FOCO

FOCO is a fun and easy way to redeem coupons for everyday purchases. As per the application’s co-founder Joubert Joseph, we offered a solution that connects shoppers with remarkable brands. Therefore, this mutually-beneficial platform, which provides a wide range of in-app coupons and flash deals, is fast disrupting the way the world looks at discounts. Whether you’re a customer or a vendor, if you wish to benefit from the e-commerce space, just FOCO it!

Idea Origination

Joubert Joseph realized that deals and promotions significantly influence customers’ shopping behavior and their perception of brands. Today, customers – especially Millennials, wish to spend their money in the smartest way possible. Therefore, to make their shopping journey simple and help them decide “what to buy?” and “where to shop?” he wished to offer a top-tier savings destination. Above all, our client wanted his dream project to be a top player in the coupons industry, and therefore, laid utmost emphasis on his requirements of the platform’s features.

Our Response

Keeping our client’s needs in mind, we offered an ingenious application with two variants – User App and Vendor App. The brand partners can highlight their product discounts under different categories, such as Gadgets, Home Furnishings, Fashion, and so on. Likewise, the customers can find what they’re looking for through these groups and refine them through search filters. Moreover, to include a unique touch, we added a Spotify integration to make the application stand out. Thus, we ensured that the final product was a notch higher than what our client required.

App Flow

Top Features

Social Login

FOCO users can sign-up via third-party websites, and the application will use the existing login information from their social media. This saves users the time to create a new account specifically for the application. However, users still have the option to register by providing their email address or contact information.

Browse Deals and Offers

The platform offers a comprehensive list of authentic and updated coupons, categorized into several groups, such as Shopping, Entertainment, Health, Tourism, and so on. The customers can choose their preferred category from the homepage and browse through the available offers and limited time-period discounts.

Search Option and Smart Filters

The search option in the application enables users to find exactly what they’re looking for. Additionally, the customers can refine their search by adding their location and specific filters such as “Top-Rated” and “Sponsored” deals. They can also add a particular brand’s name and browse through the discounts it currently offers.

Sponsored and Featured Brands

FOCO enables brands to influence consumer behavior by featuring them on the application. As a result, vendors and retailers looking to increase their brand reputation and generate revenue quickly can opt for paid-advertisement. Thus, this feature offers a high ROI while providing the best offers and flash deals to the customers.

Payment Gateways Integration

The customers can choose their preferred mode of payment and pay securely through the application. The multiple payment options include debit cards, credit cards, e-wallets, and so on. Thus, FOCO ensures that the customers have a smooth and effortless payment experience.

Feedback and Rating

The customers have the option of giving feedback and rating the services. After they’ve made a transaction, they can provide us with a star rating on a scale of 1 to 5, depending on their satisfaction. Moreover, they can share their experience by typing a review and explaining what they liked or disliked.

My Purchases

This feature displays two tabs – “Purchased” and “Redeemed.” The customers can view the coupons they’ve purchased and the ones they’ve already redeemed. This saves the customers from any confusion as it displays and distinguishes the coupons that are still usable from those that are not.

Conclusion

Idea Usher developed a robust application while maintaining high-quality standards through an exceptional UI/UX. By adding premium features and working relentlessly on the app’s overall functionality, we helped FOCO compete shoulder-to-shoulder with the top players in the coupons industry. Hence, from product search and ultimately to the final checkout – we made everything simple!

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