The 9 Top Shoppable Video Apps Of 2024

In a shoppable video, the customers can see a variety of products, and when they select a certain product, they can just click on the video. Links are embedded into the video, which takes the customer directly to the buy now page of the selected product. This delights customers with an immersive shopping experience and improves their understanding of products before they proceed to purchase. In this blog, we will look at the top shoppable video apps across the globe and what they offer. 

Video marketing is not a fresh concept. But, with increasing video consumption worldwide thanks to cheaper internet, new tools & apps are emerging to shape online marketing trends. As per a Yans Media report, adult users spend at least 30 minutes daily watching videos (in the US) via smartphones. And 92% of the videos consumed through mobile devices get shared with others.

What Exactly Is A Shoppable Video?

Shoppable videos have gained popularity, where consumers can go through the visuals of various products, often laced with some entertainment. If something catches their attention, they can click on the video (where clickable links are already embedded). Subsequently, they are redirected to another page. They can find additional information about the product, and if they are content with it, they can proceed to buy it online. In easy words, a shoppable video app is an excellent way for brands to generate sales instantaneously

In easy words, a shoppable video app is an excellent way for brands to generate sales instantaneously. 

As per the report by Business Research Insights, the anticipated size of the worldwide live e-commerce market reached USD 1350.687 billion in 2021, and they suggest that the market is assured to reach USD 3,901.74 billion by 2031, demonstrating a Compound Annual Growth Rate (CAGR) of 11.28% throughout the forecast period.

Source – BusinessresearchInsight

Why Must Businesses Invest In Shoppable Video Apps?

Businesses are always looking for innovative ways to captivate their audience and drive sales and these apps are the new way for them. Shoppable video applications offer multiple benefits that not only streamline the buying process but also elevate the overall shopping experience for consumers. 

1. Simplifying the Buying Process

Shoppable videos redefine traditional marketing ways, providing a one-stop-shop for consumers to seamlessly view, click, and make a purchase. This revolutionary approach significantly shortens the conversion journey, eliminating the need for customers to navigate through multiple pages before finalizing a transaction.

2. Increase Customer Engagement 

Engagement lies at the bottom of successful online marketing, and shoppable videos take it to the next level. By integrating interactive elements such as shoppable links, businesses can enhance customer engagement, transforming passive viewers into active participants in the purchasing process. This dynamic engagement creates a memorable brand interaction, building loyalty and repeat business.

3. Improved Sales 

Shoppable video apps create immersive shopping experiences. The visual appeal of videos, coupled with the convenience of in-video purchases, translates to improved sales. The seamless integration of the buying journey within the video itself motivates potential buyers to convert, capitalizing on their immediate interests and desires.

4. Enhanced Convenience 

In the era of instant gratification, shoppable videos offer unparalleled convenience. Consumers no longer need to navigate away from the video or embark on a product page scavenger hunt. Instead, the entire purchase process unfolds seamlessly within the video, allowing for quick and hassle-free transactions.

5. Customer Insights

The data generated by shoppable videos provides businesses with invaluable insights into customer behavior and preferences. Analyzing these metrics empowers companies to tailor their marketing strategies, fine-tune product offerings, and optimize the overall customer experience.

6. Superlative User Experience

Shoppable videos build a superlative user experience by seamlessly integrating the shopping process. When a viewer clicks on a featured product, they are effortlessly guided to the dedicated product page, where they can explore details and effortlessly add items to their shopping cart. This smooth transition enhances user satisfaction and encourages continued exploration.

7. Informed Purchases

Shoppable videos empower customers with a comprehensive understanding of products, showcasing details such as size, features, and quality. This enhanced product visibility ensures that potential buyers make informed decisions, reducing the likelihood of post-purchase dissatisfaction.

8. E-commerce Success

As seen in the approaches of top-tier brands, shoppable videos significantly enhance e-commerce success. This model helps businesses witness a remarkable uptick in engagement, translating to a substantial increase in e-commerce sales—sometimes reaching an impressive 36%.

3 Types Of Video Shopping Apps

Entrepreneurs looking to try out dive into live-stream commerce must know that there are three options to choose from:

1. Dedicated Shoppable Video Apps

Well, this genre includes all the apps that we will discuss next in this blog. Buyers can scroll through the videos or presentations of products (often done by influencers/artists). If they wish to order a product, clicking on the video will straightway take them to the product details page.  

