traditional platforms that take a cut (e.g., Apple’s App Store tax), creators keep all their earnings when using Web3 monetization models.
• Community-Driven Decisions: Web3 platforms are driven by user decisions, ensuring that communities, not corporations, influence the platform’s direction.

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Legal and Compliance Considerations for an App Like Own with Web3 Tokens

Having worked with numerous clients, we understand the legal challenges that come with building a social platform like Own. Navigating these complexities is essential for creating a compliant, scalable app. Here’s how we address the key regulatory areas that might arise and how we help clients stay ahead.

1. Securities Law Compliance:

Any token like $OWN could be seen as a security in certain jurisdictions, which may trigger complex legal requirements. We help clients evaluate their token using the Howey Test, which determines whether an investment contract exists (investment of money, common enterprise, and expectation of profit).

• We recommend using frameworks like SAFT or Simple Agreement for Future Tokens for pre-sales, ensuring compliance before launching tokens.
• We also assist in designing a utility token, where the token clearly serves a platform function rather than being treated as an investment.

2. Money Transmission Regulations

If the app allows tipping or token rewards, it may be subject to money services business regulations. We guide our clients on the necessary licenses to operate in various jurisdictions, ensuring compliance with each region’s rules.

We implement KYC/AML procedures for fiat on-ramps, helping clients build secure and compliant financial systems within the app.

3. Tax Compliance

Token rewards often create taxable events for creators. We provide clients with tax documentation systems and ensure they comply with location-based tax withholding requirements, making tax obligations clear for both creators and the platform.

4. Data Privacy Laws

Platforms must adhere to data protection laws such as GDPR in the EU and CCPA. With blockchain’s immutability, the right to be forgotten becomes challenging. We develop compliant data management solutions that strike a balance between blockchain’s permanent record and data privacy rights.

5. Global Regulatory Considerations:

Regulations differ greatly depending on the region, and understanding these variations is essential for global compliance::

Region	Key Compliance Considerations
United States	Navigating SEC oversight and state-level money transmitter laws.
European Union	Preparing for the MiCA (Markets in Crypto-Assets) regulations, set to take effect in 2024.
Middle East	Complying with Dubai’s VARA (Virtual Assets Regulatory Authority) framework, which is crypto-friendly.
Asia	A mixed approach: Singapore’s progressive stance on crypto vs. China’s restrictive policies.

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6. Risk Mitigation for Creators and Users

To protect both creators and users, we take several steps to minimize risk and improve transparency:

• Clear Terms of Service: We help our clients craft transparent and accessible Terms of Service that clearly explain token mechanics, potential risks, and platform rules.
• Disclaimers About Price Volatility: Since cryptocurrencies are subject to price fluctuations, we ensure creators and users are aware of price volatility risks and how this could impact their earnings.
• Educational Resources: We provide ongoing education resources about tax obligations, wallet security, and platform features to keep all parties informed and safe.

Conclusion

Building an app like Own using Web3 tokens involves several key steps: Start with ideation by defining your app’s vision, tokenomics, and decentralized features. Choose the right blockchain platform that aligns with your app’s needs, such as Ethereum or Layer 2 solutions for scalability. Move on to development, ensuring seamless token integration, user-friendly interfaces, and robust security. Finally, implement a strong marketing strategy to build your community, attract creators, and educate users about the benefits of Web3. At IdeaUsher, we specialize in Web3 development and can guide you through each step, from concept to launch. Reach out to us for professional expertise and support in building your Web3 app.

Looking to Develop an App Like Own With Web3 Tokens?

At Idea Usher, we bring your vision of a decentralized social media app like Own to life. Our team of ex-MAANG/FAANG developers, with over 500,000+ hours of coding experience, specializes in building Web3-powered platforms that incorporate tokenized incentives, DAO governance, and true user ownership. 

We understand the power of decentralized social ecosystems and are here to help you create an app where users can truly earn, govern, and own their digital presence. Let’s work together to turn your idea into a thriving Web3 social platform!

Why Choose Us?

• Web3 Experts – From smart contracts to tokenomics, we handle it all.
• Proven Track Record – Check out our latest Web3 projects to see our work in action.
• Full-Cycle Development – Idea to launch, with compliance & scalability baked in.

Let’s build your app, where users earn, govern, and own their digital presence.

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