Top 10 Custom Sports Betting Apps In The USA: Features & Insights

The online sports betting industry is experiencing significant growth across the United States. It is expected to reach a market volume of $23.80 billion by 2029, presenting a lucrative opportunity for those looking to capitalize on this profitable sector through the development of custom sports betting applications. This is why understanding the top betting apps is essential, as it reveals user preferences and highlights potential gaps that you can address in your own offerings. A successful custom sports betting app needs to focus on functionality while prioritizing the user experience and ensuring it meets the needs of both casual bettors and professional players. In this blog, we will explore the top ten custom sports betting apps in the USA, detailing their key features, user reviews, pros and cons, and everything else you need to make informed decisions in this competitive arena.

10 Leading Custom Sports Betting Apps In The USA

Here is a detailed analysis of the top ten custom sports betting apps. We have covered each app’s features, insights into their operations, and real user reviews so you can make informed choices:

1. BetMGM Sportsbook App

• Launch Year: 2018
• Developer: BetMGM, a collaboration between MGM Resorts International and GVC Holding

This app aims to provide a comprehensive sports betting experience, covering major professional, college, and international sports. It features real-time betting odds, a wide variety of betting options, quick payouts, and a rewards program that lets users earn points for various benefits. 

Key Aspects:

• Diverse Betting Markets: BetMGM supports a wide variety of sports, including mainstream leagues such as the NFL, NBA, and MLB, as well as niche sports like MMA, golf, and even esports.
• Innovative Features: The app boasts a user-friendly bet editor, allowing users to adjust their bets seamlessly. Live-streaming is available for select events, enhancing the in-play betting experience. Additionally, the early cash-out feature helps users lock in profits before an event concludes.
• Promotions and Bonuses: New users can take advantage of a risk-free first bet up to $1,000. Regular promotions, including parlay boosts and insurance for One Game Parlays, keep users engaged.

Sports Available:

Athletics, Aussie Rules, Badminton, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, Football, Golf, Handball, Lacrosse, MMA, Motorsports, Pool, Rugby League, Rugby Union, Snooker, Table Tennis, Tennis, Volleyball, Water Polo, Winter Sports.

Insights And Reviews:

• BetMGM’s partnership with MGM Resorts provides unique opportunities for loyalty rewards. Users can earn M life Rewards points that are redeemable for experiences at MGM properties across the country, further enhancing customer loyalty.
• Users generally commend BetMGM for its responsive customer service and a rich selection of betting options. However, some have pointed out that the odds offered can be less competitive than those from other leading sportsbooks.

2. Caesars Sportsbook App

• Launch Year: 2019
• Developer: Caesars Entertainment

The app is designed to create an easy-to-use sports betting experience, featuring an extensive betting menu with options for Same Game Parlays, Super Parlays, and Quick Picks. Through the Caesars Rewards program, users can enjoy various incentives as they place bets.

Key Aspects:

• Comprehensive Sports Coverage: This app covers a vast array of sports, from traditional favorites to niche markets, including international soccer leagues and esports.
• Loyalty Rewards Program: The Caesars Rewards program stands out, allowing users to earn points for every bet that can be redeemed for various rewards, including hotel stays, dining, and entertainment at Caesars properties.
• Promotional Offers: The app features competitive odds boosts and promotions during major events, offering users enhanced betting opportunities.

Sports Available:

Football, Basketball, Baseball, Hockey, Tennis, Golf, Soccer, Motorsports, MMA, Boxing, Cricket, Cycling, Darts, Lacrosse, Rugby League, Rugby Union, Snooker, Table Tennis.

Insights And Reviews:

• Caesars has positioned itself as a formidable player in the sports betting market following its acquisition of William Hill. This transition has brought an enhanced betting experience and a range of sports betting options.
• While users appreciate the loyalty program, some have mentioned that the app can be slower compared to competitors during peak betting times. The user interface is generally praised for its clarity and ease of navigation.

3. Fanatics Sportsbook App

• Launch Year: 2024
• Developer: Fanatics Betting and Gaming

This app focuses on delivering a strong sports betting experience, particularly for NBA and college basketball fans. It offers real-time odds, FanCash rewards for user activities, and a variety of betting options to engage users.