These apps often offer exciting deals or limited products that create a buzz.

2. Social Media Apps With Shopping Capabilities

Apps like Instagram, Tiktok, etc., come under this category. They already host biggies like Walmart, Amazon, Fitch, etc. For newbie brands testing waters, leveraging social platforms where they are present and command a sizable audience makes sense. 

3. eCommerce Apps

Ecommerce titans like Amazon are upping the ante in live commerce by incorporating shoppable product videos into the existing platform. 

Consumers unconsciously visit the top eCommerce sites for their regular shopping requirements. The inclusion of a live-stream/video component can augment sales by guiding shoppers to make savvier decisions. 

Top 9 Shoppable Video Apps In The Global Market

There are many shoppable video apps in the market right now and out of them, we have selected the top performers. Here is the list: 

1. Bambuser

Founded in 2019, Bambuser, a Swedish company, has already impacted this domain. Companies like Samsung have used Bambuser’s shoppable video model to boost customer engagement and sales. 

Bambuser also de-limits the boundaries of eCommerce with interactive elements on their app like a customizable player, in-player cart, live chat, live scheduling, and analytics. 

They offer three subscription plans, Lite, Standard, and Enterprise, with their own perks.

2. Smartzer

Smartzer helps businesses create shoppable videos by adding another layer on top of an existing video. This layer has a link (for products) embedded in it. When the consumer clicks on this link, it takes them to the store page of the product. From there on, it is a normal eCommerce buying experience. 

A fun feature about Smartzer is that you can actually shop while still watching the live stream. This gives the buyer a sense of engagement, which he/she lacks in a bland online shopping experience.

The layer that Smartzer adds on top of the video has “interactive hotspots” where people can instantly add the product to the cart. It also integrates with various other eCommerce apps like Shopify, Shopifyplus, Woocommerce, Magneto, etc. 

You have to only tag your content once. It implies that after you do it once, the app does the rest for you from the next time. It will automatically create tagged and optimized interactive content that can easily be shared through various social media sites, eCommerce stores, ad campaigns, etc. 

Smartzer has a massive 50% engagement rate, with a 15% click-through rate, and a 4X conversion increase. It is definitely one of the best shoppable video apps out there.

3. LiveScale

LiveScale is gaining traction as a video shoppable application that leverages influencer live-streaming. It focuses on offering a customizable experience to the users to boost product sales. Founded in 2016, it comes with a unique approach to sell products through shoppable videos. 

By revolutionizing the way brands establish, engage, and sell to their target communities, Livescale is adapting to the video-driven landscape. It’s a consumer-focused company that’s proud of having created a robust white-label, multi-cloud software with a soul.

4. MikMak

MikMak is a leading mobile video shopping app for E-commerce acceleration for multi-channel brands. It aims to provide analytics & E-commerce enablement software to aid product manufacturers in better understanding consumer sentiment.

MikMak produces content for all its retail partners (for free) and charges a fraction for each successful sale made from its platform. As MikMak bears the entire production costs, the commission per sale is naturally a bit more than the competing third-party distribution platforms.

The brands can really impress the customers with the MikMak way, which actually hires comedians and entertainers to produce & host a majority of the videos. 

5. NTWRK 

Inside the NTWRK app, people can watch a plethora of live shows and even get their hands on virtual tickets. These tickets allow them to enter a lottery-style scenario where they can win a chance to purchase highly sought-after items/products. The best brands, including Jordan, Adidas, Off-White, Nike, Supreme, Louis Vuitton, Yeezy, Rolex, etc., are present on NTWRK.

NTWRK provides 4 main features to its users, these are:

1. Daily Episodes: Regular episodes, and content published by popular creators globally. 
2. Buy Limited Edition Stuff: The influencers often drop limited edition products and exclusive merchandise on NTWRK. These merchandise do not retail in any other store other than NTWRK.  

3. Virtual Festivals: you can attend virtual programs with live chats, musical performances, etc. all while shopping. It makes for an online carnival-like experience. 

4. Coveted Sales: You can win a chance to buy collectible items like rare art, or limited-edition sneakers. 

NTWRK is a mobile-first video shoppable app. It is available both on the Apple app store and the Google Play store. 

