We start most projects with a Discovery, Planning & Design phase, gathering inputs from clients, conducting stakeholder interviews and competitive research. From there, we design the product with personas, wireframes and full-scale prototypes. Next, we move to an Agile development process, where we quickly iterate and develop the product over several releases. Our goal is to launch the minimum viable product to validate assumptions and design choices with real users, and gather data to guide future feature development. We follow a systematic, data-driven approach to deliver innovative products.