FuelGo - Idea Usher
UI Design / UX Design Development

Android / iOS 2024

UI Design / UX Design Development

Android / iOS 2024

Problem Statement

[ Market Entry Challenges: The client faced numerous challenges in entering a competitive market dominated by traditional brick-and-mortar fuel stations.

Limited Operational Expertise: The client lacked prior experience in fuel delivery operations, including logistics, inventory management, and customer service. ]

Our Solution

End-to-End Solution: Our team proposed an end-to-end solution encompassing the development of a comprehensive fuel delivery platform, operational guidance, and strategic consulting services.

Consultative Approach: Our team provided consultative support to the client, offering insights into market dynamics, regulatory requirements, and best practices for launching and scaling a successful fuel delivery business.

Tools Used

Development Process

Stakeholder Interview

[Executive Intent]

Introducing a modern, technology-driven solution that prioritizes convenience, efficiency, and customer satisfaction.
They emphasized the importance of leveraging digital innovations to streamline operations, enhance user experience, and differentiate the brand in a competitive market landscape.
[Target Audience]
Business Type

[B2C]

[Business Model]
The business model revolves around a digital platform that connects users with fuel delivery providers through a user-friendly mobile app, FuelGo., enhance user experience, and differentiate the brand in a competitive market landscape.
[Revenue Model]

The revenue model encompasses various streams, including delivery fees, premium service charges for expedited deliveries, subscription-based pricing tiers offering enhanced features and benefits, and commission-based partnerships with fuel suppliers and vendors.

User Personas

Empathy Map

User Flow

Information Architecture

Design System

Design System

[Secure Payment Gateway]
  • Integration with secure payment gateways to facilitate seamless and secure transactions.
  • Support for multiple payment methods, including credit/debit cards, digital wallets, and in-app payments.
[Personalized User Profiles]
  • User profiles with options to store personal information, vehicle details, and preferred delivery settings.
  • Profile customization features for managing payment methods and notification preferences.
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