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Customer Loyalty
App Development

This project proposes a digital upgrade for loyalty programs, replacing paper punch cards with a contactless system.

Users can manage all rewards in one mobile app, while restaurants and stores benefit from a corresponding app and admin panel. This eliminates the need for physical cards, centralizes rewards for users, and provides stores with better management tools.

What Problems & Solutions
The Company Found

Problems

  • Difficulty tracking and managing loyalty points.
  • Lack of personalized rewards and promotions.
  • Inability to engage customers and increase repeat business.
  • Customers are unable to access loyalty program information.
  • Challenges in measuring the effectiveness of loyalty programs.

Problems

Solutions

  • Helping customers explore nearby shops and restaurants with integrated maps and search filters offering loyalty programs where they can collect stamps.
  • Customers can easily track their progress towards rewards and easily claim them when earned.
  • Businesses can track customer loyalty progress and program effectiveness through the app’s analytics.
  • Streamlining the loyalty program interaction with NFC, a simple tap of the phone at the store’s counter.

Tools Used

Design Process

Discover

User Research  User Interviews Competitive Analysis

Define

User Persona Empathy Map User Journey Map

Ideate

User Flow Stamp Processing Information Architecture

Design

Wireframes Hi-Fi Designs Prototype

Testing

Feedback Conclusion Future Updates

Stakeholder Interview

Business Type B2B, B2C

Shop Owners

Those who are looking to expand their business and manage their customer loyalty progress and program.

Customers

People seeking exclusive deals and rewards for their purchases and want to track earning points towards discounts and exciting gifts. 

User Personas

Story

  • Story Sarah, a busy tech professional, fuels her days with exciting coffee discoveries. From bold espresso drinks to smooth cold brews, she appreciates a quality cup. However, managing loyalty programs across her favorite cafes is a nightmare. Lost cards, forgotten points, and expiring rewards leave her feeling discouraged.
  • She dreams of a coffee shop loyalty app that simplifies her coffee routine and help her manage loyalty cards and points.

Goals

  • Earn rewards for his frequent coffee purchases.
  • Track his progress towards free drinks or other rewards.
  • Easily redeem rewards on his phone, without needing a physical card.
  • Discover new coffee shops and explore their offerings.
  • Receive personalized recommendations based on his preferences.

Frustrations

  • Generic loyalty programs that don’t offer exciting rewards.
  • Difficulty in tracking progress towards rewards.
  • Inconvenient redemption process requiring physical cards or codes.
  • Discover new coffee shops and explore their offerings.
  • Limited options for discovering new coffee shops with similar vibes.

Story

  • Mark wants to create a more engaging and rewarding experience for their customers. He aims to leverage a customer loyalty app to streamline the loyalty program, gather valuable customer data, and ultimately boost sales and customer satisfaction. The app would allow for easy reward tracking, targeted promotions, and personalized communication channels.

Goals

  • Increase customer retention and repeat business.
  • Gain valuable customer insights to improve product offerings and marketing campaigns.

Frustrations

  • Difficulty tracking customer habits and preferences.
  • Inefficient, traditional loyalty programs (punch cards, paper coupons).
  • Limited customer engagement outside of physical store visits.

Empathy Map

Sarah

Pain

Mark

Pain

User Flow

Quantitative Research

We used a well-organized plan to collect data that helped us understand our target audience’s interests and what they like.

Stats

Colors & Font

Logo

UI Screens

Sketches

Hi-Fidelity UI Screens

Login

Registration

Homepage

  • The home screen enables users to manage their reward points, redeem codes, and explore nearby shops offering loyalty programs.

Explore

  • Users interested in loyalty programs can explore nearby shops with enhanced features such as maps, filters and search functionality.

Code

  • A dedicated screen where users can easily redeem their codes and enjoy benefits offered by shops.

Rewards

My Cards

Stamping

Profile

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