Key Aspects:

• Seamless User Experience: Designed with a focus on casual bettors, Fanatics Sportsbook offers an easy-to-navigate interface, making it accessible to users unfamiliar with sports betting.
• Innovative Rewards Program: Fanatics Sportsbook incorporates a unique FanCash rewards system, allowing users to earn cash back for purchases in the Fanatics store or for additional betting opportunities.
• Promotional Offers: New users benefit from a No Sweat Bet offer, providing risk-free betting up to $100 during their first ten days.

Sports Available:

Pro and College Football, Pro and College Basketball (Men’s and Women’s), Tennis, Soccer, Golf, UFC/MMA, Boxing, Baseball, Hockey, F1, NASCAR, Australian Rules Football.

Insights And Reviews:

• Utilizing its existing retail presence, Fanatics aims to create a user-friendly betting environment that appeals to sports fans, particularly those who appreciate the integration of shopping and sports betting.
• Users frequently comment on the app’s simple design and the appealing FanCash system. Some users, however, express a desire for a broader selection of betting markets, particularly in less popular sports.

4. FanDuel Sportsbook App

• Launch Year: 2018
• Developer: FanDuel Group

The goal of this app is to provide a complete sports betting experience with a wide range of sports covered. Users benefit from features like daily fantasy sports integration, numerous betting options, and a user-friendly interface that simplifies navigation.

Key Aspects:

• Extensive Sports Coverage: FanDuel allows betting on a wide range of sports, including NFL, NHL, NBA, MLB, and other international sports. It also offers unique betting markets, such as fantasy sports contests.
• Fast Withdrawals and Payouts: The app is recognized for its quick processing times, allowing users to access their winnings with minimal delay.
• User-Friendly Interface: The intuitive design features customizable parlay options and a straightforward navigation system, enhancing the betting experience.

Sports Available:

Aussie Rules, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, Football, Golf, Handball, Hockey, Lacrosse, MMA, Motorsports, Rugby League, Rugby Union, Snooker, Soccer, Table Tennis, Tennis.

Insights And Reviews:

• FanDuel’s strong promotional strategies, including a significant welcome bonus and regular contests, have solidified its status as a favorite among sports bettors. The app’s live betting feature is particularly appealing, providing users with real-time betting opportunities.
• Most user feedback highlights the app’s attractive promotions and quick transactions. However, some users have noted occasional delays in customer support responses, which can be annoying during critical betting moments.

5. DraftKings Sportsbook App

• Launch Year: 2018
• Developer: DraftKings

This app serves as a comprehensive platform for sports betting, particularly appealing to fantasy sports enthusiasts. It includes live match streaming, real-time stats for informed decisions, and a variety of betting options that keep the experience engaging.

Key Aspects:

• Wide Array of Betting Options: DraftKings stands out with its extensive betting markets, covering traditional sports, entertainment, and political events, offering something for every bettor.
• Generous Promotions: The app provides a Bet $5, Get $200 welcome offer for new users, along with regular contests and enhanced odds, encouraging continuous user engagement.
• Interactive Interface: DraftKings features an easy-to-navigate interface, allowing users to quickly access different sports and betting options.

Sports Available:

Aussie Rules, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, Football, Golf, Handball, Hockey, Lacrosse, MMA, Motorsports, Pool, Rugby League, Rugby Union, Snooker, Soccer, Table Tennis, Tennis, eSports, Entertainment Markets (e.g., Academy Awards), Athletics, Winter Sports, Volleyball.

Insights And Reviews:

• The integration of daily fantasy sports has allowed DraftKings to build a loyal user base that enjoys both fantasy and sports betting, making it a unique player in the market.
• Users appreciate the app’s variety of betting options and intuitive design. Some have mentioned that while the promotions are attractive, the odds can occasionally be lower than expected.

6. bet365 Sportsbook App

• Launch Year: 2011
• Developer: bet365

The app offers a global sports betting experience with extensive coverage across numerous sports. Key features include a range of betting options, live streaming of select events, and a user-friendly interface that makes betting accessible to everyone.