Also Read: How To Clone The Ntwrk Shopping App? An Expert View

6. PopShop Live 

PopShop live is an iOS exclusive shoppable video app that can be used by creators to retail a brand’s merchandise. They can upload all the product details and create their own storefront. 

You can even use PopShop Live to schedule your content in advance. PopShop live also handles the payment, and the delivery part after the purchase, so that you can give undivided attention to growing your brand on the app. 

7. Spin Live

Spin Live works like any other shoppable video app. But, what makes it special is the sense of urgency that it is able to create. Spin leverages impulsive buying. 

Here’s how Spin Live functions:

1. Watch: Users watch their favorite influencers & brands demonstrate products live.

2. Ask: How many times do we have a question in our mind about a product? A Spin Live user can query the influencers during the live demo to clear all doubts.

3. Shop: Users can lap up the best deals that they won’t find elsewhere (limited inventory).

4. Revisit Later: It’s okay if a user is busy. He/she can catch a Spin Live for 48 hours & shop accordingly.

Furthermore, it even integrates with Shopify to auto-sync product details while looking after order management. 

8. Yeay

Yeay is an unlikely app to feature in this list and it is primarily used by Gen Z. However, this makes it lucrative to sell affordable and cool products that appeal to the youth. It follows the word-of-mouth approach!

It allows its users to speak out about their favorite products to the community and create recommendation videos. The best part is that if someone purchases the product from any of those videos, the creator gets a small commission as a reward! This strategy also explains why Yeay’s primary user base is Gen Zs. 

9. Promo

The last inclusion in our list is Promo. Promo works in exactly the same way as other shoppable video apps, it allows you to embed links on a video which can then be integrated into your eCommerce store or any social media app. 

It is extremely easy to use, making it accessible and usable by all age groups in the eCommerce business. Promo pulls videos and images seamlessly from a brand’s store and creates an optimized, shoppable video out of it. 

It is completely free to use and can easily be integrated with the Shopify eCommerce store plugin. This allows it to be adopted by people who have already set up their eCommerce store. 

Also Read: Mobile Apps Development Trends 2022- Key Takeaways

Beyond these leading shoppable apps, here are a few additional noteworthy mentions that deserve your attention:

Top 10 Leading Brands And Their Innovative Strategies As Video App

1. Seamless Integration of Shopping Lists 

Kate Spade’s innovative approach involves seamlessly integrating shopping lists into their videos, simplifying the purchasing process for viewers.

2. Engaging Live Shopping Events And 360° Shoppable Film 

Ted Baker employs Bambuser to host regular live shopping events, fostering an engaging online shopping experience and connecting with consumers in real-time. They further diversify their strategy by creating a 360° shoppable film, providing consumers with an immersive and interactive viewing experience.

Bambuser stands out as a dynamic video commerce platform, empowering brands to create interactive live shows or transform existing videos into shoppable experiences.

3. Strategic Celebrity Endorsement 

Puma strategically features football player Adam Lallana in a shoppable video, leveraging celebrity endorsement to showcase and discuss their collection.

4. Personalized and Shoppable Stories 

Burberry’s app offers users personalized and shoppable stories, setting a personalized tone for style inspiration and enhancing the user experience.

5. Enterprise-Level Interactive Video Platform 

HapYak serves as an enterprise-level interactive video platform, enabling brands to create immersive video experiences and craft shoppable e-commerce narratives.

6. Diverse Shoppable Content Formats 

Estée Lauder diversifies its approach, utilizing shoppable IGTV videos and an app designed for visually impaired users, showcasing a commitment to inclusivity and accessibility.

7. Innovative App Features 

Intermarché’s app not only allows users to view store brochures but also provides a personalized touch with downloadable offers, enhancing user engagement.

8. Comprehensive Shopping Experience 

El Corte Inglés delivers a comprehensive shopping journey, covering diverse categories like fashion, electronics, and food, with the added allure of shoppable videos.

9. Collaborative Interactive Shoppable Video 

IKEA collaborates with National Geographic to launch an interactive shoppable video, blending entertainment with shopping for an immersive experience.

10. Virtual Shopping Enhancement 

Wayfair introduces Wayfair On Air, a video commerce experience that includes studio show formats and glimpses into creators’ homes, offering a unique and personalized touch to the shopping journey.

