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(+1) 628 432 4305Case Study
Duration: 2 Weeks
Marital Affirmations
A Lifestyle App
Tools Used
- Flutter
- Node.js
- MongoDB
- React.js
About Project
Marital Affirmations is a lifestyle app that helps users focus on personal growth and motivation, using Stoic philosophy. It offers daily affirmations to inspire success and happiness. The app also includes features like speech-to-text journaling and self-assessment tools to track progress.
Problem Statement & Solution
Problem
- Consistency with journaling is a challenge for many.
- Tracking personal growth can be difficult.
- There is a need for easier ways to journal, such as voice input.
- A limited variety of quotes can make daily affirmations feel repetitive.
Solution
- We’ve built daily prompts to help users stay consistent with journaling.
- Added a history feature to allow users to track their growth.
- Integrated speech-to-text for quick and easy journaling.
- Implemented an algorithm for random notifications from a large library to keep the content fresh.
Key Features
Development Process
User Persona
Name
Aiden Hayes
Age
42
Hometown
Toronto, Canada
Occupation
Startup Founder
Goals:
- Aiden wants a quick, engaging way to reflect and track personal growth.
Story:
- Aiden uses Martial Affirmations for its speech-to-text journaling and random affirmations, helping him stay motivated during busy moments.
Frustations:
- He struggles with maintaining consistency in journaling and self-reflection.
Name
Sofia Ruiz
Age
35
Hometown
Mexico City, Mexico
Occupation
Executive Coach
Goals:
- Sofia wants a simple tool to support her clients’ personal growth.
Story:
- Sofia uses Martial Affirmations to track progress and guide her coaching with personalized journaling prompts and affirmations.
Frustations:
- She finds many apps too complex or not engaging enough for her clients.
Empathy map
User Journey
Stats
Yearly Growth rate
Convenience with Speech-to-Text
Self-Assesments & Affirmations
Regular Use by Millennials & Gen Z
- Developed to tap into the $5.6B wellness app market by 2025.
- Built to grow with the 8.5% yearly rise in the mindfulness app market.
- The speech-to-text feature makes journaling fast and easy for 62% of users who want convenience.
- Self-assessments and affirmations help 1 in 3 adults manage stress and grow personally.
- Made for daily use, just like 30% of millennials and Gen Z who use wellness apps regularly.
- The subscription model adds value that helps users stay engaged in their growth journey.
User flow
App Design
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