Key Aspects:

• International Sports Betting: The app offers extensive betting options for both domestic and international sports, catering to a diverse user base.
• Live Betting and Streaming: bet365 is known for its robust live betting features, enabling users to place bets on games as they happen. Live-streaming is available for numerous sports events, enhancing user engagement.
• Attractive Welcome Bonus: New users receive a $1,000 First Bet Safety Net, allowing for risk-free betting on their first wager.

Sports Available:

Football, Basketball, Baseball, Hockey, Soccer, Golf, Tennis, MMA, Boxing, NASCAR, Motorsports, Cricket, Cycling, and other niche sports.

Insights And Reviews:

• With a strong global reputation, bet365 is utilizing its experience to gain traction in the US market. Its commitment to user experience and a broad range of betting options are significant draws.
• Users praise bet365 for its functional design and the vast array of betting markets. Some have indicated that the app may require a learning curve for new users due to its comprehensive features.

7. BetRivers Sports Betting App

• Launch Year: 2018
• Developer: Rush Street Interactive

This app aims to provide a complete sports betting experience along with casino gaming options. It features real-time betting odds, extensive sports and casino betting options, and a rewards program that rewards users for their betting activities.

Key Aspects:

• Quick Withdrawals: BetRivers is known for its rapid payout system, ensuring that users receive their winnings quickly and efficiently.
• User-Friendly Design: The app’s simple layout makes it easy for users to locate their preferred betting markets and options.
• Custom Promotions: BetRivers offers state-specific promotions that cater to local sports and events, adding a personalized touch to the betting experience.

Sports Available:

NHL, Football, Basketball, Baseball, Hockey, Soccer, Tennis, Golf, Motorsports, and local state-specific sports.

Insights And Reviews:

• BetRivers focuses on providing a seamless experience for users with competitive odds and a user-friendly interface. Their commitment to localizing promotions has helped them stand out in various states.
• Users have praised the app for its straightforward interface and quick transaction speeds. However, some users desire a broader selection of betting options, particularly in niche sports.

8. ESPN BET Sports Betting App

• Launch Year: 2024
• Developer: ESPN, in partnership with Caesars Entertainment

The focus here is on integrating sports betting with ESPN’s media content. Users can expect real-time betting odds, a wide array of betting options, and valuable insights and analysis directly from ESPN’s channels.

Key Aspects:

• Sleek Interface: ESPN BET prioritizes user experience with a clean design, ensuring that bettors can navigate easily through various features.
• Unique Betting Features: The app offers tools like Parlay+ for creating same-game parlays and Quick Bets for rapid wagering, catering to both casual and serious bettors.
• Promotional Offers: New users enjoy a first-bet bonus of up to $1,000, along with regular promotions during major sporting events.

Sports Available:

NFL, NBA, NCAAF, NCAAB, MLB, NHL, MMA, UFC, NASCAR, soccer, golf, boxing, and tennis.

Insights And Review:

• ESPN BET utilizes the strong brand recognition of ESPN to attract sports fans. The app is particularly favored among bettors who are passionate about college sports due to ESPN’s extensive coverage in that area.
• Users generally report a positive experience with the app’s functionality and layout. While the breadth of betting markets is appreciated, some users have expressed a need for improved live-streaming features.

9. Hard Rock Sportsbook App

• Launch Year: 2018
• Developer: Hard Rock International

This app seeks to provide a comprehensive sports betting experience with a strong emphasis on popular sports and casino games. It includes real-time betting odds, a wide variety of betting options, a rewards program for regular users, and integration with Hard Rock’s entertainment features.

Key Aspects:

• Fast Payouts: Hard Rock Sportsbook is recognized for its fast payout process, allowing users to access their winnings quickly and without hassle.
• Easy-to-Use Interface: The app’s straightforward design helps users easily find their desired betting markets and options.
• Localized Promotions: Hard Rock Sportsbook provides special promotions tailored to specific states, offering a customized experience based on local sports and events.

Sports Available:

NFL, NBA, NCAAF, NCAAB, MLB, NHL, MMA, UFC, NASCAR, soccer, golf, boxing, tennis, and table tennis.