Why Are Shoppable Video Apps The Future?

Shoppable video apps are at the forefront of revolutionizing the future of e-commerce, offering a variety of approaches that transcend traditional shopping experiences:

These apps act as digital storytellers, delivering rich information about products and empowering consumers to make informed decisions. The immersive narratives they create go beyond standard product displays, creating a unique engagement. 

Shoppable video apps prioritize user convenience by streamlining the entire shopping process. From user-friendly shopping carts to simplified product returns, they elevate the overall shopping experience, making it hassle-free and enjoyable. 

These apps leverage the power of influencer marketing to amplify product reach, tapping into expansive networks and captivating audiences far and wide. 

The direct purchasing feature is a foundation, allowing users to seamlessly transition from interest to ownership with just a few clicks, eliminating barriers between desire and acquisition. 

Innovative solutions like Talkative on-demand video shopping redefine personalization by enabling face-to-face interactions between customers and representatives, enhancing the human touch in online transactions. 

Shoppable videos go beyond product showcases by meeting viewers on their terms, unlocking valuable user data and empowering brands to forge meaningful connections with consumers. 

Lastly, the conversion power of livestream shopping is a standout feature, boasting rates up to 10 times higher than traditional e-commerce, underscoring the compelling nature of real-time, interactive shopping experiences. 

In totality, we can assume that shoppable video apps are not just tools but architects of a transformative e-commerce landscape, bridging the gap between content and commerce to create enriched experiences, empower consumers, and push the digital marketplace into an era of unparalleled evolution.

Best Practices For Developing A Shoppable Video App

Developing a shoppable video app from scratch involves a series of strategic steps and technical considerations. Here’s what our expert at Idea Usher suggests for creating a bespoke solution tailored to your business needs.

1. Audience Engagement Strategy

Before diving into the technical aspects, it’s crucial to warm up your audience for the shoppable experience. Implement strategies such as teaser campaigns, social media announcements, and sneak peeks to create anticipation. Utilize platforms like Instagram, TikTok, or X to build excitement and awareness around your upcoming shoppable video content.

2. Integrating Shoppable Elements

The base of any shoppable video app lies in its ability to seamlessly integrate shopping elements. Consider incorporating intuitive product links, shopping tags, or even an in-video shopping cart to provide users with a direct pathway to purchase. Leverage frameworks like React Native or Flutter for cross-platform compatibility and a streamlined development process.

3. Streamlining Design Elements

Our experts say “simplicity is key”. To prevent distractions from your core content, opt for a clean and user-friendly design. Use minimalist UI/UX principles, ensuring that your shoppable elements complement rather than overshadow the main video content. This not only enhances user experience but also facilitates faster loading times.

4. Implementing Clear CTAs

Drafting compelling and clear Call to Actions (CTAs) is fundamental. Guide users on the next steps they should take, whether it’s exploring products, adding items to their cart, or making a purchase. Employ push notifications or in-app banners to reinforce CTAs and keep users engaged throughout their journey.

5. Enhancing Visual Appeal

To capture and retain audience attention, incorporate high-quality and visually enticing images into your videos. Leverage image optimization techniques to ensure fast loading speeds without compromising on resolution. Consider using image overlays or pop-ups to showcase product details without disrupting the overall viewing experience.

6. Crafting Captivating Content

Engaging video content is the backbone of a successful shoppable video app. Leverage storytelling techniques, interactive elements, and immersive experiences to captivate your audience. Explore video editing tools like Adobe Premiere or Final Cut Pro for professional-grade content creation.

7. Ensuring a Seamless Customer Journey

From video viewing to the final purchase, prioritize a seamless customer journey. Integrate robust backend systems to handle transactions securely and efficiently. Implement features like one-click purchasing and real-time inventory updates to enhance the overall shopping experience.

8. Leveraging Shoppable Video Platforms

Consider leveraging specialized shoppable video platforms like Uscreen to expedite development. Such platforms often provide APIs and SDKs that can be seamlessly integrated into your custom app, saving time and effort. Ensure compatibility with your chosen E-commerce platform and social media channels for a holistic approach.

