Case Study

iO-Location Tracking App

iO is a location-tracking app that is designed to keep families and teams connected and safe. It allows users to create private groups, track real-time locations, and manage tasks within a secure environment.
Project Duartion: 14 months
Tools Used:

Problems we faced

  • Need to develop a secure location-sharing app with strong privacy controls.
  • Managing and tracking specific members’ locations is challenging.
  • Unauthorized tracking risks the misuse of personal data.
  • Difficulty connecting and communicating with circle members in real-time.
  • Location data can be inaccurate without real-time updates.

Solutions we got

  • Built a secure and selective location-sharing app with advanced privacy features.
  • Added option to control for managing specific members’ locations.
  • Used permissions-based tracking to prevent unauthorized access.
  • Integrated in-app chat and task management tools that use live location data for better coordination.
  • Implemented real-time location indicators to clearly distinguish active from inactive users.

Key Features

Safety notifications to alert users when members enter unsafe areas.
User-focused subscription plans with daily and weekly options for flexibility.

Child assessments to track progress and task completion.

Location requests for on-demand updates
Destination planning with bucket lists and Google card details.
Features with limited access to children but complete control to adults

Design Process

User Personas

Goals

Mateo wants to track the progress of children in his care and ensure their safety during group activities.

Frustations

He finds it challenging to assess the development of children and track their tasks during outdoor events.

Story

Mateo uses iO’s child assessment feature to monitor children’s progress on activities and ensure that tasks are completed on time, providing a safer and more organized experience.

Goals

Isabella wants to streamline her team’s coordination and track locations during events.

Frustations

She finds it challenging to manage team communication and location during high-pressure events.

Story

Isabella uses iO to track her team’s locations in real-time, ensuring smooth event coordination and timely task assignments.

Empathy Map

User Journey Mapping

1. Captivating Design

Users find iO through social media or referrals,
discovering its tracking and task management
features.

2. Onboarding & Personalization

New users sign up, create circles, and
personalize settings for location sharing and task
management

3. Exploring Core Features

Users explore location tracking, assessments,
task assignments, and safety alerts.

2. Onboarding & Personalization

New users sign up, create circles, and
personalize settings for location sharing and task
management

Immersive Platform Features:

Elevating the Shopping Experience with
Virtual Reality, Augmented Reality, and
Personalized Recommendations

Stats

  • Scalable to capture the $16.61B location-based services market by 2027.
  • 5G boosts real-time tracking accuracy by 70%, enhancing user experiences.
  • 75% of businesses use location intelligence to improve efficiency and growth.
  • Geolocation features increase app engagement by 30% with real-time insights.
  • Indoor navigation adoption rises 35% annually, enhancing large venue usability.
  • Route optimization reduces delivery costs by 25%, improving logistics.

User Flow

Design System

Be Vietnam Pro

High Fidelity
UI Design

Looking to build a feature-rich, privacy-focused location-tracking app for families or teams? Let us create your customized solution.

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