Insights And Reviews:

• The app is praised for its clean interface and fast processing of transactions, making it user-friendly. Its standout feature lies in blending sports betting with casino games, offering a distinctive experience tied to the Hard Rock brand’s entertainment appeal. 
• However, users have pointed out the need for a wider range of betting markets, particularly for niche sports.

10. Barstool Sportsbook App

• Launch Year: 2020
• Developer: Barstool Sports, a subsidiary of Penn National Gaming

This app aims to create an engaging sports betting environment marked by entertaining content and a strong social media presence. Users can enjoy real-time betting odds, a wide range of betting options, a rewards program, and unique promotions that resonate with younger audiences.

Key Aspects:

• Fast Transactions: The app offers quick loading, along with speedy deposit and withdrawal processes.
• Simple Navigation: The user-friendly interface makes it easy to explore sports betting markets, with added in-game options and an expanded selection of player props.
• Exclusive Offers: The app provides improved promotions and more personalized deals, giving users a customized betting experience.

Sports Available:

Football, basketball, baseball, hockey, soccer, golf, tennis, MMA, boxing, snooker, and darts.

Insights And Reviews:

• The app receives positive feedback for its functional design and easy-to-navigate layout. It stands out for its engaging, humorous content, driven by a strong social media presence that appeals to a younger audience. 
• Some users, though, have mentioned that the app could benefit from better live-streaming capabilities.

Popular Sports Betting Apps By User Ratings

Here is a comparison of popular betting applications, arranged by their ratings:

Top Sports Betting Apps For Bettors: Features And Best Examples

This table highlights the best sports betting apps based on key features that bettors typically look for:

Conclusion

Building a successful sports betting platform goes beyond just developing an app that works. The most effective platforms are those that offer an enjoyable user experience and keep people engaged with features they actually enjoy. There’s a lot of potential in learning from existing platforms and pushing those ideas to the next level. As demand for more engaging betting options continues to rise, focusing on delivering a better, more user-friendly experience can help your sports betting platform stand out in this competitive space.

Looking To Develop A Sports Betting App?

With more than ten years of experience and 50,000+ hours of coding behind us, we’ve become a reliable team for creating high-quality sports betting apps. After working on 200+ projects, including platforms similar to DraftKings and Bet365, we know what it takes to build secure, engaging, and easy-to-use apps. Our focus is on creating solutions that offer real-time updates, smooth user experiences, and loyalty programs. We’re here to help make your app stand out by combining fun, safety, and simplicity. Let’s work together to bring your sports betting app idea to life with care and innovation. Contact us today!

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FAQ

How can I make my own sports betting app?

To build a sports betting app, you need a clear idea, necessary legal permissions, and a reliable team of developers. Start by researching legal rules, plan the app’s features like betting options and secure payments, and then work with developers to create an easy-to-use app that follows all security and legal standards.

Is it legal to make a betting app?

The legality of creating a betting app depends on where you live. Every country or state has different laws about sports betting. Before starting, research local regulations and obtain the required licenses to make sure your app is legal in your target areas.

How much does it cost to make a sports betting app?

Developing a sports betting app can cost anywhere from $40,000 to $150,000 or more, depending on its complexity and features. The costs include app development, design, legal fees, security, and ongoing updates. Marketing and maintenance will add to the overall budget as well.

How to create your own betting system?

To create a betting system, study different sports, odds, and betting markets. Build an algorithm that calculates odds using data from past games. Include features like live updates and set limits for users. Testing and adjusting your system regularly is important to keep it accurate and fair.

How do you create a sports betting formula?

To create a betting formula, you’ll need to analyze stats from games, teams, and players. Include factors like current performance, injuries, and weather. The formula should help predict outcomes by calculating probabilities. Keep updating the formula as conditions in sports change over time.

Can I make my own sportsbook?

Yes, you can create your own sportsbook. You’ll need to get legal permits, hire developers to build the platform, and include odds systems, payment methods, and user accounts. Working with professionals will help ensure your sportsbook is secure, user-friendly, and meets all legal requirements.