9. Technical Integration

Connect your ecommerce platform with social media accounts for a cohesive ecosystem. Leverage APIs provided by platforms like Shopify or WooCommerce to fetch product data dynamically. Implement OAuth for secure social media integration, allowing users to share their shoppable experiences seamlessly.

Monetization Strategy For Your Shoppable Video App

Monetizing your shoppable video app is a crucial aspect of turning your innovative platform into a sustainable business venture. By implementing strategic monetization strategies, you can not only cover development costs but also generate substantial revenue. Here are some robust monetization strategies for your shoppable video app.

1. Direct Sales Engine

The base of your monetization strategy lies in facilitating direct sales. Integrate a seamless e-commerce engine that allows users to purchase products directly from the videos. You can implement secure payment gateways and optimize the checkout process to ensure a frictionless buying experience.

2. Affiliate Marketing Power

Diversify your revenue streams by incorporating affiliate marketing. You can build partnerships with businesses whose products align with your content. This way, you may earn commissions by promoting these products within your shoppable videos, creating a win-win scenario for both your app and affiliated businesses.

3. Leveraging Sponsorships and Partnerships

You can collaborate with brands for sponsored content and partnerships. All you have to do is showcase their products in your videos and negotiate mutually beneficial deals. This not only adds a new revenue channel but also enhances the credibility and reach of your shoppable video app.

4. Strategic Advertising Placement

Integrate advertising into your platform strategically. You can display targeted ads that resonate with your audience without disrupting the overall user experience. Utilize ad spaces within your app judiciously, ensuring they complement rather than overshadow the shoppable content.

5. Subscription Tiers for Premium Value

Introduce subscription models offering premium features or exclusive content. Create tiered subscription plans to cater to different user preferences. This not only generates recurring revenue but also fosters a sense of exclusivity for subscribers.

6. Unlocking Value through In-App Purchases

Enhance user engagement and revenue by incorporating in-app purchases. Offer additional features, exclusive content, or virtual goods that users can buy within the app. Ensure that these purchases align with the overall shoppable experience.

7. Data Monetization Strategies

You can leverage customer data collected by your app for additional revenue. Provide valuable insights to other businesses looking to understand consumer behavior and preferences. Ensure the implementation of robust data privacy measures to build trust with users.

8. Technical Insights for Implementation

You must prioritize the integration of secure payment gateways, affiliate tracking systems, and ad-serving platforms. You can implement analytics tools to track user behavior, enabling data-driven decision-making for optimizing your monetization strategy. Regularly update your app to adapt to evolving industry standards and user preferences.

The Bottom Line

After having seen the top shoppable video apps, the conclusion stands that shoppable video E-commerce is the future of all E-commerce websites. This unique approach of coupling influencer marketing and selling new products to consumers is a big transformation in the product-buying experience. 

Idea Usher has a reputed team of developers, designers,  and new-age marketers. We can help you clone an existing shoppable video app or a new one from scratch that can disrupt the current market. For more information, connect with us right away!

How Idea Usher Can Help?

As a versatile application development company, Idea Usher brings significant benefits to businesses across various niches. Leveraging our expertise, we specialize in crafting shoppable video apps tailored to your business needs, amplifying customer engagement, and driving sales. Our proven proficiency in developing applications for diverse industries ensures a strategic approach to app creation. Whether it’s seamless integration, engaging live events, or personalized shoppable experiences, we possess the capability to transform innovative ideas into impactful, revenue-generating applications. Collaborate with us on your ultimate project idea, and let’s position your business for sustained growth and success.

Frequently Asked Questions (FAQs)

Q. Live Sale- What Is It?

A. A live sale is where the customers buy things immediately after catching them demonstrated in videos. They adopt a different approach from traditional eCommerce platforms selling products, and user interactivity is at its core. 

Q. Does Youtube Allow Live Shopping?

A. If we talk about the long-term aim of YouTube, then its team says (in a blog post) that Youtube is eventually looking at live shopping. The team wants to integrate a live-shopping feature that will allow everyone having a product and equipped with a smart device to seamlessly host a live stream.

Q. Does TikTok Come With A Shopping Feature?

A. Yes, it does. Thanks to the latest LIVE shopping feature, a brand present on TikTok can easily connect with the users of the community in real-time. While content (fashion and beauty videos) is being streamed live,  brands can now share links to the products/services they offer.