Discover How the Idea Usher’s Team Created an Innovative Ecosystem
on the Polygon Blockchain, Featuring a Unique ICO and Marketplace

Revamping Website, Launching Cryptocurrency, and Successful ICO - How Idea Usher Helped SALVACoin Achieve It All

Transforming SALVACoin’s Digital Presence and Paving the Way for Future Growth with Innovative Solutions and Strategic Support from Idea Usher




Problem Statement

The client approached our team with the goal of launching a blockchain-based coin, SALVACoin. The primary concern was ensuring that the ICO process was seamless, without any potential for hacks or idle states. Our team also needed to find a blockchain with affordable gas fees for transactions. In addition, the client wanted to create an ecosystem around SALVACoin with a unique reward system for users holding a specific amount of coins.

Our Approach

Our team meticulously researched and strategized the ICO process to ensure a smooth launch. We chose to use the Polygon blockchain because of its lower gas fees, ensuring seamless and affordable transactions for users. We worked tirelessly to revamp the SALVACoin website, creating a user-friendly interface for purchasing coins and utilizing them on the SALVA store. Our team also designed a custom reward system that incentivizes users to hold onto SALVACoin. The result is a one-of-a-kind ecosystem that promotes and rewards the use of SALVACoin.

Development Process

Research & Strategy
  • Research & Analyze
  • Strategize ICO
Platform Selection
  • Evaluate Platforms
  • Choose Polygon
Website Revamp
  • Design Interface
  • Develop Website
ICO Launch
  • Pre-sale & Sale
  • Token Distribution
 SALVA Store
  • Create Marketplace
  • Integrate Wallet
Custom Rewards
  • Design System
  • Implement Rewards
NFT Marketplace(Future)
  • Develop Platform
  • Integrate with SALVACoin

Research and Strategy

Research & Analyze

Conduct extensive research on blockchain technology, ICO processes, and token economics. Analyze potential risks and worst-case scenarios.

Target Audience

Identify the target audience for SALVACoin and design the ICO process and platform to cater to their needs and preferences.

Strategize ICO

Develop a comprehensive plan for the ICO process, including pre-sale, public sale, and post-sale activities. Determine the token economics, pricing strategy, and token distribution plan.

Business Goals

Establish the business goals for the project and ensure that the ICO process and platform align with those goals. Determine the marketing and outreach strategies to build a strong community around SALVACoin.

Technology Constraints

Evaluate the technical requirements for the project and ensure that the platform and tools used are compatible and efficient.

User Painpoints

High Gas Fees

Users often face high gas fees when buying or transacting with cryptocurrencies, leading to decreased usability and adoption.

Complex User Experience

The complex process of buying, selling, and using cryptocurrencies often results in a poor user experience, deterring potential users.

Limited Utility

Many cryptocurrencies have limited utility and cannot be used for everyday transactions, making them less appealing to users.

Lack of Rewards

Users often have little incentive to hold onto cryptocurrencies, resulting in decreased demand and value. SALVACoin addresses this pain point by providing custom rewards for holding a specific amount of tokens.

Platform Selection

Evaluate Platforms

The first step in selecting a blockchain platform is to evaluate various options based on cost, speed, and scalability. This includes researching the technical specifications of each platform, analyzing their transaction fees and processing times, and evaluating their security features. It's also important to consider the community support and adoption rate of each platform.

Choose Polygon

After evaluating various blockchain platforms, the team selected Polygon as the most suitable option for the project. Polygon is a Layer 2 scaling solution for Ethereum that offers fast and cheap transactions, making it an ideal platform for building decentralized applications. The team chose Polygon due to its lower gas fees and fast transaction processing, which reduces the cost of using the SALVACoin platform and provides a better user experience. Additionally, Polygon offers strong community support and adoption rates, making it a reliable and stable platform for building SALVACoin.

User Persona

Sophia Lee

Occupation: Freelance Graphic Designe

Status: Single

Education: Bachelor's in Graphic Design

Age: 28


Sophia is a freelance graphic designer who loves creating beautiful designs that communicate complex ideas in simple ways. She’s always on the lookout for new ways to improve her skills and grow her business.



High gas fees on many popular blockchain platforms

Limited adoption of cryptocurrencies for everyday transactions

Complex user experience of many cryptocurrency platforms

"Likes creative work, simplicity, affordability and Dislikes complexity, high fees, instability"

John Smith

Occupation: IT Manager

Status: Married

Education: Master's in Computer Science

Age: 35


John is an IT manager for a large multinational corporation. He’s responsible for managing the company’s complex IT infrastructure and ensuring that it runs smoothly.



Limited scalability of many popular blockchain platforms

High transaction fees for large volumes of transactions

Limited options for investing in cryptocurrencies through traditional investment channels

"Likes efficiency, security, scalability and dislikes high fees, limited scalability, lack of investment options"

Empathy map


  • Multiple tabs open on her computer
  • A to-do list with various tasks
  • Notifications on her phone


  • Colleagues asking her for updates
  • Friends talking about investing in cryptocurrencies
  • News about the rise in the popularity of NFTs


  • I need to finish this task by the end of the day
  • I wish I had more time
  • How can I make my life easier?

Doing and Saying

  • Multitasking different tasks
  • Researching different investment options
  • I want to invest in something that’s worth it


  • A laptop and phone on his desk
  • A pile of books and notes
  • A deadline approaching


  • Colleagues talking about new technologies
  • Friends discussing investments
  • News about the rise in the popularity of cryptocurrencies


  • I need to finish this project on time
  • I don’t have time for anything else right now
  • How can I make my work more efficient?

Doing and Saying

  • Working on his laptop
  • Taking notes and researching
  • I want to find a better way to manage my time

User Journey Mapping


  • Discover SALVACoin
  • Visit website
  • Explore online communities


  • Click “Sign Up”
  • Fill out form

Connect Wallet

  • Link Metamask
  • Buy SALVACoin
  • Confirm transaction

Explore Platform

  • Browse marketplace
  • Purchase items
  • Earn rewards

Provide Feedback

  • Share experience
  • Suggest improvements

How might we statements

make the process of purchasing SALVACoin simpler and more intuitive for first-time users?

incentivize users to hold onto SALVACoin for longer periods of time, and increase engagement with the platform?

create a more personalized experience for users on the SALVACoin platform, based on their unique interests and preferences?

Information Architecture

High-Fidelity Design

Blockchain-Powered Coin

SALVACoin is a blockchain-based coin developed on the Polygon blockchain. Our team extensively researched ICOs to create a streamlined process that provided a more secure and efficient experience for users.


Our marketplace provides users with a platform to access various products and services. Once users have purchased SALVACoin, they can access the SALVA store and use their tokens to buy products, earning rewards with every purchase.

Rewards System

Our rewards system provides users with additional SALVACoins when they hold a specific amount of tokens. The team created an algorithm that allowed users to earn rewards based on their token holdings, encouraging them to invest in the coin.

Low Gas Fees

Our choice of Polygon blockchain was based on the lower gas fees offered by the platform. The team analyzed various blockchain platforms and chose Polygon to ensure a cost-effective platform for users.

Smooth Onboarding

Our team developed a smooth onboarding process that allows users to easily connect their Metamask wallet and purchase SALVACoins. We aim to provide a seamless experience that ensures users can quickly access the platform and start making transactions.

Feedback Mechanism

We developed a feedback mechanism to allow users to share their thoughts and experiences with the platform. This mechanism ensures that we can continuously improve the platform based on user feedback.

Ready to achieve similar results for your own business? Contact us today to see how we can help you meet your goals.

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